An Unplanned Pregnancy Inspired This SHEeo To Birth A Poppin' Candle Company
With the rise of more and more black women breaking away from traditional 9-5s to become their own bosses, the CEO is getting a revamp as the SHEeo. CEOs are forging their own paths, blazing their own trails, and turning their passion into a profit. Curious to know how she does it? In the Meet The SHEeo series, we talk to melanated mavens leveling up and glowing up, all while redefining what it means to be a boss.
Since childhood, Tay Watts had a love for candles, and even took up candle making as a hobby in later years. So when a trip to Target failed to result in finding inspiring candles to purchase, Watts decided to start a candle brand of her own— except this one would cater to women who were the boss of their lives. Her motivational Boss Lady candles were the first to hit the market and the scented soy candles were a hit, thanks in part to the featured messages inspiring women to be their authentic selves through catchy phrases and statements that encourage a positive mindset and promote self-love. With notable features in BuzzFeed, Revolt, Voyage LA, and xoNecole, and brand collaborations with Facebook, Shopify, and the American Cancer Society, Posh Candle Co. is fulfilling its mission of helping women to stay lit.
In this week's feature, meet Tay Watts of Posh Candle Co.
Courtesy of Tay Watts/Posh Candle Co.
Title: Founder & CEO of Posh Candle Co.
Location: Los Angeles
Year Founded: 2016
# of Employee(s): 1
30-Second Pitch: Posh Candle Co. is a one-woman-owned small business built from the ground up on my passion for craft, design, entrepreneurship and desire to create a life I love. My mission is to inspire women to be their authentic selves by using catchy phrases and statements that encourage a positive mindset, promote self-love, spark laughter and offer an on-trend approach to the relaxing flicker of a candle flame. The result is a collection, handcrafted with 100% soy wax, hand-poured in small batches using the best fragrance and popping colors, that is carefree, fun and edgy.
What inspired you to start your brand?
Since childhood, I've loved candles and took up candle making as a hobby in later years. With a little pressure from an unplanned pregnancy and inspiration from not finding candles I liked while shopping, I decided I would start a candle brand that was unlike anything you would find in retail stores.
What was your a-ha moment that brought your idea into reality?
The a-ha moment was standing in the middle of the candle aisle in Target for the second day in a row and failing to find a candle I felt compelled to purchase. I began thinking about the moments that I decide to light up a candle and how much I love having words of encouragement around me. That day I went home and drew up plans for my first four scents which included our Boss Lady candle; a fragrant tribute to women being the boss of their lives.
Who is your ideal customer?
My ideal customer is a woman who loves candles but can rarely find candles that are exciting. She's looking for candles that are not only treats for herself but candles that people would love to receive as thoughtful gifts.
What makes your business different?
We're not just a candle company but we sell other items like incense, smudges and palo santo. Our branding and marketing is also unlike what you typically see with candle companies. I'm not scared to play around with ideas and I infuse a lot of my own personality into the process.
What obstacles did you have to overcome while launching and growing your brand? How were you able to overcome them?
As a solopreneur, there's challenges when you're navigating new experiences or even handling large orders so I'm diligent about planning and time management to make sure I can complete whatever comes my way. This year, my biggest obstacle has been scaling and bringing people onboard. xoNecole ElevateHer Crawl has provided the perfect opportunity for me to step outside of my fear of hiring by bringing on event assistants.
"As a solopreneur, there's challenges when you're navigating new experiences or even handling large orders so I'm diligent about planning and time management to make sure I can complete whatever comes my way."
What was the defining moment in your entrepreneurial journey?
The defining moment in my entrepreneurial journey was feedback I received from a customer. She said, "If you ever feel like quitting, I want you to remember how your candles taught me how to love myself again and I want you to think about me gifting your candles to my friend who was just diagnosed with cancer. They give her hope." That moment not only helped me realize the potential of Posh Candle Co., but it is something I continue to keep in mind when it gets tough to help keep me going.
Where do you see your company in 5-10 years?
I see Posh Candle Co. with a headquarters, several employees and shipping all over the world. I want Posh Candle Co. fully systematized so it runs without me and I see us competing with larger brands in the industry.
Where have you seen the biggest return on investment? (i.e. marketing, ads, vending, social media)
Vending has helped tremendously when it comes to building relationships with customers, develop sales skills and network. I've also learned that face-to-face communication builds the most memorable brand awareness and community.
"Vending has helped tremendously when it comes to building relationships with customers, develop sales skills and network."
Do you have a mentor? If so, who?
I don't have a designated mentor, but I do have a community of badass boss women at various stages of business who have my back and whose support and motivation are overflowing. It doesn't matter if I'm celebrating a win or discussing a difficult time, I'm supported by so many women.
Biggest lesson you’ve learned in business?
All money is not good money. Take time away from your excitement about working with people to make sure your business is protected. There are times where I've pulled back from working with people who could have brought my business growth but because they didn't want to sign a contract for the arrangement, that was a huge red flag for me. I'm okay with passing up opportunities just for peace of mind and I always operate in faith that something bigger and better is coming my way.
"I'm okay with passing up opportunities just for peace of mind and I always operate in faith that something bigger and better is coming my way."
Anything else you would like for people to know, or take away from your entrepreneurial story?
If there's anything I would like for you to take away from my story is that you're capable of so much more than you think. Get comfortable with being uncomfortable and apply every lesson you've learned from your perceived failures. How we start is not how we end.
For more of Tay and her candles, follow her on Instagram. And shop her candles on her website: Posh Candle Co.
- 5 Candles To Light Up When You Just Need A Minute - xoNecole ›
- Boss Up: Tay Watts Posh Candle Co. - xoNecole ›
- Posh Candle Co. - Posts | Facebook ›
- Run The World: 10 Women-owned businesses to support, shop and ... ›
- Posh Candle Co. - About | Facebook ›
- From the Ground Up: Tay Watts Sparks Life Through Posh Candle Co. ›
- TWMBABW: Tay Watts of Posh Candle Co. - The Reclaimed ›
- The Black Owned Business Highlight: Posh Candle Co. - YouTube ›
- ABOUT US – Posh Candle Co. ›
- Meet Tay Watts of Posh Candle Co. - Voyage LA Magazine | LA City ... ›
How We Met is a series where xoNecole talks love and relationships with real-life couples. We learn how they met, how like turned into love, and how they make their love work.
I’m willing to bet that this is not the first time you’ve seen this couple. Dalen Spratt is a television producer, owner of a tailored men's suit line, and creator of Ghost Brothers: Haunted Houseguests, which is currently streaming on Destination America. Stacey Spratt is also a serial entrepreneur, focusing mostly on events and the nonprofit world, and she is the owner of two award-winning craft beer bars called Harlem Hops. But their accolades are not what united them.
The couple met years ago at their alma mater, Clark Atlanta University, when they were still working to create the life they have now, and if you had told them then that they’d eventually tie the knot, the pair probably would’ve laughed in your face.
Today, they’re new parents, flourishing in their careers, and each others’ “teammates.” When desiring love, Dalen recommends not looking to other couples for advice. And Stacey advises staying true to what you want. “Don’t put age or limitations on love and children. If God could do it for me, why can’t he do it for you?”
Here's How We Met.
How did you meet?
Dalen: We met in 2005 when she was advising the Greek sororities and fraternities in college. She was old as hell in college, and I was a young buck (laughs). Everybody had a crush on her, but I didn’t think much of it. Then, in 2007, we were in the same grad school class, but she still wasn’t trying to see me then either. I had to catch her five years ago; I was very patient.
Stacey: Yeah, everybody in our grad school class called him Young, Fresh to Death because he was always dressed in B-school (what CAU affectionately refers to as business major classes), and we’d just wear sweatpants (laughs).
So, I know Dalen was always attracted to you. But what about you? Did your attraction to him develop over time?
Stacey: So 2006-2008 – all the years went by. I don’t think we were really thinking about each other at all back then. Years later, I had an event in Dallas, and I booked him to be a speaker. Then, a few years ago, Dalen posted a photo of him on Instagram, and I slid in his DMs. I remembered him being so young and handsome, and I’m like, I should hook him up with my younger cousin. His response was: "If you’re not hooking me up with you, no thank you." But I still thought he was too young at the time, and he started pulling receipts. Taraji P. Henson was dating someone young at the time, Gabrielle Union–
Dalen: First of all, I didn’t do that. You did that.
Stacey: Okay, I did. I thought he was a cutie pie, but that age thing was on my mind!
"Dalen posted a photo of him on Instagram, and I slid in his DMs. I remembered him being so young and handsome, and I’m like, I should hook him up with my younger cousin. His response was: 'If you’re not hooking me up with you, no thank you.'"
Talk to me about the first date. How did he change your mind?
Stacey: Our first date was at Tin Lizzy's in Atlanta. During that time, he was living in Dallas, so it was long-distance. But he came into town, and we just had a good time. We talked a lot, which we still do. It wasn’t anything fantastic.
Dalen: Don’t downplay our first date.
Then, walk me through your courtship. How did you get to the next level? What was that conversation like?
Stacey: I think he knew at age 43 or 44 I wasn’t playing around. But also, I think it just naturally progressed.
Dalen: Yeah, it just happened naturally. And I’m going to be honest, I don’t think initially either one of us thought it would be as serious as it was. She thought I was too young and I wasn’t ready for marriage, kids, and all that. I think we both thought we were just hanging out. But after spending so much time together, a lot of stuff started happening. Like, she had to have surgery early on. It wasn’t just time together; it was intimate time. Next thing we know, we just never left each other. That’s why we still don’t have an anniversary date because we never really asked.
"It wasn't just time together; it was intimate time. Next thing we know, we just never left each other. That's why we still don't have an anniversary date because we never really asked."
What made you want to commit to each other?
Dalen: The moment I knew Stacey was for me was from a phone call. I don’t really like talking on the phone, and I can be really blunt sometimes. But we were talking, and I said, ‘I don’t really feel like talking anymore.’ And she was just like, okay, and hung up. I wasn’t trying to be rude, and she understood that. It sounds bad, but that’s how I knew she just got me. I felt like she could get my random awkward moments, and she does to this day.
Stacey: For me, I liked him as a person. Even when times get rough and tough, I could still like him as a human. He is my best friend. We have time. We laugh until we cry, and it’s just always like that. Even when we get pissed at each other, something happens, and we fix it. Also, how he treats his mother. That’s a momma’s boy, but I’m a daddy’s girl – so I get it. I know how I want to be treated, and I see how he is with her and that’s beautiful.
What are some important lessons you’ve learned about yourself through loving your partner in this relationship?
Dalen: I grew up an only child and she grew up with siblings. So, when you have someone who is used to doing things by themselves, there is definitely a learning curve when you get into a serious relationship. It’s funny now, but it was definitely a process.
Stacey: I agree – definitely the only child thing. There’s times I look at him like, did you ever live with anyone else? That comes from being momma's baby, too. I have to say, my “mother-in-love” spoiled him. But also with Axel (their daughter), that brings another level of patience.
Photo by Paras Griffin/Getty Images
What was the biggest challenge that you had to overcome together?
Dalen: We’ve gone through a lot within the years we’ve been together. We suffered two miscarriages – I’d say that’s the biggest.
Stacey: Having those miscarriages and trying to understand what’s next and what our options are was a lot. I had two myomectomies (fibroid surgeries), and he supported me through that time. Also, still, it was on my mind that he’s eight years younger than me. I was wondering if I can’t carry [a child] what that looks like for us. We had very real conversations pretty early in our relationship.
"Having those miscarriages and trying to understand what’s next and what our options are was a lot. I had two myomectomies (fibroid surgeries), and he supported me through that time. Also, still, it was on my mind that he’s eight years younger than me."
What do you fight the most about?
Dalen: Nagging. Stacey nags; she’s a complainer. She’s that momma that will look in a room and just hunt for something to complain about. Like, I’m worried for Axel when she's in high school.
Stacey: It’s because I like things to be in place. He leaves stuff all over the place. I can tell where he’s been in the house because something is left around. So he says I’m nagging – but it’s like, just get your stuff.
What are your love languages?
Dalen: Stacey is gifts all day.
Dalen: We’ve talked about this. xoNecole is about to cause problems in our home (laughs).
Stacey: Obviously I love you. *thinks again* It’s words of affirmation.
Dalen: That’s it.
What’s your favorite thing about each other?
Dalen: I’ve always respected her business-mindedness. That may sound superficial, but it’s not because I’ve never been with someone who thinks like me. It’s one of my most treasured things about her. I remember one day, I was just running through ideas with her, and each time Stacey had a suggestion on how I could make it better. It’s just very comforting. She takes whatever I’m doing and elevates it – including me.
Stacey: I love Dalen’s hustle and creativity. He’s been on multiple shows, and he continues to create, produce, and reinvent himself and the product he’s putting out. I love that we can create together and bounce things off each other. Even though we may be in different arenas, there’s nothing he can’t offer me great advice about. I love that drive.
Finally, how did you know it was love?
Dalen: Well – she said it – first. (laughs)
Stacey: And he looked at me and smiled! He didn’t say it back. We were on a trip, out of the country.
Dalen: We were arguing when she said it, and she just threw it out.
Stacey: But we continue to do that. We’ve spent holidays and everything outside of the country.
Let’s make things inbox official! Sign up for the xoNecole newsletter for daily love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image courtesy
The Scorpio man and Pisces woman form a relationship that is heartfelt, sincere, and not for the weak. There is an immediate connection and familiarity between these two, being that they are both water signs and are both ruled by their emotions. They are on a similar playing field in life, yet they go about their desires in love in a very different way.
Scorpio Man And Pisces Woman Love Compatibility
Ultimately, a partnership being formed between the two is an intimate and emotionally transformative one, and this is a relationship they both never forget. Things can get messy, but if they are willing to do the work within, then the love can also be pretty amazing for them as well. They are all in or nothing when it comes to partnerships, and they learn a lot about true commitment and vulnerability through this pairing.
What attracts a Scorpio man to a Pisces woman?
The Scorpio man is attracted to the Pisces woman's mysterious aura and emotional demeanor. The Pisces woman is attracted to the same things as the Scorpio man. See, these two are more similar than most signs of the zodiac, and they can intuitively feel this about each other right away. Pisces and Scorpio often share similar interests and have a lot of opportunities to meet each other because they like to do the same things and are often in the same places. These are two creative and artistic souls, and there is something that they both find inspiring about each other right away.
The connection and synergy of a Pisces and Scorpio couple is undeniable, and there is a strong force in life that often brings these two together. The Pisces woman can feel that there is more to the surface than the Scorpio man presents right away, and this is instantly intriguing to her, being that she rules the 12th house, which is where everything is hidden in life. The Pisces woman has secrets of her own, and she sees the Scorpio man as someone who can resonate with how she feels and dive deeper into the relationship together.
What is the relationship like between a Pisces woman and a Scorpio man?
The relationship between the Pisces woman and the Scorpio man is emotional. Emotions run very high in this relationship, which is often a good thing, but can turn into something entirely different very quickly as well. The Pisces woman and Scorpio man often get into a relationship together quickly. They are not earth signs that take their time developing a relationship; they are water signs that base their decisions on their emotions and go with the flow of the currents here.
So when they meet and they feel that instant connection with each other, they often jump into a pairing with one another right away.
This couple will enjoy spending time together and will feel like they are deeply understood in the relationship. There is a comfort here that is truly profound, and if anything, they are best friends first and foremost. However, the Pisces woman and Scorpio man tend to let their emotions overwhelm them and can turn little things into something bigger. Arguments or disagreements in this relationship can get messy, and they are both somewhat emotionally impulsive. Neither will forgive and forget easily as well, so reaching a point of forgiveness or harmony after something challenging occurs may never happen.
This relationship works best if both parties have already experienced a long-term commitment or have learned their lessons in love and evolved. The longevity of the relationship will depend on how they begin it. However, the love they have for one another is undeniable.
What is the sex like between a Scorpio man and a Pisces woman?
The sex life between the Pisces woman and Scorpio man is transcendent. They tend to have no issues in the bedroom, and that instant connection they feel when they meet often has an underlying energy of sexual compatibility as well. This isn’t the type of couple to wait a long time to explore each other in the bedroom, and they form a deep intensity here right away. They are looking to connect on many different levels, and they feel enough compatibility in the connection to do so.
The Pisces woman is willing to explore in the bedroom, and the Scorpio man is ready for anything. This is a couple who will entertain role-play, bondage, etc., and there are a few limitations to what they are both interested in. With the Pisces woman providing a safe space to many, the Scorpio man feels comfortable opening up in many different ways, the main one including behind closed doors and in the bedroom. They are emotional at their core, however, and will still want a level of intimacy with each other that goes deeper than just sex, so although their sex life is great, there is more they both want at the end of the day.
What makes a relationship between a Pisces woman and a Scorpio man work?
What makes the relationship work between these two water signs, is that they both understand each other deeply. They don’t have to explain themselves or work too hard on getting to know each other because it’s almost instant that they do. They speak the same language, in other words, and they can learn a lot from each other in the process. They are more open with each other, and their more reclusive demeanor changes in the presence of one another. This is a couple that likes to spend time together doing things that each other has an interest in.
At the end of the day, these are just two people who want to love and be loved, and they can give each other that.
The Pisces woman helps the Scorpio man open up more, go with the flow, and trust the universe. The Scorpio man helps the Pisces woman step into her power, stick up for herself more, and live life fully. There is something creative and eye-opening about this pairing, and they create their own world together. Trust is everything between the both of them and once they have that, they lay the foundation for the relationship to grow and thrive.
What may cause a Scorpio man and a Pisces woman to break up?
The thing about a water sign relationship is that things can get messy. Emotions are always running high, and if they are not on the same page, this can lead to the energy of the relationship being all over the place. The Pisces woman is loyal, attentive, and compassionate, but she is also a free spirit who likes her space and freedom. The Scorpio man, on the other hand, craves deep intimacy and partnership and may have a hard time trusting the Pisces woman, and that trust needs to be had in a relationship.
Scorpio may find Pisces to be too wishy-washy for his liking, although Pisces just sees herself as someone open-minded and flexible and doesn't understand why the Scorpio man can’t be a little more like that as well.
This relationship can fall apart due to things becoming overwhelming too quickly. They tend to get into the relationship quickly and break up just as fast as well. If they can act on mental clarity as much as they do their emotions, then this can create a more solid ground for the relationship to grow and continue to grow upon. You would think that being with someone who is the same element as you is a recipe for success in a relationship, but two of the same things can be too much at the end of the day.
Summary: Is a Scorpio man and a Pisces woman compatible?
Ultimately, this is a relationship with high compatibility, and depending on the two people at hand, it will determine how things unfold here. They have the tools needed to form a sincere, loving, and compassionate relationship but will have to confront each other's differences with the same attitude to work. Once the first challenge or conflict arises in the relationship, how they handle it afterward will determine if the relationship is going to work out or not.
These two are perfect when things are going well, but can be dramatic when they are not. The Pisces woman and Scorpio man can’t get enough of each other at the end of the day, and this will indeed be a relationship that they will never forget.
Let’s make things inbox official! Sign up for the xoNecole newsletter for daily love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by Anchiy/Getty Images