
Money Talks is an xoNecole series where we talk candidly to real women about how they spend money, their relationship with money, and how they get it.
Schelo D. Collier is the founder of Black Women Invest, a membership organization created specifically to help her community create wealth and discover more about investing. Through the company’s retreats, panels, helpful online content, and more, she helps many women with varied goals and backgrounds grow their income and knowledge on investing. And unlike the plethora of “coaches” on the gram, she has the background to prove it.
Finance has been part of Schelo’s life for years. Before starting Black Women Invest, she was working diligently in her “dream job,” where she helped thousands of investors build their real estate portfolios. And by 24, she had already purchased her first investment property. However, the tides turned when she unexpectedly lost her job and was forced to find another path. Throughout this journey, she began to build a community of like-minded women with a focus on investing.
This small online group is now a member-based community of over 14,000 women. In our conversation, she walked me through a little bit about what propelled this journey and what important insights she’s picked up along the way. For Schelo, her goal has always been to inform her community that to build wealth, saving money is important, but investing is crucial.
Tell me a little bit about yourself. When did you become interested in investing?
Man, how far do you want me to go back?
Let’s start at the beginning.
Well, I had an interest in finance and investing since I was a kid, but I didn’t know the term for it. The interest just kinda sparked from being first-generation Haitian-American. We never needed things; God always provided for our family. But I will say, I was very mindful that there were certain things I didn’t get that I desired. That’s how it began. Also, my parents were big on teaching us money habits. So in middle school, they paid me $1 a week. You know in those days, that’s big money! But I remember at some point realizing it wasn’t enough for the things I wanted to do. So I started to buy chips and candy at the store, which was 25 cents at the time, and sell it to my classmates. That became my thing. Like, every week, my goal was to double my money.
I went on to go to a technical high school where I studied finance and went to college and studied finance as well. The route I was on, I was on track to become a financial advisor. But at the time, I felt like financial advisors were specifically focused on finding wealthier clients. My goal has always been to help my people, Black women, and immigrant families, get into investing and create real wealth. I ended up getting a mentor in college who worked at a big bank, and he had a really large pile of clients. They were all in real estate. So I decided I wanted to get into it, and that’s how the journey started.
"The route I was on, I was on track to become a financial advisor. But at the time, I felt like financial advisors were specifically focused on finding wealthier clients. My goal has always been to help my people, Black women, and immigrant families, get into investing and create real wealth."
It seems like you've always had a hustler spirit. But have you always been good with money? Walk me through that journey.
I wasn’t good at budgeting, but I’ve always been good at making money. There’s a benefit in that. But then the negative for people like me is that you spend too quickly. I had that mindset for quite some time. I’ve just always worked and felt like, “I’ll make it back.” Like in college, I had a job at the mall but I’d use my paycheck in the mall. It was a routine every two weeks. I’d get my check and then use it in Forever 21 (laughs).
What other unhealthy habits or mindsets about money did you have to unlearn to truly prosper?
Well, after I was doing that mall routine over and over, a good friend of mine called and asked what I was up to one day. I told her I was shopping, and she was like “Again?” When I answered her, she said: “the spirit of poverty is on us.” That still sticks with me. I think that was my wake-up call. I wasn’t saving money correctly, and even friends were able to see that. Around that time is when I started taking investing and budgeting more seriously. But it’s still a struggle for me, honestly.
I can tell just from your tone that it was a process. What’s the lowest you’ve ever felt when it comes to your finances?
Hearing that question takes me back to 2017. I had started investing, and I had a negative balance of $5. And I couldn't figure out how to cover the overdraft fees. So I had a few hours before I got charged. And I'm texting my younger sister, hey, can you send me some cash so I don’t have to deal with the fee? And she sent me $7. I actually took a screenshot of the Cash App just to remind myself of where I was. I look back at that now, and I can laugh. But, in the moment, I knew I never wanted to be in that place again. It still happened, but little by little, my mindset started to shift from pivotal moments like this.
I love your honesty. Because let’s be real, we’ve all been there. Plus, things have clearly changed now. Actually, would you mind sharing what your finances are like today? How much do you make in a year?
Let’s do the math. *pulls out calculator*
I average around $25,000 a month. But, I mean, it fluctuates. Wow, I don’t think I’ve ever said that publicly.
Well, thanks for sharing. We love a full-circle moment. I want to get more into the investment realm, though. Can you tell me about the first one you made and what the process taught you?
Again, I started in real estate, but the first investment I made was in my education. I took a $25,000 class, and that lesson taught me so much. I was in the investment space, so I learned about flipping, wholesaling, contracts, etc. The investment class opened the area to work at a firm because I was so full of knowledge. The first deal I did was with a developer. We also worked in wholesaling with a few people. Within two months, we closed on over $100,000 in profit.
"I started in real estate, but the first investment I made was in my education. I took a $25,000 class, and that lesson taught me so much. I was in the investment space, so I learned about flipping, wholesaling, contracts, etc. The investment class opened the area to work at a firm because I was so full of knowledge."
How important is investing to you today? How do you invest?
Investing is so important because I do not want to work for every dollar I earn. The goals I have require me to be intentional about where every dollar is multiplied! Traditional ways I invest are through index funds; these are simple and offer diversity to investors. I also invest in real estate through REITs and in startups.
You clearly have a lot going on. What are your savings goals, and what does retirement look like to you?
Financial independence is my ultimate motivator for my savings. I’m currently saving to own real estate internationally. This summer, I’ll be viewing properties in three different countries, and I’ve invited the Black Women Invest Community to join me and search for opportunities together. I’m currently pursuing an early retirement. This would grant me the freedom to travel the world, connect with loved ones on my own terms, and pursue passions that ignite my soul, such as theological studies. I can see myself living by the ocean with the sound of waves as a constant companion, no alarm clocks, no rush in the world, just the space to pursue what is important to me.
First, that sounds amazing. Second, you brought up Black Women Invest, so we have to dig in. When it comes to structuring your business, what are your streams of revenue and how did you go about establishing them? What was the intention behind having multiple ways to make money?
When I first started my business, I was only really exposed to one stream of income: selling courses online. I did this for some time, and it worked. But it was always capped by my time and ability to sell. Things shifted when I became extra intentional about answering my community's needs. Some of my streams of business income include revenue from our international real estate trips, our national chapter membership, partnership deals, and course sales.
I think everyone should have more than one way to earn money in their business. You never know if an industry will change and cause a product of yours to become irrelevant overnight. Having other options your community can come to you for builds trust and reputation and it allows you to target different needs within one community.
Finally, please tell me more about your past event in California. What was the experience like for attendees, and what can we expect from future events?
The Black Women Invest Conference was an empowering atmosphere surrounded by financially savvy women. It was a three-day retreat-styled conference at a cozy winery in Temecula, California, and it extended beyond investment education. Attendees gained actionable strategies for stock and real estate investing, dived into business development ideas, and connected with financial experts through panel discussions and breakout sessions.
But the heart of our experiences lies in community. Guests can always expect to build lasting connections with like-minded Black women as they share goals, celebrate successes, and forge a supportive network that will propel you on your wealth-building journey. We strive for our events to be filled with inspiration, education, and authentic sisterhood.
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Feature image by @investwithschelo/ Instagram
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Give Thanks: 10 Tips For Hosting An Absolutely Awesome Friendsgiving
If you’ve never checked out an episode of the ReLiving Single Podcast featuring Maxine and Synclaire — oops, I mean Erika Alexander and Kim Coles — it’s worth listening to an episode or two; especially if you’re someone like me who watches the Living Single reruns on TV One, sometimes, like they just came out. Good times.
And what does this even remotely have to do with Friendsgiving? Well, if you ever wondered what the origin story of this non-holiday-holiday is, legend has it that it’s mostly due to the combination of a 2007 tweet and the show that tries to act like it wasn’t birthed out of Living Single: Friends (I’m not the only one who feels this way either; you can read more about all of that here, here and here).
Apparently, there was a Thanksgiving episode that featured all of the friends having dinner together. And y’all, there was simply no way that I was going to mention the latter without shouting out the original (amen?).
Okay, so with that out of the way — Friendsgiving. Something that I appreciate about twists to holidays like this is that it’s a reminder that there is no one way to celebrate special occasions. And so, if, for whatever the reason, you will not or cannot be with family during the holiday season, there are certainly other alternatives at your disposal.
That being said, if the thought of spending time with friends this Thanksgiving is something that you’d like to do, yet you’re not sure how to host it in a way that will make Friendsgiving a fan favorite for your entire circle — I’ve got 10 suggestions that can make the planning process easy as pumpkin (or sweet potato) pie.
1. Position Chrysanthemums or Orchids for Your Table Décor

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Let’s start with décor first. Listen, aside from cleaning up your place, you don’t have to be over the top. If you put together a really nice centerpiece or put a flower at each table setting, honestly, you’re all good. And if you’re someone who is big on details and symbolism, my recommendation would be to go with some chrysanthemums and/or orchids.
When it comes to chrysanthemums, not only are they a peak fall flower, they represent things like friendship and happiness. And orchids? They tend to bloom during the fall and spring seasons and, not only are they about luxury, certain orchid colors also symbolize friendship (for the record, yellow roses symbolize friendship too). Perfect.
2. Incorporate Scents That Cultivate Gratitude
Speaking of cultivating a warm and inviting space, you can never go wrong with scented soy candles — or at least having an essential oil diffuser in a few spots. Some scents that actually help to bring in the spirit of gratitude include vanilla, jasmine, ginger, cedarwood and frankincense.
3. Use Upscale Paper Products to Dine With

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Let’s be real — a lot more of us would probably host events in our home if it wasn’t for the mess that is left behind in our kitchen once the festivities are over. Wanna avoid that? Use paper plates. No, I don’t mean the cheap Styrofoam ones. SMDH. These days, there are paper (and plastic) plate brands that will low-key blow your mind when it comes to how bougie they look. Some that are worth considering are located here, here and here.
4. Handwrite Thank-You Notes (Use Them As Place Settings)
If you’re like Tiffany (from the HBO series Insecure — what a time) was at that memorable dinner party when all hell broke loose between Lawrence and Issa and you’re pretty anal — I mean, particular — LOL — about place settings, it’s a nice touch to pick up some blank thank-you cards that you can write a personalized “I’m thankful for you because…” message in. Place each one where you’d like each friend to sit. They won’t see it coming and it’s a really nice touch.
5. Have Everyone Bring Their Favorite Homemade Dish

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Okay, and what if what has you on the fence about hosting is you don’t feel like doing a ton of cooking? Chile, this is where the concept of having a potluck comes in. Get everyone to bring the dish that they claim they cook the best and make sure to let them know how many individuals you plan on coming (so that they will make enough). You can even make a game out of it by having everyone anonymously vote for the first, second and third best dishes out of the bunch. Take it up a notch by having a prize for each winner.
6. Take a Warm Drink and Dessert Poll Beforehand
You know what isn’t discussed enough about dinner parties? Folks bringing desserts that other people don’t even like. SMDH. You can avoid this from becoming an issue at your Friendsgiving by sending an email (most people prefer that to group chats; let’s be real — and make sure to BCC everyone as well) asking everyone to share what their top three favorite desserts and warm drinks are. Then pick the top 2-3 out of the bunch. That way, you won’t have a ton of (for instance) coffee cake or apple cider lying around that no one even wanted in the first place.
7. Create a Signature Friendsgiving Mocktail and Cocktail

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Speaking of drinks, another way to make your Friendsgiving memorable is to come up with a signature mocktail (for those who don’t consume alcohol) and cocktail. For the mocktail, you can also poll your friends about their favorite mocktail or fruits and come up with a mixture of your own. For the cocktail — although National Friendship Day is actually in August, I did peep that there are certain drinks that have been created in its honor. Some of them are located here for you to do a bit of tweaking on (if you’d like).
8. Ask Everyone to Share Their “Favorite Friend Quality” of Another
You know how it’s customary for everyone to go around and share what they are truly thankful for before having dinner? Well, to continue along with the Friendsgiving theme, have each person share what their favorite friend quality is about the person to their right. If folks are just meeting each other for the first time, instead they can share what they value the most in friendship overall, along with a story of how it was displayed to them personally over the past 12 months.
9. Send Each of Your Guests Home with a Fresh Gratitude Journal

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Wanna send folks home with a nice parting gift? It would be so on-trend to give each of them a gratitude journal. Listen, we are in some crazy times right through here (at least in the States) and so, encouraging your friends to set some time aside, regularly, to think about and then outwardly express what they are grateful for? That helps to keep stress down, keep things in perspective and it reminds us all to maintain a positive mindset as much as possible.
10. Watch a Nostalgic Movie
While everyone is enjoying dessert and drinks, how about watching a movie that brings back fond memories? A list of some of the most popular movies to come out previous Thanksgiving weekends is located here and a list of some favorite Black holiday-themed films can be found here. It’s a way to wind down and share some laughs before everyone heads home.
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Friendsgiving. What a wonderful way to celebrate your friends while also observing Thanksgiving in a way that is totally on your terms. And now that you know how to put it together, what are you waiting for? Hit your friends up and let them know that, whether it’s on actual Thanksgiving Day or a few days before or after, you’ve got a special dinner in mind.
One that has a good time with amazing friends written ALL over it.
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Featured image by PeopleImages/Shutterstock









