
If you pay really close attention to the comment section on this site, you'll notice that EIC Necole Kane will pop up from time to time. One of the last times that I personally saw her was when she was talking about how it tickles her—"tickle" is my word, not hers—how much we all like to talk about our vaginas. I think what tickles me is how many of our readers are like, "Hell yeah! We've all got one, sooo…whatcha got for us about 'em today, y'all?"
This week? It's all about habits. Not good habits—such as not douching and making sure to take a probiotic in order to prevent bacterial and fungal vaginal infections. Nah, I'm going to tackle some bad vaginal habits. Here's the catch, though. I'm willing to bet half of what I'll get paid for this piece that most of us are guilty of four or more of these. It's mostly because they're not the kind of things that we think about, let alone talk about, as much as we probably should. But hey, there's no time like the present.
So, before you do anything else to your va-jay-jay today, skim this over. Should you recognize yourself in any of the things on this list, it's time to make some changes. For the sake of your vagina's comfort and your health overall.
1. Vaginal Steaming
I'll be honest. Although I know that vaginal steaming is all the rage for a lot of folks, it's never been something that particularly interested me; especially with real-life stories like the woman who ended up with second-degree burns from doing it. While some women profess that it helps with menstrual cramps and can remove a weird-smelling discharge, many medical professionals claim that there is no real proof that it works; not only that, but what they do say is vaginal steaming could be dangerous and totally counterproductive. Not just because of the potential for burns, but because the herbs and water combo could throw off your natural pH balance and lead to some sort of an infection.
I think the best way to put it is via the health site Healthline: "Your vagina isn't meant to be steam-cleaned". It can't be said enough, how self-cleaning your vagina is. So, if you're doing some sort of vaginal steaming in order to "help your vagina along", it doesn't need it. Mother Nature has totally taken care of that.
2. Peeing Prior to Sex
If you want to reduce the risk of being diagnosed with a UTI, make sure that you urinate after not before doing-the-do. According to medical professionals, when we pee prior to coitus, it weakens our urine steam, making it harder to push bacteria out. Since bacteria basically have little hooks that like to attach to the lining of our vaginas (pretty gross, I know), the stronger our urine steam, the better. And it's stronger once we've climaxed, not before.
3. Ignoring Your Vagina’s pH Balance
A healthy vagina has an acidic balance of somewhere between 3.5-4.5. When that "count" is off, problems (like infections) ensue. That's why it's a good idea to be as proactive as possible when it comes to properly maintaining your pH.
You can do this by using a menstrual cup or disc because the silicone that it's made out of doesn't irritate your vagina; plus, cups and discs simply collect the blood without irritating your vaginal walls and lining (menstrual blood that flows into a tampon or out onto a pad can definitely throw your natural acidic balance off). You can also mess with your pH by having unprotected sex (semen's pH is 7.1 – 8, so a new partner can definitely disrupt what's going on down there) and/or using scented body products.
4. Washing with the Bougie Stuff
It really can't be said enough, y'all. Your vagina is self-cleaning. IT DOES NOT NEED YOUR HELP TO STAY CLEAN. If you ignore this and try to prove otherwise, all of that perfume-smelling stuff can also result in your vagina not feeling like its normal self.
Now, if you want to make your vulva feel fresher, something that I use is Pangea Wash; it's 100 percent natural and I've got absolutely no regrets. Or, you can go with one of the DIY washes that I wrote about a while back. But honestly, if you only used water down there, for the most part, you should be good.
It should go on record that if you're trying to find something that will mask an odor, that's a sign that you should go to the doctor not pile on some Summer's Eve. Although it's normal to have a bit of a natural scent, if it's super strong or offensive, that's a red flag that something is definitely up.
5. Not Drying “Her” After Showering
The skin on your vulva (which is the outer part of your vagina) is pretty fragile, so no one is saying to get out a towel and go to town with it. But if you're someone who tends to hop out of the shower and not at least pat "her" dry, you're leaving a lot of moisture down in your nether regions that can easily turn into a breeding ground for all kinds of bacteria and germs. So yeah, dry her off. It's a little thing that can mean a lot in the days and weeks ahead.
6. Sleeping in Your Underwear
Hopefully, you already know that cotton (preferably organic cotton) really is the best thing for your vagina, as far as panties go. The reason why is because it's a fabric that gives your girl the ability to breathe. At the same token, whenever you wear lingerie-friendly fabrics like satin or nylon because they are moisture-wicking and absorbent, moisture can collect and that can trigger infections down there too.
That said, even cotton panties need to be taken off sometimes; preferably at night. By going commando while you sleep, your vagina can "air out" and that can do wonders for its health and well-being.
7. Going the Cheap Toilet Paper Route
Is it just me or is even toilet paper getting mad expensive? Plus, you've gotta buy it in bigger bulks now (le sigh). I'm irritated but I've adjusted because Quilted Northern Ultra Plush is my jam! After checking out a list of the best toilet papers of 2019, it appears I am not alone.
And why does toilet paper matter when it comes to your vagina? It's because that cheap one-ply stuff can actually irritate it. So, if you want to pamper your vagina, just a bit, splurge and spend $5-7. You go to the bathroom every day, several times a day; it's worth it.
8. Using Dull Razors
If you're someone who uses a razor to keep everything nice and neat down there, here are some things to keep in mind. One, swap out razors every two weeks; that way, you won't end up using a dull blade that could cause irritation or spread bacteria. Two, exfoliate the area you want to shave first so that the hair will be easier to remove. Three, consider going with a male razor; the kind that they use on their face. The blades will give you a closer cut, plus they'll be gentler on your skin so that you won't get ingrown hairs and razor bumps.
9. Not Washing Your Undies Properly
This is one that a lot of us fail at—washing our panties right. If you're thinking, "How do you wash them wrong?", I'm soooo glad that you asked that. It's actually a good idea to wash them by hand with a gentle unscented fabric detergent. But if your schedule is super hectic and it's best to toss them into the washing machine, please remember these five things—sanitize your washing machine on a monthly basis (germs and bacteria do tend to store up in there); if you live with someone who is currently under the weather, wash your undies in a separate load (germs can spread that way as well); if you've currently got bacterial vaginosis, wash those panties separately from everything else (even your other underwear); tumble dry your undies on low for about 30 minutes (that helps to remove any remain bacteria), and budget to get some new ones around every six months or so. Even the best drawers aren't designed to last forever.
10. Foreplay Being Too Short
OK, so after reading my fair share of articles on foreplay (and then doing some unofficial polling of people that I know), the general consensus is women would like to have around 15 minutes of it before intercourse is even up for discussion. Whether you just read that and thought it was way too long or way too short, the main thing to keep in mind is this—if you aren't wet enough down there, wait before penetration to get to that point. There is nothing more uncomfortable than intercourse when you're dry. Plus, the more "lubed up" you are, the less friction and irritation your vagina will have to go through.
11. Eating the Wrong Foods
Your vagina will tell on you if you're not eating the right foods. How will it do that? For starters, yeast thrives off of sugar, processed foods, and cheese, so if you're eating a ton of these, you're practically begging to get a yeast infection. Fried food isn't the best either because its fat content can alter your pH balance and increase the risk of being diagnosed with bacterial vaginosis.
And while caffeine and alcohol aren't "wrong" per se, they along with onion, garlic, spices, red meat, and asparagus, can affect the smell of your vagina. Something to keep in mind if you're planning a romantic dinner for you and your partner in the near future.
12. Staying in Workout Clothes Too Long
If you and your workout buddies like to get a smoothie or a salad right after leaving the gym, please make sure that you shower and change first. Workout clothing like yoga pants aren't made out of the most "breathable" fabric and when you're all hot and sweaty, the natural yeast and bacteria that's in your vagina can start to thrive and multiply.
Not to say that it's an automatic that staying in your exercise gear will make things itchy and irritable for you, but if you want to significantly decrease your chances of that happening, getting out of those wet clothes, taking a shower and then putting on some cotton drawers and something that isn't super tight below will help to make that happen.
13. Not Cleaning Sex Toys
Guess how many people own a sex toy of some sort? Drum roll…three out of four people reportedly own a dildo (the next favorite toy among Americans is a vibrator). That's certainly enough individuals to make this worth mentioning.
If you use a sex toy, you've got some sort of infection and you don't wash it before your next use, it is possible that the microorganisms will linger and you could reintroduce yourself to the infection all over again (same goes for your partner). That's why it's imperative that you wash them, thoroughly, after each and every use. Not just underneath a faucet of tepid water either. Self broke down how you can do it properly here.
14. Wearing Pantyliners Too Much
If you have a heavy amount of discharge (by the way, it's only "abnormal" if the texture, amount or smell is different from what you are used to) and you wear pantyliners to "protect" your panties, that's cool (a list of the most popular right now is here and a list of organic ones is here). But if you wear them for more than 10 hours, they can also trap in moisture that can result in an infection. So, as a rule of thumb, when you get home and take off your bra, try and make it a point to remove your pantyliner too. Your vagina needs the break.
15. Being Unprotected
Remember how I mentioned earlier that it's important to have protected sex? Yes, to protect yourself from STDs and an unplanned pregnancy but again, semen can throw your pH balance way off. If you don't want to risk that, condoms are your best bet.
It's not like condoms are anyone's favorite thing in the world, but technology is getting better by the day. Vegan condoms are an actual thing. Or, if you want to check out a pretty comprehensive list based on size and personal preference, there's one here and here.
16. Diagnosing Vaginal Health Issues via Google (or Any Search Engine)
I have a natural fungal sensitivity. This means that if I'm not careful, tinea versicolor will pop up and so will a yeast infection. Before I had experienced either one of these before, when some "abnormal" symptoms started to appear, the researcher in me was like, "No problem. I'll just Google what's going on." Although once I did go to the doctor, my diagnosis was correct, the way I went about treating both issues was all wrong.
Your health is important. In many ways, it's pretty fragile too. See your medical professional for an annual check-up and, if something isn't right, including when it comes to your vagina, let them tell you what's up and what you should do about it. Otherwise, self-diagnosing could end up doing more harm than good in the long run. Trust me, I would know.
Want more stories like this? Sign up for our newsletter here and check out the related reads below:
15 Things I Bet You Didn't Know About Your Own Vagina
Keep Your Vagina Like A (Literal) Fountain Of Youth
Here Are Some Foods That Your Vagina's Been Craving
"What's In There?" An Owner's Manual For Your Vagina
Feature image by Giphy
Originally published September 4, 2019
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
The It Girl 100 Class Of 2025: Meet The Culture & Entertainment Shapeshifters You Need To Know
Culture shifts when she moves, and this year’s It Girls have the whole world collectively hitting refresh.
You see, the Culture & Entertainment It Girls don’t just become the moment, they shape it. Whether she’s redefining Young Hollywood, bending genres across the board, or turning a casual drop into cultural canon, her presence transcends timeline, group chats, and red carpets alike. This It Girl is the kind of woman whose name travels, from screens to stages to every corner of the zeitgeist.
This year's It Girl 100 is a mosaic of brilliance, spotlighting media personalities, cultural disruptors, beauty visionaries, and boundary-pushing prodigies who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can be a light and still honor your desire to glow at your own pace.
The women repping for the Culture & Entertainment category prove relevance is crafted, not accidental. It's the alchemy of talent, intention, and magnetism that becomes the spark.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Culture & Entertainment.

Model and Media Personality Olandria Carthen
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Olandria Carthen
Her Handle: @x_olandria
Her Title: Model and Media Personality
Who's That It Girl: Olandria Carthen is lighting up the entertainment space with creativity and confidence. We love her for carving out a name rooted in self-belief and for using her artistry to uplift and inspire.

Actress Akira Akbar
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Akira Akbar
Her Handle: @akira_akbar
Her Title: Actress
Who's That It Girl: Bright, fearless, and full of heart, Akira Akbar is redefining what young Hollywood looks like. We honor her for bringing depth and authenticity to every role and for reminding the world that talent has no age limit.

Singer, Songwriter and Actress Halle Bailey
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Halle Bailey
Her Handle: @hallebailey
Her Title: Singer, Songwriter and Actress
Who's That It Girl: Halle Bailey is ethereal strength in motion. We love her for redefining princesshood, representation, and the power of visibility, inspiring young dreamers to believe their voices belong on every stage.

Entrepreneur, Model, Actress, and Cultural Voice Chelley Bissanthe
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Chelley Bissanthe
Her Handle: @_slimthin
Her Title: Entrepreneur, Model, Actress, and Cultural Voice
Who's That It Girl: Chelley Bissainthe is a Haitian-American model, entrepreneur, and advocate. She uses her platform to uplift communities, honor her Caribbean heritage, and build pathways to ownership and legacy.

Actress and Singer Ryan Destiny
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Ryan Destiny
Her Handle: @ryandestiny
Her Title: Actress and Singer
Who's That It Girl: Ryan Destiny embodies star power and stillness in one. We celebrate her for her poise, range, and unshakable confidence, proof that quiet strength can shine just as bright as any spotlight.

Reality TV Personality and Influencer Amber Desiree (AD)
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Amber Desiree (AD)
Her Handle: @amberdesiree
Her Title: Reality TV Personality and Influencer
Who's That It Girl: Charismatic and bold, Amber Desiree brings emotional depth and vibrant storytelling to every project she touches. We love her for representing multifaceted womanhood on screen and off, inspiring a generation of creatives to lead with authenticity.

Top Creator, Model, Media Personality and Cultural Tastemaker Serena Page
Credit: Jacob Webster
Serena Page
Her Handle: @serenaapagee
Her Title: Top Creator, Model, Media Personality and Cultural Tastemaker
Who's That It Girl: Serena Page first captured hearts on Love Island USA Season 6 and has since become one of pop culture’s favorite “it girls.” Her confidence and authenticity have made her a go-to face for brands like SheaMoisture, Pepsi, and CeraVe.

Director and Executive Producer Courtney Whitaker
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Courtney Whitaker
Her Handle: @courtneyewhitaker
Her Title: Director and Executive Producer
Who's That It Girl: Courtney Whitaker is a two-time Emmy-winning producer and director specializing in TV, documentaries, and branded content. With over 20 projects completed, she's dedicated to amplifying underrepresented voices through impactful storytelling.

DJ Uncle Waffles
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Uncle Waffles
Her Handle: @unclewaffles_
Her Who's That It Girl: The DJ queen of the global stage, Uncle Waffles turns sound into celebration. We love her for electrifying dance floors and championing African creativity with confidence, rhythm, and undeniable joy.

Entrepreneur and Television Personality JaNa Craig
Credit: Susan Madore
JaNa Craig
Her Handle: @janacraig_
Her Title: Creator, Entrepreneur and Television Personality
Who's That It Girl: With creativity that defies convention, JaNa Craig is building a lane all her own in music and production. We celebrate her for reminding women that reinvention is power and authenticity is art.

Award-Winning Journalist, Host and Creator Gia Peppers
Credit: Jonavennci Divad - Ravenn Burs
Gia Peppers
Her Handle: @giapeppers
Her Title: Award-Winning Journalist, Host and Creator of Healed Girl Era Podcast
Who's That It Girl: Gia Peppers is an award-winning journalist, host, and podcaster who uses her platforms to tell powerful stories. Through More Than That and Healed Girl Era, she reminds audiences to embrace their voice and value.

Actress, Executive Producer, and Founder Marsai Martin
Credit: Maya McHenry
Marsai Martin
Her Handle: @marsaimartin
Her Title: Actress, Executive Producer, and Founder of Genius Entertainment and Sai Summer Cookout
Who's That It Girl: Marsai Martin is a creative prodigy with executive energy. We’re inspired by her for producing, directing, and acting with intention, showing young Black girls that leadership starts wherever you decide it does.

Rapper and Singer Doechii
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Doechii
Her Handle: @doechii
Her Title: Rapper and Singer
Who's That It Girl: A lyrical firestorm and unapologetic visionary, Doechii is shaping the sound of this generation. We honor her for pushing the boundaries of genre, performance, and self-expression with fearless creativity.

Actress, Singer, Producer and TV Host Keke Palmer
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Keke Palmer
Her Handle: @keke
Her Title: Actress, Singer, Producer and TV Host
Who's That It Girl: An icon of charisma and confidence, Keke Palmer is entertainment royalty. We celebrate her for leading with humor, honesty, and hustle, showing that versatility is her superpower and evolution her legacy.

Actress, Model, Singer, Designer, Content Creator and Entrepreneur Nzinga Imani
Credit: Shae DeWaal
Nzinga Imani
Her Handle: @nzingaimani
Her Title: Actress, Model, Singer, Designer, Content Creator and Entrepreneur
Who's That It Girl: We love Nzinga Imani for her bold authenticity and on-screen presence. As an actress, model, and entrepreneur, she’s redefining beauty and representation in entertainment.

Rapper and Singer Monaleo
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Monaleo
Her Handle: @themonaleo
Her Title: Rapper and Singer
Who's That It Girl: Monaleo’s voice hits with power and purpose. We honor her for pairing confidence with vulnerability, turning her truth into anthems that inspire women to heal loudly and live boldly.

Singer and Songwriter Amaarae
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Amaarae
Her Handle: @amaarae
Her Title: Singer and Songwriter
Who's That It Girl: With a sound that bends genres and a style that breaks rules, Amaarae is one of music’s most daring voices. We celebrate her for pushing boundaries, owning her individuality, and amplifying the power of Afro-fusion on a global stage.

Singer, KATSEYE Monan Bannerman
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Monan Bannerman
Her Handle: @meretmanon
Her Title: Singer, KATSEYE
Who's That It Girl: As a member of KATSEYE, Monan merges style, grace, and global influence. We celebrate her for bringing cultural depth and individuality to the next generation of pop icons.

Singer, Actress, Creative Director, and Choreographer Teyana Taylor
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Teyana Taylor
Her Handle: @teyanataylor
Her Title: Singer, Actress, Creative Director, and Choreographer
Who's That It Girl: Teyana Taylor is the embodiment of artistry, singer, choreographer, director, designer. We honor her for transforming every creative avenue she touches into a masterpiece of movement, emotion, and empowerment.

Singer, Songwriter and Producer Laila!
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Laila!
Her Handle: @prodlaila
Her Title: Singer, Songwriter, and Producer
Who's That It Girl: Laila is the creative force whose sound pulses with honesty and energy. We honor her for capturing emotion through production and storytelling, inspiring a new era of music that feels intimate yet universal.

Actress Antonia Gentry
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Antonia Gentry
Her Handle: @_antoniagentry_
Her Title: Actress
Who's That It Girl: With talent that transcends screens, Antonia Gentry brings raw emotion and grace to every performance. We honor her for reminding us that vulnerability is strength and that storytelling can be both healing and revolutionary.

Actress and Model Laura Harrier
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Laura Harrier
Her Handle: @lauraharrier
Her Title: Actress and Model
Who's That It Girl: Effortlessly chic and profoundly grounded, Laura Harrier is redefining Hollywood grace. We celebrate her for using her platform to champion representation and for proving that elegance and activism can coexist beautifully.

R&B Singer/Songwriter, Actress Coco Jones
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Coco Jones
Her Handle: @cocojones
Her Title: R&B Singer/Songwriter, Actress
Who's That It Girl: Coco Jones is a Grammy-winning R&B breakout who captivates with her timeless artistry and soulful voice. She also stars as Hilary Banks in the Bel-Air reboot and recently wrapped an upcoming romantic comedy That’s Her.

Entrepreneur, Media Personality and Philanthropist Lauren Speed-Hamilton
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Lauren Speed-Hamilton
Her Handle: @need4lspeed
Her Title: Entrepreneur, Media Personality and Philanthropist
Who's That It Girl: Lauren Speed-Hamilton turned her Love Is Blind journey into a masterclass in purpose-driven storytelling. We love her for inspiring authenticity in love, media, and entrepreneurship, building connection where vulnerability meets vision.

Actress and Singer Amber Riley
Credit: xoNecole
Amber Riley
Her Handle: @msamberpriley
Her Title: Actress and Singer
Who's That It Girl: Amber Riley’s voice is pure power, soulful, spiritual, and unforgettable. We celebrate her for using her artistry to uplift others, redefining what resilience and radiance look like in entertainment.
Joy Woods
Her Handle: @joynwoods
Her Title: Actress
Who's That It Girl: Joy Woods’ name says it all, joy radiates through every note she sings. We’re inspired by her Broadway brilliance and her commitment to showing that Black women’s voices are boundless and breathtaking.

Country Singer, Songwriter Tanner Adell
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Tanner Adell
Her Handle: @tanneradell
Her Title: Country Singer, Songwriter
Who's That It Girl: With a voice as bold as her vision, Tanner Adell is redefining country music with style and soul. We celebrate her for breaking barriers, blending cultures, and creating a sound that’s unapologetically her own.

Producer, Host and Media Maven Kéla Walker
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Kéla Walker
Her Handle: @KelaWalker
Her Title: Producer, Host and Media Maven
Who's That It Girl: Kéla Walker is a 7x Emmy-nominated producer, host, and digital tastemaker, a modern-day media maven merging television storytelling with contemporary influence. As the founder of Walker Media Group, she curates aspirational lifestyle content anchored in style, culture, and substance. From red carpets to real life, Kéla brings a distinct point of view that bridges legacy media and the digital landscape.

TV Personality Riley Burruss
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Riley Burruss
Her Handle: @rileyburruss
Her Title: TV Personality
Who's That It Girl: We celebrate Riley Burruss as a rising creative and storyteller forging her own space in entertainment. Fresh out of NYU with a degree in music business, she’s building momentum through Next Gen NYC and her podcast The Burruss Banter, all while exploring a future in entertainment law.

Entrepreneur, Actor, Model, Style Icon and Entrepreneur Lori Harvey
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Lori Harvey
Her Handle: @loriharvey
Her Title: Beauty Entrepreneur, Actor, Model, Style Icon and Entrepreneur
Who's That It Girl: Lori Harvey embodies modern femininity and independence. We celebrate her for turning self-love into legacy and for inspiring women to walk confidently in their own power.

Actress Storm Reid
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Storm Reid
Her Handle: @stormreid
Her Title: Actress
Who's That It Girl: Storm Reid radiates brilliance far beyond her years. We love her for bringing compassion, creativity, and courage to every role, a true beacon for young women dreaming of changing the world through art.

Actress Whitney Peak
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Whitney Peak
Her Handle: @whitneypeak
Her Title: Actress
Who's That It Girl: Whitney Peak exudes quiet confidence and magnetic charm. We celebrate her for redefining modern cool and for reminding young women that authenticity is the most timeless form of beauty.
Tap into the full It Girl 100 Class of 2025 and meet all the women shaping the culture this year and beyond. See the full list here.
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