I can honestly say that I haven't used Cantu since I went natural back in 2016. It's not that I don't like the brand — let's be honest, Cantu is the holy grail brand that a lot of us probably started our natural hair journey with. It was and still is affordable, accessible, and effective haircare. I somewhat strayed away though because it's very easy to get caught up in trying different brands that some products honestly just get lost in the sea of haircare. Nevertheless, Cantu has dropped a few collections that I couldn't help but try. One of their most recent drops is the Jamaican Black Castor Oil line which works for all hair types but is made with 4C hair in mind.
What really piqued my interest in this drop is that Cantu partnered with Emmy award-winning hairstylist and entrepreneur, Angela Stevens. Angela has worked in the hair industry for over 16 years with a focus on healthy versatile haircare, hair education, and celebrity styling. She has worked with a variety of talents like Rita Ora, Elaine Welteroth, and brands like Mielle Organics, Girl + Hair, and now Cantu.
I always appreciate when brands consult or partner with hairstylists because it provides an extra layer of trust to me. It shows that the line was put together with haircare in mind and is working to solve haircare problems that many of us face at home.
About The Jamaican Black Castor Oil
As I mentioned earlier, the JBCO collection is made with 4C Kings and Queens in mind. While I don't have 4C hair, I think this collection also works if you have very dense and dry hair. The line features five styling products: a detangling primer, a curl stretch paste, a taming gel, a styling gel, and finishing spray. Each product is made with Jamaican Black Castor Oil, so it has a heavier consistency than most to provide hydration and moisture retention.
Cantu Jamaican Black Castor Oil Detangling Primer
The primer is the first step of styling, it acts as a leave-in conditioner to help detangle, soften, and smooth your hair before you start your twist/braid-out or wash n' go style. I personally prefer lighter consistency leave-in conditioners because my hair absorbs it better. This was just as easy to detangle my hair because it has a heavy slip that helps your fingers easily glide down your strands.
You can feel a difference in your hair as soon as you apply it and I noticed that I didn't have to use as much as I usually do. I'm pretty generous with leave-in primers and conditioners but I didn't have to apply too much of this. It provides enough slip and moisture that a little goes a long way with this product.
If you try it, I recommend paying attention to your hair and how it feels. You'll know when you've used enough and it's important to keep in mind that the products are heavy and this is just the first layer so you don't want to use too much.
JBCO Curl Stretch Paste
This product is mainly for styling braid-outs, twist-outs, and rod sets. It's a pomade-like paste that elongates, stretches, and defines your hair. When I used this to style my twist-out, the paste felt really sticky. I wasn't a fan of how it felt on my hands but I loved how it felt on my hair. When I applied it, it moisturized, defined, and added hold to my curls.
In my opinion, the curl paste is moisturizing enough that depending on your hair needs and density, you can probably skip the primer or leave-in. This would be a great one product styler if you wanted to use less products. This is a one and done product for me, meaning, it does everything you need it to.
Cantu Jamaican Black Castor Oil Taming Gel
This is another product that felt sticky on my hands but amazing on my hair, but that's common with most gels. I think the JBCO is perfect for laying edges, slicked-back styles, flat twists, and especially wash n' go's. I used this mostly for styling my wash n' go styles because it adds moisture, a long-lasting hold, and tames frizz and flyaways. My wash n' go lasted five days before I had to refresh it which is surprising because traveling dries my hair out quicker than usual, plus wash n' go's are already a drying style so I was impressed by the longevity I had with this product.
One thing to keep in mind is, you don't need a lot. When I first tried it, I wasn't sure how much hold I was going to get so I packed it on and I noticed I had a lot of flakes and it stuck to my clothes and everything. I recommend applying it in small sections on detangled hair so you can see how much you really need and make sure that your strands are completely coated with the gel. If I would have started in smaller sections, I would have made sure that my hair was properly coated and I wouldn't have to go back and add more.
Cantu Jamaican Black Castor Oil Finishing Spray
This finishing spray does exactly what it claims, it basically just adds the finishing touches to your styles. I used it on both my twist-out and wash n' go once my hair was completely dry to help seal in moisture and add shine. I would recommend using this after your hair is dry regardless of the style because I really believed it helped make both my styles last as long as it did.
I actually really appreciate the oil being in a spray bottle because it helped me use the right amount of oil. Again...she's thick! I didn't use more than three sprays for my hair, but I think that varies depending on your hair needs.
My Overall Review of Cantu's JBCO Collection
Overall, I loved the collection and I would actually recommend getting all four products. I do think that this collection caters to curls and coils that struggle with getting moisture in and are more dense. I would not recommend it for those who have extremely thin or less dense hair because the line might be too heavy for your hair. The thing about castor oil is that it can be good and bad if not used correctly. What I mean is, it can clog your hair follicles if you use too much and because it's heavy and thick, it doesn't take much to do that. This line is also made with other heavy ingredients like shea and cocoa butter. So, if your hair is thicker it can take the heaviness, you just have to use the right amount.
Courtesy of Krissy Lewis
I think the line offers a variety for each styling need. I don't think you need to use every product in one styling session and I wouldn't recommend it if you have my hair type (4A/4B) because it would be way too much. I can't speak too much for what would be enough for 4C hair, but I recommend just trying it out until you find out what combo works best for you. However, based on my experience with the product and Angela Stevens' recommendations, here's a product combo for different natural hair styles:
- JBCO Detangling Primer and Taming Gel: wash n' go's, edges, slicked-back styles, flat twists, and up-dos. Add finishing oil to seal.
- JBCO Curl Stretch Paste and Finishing Oil: twist-out, braid-out, and rod sets.
You are not limited to this though, natural hair is not a one routine fits all so you have to find out what works best for you.
Featured image by Krissy Lewis/xoNecole
This article is in partnership with Meta Elevate.
If you’ve been on the internet at all within the past decade, chances are the names Hey Fran Hey and Shameless Maya (aka Maya Washington) have come across your screen. These content creators have touched every platform on the web, spreading joy to help women everywhere live their best lives. From Fran’s healing natural remedies to Maya’s words of wisdom, both of these content creators have built a loyal following by sharing honest, useful, and vulnerable content. But in search of a life that lends to more creativity, freedom, and space, these digital mavens have moved from their bustling big cities (New York City and Los Angeles respectively) to more remote locations, taking their popular digital brands with them.
Content Creators Hey Fran Hey and Maya Washington Talk "Embracing The Pivot"www.youtube.com
In partnership with Meta Elevate — an online learning platform that provides Black, Hispanic, and Latinx-owned businesses access to 1:1 mentoring, digital skills training, and community — xoNecole teamed up with Franscheska Medina and Maya Washington on IG live recently for a candid conversation about how they’ve embraced the pivot by changing their surroundings to ultimately bring out the best in themselves and their work. Fran, a New York City native, moved from the Big Apple to Portland, Oregon a year ago. Feeling overstimulated by the hustle and bustle of city life, Fran headed to the Pacific Northwest in search of a more easeful life.
Her cross-country move is the backdrop for her new campaign with Meta Elevate— a perfectly-timed commercial that shows how you can level up from wherever you land with the support of free resources like Meta Elevate. Similarly, Maya packed up her life in Los Angeles and moved to Sweden, where she now resides with her husband and adorable daughter. Maya’s life is much more rural and farm-like than it had been in California, but she is thriving in this peaceful new setting while finding her groove as a new mom.
While Maya is steadily building and growing her digital brand as a self-proclaimed “mom coming out of early retirement,” Fran is redefining her own professional grind. “It’s been a year since I moved from New York City to Portland, Oregon,” says Fran. “I think the season I’m in is figuring out how to stay successful while also slowing down.” A slower-paced life has unlocked so many creative possibilities and opportunities for these ladies, and our conversation with them is a well-needed reminder that your success is not tied to your location…especially with the internet at your fingertips. Tapping into a community like Meta Elevate can help Black, Hispanic, and Latinx entrepreneurs and content creators stay connected to like minds and educated on new digital skills and tools that can help scale their businesses.
During a beautiful moment in the conversation, Fran gives Maya her flowers for being an innovator in the digital space. Back when “influencing” was in its infancy and creators were just trying to find their way, Fran says Maya was way ahead of her time. “I give Maya credit for being one of the pioneers in the digital space,” Fran said. “Maya is a one-person machine, and I always tell her she really changed the game on what ads, campaigns, and videos, in general, should look like.”
When asked what advice she’d give content creators, Maya says the key is having faith even when you don’t see the results just yet. “It’s so easy to look at what is, despite you pouring your heart into this thing that may not be giving you the returns that you thought,” she says. “Still operate from a place of love and authenticity. Have faith and do the work. A lot of people are positive thinkers, but that’s the thinking part. You also have to put your faith into work and do the work.”
Fran ultimately encourages content creators and budding entrepreneurs to take full advantage of Meta Elevate’s vast offerings to educate themselves on how to build and grow their businesses online. “It took me ten years to get to the point where I’m making ads at this level,” she says. “I didn’t have those resources in 2010. I love the partnership with Meta Elevate because they’re providing these resources for free. I just think of the people that wouldn’t be able to afford that education and information otherwise. So to amplify a company like this just feels right.”
Watch the full conversation with the link above, and join the Meta Elevate community to connect with fellow businesses and creatives that are #OnTheRiseTogether.
Featured image courtesy of Shameless Maya and Hey Fran Hey
Exclusive: 'Praise This' Stars Chloe Bailey And Anjelika Washington Talk Acceptance And Their Favorite Scenes
There's nothing like a feel-good movie that you can watch with friends and family, and that's exactly what Praise This is. The film, executive produced by Will Packer and directed by Tina Gordon, stars Chloe Bailey, Anjelika Washington, Quavo, and many more, and it tells a story about how one's struggle with their faith can ultimately lead them to find themselves and appreciate the people around them.
In the Peacock original film, Chloe's character Sam has aspirations of becoming a singer, but her mom's death sends her down the wrong path, which puts a strain on her relationship with her dad. In an effort to help her, her dad sends her to live with her aunt and uncle in Atlanta, where she is introduced to the praise team thanks to her cousin Jess, played by Anjelika.
While this may sound like a fit, Sam is very resistant and continues doing things her way, further complicating her relationships with others. However, her undeniable talent breaks through, and she learns a valuable lesson in the end. Praise This isn't your typical church movie. While the story focuses on faith, the church shade throughout the movie is hilarious, and if you grew up in the church, relatable, and the fire mashups of secular and gospel songs will surely keep you entertained. I spoke with Chloe and Anjelika about the film, their characters' dynamic as "cousin-sisters," and the hijinks that happen throughout the film.
ATLANTA, GEORGIA - APRIL 03: Quavo, Tristan Wilds, Janora McDuffie, Jekalyn Carr, Anjelika Washington, Chloe Bailey, Tina Gordon, William Packer, Druski and Big Tank attend the "Praise This" World Premiere at Rialto Center for the Arts at Georgia State University on April 03, 2023 in Atlanta, Georgia.
Photo by Terence Rushin/Getty Images
"I think my favorite scene filming with her would have to be our handshake because we made that up early on, and when Tina was like, 'okay, this is the scene where you pull up to Ty's house, you know, with the little handshake you guys do, you can do it right here,'" Chloe says. "We were like, 'oh.'""
For me, I really loved the scene in the house where I'm showing her my world and everything, and I get to sing for her," says Anjelika. "That was also my scariest day on set was because I was like singing for Chloe Bailey, like the singer. So, anyways, it was like a crazy moment, but I got through it. Chloe sat there [and] was like, 'this is great, this is funny.' She was laughing genuinely the whole time, which made me feel good 'cause then I was like, I'm doing a good job."
Praise This is available on Peacock.
See more from the interview below:
Stars Chloe Bailey and Anjelika Washington Reflect On Their Bond and Secret Handshake
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Feature image by Nykieria Chaney/WireImage