For Instagram lifestyle and wellness influencer, Vic Styles, this isn't the life that she planned for herself. In fact, it just might be better than she could have ever imagined, "My dreams created the path for where I am today, but I don't think that I could have even fathomed what my life would be like." When you wander into the corner of the internet that Vic has crafted, there's a certain peace that absorbs you, a sense of tranquility that, as many Black women can attest to, is earned through tough lessons and radical self-choosing.
For Vic Styles, the very act of declaring her pursuits through the amalgamation of her passions points towards a life of liberation. Free from outside pressures, only leaving the evidence of her calling.
Coming of age in an analog era where there were no monikers like, "influencer" or even "content creator," conceiving a life centered around this thing called "the internet" would challenge even the most imaginative of dreamers. Still, one thing that has always stood the test of time for Vic was her ever-evolving and innate personal style, "I've always loved fashion. I kept this notebook where my mom would take Polaroid pictures of what I would wear so that I wouldn't repeat the same outfit within a two to three week period." Call it a mini lookbook of #OOTDs before there ever was a name for it, if you will.
Although Vic's early days as an inventive teen and young adult pointed her in the direction of pursuing a life in fashion, her ar family upbringing encouraged structure and tradition as fundamental aspects for her post-grad endeavors. "My whole life I had expressed this interest in fashion, I was always creative, but my family never really took the time to hone that." Still, her smartness of style never fell from her gaze.
Courtesy of Vic Styles
During Vic's senior year of college, she made a drastic and intuitive pivot. "I had a 3.6 GPA, I was in all honors classes, but I just wasn't feeling it, so I dropped out. I had four more classes to graduate, but I walked out." Despite her parent's disappointment and dismay, she knew that her inner compass was guiding her to something greater. "I felt something in my spirit that was like, 'This is not where I'm meant to be. My parents completely cut me off, basically they were like, 'If you're gonna be grown, you're gonna be grown for real.' So I learned what struggle was. I was broke, I had to live on people's couches. I had to make big sacrifices, but it was all worth it."
Vic's journey displays high risk, with a significant return.
Now, the self-declared Freelance Life-Liver continues to carve out new worlds on the internet with her blooming love life, sustainability journey, and co-hosted podcast, Kontent Queens! Proving that your best life will always be the one you decide to choose for yourself.
xoNecole: When you were facing difficult times in LA, what kept you going in those moments?
Vic Styles: I think there was a lot of divine intervention on my behalf. When I first moved there, I had found these girls on Craigslist to live with; I had no friends, no money, and no family. I showed up at this apartment with these girls who I only knew from the internet, I mean, this could have been a scam, and thank God it wasn't. I got an internship there with a really famous celebrity stylist and became her assistant. Then I met my next boss and became her assistant. Then I stepped out on my own based on the connections that I had made as an assistant. But the timing of everything had to be divine because it wasn't within my power to have these things line up the way they did. Every time I felt like giving up, something good would happen, so I knew I couldn't give up because that was my sign.
Courtesy of Vic Styles
xoN: Now, you’re a self-proclaimed “Freelance Life-Liver.” Where did the inspiration behind this title come from and how were you able to take agency of this self-declaration? It sounds like freedom!
VS: Yes, it is freedom! The title came when people would ask me, "What do you do?" while I was still in the midst of styling and being an influencer. I was honestly like, "I'm freelance and I get paid to live my life." And that's still how I look at it. I know the term influencer isn't what a lot of people want to be associated with because of its negative connotation: "Oh, you're superficial, you're inauthentic." Part of it was disassociating myself from that. I want people to feel that when you come to the space that I've carved out for myself on the internet, you see these pieces of my life.
Yes, sometimes brands pay me to talk about their products, but the things I talk about naturally integrate into my life already. When you see me on the internet, I hope that you see a woman living in joy and being herself.
xoN: As a content creator, you have a focus in wellness. What was the turning point in your life that led you on your wellness and sustainability journey?
VS: When I think about wellness, I think about it from a holistic aspect. You can't be well if your mind, body, and spirit aren't well; everything has to be well. I was really depressed five years ago; I didn't want to eat, I considered suicide, I was in a place when I didn't love myself, I didn't even know myself. So I picked up a book by Alex Elle called Words from a Wanderer and everything she was talking about in this book from seeing yourself to forgiving yourself blew my mind. It started me on the journey of saying nice things to myself, but I couldn't just say it, now I had to do nice things and feed myself nice things. This carried into skincare and what I put on my hair and I started to treat myself how I wanted other people to be treated.
As far as sustainability, I was broke. I had to shop at thrift stores, I had to reuse things! Being sustainable started from a lack of money and resources and me having to be resourceful on my own
xoN: You speak a lot about originality on your podcast and how important it is for content creators to not try to be “the next so and so.” How were you able to stand out to brands and find your own authentic identity?
VS: I don't think it comes from finding it, I think it comes from tuning in and tuning everything and everyone else out. I don't spend a lot of time on the internet on other people's pages, and I know that sounds strange, but that's when I feel myself swaying in another direction. I spend a lot of time in self-reflection: I read, I write, I go on trips, I spend a lot of time by myself getting to know the things that I naturally like. If no one else was out there, if no one else could impact my likes or dislikes, what would I naturally gravitate towards?
And those are the questions I ask myself before when I put things on the internet, am I doing this because Victoria, at home, when no one is watching would really do this, or am I doing this because the world is watching?
"I spend a lot of time in self-reflection… getting to know the things that I naturally like. If no one else was out there, if no one else could impact my likes or dislikes, what would I naturally gravitate towards?"
Courtesy of Vic Styles
xoN: Your new podcast, Kontent Queens, is a space where content creators can glean insight into all things social media! What led you (and co-host, Kia Marie) to collaborate on this new endeavor in the audio space?
VS: It was actually Kia's idea. She approached me in summer 2019 and I was down for the cause. She's someone that I really respect and look up to in this space and we just felt like this needed to be done. There are so many creative spaces, classes, workshops for women that don't look like us. And we needed to fill that space. I think I can speak for Kia saying that we didn't have help. There was no roadmap for us and it's still fairly new. So if we can help other Black women in some shape or form, that's our due diligence.
xoN: On Kontent Queens, you and Kia don’t hold back on the gems. How did you all decide to take an abundance approach in the information you share on the podcast; especially in an industry that can be so individualistic?
VS: Purpose. I think Kia and I have a purpose to inspire and motivate, specifically our people. When you operate out of abundance and give back to people, it comes back to you tenfold. There's room for all of us. This is a community effort, community means everything to us and it can't be a community if there's just two of us at the top. We need all y'all too! It's a party, pull up!
"This is a community effort, community means everything to us and it can't be a community if there's just two of us at the top. We need all yall too, it's a party, pull up!"
xoN: When you envision the community you are shaping with the podcast, what does a safe and inclusive space for Black women look like to you?
VS: We would have more creative authority, we would be valued. We would be seen and heard more. We could be paid more, there would be no tokenism. It looks like equality across the board.
xoN: Even though the pandemic has been a challenging time to navigate, you actually found love just days before the nation shut down in a “shoot your shot” kind of way. Could you tell us more about that?
VS: Yes! I was out to eat with my homegirl and went to the bathroom and I walked past this guy who gave me the stare of life. I'm sitting behind him and he's turning around the whole brunch looking at me. So before I left, I wrote my number down on a napkin and said, "Text me if you want later." And he did! We've seen each other every day since March 11.
xoN: They say relationships are like holding a mirror up to yourself. What have you personally learned about yourself through this relationship?
VS: That I am worthy of love. Fair love. Good love. Unconditional love. I think before this relationship, it always felt like I was in these battles with men. It always felt like I was trying to get them to see me and appreciate me and it was never working out. I was always that girl that felt like once I get a man to see how great I am, then he'll reciprocate and it never happened. Because at the time, I don't even think I even realized my worth.
So I've had someone come in who shows and tells me just how worthy I am, even more than I imagined I was. He's my partner; anything I need he does, but he tells me no and tells me when I'm wrong. It's also special to be around someone and them not get on your nerves. I grew up [as] an only child, so I need a lot of space. I have to be alone a lot, so the fact that we can vibe and be together all day speaks volumes for me.
xoN: What was the healing process like for you to get to a place where you could receive the love that was for you?
VS: I've been in therapy for over a year now, and girl, it has changed my life! More importantly than that, I'm 34 and I just got saved. I have never in my life identified as Christian until now and I think that has also helped change the relationship I have with myself and my partner.
"There's no way for me to mess up whatever is meant for me. Maybe I needed that lesson, maybe that bad thing needed to happen so it could mold and shape me into the woman I am today. I have to let go and let God."
Courtesy of Vic Styles
xoN: One of your life mantras is “You can’t mess up your destiny.” What were the experiences in your life that led you to this lesson?
VS: I felt like I made a lot of mistakes when I was younger, or at least that's what I was told. They'd say, "You're so smart, why'd you drop out of college? You shouldn't have done this or that." And as life kept happening and blessings kept falling into my lap, I kept saying to myself that even if I make a bad decision, I'll learn from it and grow from it. There's no way for me to mess up whatever is meant for me. Maybe I needed that lesson, maybe that bad thing needed to happen so it could mold and shape me into the woman I am today. If something is a no, it's for a reason, and that may not be revealed to me until much, much later, but I have to let go and let God.
For more on Vic Styles, follow her on Instagram here, and be sure to check out on the Kontent Queens Podcast.
Featured image courtesy of Vic Styles
Originally published on February 15, 2021
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.
Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.
Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.
Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023