Over the last few years, Zendaya has become red carpet royalty. The actress has joined a coveted list of celebrities who people look forward to seeing on the red carpet due to her remarkable style. With the help of her stylist Law Roach, the Emmy award-winner always reinvents herself with her looks and often makes award shows' red carpet best-dressed lists. During an interview with Vogue India, Zendaya reflected on her best red carpet moments and shared her favorites.
“It’s like picking your kids,” she said when asked about her favorite looks. “Picking your favorite kid, how are you supposed to do that? You can’t.”
“Some of my tops–Tom Ford breastplate were my favorites, Joan of Arc was fun, our yellow Valentino moment at the Oscars. Everybody actually thought that Law came with a leaf blower,” she said. “It was just actual wind that for some reason was only there when I got there. Which made it very difficult to get the shot but we worked it out.”
In January 2020, Zendaya wore the pink Tom Ford breastplate and a long, flowy skirt to the Critics Choice Awards.
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Her Joan of Arc look took place at the 2018 Met Gala where the theme was “Heavenly Bodies: Fashion and the Catholic Imagination.” She wore a custom Versace gown that featured armor on the neck and shoulder.
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Last but not least, her yellow Valentino gown was a moment at the 2021 Oscars. Her hair was long and wavy and parted down the middle. And like she mentioned, she brought the wind with her.
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Throughout the video, she tackled other questions such as what superpower she wished she had and the best decision she ever made in her life. She then answered a fan who asked her where she saw herself in 10 years. “In 10 years, hopefully, happy,” she said. “My aim is to be doing things that make me happy and bring me joy so right now that’s what I get to do currently which is like to act. And that brings me a lot of joy.”
“If there was ever a time that it didn’t bring me that satisfaction, I would be glad to switch to something else and whatever that is I don’t know,” she continued. “Hopefully directing but who actually knows.”
This isn’t the first time Zendaya has mentioned wanting to get into directing. In her 2021 British Vogue cover story, the Euphoria actress shared that she has been thinking about getting behind the camera.
“If I ever do become a filmmaker, I know that the leads of my films will always be Black women,” she said. “I gotta hurry up and figure out how to f–king become a director, man. I’m trying, I’m learning every day, I really am. There’s so much I want to do.”
Zendaya Answers Your DMs and Eats Italian Food | Vogue India
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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