10 Questions To Ask Your Close Friends Before The New Year Begins

Something that I try and do, right around this time of the year, is take an inventory of my friendships. Some folks think that it's weird, but I don't care. When you spend enough time working with married couples, and you see in a very up close and personal way that, oftentimes what tends to cause the breakdown of their relationship is either A) they aren't genuinely friends or B) even as friends, they haven't made the time to revisit the needs and expectations that they have, you learn how important taking regular relational inventory actually is. After all, the word "inventory" literally means "to take stock of; evaluate". And why shouldn't you be intentional about evaluating your friendships?
Why do I do it right around this time? There is something about the fall and winter that beckons us to think about where we are in our lives and then ponder how we want to move forward as we prepare to go into the new year. Plus, since a lot of us get to take at least a couple of days off during the holidays, this is also a good time to schedule in some quality time with the homies to make sure that everything's good.
A wise person once said, "A true friend accepts who you are, but also helps you become who you should be." If you want to make sure that you and your friends are doing these things for one another, use these final few weeks of the year to get clarity by asking the following 10 questions—and by allowing your friends to ask you these questions as well. I've done it. It's quite revelatory and beneficial. It definitely helps to bring new light and great insight into where things stand—and that's always a good thing.
1. Are You Happy with Where Things Are?

The reason why I semi-recently penned "What If You Love Your Friend...But Don't Like Her Anymore?" for the site is because, you'd be amazed how many people are stressed out over what to do about some of their friendships because that is exactly how they feel. They love their friend(s), but they don't like them very much (anymore). Once they allow that reality to simmer, either one of two things typically ends up happening—either a huge fight (and by "fight", I mean fall out) occurs, or they end up ghosting the individual.
I've been ghosted by a close friend before. It took me a while to heal from the experience, so personally, I'm not a fan of it. I feel like things can be handled so much better if some communication transpires. More importantly, proactive communication. That's why I recommend asking your friends if they are happy with where your friendship with them currently is. Not if it's perfect because it ain't, but if, overall, they find joy in the connection and contentment in the relationship. If they are, the rest of these questions will basically be a breeze. If they're not, there's no time like the present to hear why they're not so that you can see if anything can be done to change that.
2. What Can I Do to Strengthen the Trust Between Us?
My friends know that, when it comes to the things that I am convicted on, I'm a pretty black-and-white individual; that I see very little grey. I am fine being that way; it's a part of my core. But where I realize that I had to grow was accepting that everyone is not like me; that our perspectives and experiences can result in us coming to different conclusions on various matters. So, while my friends know that I'm loyal when it comes to keeping their business private and holding them down, I had to strengthen the trust bond by making them feel like they could come to me whether I agreed with what they were saying or doing or not. That, they didn't have to worry about feeling berated or attacked for expressing their own journey—even during the times when they knew they deserved better. I had to work on becoming a safer place and space.
When someone trusts you, it means they are confident in knowing that they can rely on you. When the trust between two people is solid, there is very little that they can't get through together. Trust is something that is ever-evolving. It can never hurt to ask your friends what you can do to make the integrity of your bond with them even stronger.
3. What Are the Strengths and Weaknesses in Our Friendship?

This is the kind of question that, if you're an ego maniac or super insecure, it can be hard to hear the answers to. But since one of the purposes of friendship is to help us to become better people, it can benefit you to hear your perceived strengths and weaknesses from the ones who love you most.
Here's why I say that. Recently, I had a rare "fight" with a close friend of mine. She said something, three times in a row, that triggered me to the point that I left her office and went home. I was pissed. Because, in times past, my pride would sometimes cause me to wait until the other person came to me first, and also because I'm working more and more on not letting the sun set on my anger (Ephesians 4:26), I called her as soon as I walked through my door. After a two-hour discussion, we talked about how a strength of mine is stating my needs and how a weakness of mine is sometimes taking out my triggers on the wrong people. I shared that a strength of hers is listening really well and a weakness is not always apologizing when she's wrong.
I'd venture to say that if we hadn't had that chat, we could've had an even bigger blow-up next year. It would be because I wouldn't be using this time to deactivate certain triggers, and she wouldn't be working on acknowledging her offenses. But now that we're both aware, we know how to encourage each other to be better. We know how to build up one another's strengths and help each other to grow where are weaknesses are concerned.
4. What Are Your Triggers? Do I Have a Tendency to Push Them?
On the heels of the last point, while reading an article on emotional triggers, I liked how the author defined them as being, "the surprises that we get when someone we love, or a situation, causes us to have a reaction that we haven't processed yet". When I reflect on my own triggers—and also the triggers of some people that I know—I truly believe that some people have conflict, not because of their relationship, but because they are constantly "triggering" each other. However, once the triggers are brought to the forefront, things are able to balance themselves back out and peace is then restored.
This is why, I most definitely recommend that you and your friends talk about one another's triggers. What they are, where they came from and how to avoid poking at them. Again, there's no telling how many friendships could be spared, just by having this one conversation alone.
5. What Is Something That You Wish We Would Do Together More?

None of us really "have" time in the sense that we're simply twiddling our thumbs and looking for stuff to do. But when you value someone, you find a way to make time for them. No matter what your actual love language may be, all of us need quality time, especially with our close friends. It's a great way to nurture the friendship and, to also be able to spend time together without any distractions.
Something that I like about my friendships is different ones tap into different interests that I have. Yours probably do too. Even if you're only able to get together with your buddies, once a month or, if they live out of town, once a year, be intentional about making plans to hang out. Do something for the first time together. Take a class. Go on a vacation. Do something that reminds you both that, no matter how hectic life gets, you've always got time for each other. And you want to make as many memories together as you possibly can.
6. Do You Think We Make Enough Time for Each Other?
Speaking of time, when you're like me and you're in your 40s and have never been married and you don't have children, sometimes you can find yourself doing most of the work to keep your friendships afloat. At least it can end up being that way until you bring it to the attention of the friends in your life who are married and/or have children. If you're married or a parent and you're reading this, I am confident when I speak for those who don't fit your demographic when I say, "Just because we're not 'your kind of busy', that doesn't mean that we still don't have plenty of ish to do." All people who are living out their purpose do. So, just like you've got to carve out time to hit us up, we've got to do the same.
This was the conversation that I recently had with one of my favorite people on the planet. I had to let her know that, when I looked at my phone, it had been about a month since she rang me, even though we speak a couple of times a week. After I said it, she didn't feel some type of way. She actually acknowledged that she was slipping a bit. Things have been balanced ever since.
Nothing grows when we don't spend time with and on it. And while none of us have a ton of time, for the sake of taking good care of our friendships, it's important that we do our best to make some. More than that, that our friends feel like we are making some just for them.
7. Is There Anything That Bothered You this Year That You’re Holding Onto?

A girlfriend of mine recently told me about how a girlfriend of hers forgot her birthday for the third year in a row. I'm a Gemini and we tend to act like our birthdays are national holidays, so I could definitely feel her pain. When I asked her what bothered her most about it, she said that it was the fact that, prior to three years ago, this particular friend made a huge deal about her special day. So, she felt like it was a passive aggressive way of addressing—or rather, not addressing—some hard conversations that she's had with her ever since her friend got into a toxic relationship.
When I asked my friend if she was going to discuss this with her friend, she said, "No. If she cared, she'd do better." Eh. My take on her resolve is, that's a lot to assume—the passive aggressiveness, the motive behind dropping the birthday ball, and also thinking that she doesn't care. And what's really crazy is her friend may be out here thinking that everything is perfectly fine. Clearly, it's not.
A good article on suppressed emotions brings up a very valid point—"If you don't face suppressed emotions, you'll stay stuck in getting over it mentality, and it'll become impossible for you to heal." If there's something that you're holding onto, tell your friend(s). While you're at it, ask them if they need to get something off of their chest as well. That way, everyone can go into the new year with clarity and a clean slate. No one will have to drag any baggage that came from holding stuff in instead of (respectfully) letting it all out.
8. What Do You Think We Currently Have in Common?
I'm pretty sure you've heard the C.S. Lewis quote that says, "Friendship is born at that moment when one person says to another: "What! You too? I thought I was the only one." Keeping this quote in mind, I've got a male and female friend who I can easily stay on the phone with for hours at a time because we've got so much in common. At the same time, because I'm single, she's married and he's divorced and also because we each live in a different state and do totally different things for a living, our life experiences constantly expose us to new things too.
My girlfriend used to totally consume pop culture; now she's far more into politics. My male friend was a homebody when he was married; now that he's divorced, ole' boy is out there (in about every sense of the word!). As they shift, there are some things that we don't have in common. We're not clones of one another, so that's perfectly fine. But, the reason why I make a point to ask them what they feel that we do have in common is so we can still feel connected via those things, as we give each other the freedom to have other interests with other people too. That way, we don't feel like we're "losing" each other so much as we're celebrating each other's growth and evolution.
9. Are Your Needs Being Met in Our Friendship?

An article that I wrote on the platform that helped me to get my own self free was "Here's Why You KEEP Not Getting What You Need In Your Relationships". One of the reasons why I kept feeling deprived in some of my relationships with people is because I was expecting others to be the kind of friend that I was—to give in the way that I do, to make time in the way that I do, to be proactive in the way that I tend to be. Another key to better relationships is accepting that you are you and others are, well, them.
Once I started to voice my needs more, one of two things started to happen. Either people fell off or they stepped up. Both results were ultimately for my good. That's why, I am a huge encourager of individuals expressing their needs while asking the people in their life what they need from them in return. If the needs can be met, cool. If they can't, well, there's no time like the present to move out of the way so that someone else can—and will.
10. What Can I Do to Support You at this Stage in Your Life?
If all of us are truly taking our gifts, talents and time seriously, we're not in the same place nor are we the same person that we were this time last year. This means that some of our goals, desires and perhaps, even insights have shifted. This also means that what we needed this time last year may be different than what we require now. That is why I'm ending this piece with suggesting that you ask the close friends in your life about how you can support them in this stage and season.
Case in point. This time last year, I didn't have my latest godchild. Watching her mom, one of my dearest friends, transition from one child to two has been remarkable. It has also meant that I've needed to help her in ways that I never had to before.
When it comes to maintaining strong, healthy and thriving friendships, support is actually one of my favorite words. It means to hold up. It means to endure. It means to "withstand without giving way". Just by caring enough to ask the close friends in your life how you can support them, it will convey a level of love and care that is getting rarer by the day. Two people who support each other, in the ways that they need to be supported, are two people who can stand the test of time on the friendship tip.
Y'all, these are the 10 questions that have truly blessed my friendships. I hope they can do the same for you. Whether it's this month or the next, make the time to connect in this way. No matter how the conversation plays out, it'll be for your—and your friends'—ultimate good.
Want more stories like this? Sign up for our newsletter here and check out the related reads below:
This Is How To Apply Love Languages To Your Friendships
10 Signs You've Got A Close (TOXIC) Friend
According To Aristotle, We Need 'Utility', 'Pleasure' & 'Good' Friends
Allow These Things To Happen Before Calling Someone "Friend"
Did you know that xoNecole has a new podcast? Join founder Necole Kane, and co-hosts Sheriden Chanel and Amer Woods, for conversations over cocktails each and every week by subscribing to xoNecole Happy Hour podcast on Apple Podcasts and Spotify.
Feature image by Shutterstock
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Empire Builders You Need To Know
She's a boss, and she's minding the business that pays her. Literally and figuratively.
Whether she's launching her next business venture, turning passion projects into paper, or building her side hustle into a legacy, she's proof that visionary women don't wait for a seat at the table. She builds her own, then pulls up a chair for the next woman. The empire-builders of xoNecole's 2025 It Girl 100 lead with purpose and profit, spinning their "why" into wealth.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.

Artist and Founder of GROWN Media Kaya Nova
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Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."

Founder and CEO of Vineyard Icon Erin Goldson
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Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.

Founder and CEO, My Happy Flo Necole Kane
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Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.

FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."

Founder and Investor Shannae Ingleton Smith
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Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."

Founder of LORVAE De'arra Taylor
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De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.

Founder of The Lip Bar Melissa Butler
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Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.

Director of Cultural Strategy & Innovation Denetrias Charlemagne
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Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.

Chief Brand Officer at Unrivaled Kirby Porter
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Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.

Founder and CEO of EveryStylishGirl Nana Agyemang
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Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."

Vice President of Content at ESSENCE Nandi Howard
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Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.

Founder of Sisters In Media Oladotun Idowu
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Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."

Founder of Fortune & Forks Krystal Vega
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Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."

Founder of Fortune & Forks Naomi Wright
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Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.

Entrepreneur and Podcast Host Emma Grede
Shutterstock
Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.

CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
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Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.

Sports & Entertainment Brand Manager Des Dickerson
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Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."

President of Collective Edge Management Shayla Cowan
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Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.

Co-Founder & CEO of Fearless Fund
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Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.

Founder of Global State of Women and Seed, Valeisha Butterfield
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Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff






