
At the top of most people's list of goals is normally the usual culprit: I want to be more productive and focused. I want to get more stuff done this year. So many of my girlfriends usually send themselves into a "life hack frenzy" – Googling every productivity solution known to mankind. This usually starts with a week of "results" and ends with a forgotten goal and a return to old habits. What if the key to maximizing productivity was rethinking our approach? While so many of us think we can hack our way to optimizing our output, we oftentimes forget about the bigger picture.
Productivity is a mindset. It's a lifestyle. It's part of the wellness journey. If we're open to finding the connections between productivity and our overall physical, mental, spiritual, and emotional states, defining and achieving "productivity" on an individual level doesn't have to be as difficult. Scroll through to learn how some of your favorite wellness enthusiasts approach productivity. They share their favorite strategies, tips, and techniques that can help you along your own journey to a better you!
Note: Answers have been edited for length and clarity.
Create Patterns & Lists.

Photo Credit: Lydia Hudgens
Courtesy of Jessamyn Stanley
Jessamyn Stanley, Yoga Teacher & Writer - @mynameisjessamyn
"If you don't take care of every piece of yourself, you won't be able to be all that you can be. I have patterns. In the morning, I wake up and make my bed. That's a core part of closing out the time that I was in my bed. Then I have time with myself, even if it's just five minutes of mindful breathing. I usually do some sort of yoga and meditation practice and another type of physical exercise, whether it's cardio, weight training…it has to be time that is not for anything else. It's something that grounds me in myself.
Being able to let it be fluid is a key part. I allow it to morph and change depending on where I am and how much time I have. There may come a day when the [situation will change] and before you know it, the pattern is gone. You can say, 'It's okay for it to be how it is today. It's okay for me to miss a day. Oh, I don't have my usual hour, I got 30 minutes, that's fine.' I'm not running a short race. I'm running the marathon of life.
I also believe in making lists so that you can see the things you're trying to accomplish. Put different sized things on the list so you can constantly be checking things off. Even if it's just a small thing – it's totally on the list. It's right next to the big thing. That makes the big thing seem more attainable."
Recommended books: The Four Agreements by Don Miguel Ruiz, Becoming by Michelle Obama
"I'm not running a short race. I'm running the marathon of life."
Focus On Positive Energy.
Dade Shelby, Yoga Instructor & Trainer - @dade2shelby
"Everything is a journey. [Productivity] is something I'm always working toward. I never have it completely figured out. It's good to have a practice or routine that helps brings you back to where you need to be.
Daily, when I encounter bad energy, I never transfer that to the next place. If I have a bad morning and I'm headed to work, I sit in my car for a few minutes and breathe. I listen to music or sounds that will bring me back to a peaceful state. I meditate for three minutes to bring myself down and not bring bad energy from one place to the next.
[An activity like] yoga clears your mind. It's a non-impact way to start doing things. If physicality is the issue, it's a good intro back into that. Mentally, it brings you into a peaceful mindstate where you can think more clearly and get your thoughts straightened out. Spiritually, it brings you back to the source - whatever that source is for [you]."
Recommended books: The Celestine Prophecy by James Redfield, Light On Yoga by B.K.S Iyengar, Wheels of Life by Anodea Judith
Identify Your Triggers.

Photo Credit: Jasper Soloff
Courtesy of Emilia Ortiz
Emilia Ortiz, Bruja & Spiritual Advisor - @ethereal.1
"Identify what's causing you to be out of balance as an individual. When you are more balanced, you are able to function at a higher rate, perform better, and tap into your best qualities. Start with three (at most) that you want to address. Start with baby steps of working on your mindfulness in these areas of your everyday life. Figure out what is causing you to feel stressed or imbalanced so you can be more in the present, rather than be all over the place and focused on the past and future.
How do I best perform? I'm big on taking breaks and acknowledging when I need to take a break. I recognize that I do well under slight pressure but I don't do well when I procrastinate and put everything to the last minute. Recognize what your productivity rate is and what's best for you as far as lighting a fire under your ass and time frame. Accept and embrace that.
Don't listen to what everyone is saying about no distractions or needing background music to focus. Find your groove. You don't have to listen to what every guru has said. We're all telling you what has worked for us, but these things are guidelines. They don't have to be set in stone rules."
Recommended book: The Four Agreements by Don Miguel Ruiz
"Recognize what your productivity rate is and what's best for you as far as lighting a fire under your ass and time frame. Accept and embrace that."
Use Food As Fuel.

Courtesy of Tierra Burrell
Tierra Burrell, Holistic Health Consultant & Entrepreneur - @tierragoesgreen
"Food is the fuel. The same way technology gives us information. Food is our internal technology. Typically in the morning, people may grab coffee, bagel or bowl of fruit.
Think: what is nature's programming? The fruit is the only thing. Nature's programming helps your brain function. It also allows your creativity, cognitive health, and imagination to take place in beautiful ways without any of the business programming.
Drink water. Water is the filtration system of life. It's the system that the Earth runs on. It's important that we get in alignment with nature. In the mornings, get a big bowl of fruit, a big smoothie or a big bowl of oatmeal. What's the point of building a brand or getting your dream job if your health is deteriorating?
Use turmeric. It is anti-inflammatory and also a brain booster. It helps balance, mindfulness, thought process and productivity. If you're sitting in an office all day and don't get to move as you should, it's great to use turmeric for brain and joint health. It's great for prevention."
Recommended books and supplements: Sleep Smarter by Shawn Stevenson, Vegucation Over Medication by Dr. Bobby Prince, TierraGoesGreen supplements
Seek Alignment.

Photo Credit: Pete Schiazza
Courtesy of Dr. Chelsea Jackson Roberts
Dr. Chelsea Jackson Roberts, Educator & Yoga Teacher - @chelsealovesyoga
"A lot of people say hustle hard or keep going until you're exhausted. I personally don't believe in that. One of the first principles of the Yoga Sutra is nonviolence and non-harmony. You can use yoga as a way to keep from harming yourself in the process of trying to be and do everything that we want to do in this lifetime.
Yoga allows me to pause, reflect, and be quiet and listen to my own intuition. It allows me to reconnect with myself. I can feel connection to whatever is out of alignment in my life. I'm typically not in the best or most optimal space to create if I'm not feeling balanced within my life. It's a great way for me to do a self-check, especially if I am reaching a point of burnout or need to say no to someone who is asking me to do something that I want to do but don't have the bandwidth or the rest to make it happen.
I recommend Yoganidra by Tracee Stanley - which is a practice of going between meditation and deep relaxation. This is good if you are looking to use yoga as a deep relaxation tool.
My go-to posture is Shavasana aka "Corspe's Porse". It's one of the hardest postures because it's easy for us to get caught up in our day-to-day. Shavasana is a way to reconnect to how we're feeling and what's going on in our bodies, hearts, and minds."
Recommended: Every Body Yoga by Jessamyn Stanley
Set A Timer.

Photo Credit: Phil Provencio
Courtesy of Robyn Warren
Robyn Warren, Health Coach & Educator - @geekgirlstrong
"Sometimes I set a one-hour timer for responding to emails, taking a break to play video games, or working on that big project that needs to be broken down into parts. Once that time is up, it is also time to move on. You can use a timer to dictate when you are allowed to check inboxes, texts, social media, etc. Try hacking your phone. Try putting time limits on certain apps, putting your phone on grayscale, and/or just putting it out of your reach."
Originally published on February 27, 2019
Featured image courtesy of Dr. Chelsea Jackson Roberts
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
One thing that will never go out of style is the pride Black women take in showcasing and adorning our crowns. From sculpting braids to sleek bobs and curls for days, the girls are always playing with texture, color, and undeniable creativity—switching up our hairstyles like we do our moods. This season, hair is less about what's trending and more about expression. We're experimenting, evolving, and embodying every version of ourselves.
In partnership with SheaMoisture, this year's It Girl 100 celebrates the beauty of "Yes, And," an ode to the women who wear every side of themselves with confidence. These innovators remind us power and softness, heritage and reinvention, can beautifully co-exist. It's a call to own every layer of who we are. Because being an It Girl isn’t about choosing one version of yourself. It’s about saying yes to all of them.
Below, the women featured in xoNecole's It Girl 100 Class of 2025 are doing that—and then some—eloquently showing us how to say "Yes, And," to hair looks that always serve.
Luxe Layers x Serena Page
From braids and twists to platinum wigs, Love Island season six winner Serena Page continues to prove she can do it all, and do it all flawlessly. No matter the style, her hair game is undefeated. The softly layered middle-part with just the right amount of bounce is a classic Black girl hairstyle that gives inches without sacrificing body. It's a style that gives soft glam with a finish so seamless it could pass as a silk press—the kind of just-left-the-salon ease we all crave.
The Remix Cut x Ruesworld
When it comes to a short cut with attitude, Ruthann Palacios does not come to play. Known on social media by the moniker @ruesworldd, the content creator keeps her foot on our necks with the way she remixes her short cuts time and time again. Her recent sculpted, asymmetrical style is less of the "pixie" we're used to and more of a power move as she channels the bold innovation of '90s icons like Missy Elliott. This time, with extra length through her crown and right side, a sharp shorn left etched with box designs, and added length in the back, the hairstyle is equal parts edgy and architectural while being a look that's completely her own.
"I just told my stylist I wanted something cool and let them have full creative control with it," Ruthann told us of the hairstyle. "It channels my It Girl energy because I’m not afraid to take risks and show up boldly as myself, no matter the look." As a resident It Girl, it's clearly Rue's world—we're just living in it.
Fulani Flow x Kayla Nicole
Founder and podcast host Kayla Nicole's face card never declines, and neither do her statement hairstyles. One such look was her Fulani braids, a style that looked like it was made to be her signature. Originating from the Fulani people of West Africa, this traditional style features cornrows braided down the center of the head, with smaller plaits framing the face and beads or accessories woven throughout. Kayla's take on the tradition complete with center cornrows once again proved what we all know to be true: when it comes to heritage and repping for the culture, an It Girl never has to choose.
Top Tier Knot x Yana C.
Known to her followers online as @goldynaps, Yana C. is the queen of turning hair into her favorite art form. One of her latest looks feels like a love letter to '90s Black hair creativity. With Fulani-inspired cornrows braided flat and finished into bantu knots that line the center of her head like a crown, paired with a sleek straight sew-in flowing in the back, the style is equal parts nostalgic and next-level. And, of course, her signature ash blonde locks takes it all up a notch.
"This style was inspired by the ’90s—my favorite era for artistry in Black hair!” Yana shared with xoNecole. “My hair has always been such a notable part of who I am, and I love to express myself through it and make it an extension of my personal style. This style channels my It Girl energy because it’s a reminder that Black hair isn’t just hair—it’s art."
The look, which racked up major views on TikTok, is giving everything it needs to give. Because for Yana, self-expression will always make her the main character.
Sculpted Braids x Shema Love
Let Black girls be whimsical.
For content creator and creative visionary Shema Love, this hairstyle encapsulates that mood perfectly. The intricate, symmetrical design captures both the power and the playfulness defining this season's resident Black girl hair renaissance for It Girls everywhere. "I loved the whimsy of this hairstyle. I want to see Black women be allowed to experiment more with whimsy with our hair," Shema shares with xoNecole. "I love the symmetry of it and a look that shines from every angle. And of course, no style ever feels complete to me without my baby hairs laid."
Boho Boss Braids x Toni Bravo
Toni Bravo may be the "CEO of Blush," but she is also a resident slayer of hair looks. Whether she's rocking a custom install or a silk press, the content creator is making a hair moment just as often as she's putting us on to the latest beauty finds. But when she debuted her boho box braids earlier this year, she reminded us that every new hair alert hits just a little different.
Loose, free-flowing curls woven through intricate box braids add movement and softness to the tried-and-true style, creating a look that’s equal parts effortless and elevated. "I wanted something a little messy but just as intentional, and it was perfect. It channels the part of me that loves to have fun and switch it up while trying something new," Toni tells us about her look. "An It Girl knows that the best things are right outside of your comfort zone."
The low-maintenance meets high-impact style is one that channels Toni's booked, busy, and bossy era to a T.
Black Girl Bob x Maya Allen
Whether asymmetrical, curly, or blunt, there's something irrefutably It Girl about rocking a bob. With quiet confidence, it's a cut that commands attention. Beauty editor and expert Maya Allen has worn different iterations of the bob throughout the years, but this one—styled with a deep side part and cut just below her jawline—frames her face and enviable bone structure to perfection. In an interview with Cosmopolitan, Maya dubbed her signature bob "a power cut." "It’s like a power suit for my hair," she added. "It makes me feel fierce and effortlessly chic without ever having to try too hard."
Fro The Culture x Zaynah
The afro will forever be a cultural statement. It's a style that represents the most natural state of our hair, a crown that often defies gravity whenever we choose to wear it. Content creator Zaynah understands the fro's power as a symbol of Black beauty and can be seen wearing her type 4 hair unapologetically in much of her viral social media content. Whether achieved through twist-outs, braid outs, wash n' gos, or perfectly picked, Zaynah's take on the afro hairstyle is full, stretched, and beautifully shaped. With it, she embodies not just It Girl energy with pride and confidence, but the freedom to take up space.
Pony Up x Kirah Ominique
As far as we're concerned, nobody does a ponytail quite like Kirah Ominique. The It Girl's It Girl has made the sleek, added-hair ponytail as signature of hers when she's not sporting braids or a slick-back bun. With her baby hairs laid, and every strand of her hair smoothed and locked into place, the hairstyle is a clean, sculpted serve that's as chic as it is fierce. The content creator and beauty influencer's ponytails are the perfect blend of playfulness and precision, a put-together staple in every It Girl's hairstyle arsenal.
In Her Copper Era x Keke Palmer
If "blondes have more fun," then the ladies deciding to rock copper are rewriting the rules. In recent years, copper has had a bit of a resurgence as a warmer, richer take on going lighter, and nobody's been owning that energy lately quite like Keke Palmer. This year, the host and actress debuted her now-signature hue in its boldest form yet: a tousled face-framing pixie that gives the timeless allure we've come to associate with '90s icons like Nia Long and Halle Berry.
As Byrdie put it best, "We've seen the shade at every length and in every style, but this one is truly something special."
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list here.
Featured image courtesy of Ruthann Palacios









