If you've been keeping up with social media, you might be familiar with the now-viral video circulating of a couple embodying black love goals. The bride was a statesque goddess, her crown of afro hair surrounding her like the queen she was. And her groom who surrendered to the emotions of the moment as he cried tearfully in the middle of his vows. It was a beautiful sight for sore eyes and a beautiful reminder of the power of love.
The couple featured in the video were newlyweds Chris McFadden Jr., 32, and Nicole McFadden, 28. One conversation with the Philly couple and you understand how much of each other's yin is in tune with their yang, a rhythm. Like soul speak.
The couple's love story has humble beginnings. After meeting through a mutual friend while doing volunteer work at a local food desert, Nicole decided to shoot her shot with Chris over Instagram and a couple of strategically placed likes. They felt like home for one another from the jump. Found comfort in their similarities, and security in the fact that they knew they were each other's one.
"I think what I saw in her was what I wanted in a woman and I knew I didn't want to be without her. I saw the passion that she wanted in a relationship and out of me as a man, and I wasn't that person that she wanted as a man, but I saw that she just wanted to pull that out of me," Chris said. "I was looking at her like she wants me to be this person for her, and she really, really, really wants me and I really, really, really want her so I'm gonna be this guy. And it wasn't like a fake the funk vibe, but it was like…I want to grow to this place, so I could be a better man for myself and for her."
On November 11, 2017, the couple said, "I do" under the eyes of God and surrounded by friends and family. Like their love, a particular moment from the ceremony, lives on in the form of a viral video. The 15-second clip spread like wildfire on social media on gossip site pages and black love pages, and showed the blushing bride and her groom as he read his vows. While reading his promises to his wife-to-be, Chris could be seen falling to pieces, overcome with emotions.
It was the official start of their forever. And the gravity and the reality of that could be felt by Chris in that instant. "I was at the last sentence of my vows," he recalled. "It wasn't like I was emotional to the point where I was about to cry while reading my vows. I literally was thinking, 'Let me just get through these vows so I can kiss the bride and we'll be on our merry way. We'll go to the reception, we'll have a party.' But that last line hit me, and it hit my soul like whoa…we're about to get married. I'm spending my life with the woman I love."
Chris continued, "So after, I don't know if you can see in the video, I was kinda trying to be macho, but it was a subconscious thing like whoa, this feels kind of like a soul cleanse. That cry was like clearing up a lot of old me and I just turned into a new me and a new man I'm about to become after I say my vows and kiss the bride and all of that. That's all it was. Like legitimately, it felt like I was shot."
The line that brought him to tears was, "And forever isn't long enough." It struck a chord with him because those five words were a true embodiment of how they feel about their love.
"We said it in both our vows," he said. "I was about to say forever isn't long enough, but I broke down right before I said that."
Despite the attempt of the public to gain control of the narrative, the moment was an emotional time for Nicole as well. In their wedding, the couple had their bridal party walk in to the ceremony to the skits from Lauryn Hill's Miseducation where the students answered the question of, "What is love?" From there, they took a seat on lounge furniture couches. At the altar, on her side, she had her two brothers, and on his side, he had his two sisters. They were the only people standing at their wedding. For them, it symbolized the love they had all their lives from their siblings who always had their back.
"When he broke down, his sisters began to console him and honestly it just all came full circle for me," Nicole explained.
"To see his sisters have his back in that moment, I felt that it would have been selfish for me to interrupt, because I don't know if they feel like I'm taking their brother or they're gaining a sister."
"I saw a moment happening and I respect them too much to interrupt. I'm actually crying in the video. And I look away, because I began to cry more and I look to my brothers, who were behind me, and I look to my bridesmaids, I turn back around…and then like I'm holding my hands really tight and I wanted to touch him, but I know him and if I would've touched him when he was crying, I just felt like a lot of emotions…a lot more emotions would have come about. But the biggest, biggest piece was I saw his sisters consoling him and I didn't want to interrupt that moment. I have the rest of my life to console this man and to take care of this man and to cherish this man. And I know that that was a special moment for his sisters to stand next to him, specifically on that day. I would do the same thing again, despite what people think."
Nicole and Chris made it clear that despite some of the backlash and the unsolicited criticism of their marriage after a weekend reposted on a prominent Instagram account, that their foundation isn't shook. They've spent years cultivating and nurturing their love – people who mind don't matter. "We lost nothing from that day; we had an amazing honeymoon in China and in Thailand. We have amazing careers and we're happy. We just want to change the narrative. We found that a lot of people are reaching out to us just flat out stating like trolls ruined your wedding day, but it's like… no, that still happened. That was amazing, you know what I mean? The internet is not reality. Social media for us has been one of the biggest hurdles of our marriage and we jumped over it easily, in our opinion."
Walked around it, over it, and ultimately through it. A month and a little over a week since making it official, Chris and Nicole are very happy about what spending the rest of their lives looks like. With flourishing careers, a fulfilling home life, dedication to self-work, and traveling every other month – the two soulmates who are lucky in love are ready for wherever life takes them. No timeline necessary.
Congrats Chris and Nicole!
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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I remember calling my grandmother, who has since transitioned, and hearing the passion in her voice when she explained how she’d never thought she’d see something like this happen and how much it meant to her. As I reflect, I realize it’s a combination of memories like this that undoubtedly encouraged my will to vote.
However, as an adult, my reasoning behind the practice has developed. It’s no longer just about “the right thing to do.” I feel a responsibility to myself and my future to know the issues, how they impact me, and make a difference for others.
In the times we’re in, there's so much “news” everywhere. It’s hard to distinguish fact from opinion and bias from beliefs. This is why it was such a pleasure speaking with Jara Butler, Chief Impact Officer of Supermajority. Supermajority is an organization focused on making women the most powerful voting bloc in the country. During this authentic and informal conversation, we talked about so much.
I learned about her time working with the Obama campaign and how she masterfully worked in multiple industries, and we shared some of our favorite female rap moments. However, in the snapshot you’ll read, we focused on the issues. Jara walked xoNecole through what’s most affecting women of color in this election and what we can do to be more aware. Whether you’re a politics girlie or like me, just trying to gain more insight, hopefully this convo connects with you.
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xoNecole: Let’s just jump right in. What are some of the most popular issues that you hear Black women discussing related to this election?
Jara Butler: Our sister organization, the Supermajority Education Fund, recently did some research specifically looking at young women in the age group 18 to 35, and young Black women identified their economic well-being as a priority. Right now, we're in a place where a lot of us, especially young Black women, are finding that meeting those basic needs are harder and harder.
Secondly, is Project 2025. I think Black women see it as not just something that could happen, but actively happening. For example, we’ve all been watching the case with the Fearless fund, and how it's been targeted. We know Black women are very entrepreneurial. We can go back to Madam C.J. Walker and others who have opened the door for all of us to achieve. But if those barriers are in place, we're just not going to be able to meet that.
Lastly, Repro is a very big issue. But I think looking at it holistically and not just about abortion is important. Black women are more likely to talk about this from a perspective of our reproductive health care and the lack of access due to medical racism. As a Black woman myself, who's over 40, a lot of the changes that I am making in my life are because I have to do everything I can to put myself in a position, because I know no matter what my economic status is, if I walk into a medical office, there's a good chance I'm gonna face medical discrimination. Breast cancer screenings, colon cancer screening, ovarian cancer screening, cervical cancer screenings - all of those are part of that network of reproductive health.
xoN: Another issue I’d love your insight into is our missing girls. I think it's so unbelievable how much this is swept under the rug. There are so many stories about Black women that are continuing to go missing; I don’t understand how that’s not a bigger conversation. Is this something that can be pursued on the government level and what can we do to bring more attention to this issue?
Jara: We have this list of majority rules on our website, and my favorite one is: that our government represents us. I think that we have to continue to apply pressure to our government to meet our needs. And again, women are the majority of voters. Black women, especially, are the most reliable voting bloc across all groups, and our interests right now are not being met. So yes, there is something that we can do, but I also am a big proponent of us having these conversations.
My great-grandmother was enslaved, my grandmother was born into Jim Crow, and I watched my mother face economic insecurity. I say that because, as a Black community, we have to have an internal conversation to talk about these issues, and we have to do it upfront. I think we have to get into a position of realizing that we do have power, and how we activate that power.
Our power comes from being Black folks because Black people organizing has been enough to shake up and scare people. There were laws that prevented us from congregating together, even at church, because they knew what would happen when we got together. We have to get back into that. It's not that we are not doing it, but the urgency needs to be greater. And finally, we have to get away from depending on one individual to take us there. It's gonna take all of us.
"Our power comes from being Black folks because Black people organizing has been enough to shake up and scare people. There were laws that prevented us from congregating together, even at church, because they knew what would happen when we got together. We have to get back into that. It's not that we are not doing it, but the urgency needs to be greater."
xoN: I agree completely. Now, when we started, you mentioned money. So let’s talk about it. So many of us are starting businesses and getting degrees, and I love to see it. But everyone seems to still be having a lot of the same issues around finances. What are some of the underlying reasons behind this debt that we're dealing with, and how can voting influence these challenges without getting into the individual candidates?
Jara: Hello! Let’s talk about the money! Black women have been told that if we want to move ahead, we have to have that master's degree. We have to be twice as good. So we met that measure, right? But in order to do that, we have to pay for it. Up until about the 1970s college was absolutely affordable. You could work one job and pay for college with some money left over. That has changed.
Realistically, student loans are a barrier. They are a barrier to access housing. They impact our credit, and really and truthfully, depending on how much your loans are, they could affect you paying rent. It basically creates a cycle of debt. And I have real problems with people who say, get a degree in something that's going to make money. It’s about your skills, and if you have the skills, you should be able to earn a living. That covers that.
But the fact is that student loan debt continues to increase, and there have been attempts, more than once, to try to relieve some of that pressure. The reality is that this is a squeeze. It is a conundrum, and we see efforts by the current White House administration to try to alleviate those things, even when they are stopped.
But truly, Congress needs to step in and support this, but I would take it a step further. We should be considering and looking at what it would look like if we had free community colleges. Because what we have now is two generations of borrowers, because older millennials’ children are beginning to age. Black women have the highest degree of second-degree secondary education, but we carry like 1.7 trillion in debt or something like that. I can't remember the exact number, but basically, the majority of the student loan debt is ours.
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xoN: Speaking of college, obviously there’s a lot of discussion around affirmative action in the schools and the undergoing changes. How important is it to consider this topic, and are there any new laws or policies being proposed around this that we should be aware of?
Jara: Oh my goodness, affirmative action is one of the things that we saw that our sister site, the Supermajority Education Fund, found last year as a number two issue for young women. I actually hypothesized that it was a real thing, and it was. And the reason for that is that affirmative action as a whole has been something that benefited white women more than any other group.
However, what is happening is that we’re using the word DEI in a way that is derogatory. I’ve heard people refer to it as: “didn't even earn it.” And as a Black woman who attended an amazing school, I remember being in class and having someone make that comment, knowing my grades were higher than theirs.
The fact of the matter is that we would not need these policies if we lived in an equal and equitable society. It doesn't do us any harm for us to face the facts that this country was built off the backs of enslaved people and the blood of indigenous people, and off the sweat and the tears of immigrants. But because we are unwilling to face that, we now are demonizing programs that are actually meant to create some symbol of balance.
xoN: Finally, I’ll close with this, what can we do to provide information to young people, and how do we combat all of the less than researched info?
Jara: One thing I encourage is to look at the source. At Supermajority, our social channels are information-based. We strive to provide up-to-date accurate information that is digestible to all. Media literacy is something I believe in, and unfortunately, it is something that we have a responsibility to continue to share with the community at large. So much of our world is centered on immediate info, a lie spreads faster than the truth.
We just saw that with the Olympic women's boxers, and we have to ask ourselves often: is this information accurate? Who is telling the story? Most importantly, how am I an original contributor? Not everything said needs to be shared, and not every thought needs to be public.
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