
Deanna Robinson Talks Redefining 'Wellness' For Black Women In Billion-Dollar Fitness Industry

Deanna Robinson, a health and wellness advocate and professional based in the Washington D.C. area has been helping Black and brown women reach their fitness goals for more than a decade. And with her brand of self-love and faith, she's redefining just what "fitness" means when it comes to women of all shapes and sizes.
There's definitely a need for women like Robinson, especially since recent research shows that between 47% and 55% of Black consumers' needs "are not being met" in the wellness space, and the U.S. fitness industry hit $32 billion last year and that it's important for Black women to see themselves prominently in the space.
As a health and wellness programming expert, licensed nutritionist, mom, wife, and former all-women's gym owner, Robinson has built up a body of experience that has culminated into doing something she loves via the FabBody Retreat, an experience for women ages 30-60 to be enriched via group activities, good food, and connection in the backdrop of tropical peace and tranquility.
This year's retreat was held in Grenada, with special guest and TV host icon Free Marie (BET's 106 & Park). Next year's event will be held in St. Maarten with plenty of opportunities to enjoy beach vibes, authentic and healthy dishes, and all the pleasures of being among other fabulous Black women seeking holistic wellness in paradise.
"My God-given purpose is to help serve, connect, and heal Black and Brown women," she said, taking her experiences serving corporate and individual clients via projects like the NFL's "Fuel Up To Play 60" initiative and the Nike Training Club live experience, to do just that.
xoNecole caught up with her to talk about why she chose the fitness industry, her success in launching and running the FabBody Factory, and how she's pivoted to use her skills to build impact on a larger scale in health and wellness.
xoNecole: What sparked your interest in a career in health and wellness?
Deanna Robinson: I have always been involved in sports, always been active in cheerleading, dance, [and] gymnastics. In my college career, I was a competitive cheerleader at the University of Maryland, College Park, and I've just always been passionate about physical activity, health, and fitness. I double-majored in kinesiology and public and community health, and it's always been a passion for me about others being well.
Out of college, I wanted to be a personal trainer, and I interviewed at a big-chain gym. I was really excited about getting this job, but when I had the interview, they informed me of what the split was—what the client paid, what I'd get as a personal trainer, and what the gym got. And I just thought it was a ridiculous split. I've always been into entrepreneurship as well, and doing things on my own terms, so I actually opened up my own gym in the community I grew up in called the FabBody Factory, an all-female gym in Upper Marlboro, Maryland.
I was able to hire several trainers, offer group classes and personal training, and one of the things I was always a big proponent of is making sure that they got a better cut than they would get at larger chains.
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xoN: Talk a bit more about that in terms of starting a gym, especially one that caters to women. What was the process and motivation?
DR: I have worked out in big-box gyms before and just never felt comfortable. It was always really uncomfortable working out in a huge gym where men would be gawking at you or try to get your number when you're trying to focus on yourself in that moment. So I always wanted the FabBody Factory would be a safe haven where we didn't have to worry about our titties flopping when we're doing jumping jacks, it was just for us by us, and we could just [be] comfortable making ourselves a priority.
I was almost talked out of doing something like that because people would say, "You're cutting off half of your potential clientele," but I never had an issue. Women flocked to the gym, and I'd sometimes have to split classes. I might have to do part one of a class at one time and a second another time. It was majorly successful. Ladies loved it. And on top of this being all-women, it was all Black and brown women.
Culturally, we get each other, so it was a big social thing for us, too. We were able to fellowship with each other and get fit at the same time.
xoN: Your brand includes the concept of a 'Fab Body.' What does that mean for you—and just wellness—in general, for Black and brown women?
DR: FabBody in itself is not a look at all. It's more of a mindset and a willingness to invest in your mental, spiritual, and physical self. In promoting the FabBody Retreat, I actually had someone DM me and ask me, "Do you have to have a 'Fab Body' to come on the retreat?" and my response to her was that you do have a 'Fab Body.' Everyone has a Fab Body. It's more of a state of being—a sound, healthy mind, body, and spirit. It's not about aesthetics at all but about overall improvement.
xoN: You decided to pivot from owning a gym, which you ran successfully for more than a decade, to your current role in health and wellness programming and launching the FabBody Retreat. How did this come about?
DR: My gym closed last year, and the reason was because of where I saw myself going and where I wanted to be in the next 10 years. A lot of my time at the gym was selling and getting people to register for classes, and it wasn't as lucrative and fulfilling for me as it had been in the beginning.
Now I'm doing more consulting work with larger companies. One of my passions is programming, and that is where I see my future going. I'm moving more toward passive income, coming from my being able to use the knowledge I have from years in this industry and putting together programming that can reach the masses versus individuals.
xoN: What can people expect from the FabBody Retreat next year, and how does this venture continue your love for advocating for health and wellness among Black and brown women?
DR: One of the things that really sets this event apart from so many other retreats is that I have married everything that is important to me: wellness, my faith, and my community. God is a huge part of all of the events we do, and all are interwoven with faith-filled, intentional activities, and I think that's what makes it different. On Sunday, we do a service on the beach, and we always have a guest speaker—someone you can relate to where you don't feel like you're being preached to. It's an awesome experience, unlike any retreat I've seen.
It's definitely rooted in faith, but at the same time, there's a balance. We'll get on a boat and have a cocktail with an umbrella in it, and then we'll go back to wellness. There's a healthy balance.
Find out more about Deanna Robinson via Instagram @deannarobinsonfit and more on the FabBody Retreat via the website.
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Luxury Hairstylist On Viral 'Hey Boo' Texts & Professionalism In The Hair Industry
As Black women, our hair is our crowning glory - whether we paid for it or not. We take pride in how we wear and take care of our hair. As with everything, hair care and hair styling have evolved over the years. Long gone are the days of Blue Magic (although I hear it’s making a comeback).
Now, we have a plethora of creams, oils, conditioners, shampoos, and stylists to choose from. Beyond wearing our natural curls, we have a range of options, from wigs and sew-ins to tape-ins, I-tips, and K-tips. So much choice! But you know what they say about too much of a good thing...
The Black hair industry has definitely blossomed in the last decade with a wave of new stylists and salons popping up all over the place. As much as I love that for us, many of these stylists have become the subjects of viral TikTok and Instagram tirades because of their alleged questionable behavior and bizarre rules.
Excessive policies, strange fees, long wait times, poor performance, and the infamous “Hey boo” texts. Beauty is pain, they say… xoNecole got to the root of these issues with luxury hair extensionist Dee Michelle, who’s been in the hair game for 20 years and runs a seven-figure business - all while being a mom of four.
Antonio Livingston
“I started my business with my career in the hair industry [at] very, very young age when I was maybe like eight...So, over the years, I've just built a very successful seven-figure business very quickly just by offering high-end services and creating great experiences for my clients, many of whom are high-profile professionals,” she said. “I'm also a mother of four, including a set of triplets, which inspires me daily to show what's possible with my hard work and focus.”
Dee’s business has gone viral on social media because of what many call outrageous prices for her invisible K-Tip installs.
“When I developed my invisible K-tip extensions technique, I made sure that it wasn't just about the hair or the style, but about providing a high-end experience from start to finish. So, my clients just aren't paying for the extensions or just the style itself, but they're investing into my meticulous, seamless craft and premium hair sourced from the best suppliers…I've spent so many hours mastering my craft, creating this seamless method that gives my clients long-lasting natural results, and my pricing just reflects that - the value of my expertise and the exclusivity of the service.”
The K-tip specialist stands on business when it comes to catering to her clients and giving them an experience worth the cost.
“And it's just important for me to also say that my clients are high-profile individuals who value quality, their privacy, and their time. They want a service that fits into their lifestyle and their time. They want things that deliver perfection. And I deliver that every single time.”
I’m sure we’ve all seen the various TikTok rants about people’s nightmare experiences with stylists and uttered a silent “FELT!” We asked Dee her opinion on a few nightmare scenarios that beg the response, “please be so forreal."
On stylists charging extra to wash clients’ hair:
“I think they should just include it in the price, to be honest. Because I feel like when clients go to a stylist, they're expecting you to wash their hair. Personally, if I see that washing is extra, I just wouldn't go to the salon because it just shows a lack of professionalism, in my opinion, and a lack of experience.”
“I think they should just include it in the price, to be honest. Because I feel like when clients go to a stylist, they're expecting you to wash their hair. Personally, if I see that washing is extra, I just wouldn't go to the salon because it just shows a lack of professionalism, in my opinion, and a lack of experience.”
On ‘deposits’ that don’t go towards the cost of the service:
“I think that's kind of weird, too, for deposits to not be like a part of the service. I've seen people have booking fees and I just don't understand it, to be honest. I disagree with that kind of policy…By all means, people should do what works for them, but to me, it doesn't make sense. Why does somebody have to pay a fee just to book an appointment with you? I don't get it. It feels like exploitation.”
On stylists charging extra to style (straighten/curl) wigs, sew-ins etc., after installing:
“I don't get it. Clients come to us to get their hair done, to get it styled. So why is it extra for you to style it? If you're going to charge extra, just increase your price. I feel like it could be just a lack of confidence in those stylists, feeling like people won't pay a certain price for certain things, or just their lack of professionalism as well, because people are coming to us to get styled.”
On the infamous “Hey boo” text stylists send to clients when they need to cancel/reschedule:
“Professionalism in any industry, especially the beauty industry, is everything. So texting a client the, “Hey boo” is so unprofessional, and it's damaging to the client-stylist relationship. Clients book their appointments expecting a level of respect and care, especially when they're investing their time and money and a service. And I get it, emergencies happen, we're all humans. However, it should be done with a formal apology and a clear explanation.”
“Professionalism in any industry, especially the beauty industry, is everything. So texting a client the, “Hey boo” is so unprofessional, and it's damaging to the client-stylist relationship. Clients book their appointments expecting a level of respect and care, especially when they're investing their time and money and a service. And I get it, emergencies happen, we're all humans. However, it should be done with a formal apology and a clear explanation.”
We know all too well what kinds of things will keep us from ever gracing certain hairstylists’ chairs with our butts again. So, what should hairstylists do to provide a good service to their clients? What is good hairstylist etiquette?
“For one, being on time is an important rule for stylist etiquette. It's just not okay to require your clients to be on time, and you're not on time. Also, communication. Being able to communicate clearly, respectfully, and professionally, whether that's in person, via text, or on social media. Style is etiquette. Appearance matters. So just maintaining a clean, polished, and professional look. Clients respect you more whenever your appearance reflects your work. There's just so many things, but another thing I would say is active listening. So, being able to pay close attention to what your client wants and also clarifying any questions that they might have. Just to ensure that they feel heard and to minimize any misunderstandings.”
Dee also shared some red flags to look out for when considering a new stylist.
“Even me as a client, if I'm booking somebody and they have a long list of rules, I don't even book with them. That's, for one, just such a huge turn-off. Also, stylists who have inconsistent or unclear pricing, that's a red flag. People who change their rates too much without an explanation. Poor communication. So, if a stylist is responding very slow or responding unprofessionally, or giving vague answers to questions, that can make clients question whether or not they are respecting their time and their needs.
Another red flag - an inconsistent or low quality portfolio. And I feel like, I see this a lot with stylists stealing other people's work, and their portfolio on social media is just very inconsistent.”
We couldn’t let Dee go without getting the tea on what styles she predicts will trend in 2025.
“I feel like people are going back to natural-looking styles. So, a lot of people are ditching the wigs, the lace fronts, things like that. People are still wearing them, of course, but it is becoming more of a trend to embrace your natural hair and something that's not looking too fake. That’s one thing that we're going to be seeing a lot. I would say a lot of layers are coming back, heavy layers. Those are becoming really, really trendy. And people are leaning more towards platinum-colored hair. I've been seeing lots of like blondes coming out. Also, jet black is always going to be a trend. But I would say more like natural colors, but natural colors that are still making a statement.”
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Feature image by Antonio Livingston.
6 Destinations Perfect For That Last-Minute Galentine's Day Trip
Valentine’s Day may be all about couple goals and baecations for some, but Galentine’s Day is all about celebrating the most fabulous love of all: friendship. You and your besties deserve a spontaneous escape, so a last-minute Galentine’s Day getaway is the perfect way to reconnect, recharge, and create unforgettable memories.
And you don’t need lots of prep for this. We’ve got you all the way covered with these last-minute Galentine’s Day trip ideas, from domestic to international. (And if you can’t quite make it this year, you’ve got a whole year to add these to the Galentine’s Weekend Trip group chat for 2026):
Antigua, Guatemala
Less than a five-hour flight for many southeastern U.S. folk, Antigua, Guatemala, has a magic about it, with its cobblestone streets and colorful colonial architecture. You and your friends can enjoy grand courtyards, plazas, museums, and vibrant markets. And Villa Bokéh, a former hacienda that turned into a boutique hotel, is the perfect pick for a base. Enjoy six acres of lush gardens, a private lagoon, and an intimate selection of 15 elegant rooms. Each room has a private terrace where you can enjoy panoramic views that include the sight of the three volcanoes surrounding the city.
Puerto Vallarta, Mexico
From the cool on-site dinner offerings at resorts like Marriott Puerto Vallarta (where their “Jalisco at Your Table” menu that takes diners through a gastronomic journey with tequila tastings led by a sommelier), to wellness immersions for spa days and healing, to boat trips to Playa Majahuitas, where there's a trendy beach club, this destination has something for everyone in the group. It's a one-stop shop that even the most picky or bourgeois in your group will love.
Napa, Calif.
If you’re in the Midwest or on the West Coast, this is the perfect option for booking a last-minute flight, train ride, or making it a road trip adventure for Galentine’s Day. Book the "Love, Napa" package at the Meritage Resort & Spa, a getaway that includes a $200 resort credit, a rose petal and sparkling wine turndown, and a fire pit reservation with a s’mores kit. (It runs throughout February until the 28th.)
There’s also the Unwind Spa Terra, which is an experience inside a wine cave. You and your foodie friends? Well, try the three-course aphrodisiac-infused menu at Ember Steak or Olive & Hay (available Feb. 13–23), featuring oysters, truffles, and a tomahawk steak. There’s also Napa’s Lighted Art Festival through Feb. 16, a great stop for enjoying art and the company of your closest friends.
Cabo San Lucas, Mexico
This option is all about the beach, themed cocktails, reflection and a bit of partying to make new Galentine’s memories. Set on the shores of Medano Beach, Corazón Cabo Resort & Spa, with its chic architecture, large bedrooms with balconies and divine hot tubs and its three infinity pools overlooking the famous Cabo Arc. There are rotating DJ sets every weekend, and the resort is home to Sparitual where you can get those chakra cleansed (if that’s what you’re into). Take advantage of the ‘Love, Cabo’ package, offering a special rate of up to 30% off, plus a daily $50 resort food and beverage credit. You can head downtown (a short walk or cab ride) to bar hop, visit tourist spots, and enjoy some of the best cultural experiences Mexico has to offer.
Bellevue, Washington
Get your luxury foodie adventure on in this destination, which is a short distance from Seattle. Check-in at the stylish W Bellevue, where you’ll be central to shopping and nightlife. Have sunset cocktails at Ascend Prime Steak & Sushi before heading to Civility & Unrest’s speakeasy experience.
To recover the next day, visit The Spa at the Bellevue Club, an athletic and social club where you play tennis or take a fitness classes. If you’re into cold-weather outdoor activities, head over to Meydenbauer Bay Park for rosé and local oysters. Other options include sports like Farsi Cafe for Indian food, sushi at Takai by Kashiba, and refined seafood menu at Seastar Restaurant & Raw Bar.
Willemstad, Curaçao
For all the Caribbean travel lovers, take a quick flight to Curaçao. Willemstad, with its colorful pastel buildings and iconic Handleskade backdrop, combines the allure of Europe and the spice of the Caribbean. There are several options for your hotel base, from resorts like Dreams Curaçao, Zoëtry, Renaissance, or Marriott Beach Resort, to locally-owned boutique hotels like Boho Boutique Hotel and Bario.
And this is not a place to forgo the tourist spots to check off your travel bucket list with your girls. Stop at the Queen Emma Bridge, explore the trendy Pietermaai, pause at Serena’s Art Factory, get a bite at an old governor’s mansion, or join the locals at Plasa Bieu. Add an ATV tour with Premium Paradise Tours or take a day trip to off-the-beaten-path Klein Curaçao by private boat charter.
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Featured image by Jess Loiterton/Pexels