

Don’t Sleep On LinkedIn
One of the keys to building a strong professional and personal brand is building genuine relationships. Whether you're hunting for a new job, trying to scale your business, grow your tribe, or build personal contacts of like-minded and similar-interested persons in your network - there's one social media platform you shouldn't overlook: LinkedIn.
Ever since I graduated college, LinkedIn has been my go-to social platform for connecting with other professionals. I even call it my "digital rolodex." By using it strategically, I've been able to convert online connections into real-life opportunities. This includes scoring brand partnerships for my podcast and landing high-profile press opportunities such as getting spotlighted on the Apple Podcasts homepage three times! However, my favorite part of using the platform is being able to find and connect with dope professional in industries I'm interested in and respect.
Here are some quick ways that you can make sure you're utilizing the power of LinkedIn to fuel your professional connections and network successfully.
1. Make sure you have a strong personal profile
If you're going to use LinkedIn consistently, making sure you have a strong and complete profile is necessary. Start by making sure you have a captivating and professional-looking headshot. (No cellphone selfies, please.) Then, take the time to craft an attention-grabbing headline that showcases who you are and what you do. Some opt to showcase their current role and company here, but you can also use this space to be creative with your answer to "Who are you?"
Then, go through your profile and fill out all the necessary sections including your work experience, education, volunteer work, skills, accomplishments, and interests. Be as thorough as possible, insert keywords, and include links that showcase your work portfolio. If possible, try to get others to leave recommendations that speak to your personality and work ethic, experience, etc. This part of your profile is a constant work-in-progress, but starting strong can help as your professional reach evolves.
2. Treat LinkedIn as your digital rolodex
In the sales world, a CRM is a customer relationship manager - or a tool that allows you to keep track of everyone in your sales funnel. I like to use LinkedIn in a similar fashion by keeping track of everyone that I've ever met professionally. It's a step in my personal follow-up routine, especially after attending meetings, conferences, or industry events. Depending upon who the person is, I'll send a detailed follow-up email and then send a personalized LinkedIn friend request. The standard LinkedIn request is not unique or compelling enough to make someone want to connect with you. Though you may remember who you're trying to connect with, the person may not remember you. My simple formula for is this:
"Greeting + why I'm interested in connecting + thanks!"
For example, if I meet a fellow writer at a local meetup, I'll usually send a follow up email and LinkedIn friend request that reads something like, "Hey, it was great meeting you at the NYC meetup. Let's keep in touch. I'd love to connect here on LinkedIn."
If you've never met the person you want to connect with, lead with your reason for connecting. "Hey XX, My name is Rana and I'm a fellow NYC writer. Would love to connect as there may be ways for us to be a resource to one another." Unprompted, random friend requests usually go unanswered or get declined.
3. Utilize the search feature
One of the best features of LinkedIn is its search function. You have the ability to insert keywords and search for people, jobs, or content. When searching for people, my favorite combination is to use "company name + role." For example, when searching for a podcast executive at a big brand, I searched "head of podcasts + company name." The search resulted in a list of people at that company that had podcasts in their job title (past and present.) I was then able to scroll through this list to find the appropriate contact profile.
If you're hunting for a job, you can also input keywords such as desired role and location to search for a specific opening catered to your needs. LinkedIn also has a jobs tab that allows you to get ultra-specific with your job search terms. Take the time to explore the search features here. You'll also have access to see which of your connections currently work at said company. You can use this knowledge to message your connections to ask for referrals or get insight on the company and job listed.
In general, LinkedIn's search feature is a great way to view others' professional histories. I use it all the time to learn more people that I'm interviewing or meeting with. If you're going on a job interview, use it to get more insights on your interviewer's past or company that can help inform the questions you ask during the interview. With LinkedIn, you have no excuse as to why you shouldn't be prepared in these type of professional circumstances.
4. Become a thought leader
LinkedIn provides many ways to establish yourself as a professional thought leader by using your opinion to stand out and share value-added content to your connections. Unlike other social media platforms like Twitter, Instagram, and Facebook - LinkedIn is built solely for professional connections. If someone's on the platform, chances are they are looking for career, business, or professional inspiration.
Back in 2014, I was an early adopter to LinkedIn articles and enjoyed sharing content that related to my experience as a young professional. I realized the power of the platform when one of my articles "10 Ways To Rock Your Next Interview" went viral. From that article alone, I amassed thousands of followers who, to this day, engage with my posts and content because of the value I bring to their professional lives.
Interestingly, as you build your professional brand, others will likely be watching as well. I once reached out to a producer at Fox that I was connected with to learn more about her job responsibilities. She responded by letting me know I had been on her radar and she wanted to book me for a segment based off an article I wrote that I had previously shared!
5. Don’t be scared to take it to the DMs
Once you've connected with someone - why not take it a step further? LinkedIn is the place to initiate business speak via a direct message. If you find someone that you want to connect with professionally, approaching via direct message should be straightforward and respectable. Chances are (and depending upon their profile), they are less likely to be inundated with messages and more likely to respond to your message.
Here's an example of a message I recently sent to a connection at a company I thought would be great to connect with:
Hi XX,
Hope all is well! My name is Rana and I'm the founder of Dreams In Drive - which is a community helping millennials learn how to take their dreams from PARK to DRIVE. I'd love to chat with you about possible ways to work together as there is a DEFINITE intersection between our missions. Do you have time for a quick 15 min call to talk more about this?!
-Rana
In this message, I stated who I was and why I wanted to connect and included a clear call to action. You can change up your approach, but always make sure your ASK is clear. Be as genuine as possible without appearing too needy or demanding.
With any social platform, it's all about how you use it. Each platform has its challenges and opportunities to win, but LinkedIn is one of my personal favorites for building and sustaining professional relationships. For all my girl bosses out there, if LinkedIn isn't part of your weekly social media must-dos, I highly recommend you add it to your list. The opportunities for expanding your professional reach and building your tribe are limitless.
Featured image by Getty Images
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Rana Campbell is a Princeton University graduate, storyteller, content marketing strategist, and the founder and host of Dreams In Drive - a weekly podcast that teaches you how to take your dreams from PARK to DRIVE. She loves teaching others how to use their life stories to inspire action within oneself and others. Connect with her on Instagram @rainshineluv or @dreamsindrive.
Exclusive: KJ Smith Talks Viral Wedding With Skyh Black: ‘We Did What We Wanted To Do’
Whether it was your group chat, social media feed, or your favorite media outlet covering the spectacle, I’m pretty sure you’ve come across the viral Black wedding between actress KJ Smith (Sistas, Raising Kanan) and actor Skyh Black (All the Queen’s Men, Sistas). From their grand entrance to Jay-Z, Kayne West, and Beyoncé’s song “Lift Off” to KJ’s standout dance routine and the endless celebrity appearances, it’s an addictive TikTok scroll you can’t help but delve into.
But what many people would be surprised to know is that the couple’s original wedding plan was nothing like what it grew to be. What started as her simply scrolling through posts to get ideas eventually transformed into what the internet knows now as #TheBlackExperience. In an exclusive conversation with xoNecole, KJ walked us through her planning process, the morning of her wedding, and what she thinks of the online response.
Some women have their whole wedding planned out, from the bridal gown and venue to the bridal party and playlist. However, KJ was not one of those people. “I didn’t foresee a wedding in my future,” she reveals. “I was just gonna be the boss chick, rich auntie. I didn’t force love in my life until recently. I never had an idea of what a dream wedding would look like, it was easier for me to elope.”
KJ Smith
Photo by Stanley Babb/ Stanlo Photography
And to many people’s surprise, that was their original plan – until Skyh brought up a valid concern. He was raised by his grandmother and thought she should be at the wedding, and naturally, that led to KJ wanting her grandmother to be there as well – then her mom – and later her sister – and, you’ve gotta invite the besties too, right? From there, the guest list continued to blossom. Much like the updo and pop of color bold red lip, she wore on her special day, which was initially on her Pinterest board as a soft glam look with her hair hanging on her shoulders, KJ is okay with changing her plan if it brings her and her loved ones happiness.
So let’s get into the wedding, which took place in Malibu, CA. The first thing you should know about the celebrity couple is that they’re non-traditional. They know, and they don’t care. So, in true unconventional fashion, they shared the morning of the wedding together.
“I woke up with Skyh, we walked our dog, had black coffee, and said good morning to the people who stayed at the venue with us,” she says.
Now, it was time for hair and makeup. While she was getting glammed up, she had Black-owned McBride Sisters wine and champagne (which ties into The Black Experience theme) on deck with her mom and friends, had her besties help rework her vows, retried on every outfit (sis is very Type-A), took photos, and ended the early-celebration with prayer and meditation. It seems very non-Bridezilla, I said.
“Yeah, I was the most unbothered bride ever. Everyone was just so supportive. As entertainers, we go on red carpets all the time. We actually have a production company,” she explains. “The get-ready process was like a day at work, but with people we love the most. Being entertainers, we didn’t feel stressed at all, but my excitement was so high.”
Things moved quickly, and before she knew it, it was time to line up to walk down the aisle.
“Yeah, I was the most unbothered bride ever. Everyone was just so supportive. As entertainers, we go on red carpets all the time. We actually have a production company. The get-ready process was like a day at work, but with people we love the most. Being entertainers, we didn’t feel stressed at all, but my excitement was so high.”
KJ Smith and her bridal party
Photo by Stanley Babb/ Stanlo Photography
Since everything started with their grandmothers, the couple wanted to ensure they honored them and planned to keep an element of their wedding traditional. Although we’ve all seen the reception videos and photos online, you may have noticed visuals from the wedding itself are harder to find.
“We planned for it to be traditional, but we’re not like that, so we tried to create those moments. We jumped the broom and had a salt ceremony (where the bride and groom individually pour salt into a glass container, symbolizing their lives becoming one.) But honestly, still, nothing was traditional about it.”
She goes on to explain that her mom caught the holy ghost coming down the aisle, her glam team was on deck, and she became so nervous with excitement that she had an anxiety attack – something she struggled with for years, she explains tearfully. Her friends had to literally cheer her down the aisle because of how overwhelmed she felt until she eventually calmed down.
“Skyh was standing there with his hand on his heart; we have our own little language, and I could feel the support,” she shares.
It was surprising to hear all these emotional moments happened before the party we saw online. That is until she once again got into the backstory.
“As a Black woman actress, for so long, it was popular to be mysterious and secretive, but that’s not who I am or what I like. Plus, we both wanted to create an experience for everyone there. We are the people who always host family and friends,” she says. “Like for me, the first order of business was getting sandals for the women so they can dance all night long. We had oxtail, D'ussé, and a coffee and sativa lounge – which is part of Skyh and I’s lifestyle and routine. We wanted to bring them into our world.”
Skyh Black (L) and KJ Smith (R)
Photo by Stanley Babb/ Stanlo Photography
She went on to discuss the dance routine she did for her husband at the reception, which has taken over the internet. Apparently, that’s another thing that didn’t go according to plan. According to KJ, she had promised a performance at their joint bachelor/ bachelorette party, but her outfit got stolen from her car. So, Skyh ended up performing for her – complete with a strip tease. Still, she never forgot her promise to dance for him.
So, she hired her friend as a choreographer, learned the routine, made friends and family watch it endless times, and attended Beyoncé’s Renaissance show a few days before for a confidence boost. It ended up being a show to remember. But that wasn’t all the night offered. Lil Mo performed, and the guests received special goody bags featuring their favorite Black-owned products like journals, hair care, and more.
“We made sure everyone was taken care of all night. That kind of stuff makes us happy. I wanted everyone there to experience the joy and love I have for myself, my partner, and for them. I wanted them to feel full and whole, and they had the time of their lives,” she says.
But naturally, the internet is going to internet, and while there were countless people praising the event and applauding the newlyweds, some thought it was too over the top. I was curious to know her thoughts on some of the criticism.
“It’s cool. We did what we wanted to do. I’ve decided to share my world with people. Just how I went on social media platforms and found inspiration, I want people to do the same,” she explains. “I don’t think it's fair to my supporters not to give that out. There’s so much I wanna share with brides, specifically Black brides. I love that people are adding it to their Pinterest boards."
"I wanted everyone there to experience the joy and love I have for myself, my partner, and for them. I wanted them to feel full and whole, and they had the time of their lives."
KJ Smith
Photo by Stanley Babb/ Stanlo Photography
“I’m happy with it because we did what we wanted to do. They can do what they wanna do. Don’t be cruel, though, because you will get blocked,” she said, laughing.
The more I spoke with her, the more her sense of freedom shined through. People are always going to have their opinions, but at the end of the day, it’s you who has to live your life, and it seems like the couple realizes that and embraces that power. She also stressed the importance of not living for others and the lessons life has taught her.
“I’ve been to countless weddings, and I’ve been in countless weddings. I’m a generally older bride. So when women in my demographic get married, and you and your husband are busy working people like us, you deserve to have the one you want to have,” she shares.
“This is what we wanted to do. Our loved ones love and support us. We did so much to honor them, but we also wanted to start our own tradition, legacy, and creation. I'm not going to be pulled back into ideas of the past when I’m trying to create a future with my partner. “
If you’d like to see more of the couple, you probably won’t have to wait long. Although no content is planned yet, she admits to being an oversharer. “Me being open and transparent about my experiences lets people know it’s okay to have flaws; it makes you human, and for many years, I didn’t believe that was okay. I had pressure to be perfect, and I’d crumble every time,” she explains to xoNecole.
Now, she owns her flaws and uses them as a superpower to connect with her community and feel and express her love.
“Some people give us [Skyh and KJ] a hard time because they say we just seem too perfect. I’m like, why is that a bad thing? I love the people I love. From my man to my mama, to my friends - unabashedly. We move through time and space how we want to move. If we did it another way, we’d let ourselves and our union down.”
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Feature image by Stanley Babb/ Stanlo Photography
Aoki Lee Simmons Recalls Being Talked About For Her Looks As A Child & Where She Stands With Her Dad
It's hard to grow up underneath the harsh light and the scrutiny of the public eye. Add a supermodel mogul mom, a media mogul dad, reality TV shows, and Baby Phat runway shows to the mix, and you'll have a taste of what it was like for Aoki Lee Simmons growing up in the limelight. All that glitters isn't gold, and personal challenges don't discriminate against tax brackets.
Earlier this year, Aoki made headlines alongside her mom, Kimora Lee Simmons, as they publicly revealed what they had been going through privately as a family. Amid Russell Simmons' rape and sexual misconduct allegations, he is also estranged from the family, which all came to a head following a public dispute about Father's Day. Aoki supported her mother's claims that Russell had allegedly threatened their lives and also posted a recording of a video call between the two where he could be seen yelling at Aoki. She also told the public how damaging their conversations and relationship had become for her mental health.
Aoki would eventually stand by her truth in the days that followed, posting to her Instagram account, "Until a short time ago, this is the man who told me 'always defend and look after your mother girls' and 'never let a man curse at you, you call daddy if a man ever tries to yell at you or scare you that's never ok! Real men don't shout at women and girls." She added, "So to all the toxic men in my comments using 'I'm defending him' to be foul and talk about all the grievances you have with women, you can save it. It's pathetic. He would agree I know that for sure."
Despite navigating troubling times as a family, Aoki had an incredible year so far in terms of achievements. Alongside her part-time pursuit of modeling, she was able to graduate from Harvard University with a double major. At 20 years old at the time, she stands in history as one of the youngest Black women to accomplish such a win. One of her latest career moments can be found on the September cover of Teen Vogue.
The now-21-year-old spoke candidly about reading online about her looks as a kid, the advantages of being a "nepo baby," and where she stands on what happened with her dad.
Aoki on her looks being scrutinized and critiqued at a young age:
“At the time, I was reading a lot of crazy stuff: 'Poor her, she got the dad genes.' There were literally articles like, ‘Celebrity Kid Gone Wrong’ — and I was like, ‘Okay, I’m 11.’"
On benefitting from being a nepo baby:
“It’s totally true. I had no idea if I’d do modeling without my family, without their name helping me. I sometimes think when I look at shows or shoots — if I had done it, and it was that bad, and I was not me, would I get another shot? Would I have had the chance to develop the way that I have?”
“All you can do is be grateful and try to stay in your lane a bit."
Aoki on having no regrets about exposing her fractured relationship with her dad online:
“I don’t regret it. Part of it was already out there. There were reasons I thought it was reasonable to publish, because it was playing out in, like, a silent bubble.”
To read the cover story in full, head over toTeen Vogue.
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Featured image by Jamie McCarthy/Getty Images for NYFW: The Shows