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Keke "Keep A Job" Palmer isn't known as the hustler blueprint for naught. At 31, the child star turned Hollywood heavy-hitter, singer, podcaster, host, producer, author, and founder of her own digital network (hey, KeyTV!) has built an enviable career and legacy. But what's our girl's most underrated flex? Her unshakeable commitment to financial discipline.

In a recent interview with CNBC Make It, the "Confessions" singer confessed that her biggest financial habit isn't so much about earning more as it is about spending less. Keke is Team Live Below Your Means, no matter the tax bracket.


“I Live Under My Means”: Keke Palmer’s Money Mantra

"I live under my means. I think it's incredibly important," she told the outlet. "If I have $1 million in my pocket, my rent is going to be $1,500 — that's how underneath my means I'm talking. My car note is going to be $340. I don't need a [Bentley] Bentayga, I'll ride in a Lexus."

Her money mindset wasn't just taught to her, it was earned. Just last year, Keke opened up about filing for bankruptcy at 18-19 years old. At the Building Wealth for Tomorrow Financial Empowerment summit in October 2024, Keke shared with the audience about her experience, "I was so spooked. I was like, 'What went wrong?'"

Despite Keke starting her career in her childhood and acting as the main breadwinner in her family at a young age, the early money didn't stop her from experiencing financial hardship. Like many of us, her relationship with money was trial and error. Keke had the support of her family and the guidance of a business manager that was hired when she was 12, yet still she learned some of her biggest money lessons firsthand.

That experience changed everything. And now Keke lives her best life by keeping her expenses low, making it clear that more money doesn't have to mean more problems if you handle your business.

"If I got $10,000 in the bank, then my house would be $500 a month. That’s how under I mean, because I can probably afford something $2,500 maybe, but I’m going way under," she told the audience at the 2024 summit.

She continued, "You know why? Because I wanna invest in my business. So if I wanna invest in my business, then the material things that I’m having currently might have to take a short back. Instead of wearing Gucci, I’m wearing Zara. I live in a good place. I drive a cool car, ’cause my money is going elsewhere… I got a Toyota right now in my driveway."

Keke's lifestyle isn't about depriving herself, it's about prioritizing what's really important.

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Featured image by John Salangsang/Shutterstock

 

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