With the rise of more and more black women breaking away from traditional 9-5s to become their own bosses, the CEO is getting a revamp as the SHEeo. CEOs are forging their own paths, blazing their own trails, and turning their passion into a profit. Curious to know how she does it? In the Meet The SHEeo series, we talk to melanated mavens leveling up and glowing up, all while redefining what it means to be a boss.
Since childhood, Tay Watts had a love for candles and even took up candle making as a hobby in later years. So when a trip to Target failed to result in finding inspiring candles to purchase, Watts decided to start a candle brand of her own— except this one would cater to women who were the boss of their lives. Her motivational Boss Lady candles were the first to hit the market and the scented soy candles were a hit, thanks in part to the featured messages inspiring women to be their authentic selves through catchy phrases and statements that encourage a positive mindset and promote self-love.
With notable features in BuzzFeed, Revolt, Voyage LA, and xoNecole, and brand collaborations with Facebook, Shopify, and the American Cancer Society, Posh Candle Co. is fulfilling its mission of helping women to stay lit.
In this week's feature, meet Tay Watts of Posh Candle Co.
Courtesy of Tay Watts/Posh Candle Co.
The Stats
Title: Founder & CEO of Posh Candle Co.
Location: Los Angeles
Year Founded: 2016
# of Employee(s): 1
30-Second Pitch: Posh Candle Co. is a one-woman-owned small business built from the ground up on my passion for craft, design, entrepreneurship, and desire to create a life I love. My mission is to inspire women to be their authentic selves by using catchy phrases and statements that encourage a positive mindset, promote self-love, spark laughter, and offer an on-trend approach to the relaxing flicker of a candle flame. The result is a collection, handcrafted with 100% soy wax, hand-poured in small batches using the best fragrance and popping colors, that is carefree, fun, and edgy.
The Details
What inspired you to start your brand?
Since childhood, I've loved candles and took up candle making as a hobby in later years. With a little pressure from an unplanned pregnancy and inspiration from not finding candles I liked while shopping, I decided I would start a candle brand that was unlike anything you would find in retail stores.
What was your a-ha moment that brought your idea into reality?
The a-ha moment was standing in the middle of the candle aisle in Target for the second day in a row and failing to find a candle I felt compelled to purchase. I began thinking about the moments that I decide to light up a candle and how much I love having words of encouragement around me. That day I went home and drew up plans for my first four scents which included our Boss Lady candle; a fragrant tribute to women being the boss of their lives.
Who is your ideal customer?
My ideal customer is a woman who loves candles but can rarely find candles that are exciting. She's looking for candles that are not only treats for herself but candles that people would love to receive as thoughtful gifts.
What makes your business different?
We're not just a candle company but we sell other items like incense, smudges and palo santo. Our branding and marketing is also unlike what you typically see with candle companies. I'm not scared to play around with ideas and I infuse a lot of my own personality into the process.
What obstacles did you have to overcome while launching and growing your brand? How were you able to overcome them?
As a solopreneur, there's challenges when you're navigating new experiences or even handling large orders so I'm diligent about planning and time management to make sure I can complete whatever comes my way. This year, my biggest obstacle has been scaling and bringing people onboard. xoNecole ElevateHer Crawl has provided the perfect opportunity for me to step outside of my fear of hiring by bringing on event assistants.
"As a solopreneur, there's challenges when you're navigating new experiences or even handling large orders so I'm diligent about planning and time management to make sure I can complete whatever comes my way."
What was the defining moment in your entrepreneurial journey?
The defining moment in my entrepreneurial journey was feedback I received from a customer. She said, "If you ever feel like quitting, I want you to remember how your candles taught me how to love myself again and I want you to think about me gifting your candles to my friend who was just diagnosed with cancer. They give her hope." That moment not only helped me realize the potential of Posh Candle Co., but it is something I continue to keep in mind when it gets tough to help keep me going.
Where do you see your company in 5-10 years?
I see Posh Candle Co. with a headquarters, several employees and shipping all over the world. I want Posh Candle Co. fully systematized so it runs without me and I see us competing with larger brands in the industry.
Where have you seen the biggest return on investment? (i.e. marketing, ads, vending, social media)
Vending has helped tremendously when it comes to building relationships with customers, develop sales skills and network. I've also learned that face-to-face communication builds the most memorable brand awareness and community.
"Vending has helped tremendously when it comes to building relationships with customers, develop sales skills and network."
Do you have a mentor? If so, who?
I don't have a designated mentor, but I do have a community of badass boss women at various stages of business who have my back and whose support and motivation are overflowing. It doesn't matter if I'm celebrating a win or discussing a difficult time, I'm supported by so many women.
Biggest lesson you’ve learned in business?
All money is not good money. Take time away from your excitement about working with people to make sure your business is protected. There are times where I've pulled back from working with people who could have brought my business growth but because they didn't want to sign a contract for the arrangement, that was a huge red flag for me. I'm okay with passing up opportunities just for peace of mind and I always operate in faith that something bigger and better is coming my way.
"I'm okay with passing up opportunities just for peace of mind and I always operate in faith that something bigger and better is coming my way."
Anything else you would like for people to know, or take away from your entrepreneurial story?
If there's anything I would like for you to take away from my story is that you're capable of so much more than you think. Get comfortable with being uncomfortable and apply every lesson you've learned from your perceived failures. How we start is not how we end.
For more of Tay and her candles, follow her on Instagram. And shop her candles on her website: Posh Candle Co.
- 5 Candles To Light Up When You Just Need A Minute - xoNecole ›
- Boss Up: Tay Watts Posh Candle Co. - xoNecole ›
- Posh Candle Co. - Posts | Facebook ›
- Run The World: 10 Women-owned businesses to support, shop and ... ›
- Posh Candle Co. - About | Facebook ›
- From the Ground Up: Tay Watts Sparks Life Through Posh Candle Co. ›
- TWMBABW: Tay Watts of Posh Candle Co. - The Reclaimed ›
- The Black Owned Business Highlight: Posh Candle Co. - YouTube ›
- ABOUT US – Posh Candle Co. ›
- Meet Tay Watts of Posh Candle Co. - Voyage LA Magazine | LA City ... ›
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Again, the answer never changes because, if there is one thing that Shellie Reneé Warren is gonna get, it’s 6-8 (sometimes nine) hours of sleep. However, since my chronotype (check out “Ever Wonder What Personality Traits Make Someone A 'Morning Person'?”) means that I like/prefer to write in the wee hours of the morning, sometimes I will sleep for the night for five hours and take a nap in the day. And y’all, that is just fine with me because I am well aware of the fact that napping does everything from give me more energy, heighten my alertness and even make me more creative to decrease stress levels, strengthen immunity, and reduce my chances of experiencing a heart attack or stroke.
My problem is I will oftentimes go “overboard” with my daytime zzz’s. What I mean by that is, in order to get the most out of a nap, they say thatyou shouldn’t sleep for longer than 25 minutes or so; otherwise, you could wake up feeling sluggish (I don’t but…). Also, it can make resting, soundly, at night a bit of a struggle.
So, what are you saying, Shellie? We should get quickies in? Yeah. And it’s funny that the word “quickie” would come up because just like a sex quickie can do wonders for you (and it can — check out “12 Super Solid Reasons To Have A Quickie Every Single Day”), it’s a full-circle moment when I say that something that can improve the quality of your sex life is to have a power nap (a nap that lasts between 10-30 minutes).
Wanna know how the two things correlate? Honestly, it’s no secret that sleep and sex work together to optimize both (check out “6 Fascinating Ways Sex And Sleep Definitely Go Hand In Hand”). Today, though, we’re going to tap into how a nap, specifically, can have you partaking in some of the best sex that you’ve experienced in a minute. I’ll explain.
Naps Reduce Stress
GiphyIf you’re feeling super stressed out right now, you are not alone. There is plenty of data out here that says that most of us are stressed for at least a couple of reasons at a time — and that can impact your sexual health on a few levels. For one thing, it can bring about feelings of depression and/or anxiety. Stress can also throw your hormone levels off (including your cycle) which can weaken your libido. Stress can make you want to put distance between you and your partner (yes, literally).
Stress can also make it challenging to get aroused or to have an orgasm. And just what can help to decrease stress? Taking a nap. Since sleep has a way of helping you to “get off of the clock” and relax a bit, that can lower your stress levels and “reset” your body so that you are calmer — and that, in turn, can do wonders for your sex drive and ultimately your sex life.
Naps Improve Your Mood
GiphyThere is one person in my life, and fairly 80 percent of the time, she’s in a super good mood. Oh, but let that girl go without sleep, and…who is this woman? LOL. There’s research behind why this happens. When a person is sleep-deprived, it messes with their brain chemicals, and that can amplify emotions like anger, restlessness and sadness. In fact, one study revealed that people who had their sleep disrupted throughout the night, they ended up having their positive outlook on life reduced by about 30 percent.
And geeze, who wants to have sex when they’re not feeling very good? Anyway, since serotonin is a neurotransmitter that helps to regulate your moods, your sleep patterns, and your libido and sleep is what helps to keep it in balance — by taking a nap, not only can it help you to feel better, it can also increase your desire for sex (it can also build up your endurance which is also…sexually beneficial).
Naps Increase Your Focus and Concentration
GiphySomething that some of my clients bring up is how, when it comes to having sex, sometimes the flesh is willing while the spirit is weak because, although the desire for intimacy is there, so much is going on that they aren’t able to get still enough to focus on experiencing copulation with their partner. This also tracks because, when you don’t have enough rest, your brain finds itself not working in harmony and that can make it hard to do everything from approaching life with a sense of flexibility to making necessary decisions.
Certain data also reveal that a lack of rest can cause you to have a really poor attention span and not process things in context (the more you know). So, if you really want to get some yet it’s hard for you to focus long enough to make it happen, ask your bae to lie down with you and take a nap. Between the sleep and the snuggling (check out “Fall's Coming: 8 Wonderful Health Benefits Of Cuddling”) — you may wake up with your mind and body totally on the same page. #wink
Naps Can Make You Feel Better About Your Body
GiphyEven if, overall, you feel really good about your body, I think that we all have moments when we feel less attractive than others — and who wants to have sex when they don’t really feel…very sexy? Well, something else that sleep, in general, can do is increase your confidence in your body.
For one thing, if you want to lose a few pounds, sleep can actually make that happen by helping your body metabolize the glucose (sugar) that’s in it so that you can better manage your appetite. Other studies go on to share that since sleep deprivation can impact one’s mental health and emotional stability in a negative way, of course, getting enough rest would increase body positivity.
Shoot, science even goes so far as to say that insomnia can cause people to have an elevated level of dissatisfaction when it comes to their body image. Don’t take their word for it, though. Look in the mirror before a nap. Then look in a mirror after waking up from me. Do you feel better? I’d be surprised if you don’t.
Makes Your Brain Bigger…Which Could Make Your Orgasms Better
GiphyI saved the best for last by design. Now if you’re wondering how in the world a nap can improve (and possibly increase) your orgasms — oh, there is a method to the madness…trust. For starters, the saying that your biggest sex organ is your brain? That isn’t a myth. Long story less long, the brain is what houses your central nervous system and that is what controls how men and women sexually function (yes, literally).
And since the brain also releases feel-good chemicals like dopamine, serotonin, and oxytocin during sex and brain activity significantly increases in women during sexual activity (especially right before she orgasms) — well, would it trip you out to know that when you take a nap, your brain actually expands? A bigger brain (that’s healthy) can potentially intensify your sexual experiences (and your climaxes) — and who doesn’t want that to go down?
____
Like I said earlier, I never have to be convinced to get a nap in. However, if your sex life has been a bit stagnant lately, you’ve been feeling a little sluggish and you’re not sure what to do — I’m hoping that a nap can get you right.
There’s enough science to prove that it can. All you need to do is give it a shot.
Now where’s your pillow and sleep mask, chile?
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