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Our Networking Guide To Navigate This Summer's Biggest Conferences
Workin' Girl

Our Networking Guide To Navigate This Summer's Biggest Conferences

ColorComm Conference: June 4 - 7, 2018

For its fifth year, the ColorComm Conference is a PR professionals dream. Literally set in a relaxing paradise, women of color communications executives from Fortune 500 companies and C-suite professionals from the world's top PR firms come together to exchange ideas on development and inclusion. "My experience at the C2 Conference was life-changing, transformative, and needed. I was yearning to see women of color in my field that I could resonate with and grow from, and I got to see over 400 dynamic women. I gained invaluable advice from each session and definitely had some fun in the sun. The millennial passionate about elevating her career would definitely benefit from networking at ColorComm," shared Dominique Fluker, social media manager for WeWork.

Dominique Fluker

She Gained a "Fairy Godmother"

With many women of color attending at different stages of their career, most people seek to find mentorship and friendship at ColorComm. "What I loved about the C2 ColorComm conference was the combination of breakout sessions on mentorship, corporate communication strategies, and social media influencers while being able to celebrate a dynamic group of professional women. During one of the sessions hosted by Hill + Knowlton Strategies titled, 'Do you have a Fairy Godmother?' I realized that I gained one at the conference. Fairy Godmother (n)—a term coined at ColorComm, means a person with great influence who can connect you with the right people and save you years of running in circles. Starkly different from a mentor, a Fairy Godmother can make one phone call and your life could change," explained Dominique.

Have a Media Kit Ready

"If you want to network with someone and know that they are attending, make a mini media kit that includes their photo and a short bio so you're prepared. Networking at ColorComm can be super organic. There's really no specific rhyme or reason but be sure to have an open mind and be accessible," Dominique shared.

Women who are running the marketing and communications efforts for some of our favorite brands are in attendance and if you are looking for a job it's always good to be prepared. "The best spots to meet and connect with people were at the sessions, hotel lobby, and hallways and even at the pool. The best advice I could give is to keep your eyes peeled and to stay ready!" she remembered.

Her Biggest Takeaway from C2 Conference

For its fifth year the C2 Conference is moving from the beaches of Key Biscayne, Florida to Maui, Hawaii hosted at the Ritz Carlton which can be pricey for junior and mid-level attendees who may not get sponsored by their company to attend. Dominique did not stay at the Ritz Carlton Key Biscayne but wishes she did. "If I could do one thing differently, it would be that I would stay at the hotel where the conference was hosted. I could've connected with more women," she explained.

To avoid an expensive lodging experience at the hosting hotel, be sure to use your social network to find roommates to split accommodation costs.

Click Next Page to learn tips & tricks about navigating Blavity's Summit 21 conference:

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