The beauty industry is arguably the OG of drops.
New collections are announced everyday, ranging from the newest and improved beauty tool technology to claims of ingredients that house the fountain of youth. There seems to be something launching daily for just about everyone.
When it comes to the mascara world, popular classics like Maybelline Great Lash and CoverGirl Lash Blast have managed to hold the titles of holy grail mascaras for years. While it would be a dream to try every new mascara that hits the shelves on the daily, a girl's only got so much lash and so much coin.
So, if you've ever found yourself contemplating between saving your coins for those holiday gifts or re-upping your beauty stash, I've narrowed down and tested out nine budget-friendly mascaras for every girl, every lash, and pretty much every budget. Peep my selects below!
No 7 Exceptional Definition Nutrient Enriched Mascara
Left: With Mascara; Right: Without Mascara
Color: Black
Price Tag: $8.99
Lash Purpose: Thickening, Lengthening
Claims: Its innovative 3-in-1 wand gives volume and definition to every lash. The left side of the brush loads lashes, the right side combs lashes, and the top targets hard-to-reach lashes. It's also hypoallergenic.
Final Thoughts: I loved the definition and natural look. It felt nourishing while being applied, was easy to remove with a makeup wipe, and was buildable for added volume.
Revlon Ultimate All-In-One Mascara
Left: With Mascara; Right: Without Mascara
Color: 501 Blackest Black
Price Tag: $5.99
Lash Purpose: Length, Volume, Lift, Definition, Color
Claims: High impact formula delivers 5 lash-transforming benefits: volume, length, definition, lift, intense color. The Power Mini Brush leaves no lash behind.
Final Thoughts: I noticed the volume and length the most with this mascara. I liked how it was buildable while leaving my lashes with a glossy finish. It gave me glam vibes and was easy to remove with a makeup wipe.
Maybelline x Shayla: The Colossal Big Shot Mascara
Left: With Mascara; Right: Without Mascara
Color: 228 Baddest Black (also comes in blue & purple)
Price Tag: $6.99
Lash Purpose: Volume
Claims: Delivers fully loaded volume in just one coat. The brush features unique, wavy bristles that cradle lashes, which the collagen formula delivers bold volume.
Final Thoughts: This mascara was one of my favs. First impression, the brush head it totally my style because I'm after mega volume & length. I liked how it had a darker pigment but was still easy to remove with a makeup wipe. I'm definitely interested in trying the blue and purple shades next!
e.l.f 3-in-1 Mascara
Left: Without Mascara; Right: With Mascara
Color: Very Black
Price Tag: $3.00
Lash Purpose: Volume, Lengthening, Definition
Claims: The newest and reformulated mascara by e.l.f. This all-in-one mascara helps lengthen, define, and volumize lashes. The silicone brush has precision bristles to coat lashes for a dramatic look.
Final Thoughts: This mascara is a steal as far as price goes. It separated my lashes nicely and looked natural (more so than dramatic) while still lengthening. The ball end of the brush head made it easy to get to the smaller inner corner hairs. It's also buildable and easy to remove with a makeup wipe.
Essence Lash Princess False Lash Effect Mascara
Left: Without Mascara; Right: With Mascara
Color: Black
Price Tag: $4.99
Lash Purpose: Volume, Lengthening
Claims: Mascara for an irresistible false lash effect. The conic shape brush provides lashes with dramatic volume and sculpted length. Opthalmologically tested.
Final Thoughts: This mascara was also one of my favs that provided mega volume and lots of pigment. It was buildable, but you have to be careful not to layer too many coats. I found the more I swiped on, the more clumpy it seemed to get. Tip: If you notice slight clumping, take a clean mascara spooly and run it through your lashes as needed for separation.
CoverGirl Total Tease Mascara
Left: With Mascara; Right: Without Mascara
Color: Very Black
Price Tag: $10.49
Lash Purpose: Separation
Claims: To be used for sexy, teased lashes. Use the lash teasing mascara comb for ease and control to tease even the tiniest corner lashes for a full, voluminous look. Said to be suitable for contact lens wearers.
Final Thoughts: First impression, I thought the brush head looked pretty weird, and this was also the priciest of the mascaras tested. I noticed right away how it separated my lashes and made them look longer at the same time. This mascara is great to use on top and bottom lashes and is easily removable with a makeup wipe.
NYX Doll Eye Mascara
Left: Without Mascara; Right: With Mascara
Color: 02 Black
Price: $9.99
Lash Purpose: Volume
Claims: For irresistibly fluttery lashes, this mascara uses a unique blend of natural oils, Vitamin E, and nylon fibers to extend eyelashes for a bold and beautiful look.
Final Thoughts: I had pretty high hopes for this mascara. I was really expecting the wide-eyed doll effect, but the mascara gave more natural vibes. The brush head was a bit flat in the middle, which caused the bristles to be a bit stuck together (at least in the tube I purchased). All in all, this mascara was ok, but I don't think it rose to the occasion to match its name.
Black Opal Color Splurge Waterproof Mascara
Left: With Mascara; Right: Without Mascara
Color: Black
Price: $8.95
Lash Purpose: Curl, Volume, Lengthen
Claims: This splash-proof mascara seals each individual lash with a unique fortifying formula. It curls, volumizes, lengthens, and sets lashes into place for day-to-night wear. The curved brush is carefully designed to fit the contour of the eye, coating each lash with intense black pigments to reveal a lush, defined, and clump-free look.
Final Thoughts: Although the packaging is pretty plain and basic, I liked the look of the dark pigment leaving a glossy finish on my lashes. I usually don't use waterproof mascara because of the hassle to take it off, but this one passed the test and was still easily removable with a makeup wipe.
L'Oreal Voluminous Lash Paradise
Left: With Mascara; Right: Without Mascara
Color: Blackest Black
Price: $9.99
Lash Purpose: Volume
Claims: L'Oreals first mascara for voluptuous volume & length. The soft wavy bristle brush holds maximum formula for a dramatic volumizing charge and full fringe effect. The smooth glide formula provides silky volume in one coat. Lashes are feathery soft to the touch.
Final Thoughts: At first glance, the packaging is very similar to Too Faced Better Than Sex Mascara (one of my all-time high end favs by the way). I thought it was a pretty comparable dupe and I liked the brush head, making it buildable for extra volume.
Gripe: The waterproof formula is entirely too hard to get off. A makeup wipe was not enough. I had to use an oil-based makeup remover afterwards and I still noticed there was leftover residue on my lashes the next morning. If you get teary-eyed or are looking for run-proof mascara, this formula is definitely the one.
THE VERDICT
So there you have it: the 9 best tried-and-true drugstore mascaras you can turn to the next time your lashes need a little somethin' somethin'. As far as my personal favorites, my top 3 were:
1. Maybelline x Shayla The Colossal Big Shot
2. Essence Lash Princess False Lash Effect
3. No7 Exceptional Definition Mascara
What about you? Which ones are you feeling the most? If I left some of your favorites off the list, what are your favorite go-to drugstore mascara picks?
RELATED
One new fun fact we learned was that Nicole was married and Boris was also in a relationship. That didn’t bother Boris though because when you know, you know.
“It started getting tricky when the second year, second season [of Soul Food], I think, when the whole entire crew was over us. The whole crew was like, ‘Y’all mfs, you better get that together because we know. Are you guys blind?’”
He went on to say, “Then one day I walked in a trailer and I said to her, ‘By the way, we are gonna be married with two kids one day.’ And I just walked out. That didn’t go over very well. She was mad. She was mad for three weeks. But think about it—why was she mad though? Why was she mad? Because she was right. If it was just a joke to her, she would’ve just laughed and moved on.”
They decided to take a break from each other over the summer after Soul Food wrapped. But the universe had other plans, just two weeks later, they found themselves working together again on the set of Brown Sugar in New York.
Together, they’ve navigated parenthood, launched business ventures, and become advocates for health and wellness, all while keeping their connection strong. Their journey is a beautiful reminder that true love thrives on teamwork, trust, and a shared vision for the future.
The 'Soul Food' cast members in 2000: Darrin Henson, Rockmond Dunbar, (back row) Boris Kodjoe, Nicole Ari Parker, Vanessa Williams, (middle row) Malinda Williams and Aaron Meeks (foreground)
Ken Hively/Los Angeles Times via Getty Images
2000:
First Meeting: Nicole Ari Parker and Boris Kodjoe met on the set of the Showtime series Soul Food, where they played on-screen love interests. Their chemistry both on- and off-screen sparked a real-life romance. During his interview with Jemele Hill, he said, “When I first got there, I was the newbie. It was my first job. Super excited, super nervous. And she was unbelievable—actress on stage, movies, TV, everything. But she really embraced me. She was super nice to me. I remember that—super heartwarming and nice.”
He continued, “She really helped me a lot—breaking down the scripts, explaining to me what was going on. I had a million questions. When I read the script, half the stuff I didn’t understand, right? Because there were colloquialisms, there were references to old TV shows that I’d never seen in my life. So I would always come to her and ask her about certain things that I was supposed to say, and I didn’t know what it meant.”
2005:
Engagement: Boris proposed to Nicole, marking a significant step in their relationship.
Marriage: The couple tied the knot on May 21, 2005, in an intimate ceremony in Gundelfingen, Germany, Boris's homeland. Kodjoe and Parker exchanged vows in his hometown of Gundelfingen, Germany, in 2005 at a 900-year-old venue. They told People, “We walked from the church to his Oma's house, and it was literally like we were Hansel and Gretel. I thought I was in a storybook.” The newlyweds arrived at the church in a horse and carriage donning traditional German garb.
First Child: The couple welcomed their first child, Sophie Tei-Naaki Lee Kodjoe, who was born with spina bifida. Her condition inspired their advocacy for health awareness.
2006:
Advocacy Work: Boris and Nicole became active in raising awareness about spina bifida and supporting families with children who have special needs. “We have gone through so many different emotional levels with Sophie,” Boris told PEOPLE. “We had the fear of her dying to paralysis. All kinds of different monsters attacked us.” The couple's personal journey led them to establish the Sophie's Voice Foundation.
The organization's mission is to increase awareness about spina bifida and generate financial support for a groundbreaking new surgical procedure trial.
2007:
Second Child: Their son, Nicolas Neruda Kodjoe, was born, completing their family. In 2015, Boris celebrated his baby boy on Instagram saying, “You brighten up the sky for us every single day. When God sought me out to be your dad he blessed me with so much love and light. I'm honored and excited to be in your presence and to witness the evolution of Nico.”
2010s:
Power Couple Status: Nicole and Boris became known as a Hollywood power couple, balancing their thriving careers with family life and public appearances. They often shared insights into their marriage and parenting on social media and in interviews. The Real House Husbands of Hollywood alum shared this advice, “[Treat] your wife like she's still your girlfriend. You have to water the plant every day, not just once a week. [Give her] surprises, little gifts, notes, texts, flowers. Just little things, but do them consistently."
Nicole Ari Parker and Boris Kodjoe in 2010.
Jean Baptiste Lacroix/WireImage
2015:
10th Wedding Anniversary: The couple celebrated a decade of marriage, frequently sharing their gratitude for each other in public forums.
To celebrate, Nicole shared a love letter in German (that we have translated in English) to her forever love:
You are EVERYTHING
Corinthians said it would be.
Patient
Kind
Free of envy
Does not boast
Humble
Not easily angered
Keeping no record of wrongs.
You protect, trust and persevere.
You are EVERYTHING your fans think you are.
Ridiculously fine.
With clothes.
Without.
Takes care of his kids.
Good to his wife.
Respects his Mama.
Handles his business.
You are EVERYTHNG I ever hoped for
Strong.
Deep.
Kind.
Connected to his Spirit.
Funny.
Smells good. (heyy)
Travel companion
Focused on what matters.
Provider.
Good father.
King.
Together we have filled a decade with
Laughter and adventure,
Tears and trials,
Kids and chaos,
Deep connections and communication breakdowns,
Fried Chicken and schnitzel…
Holding each other up and having each other’s back all along the way.
I am so blessed to call you my husband for these past 10 years
and I am so ready for 10 more.
Truly, Madly, Deeply, Your Nicole.
2018:
Fitness Venture: Nicole and Boris launched KOFIT, a wellness app focused on fitness and healthy living, showcasing their shared passion for holistic health. Nicole and Boris Kodjoe's fitness app aims to help families prioritize health and wellness without sacrificing precious time. The app offers quick and easy exercises and meditations that can be completed in as little as five minutes per day, making it accessible for busy families.
The app features instructional videos led by the fit couple themselves, along with contributions from Boris' brother Pat, a certified personal trainer, and his wife, a seasoned yoga practitioner. The Kodjoe-Parker children also make appearances in the app, adding a fun and engaging element for families to enjoy together.
2019:
In a 2019 interview with PEOPLE, Nicole Ari Parker and Boris Kodjoe expressed their admiration for each other. “He's exactly who his persona is, kind, loves being a husband and father. An incredible human being who thinks of others. He's just authentically good.” Boris added, "She's drop-dead, smashingly gorgeous and sexy. She's intelligent. She's confident. The fact that she's so comfortable with who she is, that to me is everything."
Nicole Ari Parker, Boris Kodjoe, and family in 2019.
Rachel Murray/Getty Images for City Year Los Angeles
2020:
Lockdown Life: During the COVID-19 pandemic, the couple’s humorous social media posts about their relationship resonated with fans. Nicole jokingly complained about Boris not flirting with her, sparking a viral discussion about romance in long-term marriages.
2022:
Marriage Wisdom: They shared their secrets with Ebonyto keeping the spark alive in their relationship after nearly two decades, emphasizing communication, mutual respect, and adaptability. The couple attributes “kissing for no reason, surprise daycations, and spiritual check-ins” as tried-and-true tips for keeping the fire alive in your relationship throughout all of the chaos.
2023:
In February 2023, the couple revitalized Gymwrap, Parker's athleisure brand. Originally conceived by the actress years prior as a solution for workout headbands, the brand has since expanded under Parker and Kodjoe's leadership to include a wider range of accessories, jackets, tops, and leggings.
"I admire her and her brain for how creative she is and the ideas that she comes up with. I'm in awe when I just watch her navigate these kinds of environments," Boris shared with PEOPLE. The family collaborated to relaunch the brand, with Sophie contributing her production and photography skills.
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Featured image by Kevin Tachman/amfAR/Getty Images for amfAR