I Tried 9 Budget-Friendly Drugstore Mascaras And Here’s My Review
The beauty industry is arguably the OG of drops.
New collections are announced everyday, ranging from the newest and improved beauty tool technology to claims of ingredients that house the fountain of youth. There seems to be something launching daily for just about everyone.
When it comes to the mascara world, popular classics like Maybelline Great Lash and CoverGirl Lash Blast have managed to hold the titles of holy grail mascaras for years. While it would be a dream to try every new mascara that hits the shelves on the daily, a girl's only got so much lash and so much coin.
So, if you've ever found yourself contemplating between saving your coins for those holiday gifts or re-upping your beauty stash, I've narrowed down and tested out nine budget-friendly mascaras for every girl, every lash, and pretty much every budget. Peep my selects below!
No 7 Exceptional Definition Nutrient Enriched Mascara
Left: With Mascara; Right: Without Mascara
Color: Black
Price Tag: $8.99
Lash Purpose: Thickening, Lengthening
Claims: Its innovative 3-in-1 wand gives volume and definition to every lash. The left side of the brush loads lashes, the right side combs lashes, and the top targets hard-to-reach lashes. It's also hypoallergenic.
Final Thoughts: I loved the definition and natural look. It felt nourishing while being applied, was easy to remove with a makeup wipe, and was buildable for added volume.
Revlon Ultimate All-In-One Mascara
Left: With Mascara; Right: Without Mascara
Color: 501 Blackest Black
Price Tag: $5.99
Lash Purpose: Length, Volume, Lift, Definition, Color
Claims: High impact formula delivers 5 lash-transforming benefits: volume, length, definition, lift, intense color. The Power Mini Brush leaves no lash behind.
Final Thoughts: I noticed the volume and length the most with this mascara. I liked how it was buildable while leaving my lashes with a glossy finish. It gave me glam vibes and was easy to remove with a makeup wipe.
Maybelline x Shayla: The Colossal Big Shot Mascara
Left: With Mascara; Right: Without Mascara
Color: 228 Baddest Black (also comes in blue & purple)
Price Tag: $6.99
Lash Purpose: Volume
Claims: Delivers fully loaded volume in just one coat. The brush features unique, wavy bristles that cradle lashes, which the collagen formula delivers bold volume.
Final Thoughts: This mascara was one of my favs. First impression, the brush head it totally my style because I'm after mega volume & length. I liked how it had a darker pigment but was still easy to remove with a makeup wipe. I'm definitely interested in trying the blue and purple shades next!
e.l.f 3-in-1 Mascara
Left: Without Mascara; Right: With Mascara
Color: Very Black
Price Tag: $3.00
Lash Purpose: Volume, Lengthening, Definition
Claims: The newest and reformulated mascara by e.l.f. This all-in-one mascara helps lengthen, define, and volumize lashes. The silicone brush has precision bristles to coat lashes for a dramatic look.
Final Thoughts: This mascara is a steal as far as price goes. It separated my lashes nicely and looked natural (more so than dramatic) while still lengthening. The ball end of the brush head made it easy to get to the smaller inner corner hairs. It's also buildable and easy to remove with a makeup wipe.
Essence Lash Princess False Lash Effect Mascara
Left: Without Mascara; Right: With Mascara
Color: Black
Price Tag: $4.99
Lash Purpose: Volume, Lengthening
Claims: Mascara for an irresistible false lash effect. The conic shape brush provides lashes with dramatic volume and sculpted length. Opthalmologically tested.
Final Thoughts: This mascara was also one of my favs that provided mega volume and lots of pigment. It was buildable, but you have to be careful not to layer too many coats. I found the more I swiped on, the more clumpy it seemed to get. Tip: If you notice slight clumping, take a clean mascara spooly and run it through your lashes as needed for separation.
CoverGirl Total Tease Mascara
Left: With Mascara; Right: Without Mascara
Color: Very Black
Price Tag: $10.49
Lash Purpose: Separation
Claims: To be used for sexy, teased lashes. Use the lash teasing mascara comb for ease and control to tease even the tiniest corner lashes for a full, voluminous look. Said to be suitable for contact lens wearers.
Final Thoughts: First impression, I thought the brush head looked pretty weird, and this was also the priciest of the mascaras tested. I noticed right away how it separated my lashes and made them look longer at the same time. This mascara is great to use on top and bottom lashes and is easily removable with a makeup wipe.
NYX Doll Eye Mascara
Left: Without Mascara; Right: With Mascara
Color: 02 Black
Price: $9.99
Lash Purpose: Volume
Claims: For irresistibly fluttery lashes, this mascara uses a unique blend of natural oils, Vitamin E, and nylon fibers to extend eyelashes for a bold and beautiful look.
Final Thoughts: I had pretty high hopes for this mascara. I was really expecting the wide-eyed doll effect, but the mascara gave more natural vibes. The brush head was a bit flat in the middle, which caused the bristles to be a bit stuck together (at least in the tube I purchased). All in all, this mascara was ok, but I don't think it rose to the occasion to match its name.
Black Opal Color Splurge Waterproof Mascara
Left: With Mascara; Right: Without Mascara
Color: Black
Price: $8.95
Lash Purpose: Curl, Volume, Lengthen
Claims: This splash-proof mascara seals each individual lash with a unique fortifying formula. It curls, volumizes, lengthens, and sets lashes into place for day-to-night wear. The curved brush is carefully designed to fit the contour of the eye, coating each lash with intense black pigments to reveal a lush, defined, and clump-free look.
Final Thoughts: Although the packaging is pretty plain and basic, I liked the look of the dark pigment leaving a glossy finish on my lashes. I usually don't use waterproof mascara because of the hassle to take it off, but this one passed the test and was still easily removable with a makeup wipe.
L'Oreal Voluminous Lash Paradise
Left: With Mascara; Right: Without Mascara
Color: Blackest Black
Price: $9.99
Lash Purpose: Volume
Claims: L'Oreals first mascara for voluptuous volume & length. The soft wavy bristle brush holds maximum formula for a dramatic volumizing charge and full fringe effect. The smooth glide formula provides silky volume in one coat. Lashes are feathery soft to the touch.
Final Thoughts: At first glance, the packaging is very similar to Too Faced Better Than Sex Mascara (one of my all-time high end favs by the way). I thought it was a pretty comparable dupe and I liked the brush head, making it buildable for extra volume.
Gripe: The waterproof formula is entirely too hard to get off. A makeup wipe was not enough. I had to use an oil-based makeup remover afterwards and I still noticed there was leftover residue on my lashes the next morning. If you get teary-eyed or are looking for run-proof mascara, this formula is definitely the one.
THE VERDICT
So there you have it: the 9 best tried-and-true drugstore mascaras you can turn to the next time your lashes need a little somethin' somethin'. As far as my personal favorites, my top 3 were:
1. Maybelline x Shayla The Colossal Big Shot
2. Essence Lash Princess False Lash Effect
3. No7 Exceptional Definition Mascara
What about you? Which ones are you feeling the most? If I left some of your favorites off the list, what are your favorite go-to drugstore mascara picks?
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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How A Stay At Switzerland's Luxurious 7132 Hotel Reminded Me To Live The Life I Deserve
Sometimes, as women—especially as single Black women—we simply need to be reminded that we are deserving of living a life we dream of. Even if that means creating it for ourselves. I recently set out on a weeklong trip to Switzerland, a trip I’ve been wanting to take for years, and near the end of my visit, I had an epiphany.
“DeAnna, this is the life you deserve,” I thought to myself as I took in the gorgeous bathroom in my suite at the famous 7132 Hotel and Thermal Spa. It was one of the most luxurious hotels (and bathrooms) I had ever stayed in—and that’s saying a lot for someone who often travels for work.
To help you better understand why this was such a mental awakening for me, I first need to give a bit of my backstory. I’m in my late thirties. I’m an attorneyand a journalist. I own a home and have traveled the world extensively. Essentially, I’ve done everything in life I set out to do. However, when it comes to dating, I struggle. Not because there is anything wrong with me per se, but because my career and “lifestyle” often create problems in my romantic relationships.
View from my hotel room
Courtesy
I’ve been told everything from, ‘I can’t continue to date you because you seem to choose your career over wanting to settle down and have kids’ by a man after only the second date to ‘Maybe if you just sat down somewhere for a while, I’d actually wife you’ by someone who has honestly never proven themselves to be the settle down type. And these are only a handful of the things I’ve been told over the years.
It’s been frustrating, to say the least, and there have even been seasons where I purposely dimmed my light in hopes that my career wouldn’t push away potential suitors. I know what you’re thinking, “Girl, why would you even consider that? If they’re for you, it won’t matter what you do.” Hey, don’t judge me, but also, I one hundred percent agree.
My hotel bathroom
Courtesy
That’s why this recent moment in Switzerland was right on time. When I first walked into the hotel to check in, I was blown away by the surrounding beauty. It was a five-star property with one of the world’s most famous thermal bathhouses. Yet, it was something about seeing that 90% of the hotel’s guests were couples, that forced me to sit back for a bit of introspection—while soaking in the thermal spa, of course.
As I went through the mental conversation, there was a battle of sorts. On one hand, I knew that being able to partake in experiences like the one I was having at that moment was important to me. I knew that, at times I actually love being able to dabble in the finer things—after all, I’ve worked hard to be able to afford them. On the other hand, and sadly, I knew that sometimes being a single Black woman that publicly showcases her “luxurious” habits can intimidate men and even scare them off from pursuing you under the guise of them feeling like they “can’t do anything for you, because you have everything.”
My hotel room
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So, what is a girl to do?
Do I minimize/hide the life and experiences that I have? Do I play down the hard work I’ve put in to get where I am professionally? Or, do I risk being single in exchange for being able to have said life, without backlash?
Luckily, the joy that I felt while being at this property won. There was something about taking a full day to simply pamper myself at the bathhouse and in my in-room steam shower and soaker tub, indulging in cuisine from a 2-star Michelin restaurant and doing all of this while surrounded by an amazing group of Black women that reminded me—this is certainly the life I was meant to live and that I deserve. Even if it means that right now, I’ll just have to provide it for myself until the right partner comes along. And honestly, I’m okay with that.
Restaurant at 7132 hotel
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