This Entrepreneur Is Teaching Women How To Build Six-Figure Real Estate Careers
With all the talk of inflation, heightened interest rates, and a recession looming, it’s easy to feel overwhelmed, especially after pushing through the hardships of a pandemic. If you can find inspiration and motivation to keep pushing through, just take a cue from someone whose mantra screams empowerment and fortitude no matter what life throws at us as Black women.
"We had a conference [recently] and one of our speakers said ‘You are your own economy.’ And I’m of the mindset, after working with coaches and being around people who are moving heavy in their industries, that we are our own economy," said Makeda Smith, CEO of Savvy Chicks In Real Estate, a Plainfield, IL-based marketing agency that offers community, events, coaching, and resources for women in the industry. "The economy may say that we’re looking at increased prices, but what are you going to do to meet the challenge?"
Women are finding financial freedom and empowerment through pursuing careers and businesses in real estate, representing 65% of realtors. (And it's notable that single women, in particular, are leading in homeownership, at 19%, compared with 9% of single men.)
Smith has built a lucrative career in real estate, becoming a multi-million-dollar producer and top-seller in her market. "It's from my hard work that I already put in the industry, being a top producer, that I’ve made an impact in the industry. Now, I’m able to take that same drive and shift it to help women in the business.
She is now working to ensure that Black women in the industry are able to leverage all opportunities to not only build wealth for themselves but also for those in their communities as well.
We talked more with Smith about how she got started, what has kept her passionate about the industry after almost two decades in the business, and how women can tap into a lucrative career despite the current economic climate:
Carl Ankrum of The Media MD
xoNecole: How did you get started working in real estate?
Makeda Smith: I got licensed in 2004, and it was after my husband had pestered me to go and get my license. He thought it would be a good opportunity for me to start a new career. I was coming out of [a career in] customer service. It was a completely different industry, and I wasn’t thinking about real estate until he pushed me. Eighteen years later, I’m still a licensed agent.
We launched our own brokerage in 2011. Then, in 2017, I launched my marketing agency to help women in real estate build their brands. It just came full circle.
xoN: What keeps you going after so many years in the industry, especially with the housing market's ups and downs?
MS: In the early years, [I had] the ability to help a family or an investor to purchase and sell real estate and have that be part of their wealth portfolio. Now, I’m passionate about helping the agents who have just started out in business or those who have been in business but [are] stuck and can’t get over a certain revenue hump. We have the inflation rate and gas prices are high, but people will always need a place to live and there's always opportunities.
Let's say last year, I was working with people who had a price point to where they couldn't get over showing people homes that may have been at $150,000. Those homes are $200,000 and $250,000, so a lot of the agents’ incomes are going up because the property values are moving up. It’s not like 2008 [during the Great Recession].
Carl Ankrum of The Media MD
xoN: It's good you mentioned that because some women might be a bit apprehensive about getting into real estate due to what's going on in the economy right now.
MS: If you’re a new agent coming into the business, it’s no different than when I got into it in 2004. You have to find your lane and you have to go hard in that lane. You have to have a strategy and a plan. Then you have to have a made-up mind that 'I'm going to go for this.’ Figure out how you are going to carve your own space within the saturated market. It was saturated in 2004, it was saturated in 2008, and it’s saturated now.
"If you’re a new agent coming into the business, it’s no different than when I got into it in 2004. You have to find your lane and you have to go hard in that lane. Figure out how you are going to carve your own space within the saturated market. It was saturated in 2004, it was saturated in 2008, and it’s saturated now."
A lot of people are saying that these are times that we will find people leaving the industry, but then you will find out what agents are really made of — those who stay in the industry, who find a way around the noise and distractions.
xoN: How do you carve a niche, though? What actions did you take?
MS: I did not sell traditional real estate. I said, 'Okay, how can I get more listings faster so that I am not doing as much legwork to find new clients?' I began to study and figure out how I could work with a bank like Chase, Fannie Mae or Freddie Mac who already had a bulk of listings and say hey I’d like to be your go-to agent. If you have any foreclosures in your area, I’d love to be your broker on that.' And that’s how I became a top producer. In 2007, when I made top-earner status, I had to bring my husband on in because I couldn't handle all of it myself.
Then we both made at least $100,000 each. We had never ever seen anything like that in our lifetime.
Carl Ankrum of The Media MD
xoN: Some of us struggle with networking and forging relationships. How were you able to do so with the housing and banking institutions?
MS: It's not as easy as people say. I went to a conference in Dallas and it was geared toward businesses that had assets. I said, 'If I could just get in front of them, give them my pitch, and bring them what I have to the table, let’s see if they’ll give me a chance.' I just started showing up at all of these different conferences. I’d hit up reps over and over again. The one thing I would say that worked is that time when I followed up with Freddie Mac over and over. They kept telling me no.
Then the rep finally came through with that yes. She gave me 50 listings that [they] can give you at one time and I was blown away. I finally heard that yes. I showed up where the people were. If it was me paying for a plane ticket plus a conference ticket and making sure I had money for food even when I was low on cash, I made that investment to show up where I needed to be for my ideal client. That’s how I became a top producer and my husband became a top producer.
"I showed up where the people were. If it was me paying for a plane ticket plus a conference ticket and making sure I had money for food even when I was low on cash, I made that investment to show up where I needed to be for my ideal client. That’s how I became a top producer and my husband became a top producer."
I always say, 'Stop being timid about your business.' Walmart is not timid about selling you their products or putting a commercial in your face. Target is not timid about helping you get into their stores to spend more of your money, so why are we timid when it comes to our own businesses? I don’t care if you are in your first $10,000 or half a million, we cannot afford to be timid about the businesses in which God has given us.
My mission is to help women in real estate have multiple streams of income that not only depends upon real estate transactions but you have digital products, courses Ebooks, and own paid events. Those are things that don’t teach you in real estate school and it's something I wish someone had done that for me. That keeps me going.
For more of Makeda, follow her on Instagram @makedasmithceo.
Featured image by Carl Ankrum of The Media MD
The Final Mercury Retrograde Of 2024 Is Here—How This Bold Energy Will Shift Your Perspective
The final Mercury retrograde of the year arrives this month, and this is an opportunity to close one chapter and prepare for a new one. Mercury retrogrades are the time of the year when you take a step back, assess where your life currently is, and be a little more flexible with how things are playing out for you. When Mercury is in retrograde, miscommunications and misdirections are more likely; however, this isn’t the time to fear where you are headed; it’s more about looking at things from a different perspective right now.
Mercury enters Sagittarius on November 2, will be retrograde from Nov. 25 until Dec. 15, and will be in this sign until Jan. 8, 2025. Mercury in Sagittarius is bold and outspoken but, in retrograde, can come across as impulsive and brash. Thinking before speaking is important right now, and so is considering your values and interests before committing to something new. Since Sagittarius rules long-distance travel, this isn’t the best time to plan a new trip or to rush the ones already in place.
Consider where you want to be, and take your time getting there.
What to Expect from Mercury Retrograde in Sagittarius
A little more than a week after Mercury goes retrograde in Sagittarius, Mars goes retrograde in Leo. With these important transits happening in fire signs, energy can be misdirected right now. It’s about looking at the full picture and not overwhelming yourself with too many options or interests. Take your passions and align them with your heart and willpower, without confusing inspiration with ego. Emotions are running high, yet this activation is creating a breakthrough in personal development before the year ends.
Read below to see how this Mercury retrograde transit will be for you. Read for your sun sign and rising sign.
Your Sun Sign and Rising Sign Horoscopes for Mercury Retrograde in Sagittarius
ARIES
Mercury goes retrograde in Sagittarius, and you are focused on the bigger picture right now, Aries. With Mercury retrograde in your 9th house of adventure over the next few weeks, this is the time to expect the unexpected and to go at your own pace. Don’t rush the clarity that is meant to bloom for you right now, and take things one day at a time.
Even if you don’t have all the answers you need right now, there are still some important truths and insights to gain. You are in the process of reinventing yourself and your life, and the universe is helping you get the space in order to do so. If you are traveling over the next few weeks, remember to be flexible and to go over plans thoroughly.
TAURUS
Mercury goes retrograde, and you enter a time of change and rebirth, Taurus. This transit, for you, is an opportunity to gain balance, perspective, and empowerment. Your commitments and close partnerships are being addressed right now, and you are seeing where your needs are being met and where they aren’t. You are on a journey of letting go and allowing more, and this is the time to focus on being more flexible rather than controlling outcomes.
This retrograde could also be affecting your shared finances and earnings, and this is a good time to take another look at the money coming in and the money going out and make sure things are in order here. Trust your intuition right now, Taurus.
GEMINI
Mercury goes retrograde in your sister sign, Sagittarius, and you are ready for a fresh perspective in love. This retrograde will highlight your 7th house of partnership, connection, romance, and inner harmony, and your heart is figuring things out right now. Confusion or disagreements are more likely within your relationship dynamics, and this is the time to address what your partnerships need.
If you have been feeling out of balance when it comes to love, then this is the time to get things back on track.
This Mercury retrograde is helping you gain a new perspective and reminds you that you deserve the love you are looking for. Use this time to forgive, grow, and use better judgment regarding matters of the heart and the relationships you are building in your life right now.
Coveteur
CANCER
This Mercury retrograde transit for you is a chance to gain some renewed clarity regarding your health, well-being, and work life. You could be feeling more pressure to perform and have it all together on the job, and there is a need to delegate, let go, and take care of your health more right now, Cancer.
This transit will highlight where some cracks are seeping, where you may need to build stronger foundations and healthier daily routines, and also how you can manage a better work/life balance. Your daily lifestyle may feel a little more difficult to find consistency in right now, and this is because new avenues and perspectives are waiting for you to grab ahold of. Overall, use this time to listen to your inner voice and do more of what feels right for you and your body.
LEO
Mercury goes retrograde in Sagittarius, and this transit highlights your 5th house of romance, creativity, passion, and happiness, Leo. This retrograde is an opportunity for you to address what and who makes you happy and how you can show up more for these fortunate experiences in your life. You are looking at if you’ve been making your happiness as much of a priority as it should be this year and also taking a look at what sources help you align with that energy altogether.
This time is about being a little bit more flexible, doing things differently, and being open to a new perspective. Relationship developments are also providing your heart more clarity right now, and you are balancing your needs with the needs of your partnerships and creative ventures.
VIRGO
Your ruling planet Mercury goes retrograde before the year ends, and this is helping you rebuild your foundations, Virgo. Mercury will be retrograde in an area of your life that has to do with your home, history, family, and emotional stability- and you are getting a new grasp on things here.
Where you have been planting your seeds and building for your future are coming up for review during this time, and you are gaining clarity on which of these foundations is stable enough to continue to build upon. You could be feeling less secure than you would like to right now, and this change of pace is helping you reassess your goals and figure out what is worth it for you and the legacy you want to live.
Coveteur
LIBRA
Mercury goes retrograde in Sagittarius, and the focus turns towards your communication channels, Libra. Mercury retro is already a more chaotic time when it comes to communication, and with this retrograde also happening in your 3rd house of insight and communication, you may feel this heaviness a little more right now.
This transit, for you, is about taking your time getting your message across, being patient while traveling and running errands, and giving yourself space to gain some new clarity.
Meditation, journaling, and talking to someone who can support you are therapeutic, and know that your voice deserves to be heard. You are looking at ways you can take up more space and show up in the world without letting your insecurities keep you away from true connection, vulnerability, and understanding.
SCORPIO
This Mercury retrograde is happening in your 2nd house of income, values, assets, and self-confidence, and you are taking a step back to assess your current reality, especially financially, Scorpio. This is a good time to go over your spending habits and earnings, to find greater balance here, and to think about some of your financial goals moving forward.
Look at your resources, skills, and talents, and make sure what you are receiving is equal to or greater than what you have been giving. Less is more right now, and this isn’t the best time to overspend or overindulge, as you need more time to grasp your current stance on things, and how to increase your overall wealth and abundance.
SAGITTARIUS
With this Mercury retrograde happening in your sign, it’s hitting a little closer to home for you, Sagittarius. This is a good time to refine your goals and direction in life and how you want to show up right now. You deserve to be able to change your mind when you need to, and you are thinking about some of the things you have done and what you want to do moving forward.
Miscommunications are more likely while Mercury is in retrograde, but you can use this as a source of empowerment, knowing that you are living in your truth and allowing yourself room to grow in the process. Remember to be a little kinder to yourself during this transit and to give yourself the grace you need right now.
Coveteur
CAPRICORN
This Mercury retrograde for you, Capricorn, is about rest and taking care of your emotional world. You are being given the opportunity to spend more time alone, to gather your strength, and to heal before you enter the new year. A lot has happened, and there have been many changes in your world this year. This Mercury retrograde is here to help you find acceptance and closure.
You are in a preparation stage right now, and things can feel a little more lonesome in this energy, but with a different perspective, you can see just how much of this space your heart truly needs right now. The past is coming up for you to see things in a new light, and you are ready to gain some renewed insight, closure, and healing.
AQUARIUS
This Mercury retrograde highlights your friendships, community, and your hopes and dreams, Aquarius. You are being reminded of the importance of connection, but more significantly, of good connections. You are looking at who and what surrounds you right now and gaining clarity on whether this energy matches who you are and the things that you stand for.
Your social circle and the people around you are shifting as the power dynamics do, and you are finding your place and purpose amidst this change. It’s about identifying who and what makes you feel good and aligning things in your life to bring in more of that energy. Don’t be discouraged right now; find your people and ask for support.
PISCES
Your career and ambitions are the focus during this Mercury retrograde, Pisces. You have a lot to address here, and you are gathering your skills and talents and reminding yourself that you are worthy of your dreams. Miscommunications and setbacks are more likely within your professional world, but they are here to ask you if what you are striving for, is really what you need right now.
You are thinking a lot about how you show up in the world, what you want to be known for, and what successes you still want to obtain. This isn’t the time to let anyone’s idea or vision of you define who you are; rather, define that for yourself. Show up as you want to be seen, and don’t count yourself out right now, Pisces.
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The Emotional Burden Of Friendships That Don’t Grow With You
As I approach 40, I have come to a point in my life where I am only interested in healthy and reciprocal connections. The connections that are in alignment. Connections that are filled with beauty, authenticity, joy, laughter, intention, transparency, and purpose. The kind of connections that bring you unforgettable moments and memories for this lifetime." This applies to family, friendships, colleagues, and/or romantic partners.
As compassionate, loving, and understanding as I can be, I just don’t have the energy or capacity in my life for anyone who cannot match the light I give. It’s frustrating, exhausting, and disappointing to deal with someone who cannot meet me where I am. I have to pause and consider if constantly being the one to hold space for people like this has an impact on my mental and emotional health. Yes, it does.
I have never been someone who is interested in transactional friendships, nor do I entertain them. The Sagittarius in me can really give a fuck. But at the same time and as contradicting as this is going to sound, I do understand that everyday life very much can get in the way of friendships. What can I say? It’s the empath and healer in me, too.
I think true friendships survive and thrive on people’s levels of emotional intelligence (EI), empathy, emotional maturity, shared boundaries, and mutual desire for growth.
With that said it's also emotionally difficult to be the friend who is completely invested in her growth, peace, and sense of self-worth or the friend who is dedicated to becoming the best version of herself regardless of the associated cost.
My willingness to grow and to be a whole person is not just for myself, but for the people in my life who equally show up and fill my cup. It’s for my future self, future life partner, and the life that is waiting for me. Let me just say it is painful to be the friend who has to watch people you love cycle through unhealthy behaviors or patterns because of their lack of self-awareness—behaviors that possibly may or may not harm you yet make you cringe.
Your love for them is loud, transparent, unconditional, honest, and genuine. You secretly hope that they push through their season because you wholeheartedly want the best for them. And I guess as I get older and the more self-aware I become, I know I am not alone in feeling this way. As my therapist has told me, “The choices and decisions that feel safe to you may be different to someone else based on what feels safe for them.” And ultimately, I have to accept it, as frustrating as it can be.
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But what happens when it's your bestie or a close friend who is emotionally unavailable? Regardless of circumstances, friendships are one of the most important human connections in our lives. We, as humans, desire to belong, to be seen and heard. We desire community and understanding. But what if your friend just simply can’t due to their mental and emotional capacity? At what point does the friendship become harmful and you are forced to make the decision to let go temporarily and/or indefinitely?
We often talk about emotional availability only in romantic relationships. We specifically explore this notion when it comes to men as potential romantic partners. But what we learned earlier this year in my article about my own emotional intimacy, is that women often struggle with emotional availability, too.
This is especially true when you have an insecure attachment style. An insecure attachment style can be described as anxious or avoidant. It’s our responsibility to become self-aware enough to meet our own emotional needs and regulate our own emotions first and foremost. With mental health and self-care at the center of our lives and social media feeds, we are all not okay. Life is life-ing. We are all going through it somehow or in some way.
Let’s explore how to recognize and navigate emotional unavailability in friendships because I am sure we all have that one friend that we don’t know how to repair with or move on from:
What Is Emotional Unavailability In Friendships?
We often misuse the term "emotionally unavailable" or mistake it for other behaviors related to mental health or emotions. If you are confused about what it means to be emotionally unavailable in terms of platonic connections, it is defined as the inability to sustain emotional connections and/or bonds, according to Healthline.
With seven years of therapy (and counting), I have come to understand that emotional unavailability can be situational or a defense mechanism. In my opinion, emotional unavailability can also involve someone who is in survival mode for too long. This can be someone who is experiencing an unexpected or difficult life transition. It also can show up as a trauma response. However, I feel as though the majority of the time, people’s level of emotional availability is simply due to a lack of self-awareness.
How Emotional Unavailability Show Up In Friendships
According to HerCampus.com, someone who is emotionally unavailable self-sabotages by having walls so deep they don’t allow themselves to get close to other people. People like this shy away from intimate relationships or conversations, too. They struggle to be vulnerable with others and have a legitimate fear of intimacy. An article by Uncover Counseling states that friendships also suffer when one or more parties are emotionally detached.
This means an emotionally unavailable person is often perceived as distant, unresponsive, or uninterested in maintaining a close relationship.
This may not be the intention of friends who exhibit this type of behavior, but let me reiterate that a level of self-awareness is required to undo the behavior. Over time, the bond between an emotionally available friend and a friend who is emotionally unavailable weakens. The friendship grows apart and results in what we know today as a friendship break up.
Coping With An Emotionally Unavailable Friend
It took me a long time to realize that what a friend chooses to say or do to me is never really about me. I used to internalize that I did something wrong or I was the blame for their emotional distance, but as an anxious attachment girlie, I learned that people were projecting their insecurities and unhealed wounds onto me.
More importantly, this is not for me to carry. An affirmation I say daily is, “What is mine is mine. What is theirs is theirs. I release what is not mine." It is just a simple reminder to myself that whatever that person is going through mentally or emotionally it is not my responsibility to fix.
So, how do you accept and deal with an emotionally unavailable friend? My response is with lots of grace, space, and clear boundaries. It's easy to say most people who lack self-awareness and the ability to hold space for others emotionally are toxic, but toxic is a word many of us overuse to describe anyone with unfavorable behavior. A HerCampus article advises acknowledging that friends who struggle with emotional availability can’t control it. It’s a defense mechanism related to mental health issues.
What we can do is be patient with our friends who struggle with expressing themselves emotionally. (Exhibit A: Me. And your girl has worked to correct her emotional detachment all year and is now emotionally stronger.)
Don’t stay too long in a friendship that does not equally fill your cup. Make sure your friend knows that you are a safe person or space for him or her to come to. This is done by ensuring that you are able to show up emotionally in conversations with your friends.
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Aisha Beau wrote, via The Shine App, that we must first acknowledge the emotionally unavailable friend’s behavior has to do with something outside the relationship. Once we have recognized said friend is unavailable, it’s our responsibility to decide how to engage. Please keep in mind not all circumstances are the same. Clinical psychologist Dr. Melissa Robinson-Brown told the mental health platform that coping with an emotionally unavailable person entails the following:
- Self-Check: Evaluate if you're also emotionally unavailable and if you're ready to be emotionally vulnerable.
- Have The Conversation: Address the other person’s ability to share emotions and hold emotional space for you.
- Create Space For Change: Give your friend the opportunity to show up differently without expecting perfection.
- Re-evaluate: If you’ve checked in with yourself and had a conversation with said friend - determine if that person’s action or inaction towards your need for closeness is worth your energy.
Signs That A Friend’s Emotional Unavailability Is Harmful
The signs of someone being emotionally unavailable are consistent and easily noticeable in any relationship. A major sign is inconsistency — and cold behavior. Defensiveness, insecurity, avoidance, or commitment to friendship. HerCampus further describes a person such as this, as someone who is unable to give their full attention and is neglectful to the friendship most of the time. They are uncomfortable talking about feelings about themselves or about their friendships as well.
I do not do well with inconsistency at all. Again, as an anxious-attachment-style girlie, inconsistency does not make me feel good. It does not make me safe, either. But I have also come to believe and understand it is solely my responsibility to self-regulate my thoughts and emotions when it comes to that particular friend. As much as I give my friends grace and space – I also have a bad habit of being excessively accommodating to people who exhibit emotionally unavailable behavior, too.
I subconsciously hoped that by being overly understanding and supportive, the person would stay in my life, knowing damn well whether that person stays or goes is not in my control. However, this is where strong boundaries come into play. And let me tell you, I am learning this right now with a certain friend. I do not want to have to question my place in someone's life.
It's painful to feel forced to intentionally create a physical and emotional distance that you never wanted to create, to begin with. The push and pull feels like a game, and I am not here for it. But the uncertainty? The absence of clarity? The anxiety? That feels far worse.
What I have to accept is that the current dynamics are unhealthy and not conducive to what I want and need in the type of friendships I would like to have in my 40s. I intuitively know if I don’t do what is right in my heart – whatever the future holds for our friendship will be completely destructive. Sometimes, temporary disengagement is necessary to cultivate a healthier dynamic. Like I said, healthy connectionsonly.
When To Walk Away From The Friendship
To walk away from any connection is difficult and very much a last resort. You have to evaluate what is important to you in a friendship, and those values must also hold true for the other person. When it comes to letting go of someone you valued as a friend, you have to decide what is best for you based on where you are now and where you are going.
Remember, it is not your job to fix your friend, nor are you their therapist, but it is your responsibility to identify and understand the purpose and type of friendship you have with that person.
There are levels to friendship. Ask yourself questions like, “Is this person just my running partner?” “Do we just have a good time together?” “Is she or he just someone I can laugh with and nothing more?” You have to decide what is best for you and your life. As with anything in life, you are required to protect your peace and energy at all costs.
My goal for 2024 was to emotionally reattach to myself, and I can happily say I am. I am not 100 percent there, but I feel the difference. What I have learned this year, when it comes to my own emotional unavailability and others, is that you have to want yourself first and foremost (and fortunately for me, I wholeheartedly do). Don’t be scared to communicate how a friend’s behavior affects you.
Don’t be scared to lose that friend if he or she is not aligned with where you are in your life. Sometimes, you have to let go for better to come in.
This can look like giving that friend an honest chance to reconcile with themselves first before he or she comes back to you. It can also look like making space for better friendships to come in, too.
If you know anything about me by now or my writing thus far – I will always choose myself first. It's non-negotiable. I love myself way too much now to repeat my past, patterns, and/or mistakes.
Be the friend who knows how to show up, but knows how to say, “In this moment we’re unaligned.” Be the friend that knows you absolutely deserve more in friendship. The friend who knows the light you give to others is an undeniable gift.
Be the good friend that got away.
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