
November 5 taught us a lot. November 6 started the beginning of a social media cleanse of all the creators whose values don’t necessarily align with mine. Because we can’t just "agree to disagree" when it comes to my human and civil rights.
Social media gets a bad rap sometimes, but let's be real – it's a game-changer for social justice. We've seen how it can give a voice to those who've been silenced, bring communities together, and push for real change. It's on us to use this power responsibly. By sharing info, raising awareness, and speaking up for what we believe in, we can help build a fairer world.
Whether it's supporting movements like Black Lives Matter, fighting for LGBTQ+ rights, or pushing for a greener planet, social media lets us connect, learn, and inspire action.
But remember, posting and retweeting is just the start. Real change happens when we get involved offline, think critically, and challenge the status quo. We need to go beyond just "looking" like we care and put in the work to fix the root of the problems.
In the wake of that cheeto being elected again, we found out about some of the popular TikTokers and their support of him. But like my girl Eni said, “A lot of you would not be as disappointed in your favorite influencers right now if you made more Black women your favorite influencers.”
@theasiafrances If youre on black tiktok younwould know that theires nothing new on the other side ! Creators: theemillennialmanager, jaydanotpinkettsmith, _simplystephh #ladyinthebathroom #blacktiktok
From The Lady in The Bathroom to Nara Smith, there were some surprises on the MAGA front. It also reminds me of my idea to have non-Black folks request access to our culture before appropriating it. No need to dance to GloRilla in your bathroom if you ain’t Black or don’t have a permission slip signed by us.
Now, I am thankful I didn’t have to cleanse my feed too much because I support Black women in all ways, always. In case you needed some help finding Black Girl Magic on TikTok, ahead, find some of our faves.
@EniGivenSunday
@enigivensunday Its the dress
Eni is a vibrant creator based in NYC who transitioned from a career in law to self-employment, using her platform to share a mix of lifestyle, humor, and travel content. Her videos often provide thoughtful commentary on life experiences, such as navigating solo travel as a Black woman, finding joy in new beginnings, and embracing change. Eni also offers engaging daily vlogs, travel diaries, and beauty content, blending authenticity with a touch of wit. She’s celebrated for her ability to connect with her audience through relatable insights and an inspiring journey of self-discovery.
@JazTurner16
@jazturner16 cause i loveee to smell delicioussss
Jaz Turner embodies empowerment and individuality through her content. From bold fashion statements to uplifting messages, Jaz inspires her audience to embrace their personal style and inner strength. Her creative videos highlight her vibrant personality and passion for self-expression, making her a standout voice in the fashion and lifestyle space.
@Kristy.Sarah
@kristy.sarah his personal alarm clock
Kristy Sarah is one-half of the hilarious and viral couple behind @kristy.sarah. Known for their playful pranks, relationship skits, and family-centered content, Kristy and her husband provide endless laughs. Beyond humor, Kristy also shares snippets of their daily life, parenting moments, and relationship advice, making her a must-follow for comedy and lifestyle enthusiasts.
@JeneeNaylor
@jeneenaylor Airport Fit
Jenee is a TikTok creator celebrated for her expertise in style and beauty. She shares content ranging from outfit inspiration, seasonal fashion guides, and beauty tips to behind-the-scenes glimpses of her partnerships with brands like Victoria’s Secret and Bobbi Brown. As a style expert, she curates eclectic looks that balance sophistication and fun, offering tips for everything from everyday outfits to holiday-themed ensembles. Her videos often showcase her vibrant personality, making her content relatable and aspirational for her followers.
@JaylaBrenae5
@jaylabrenae5 They are now fully as invested as us and want to go visit the new build every day too😭💕 #customhome #homebuilding #homebuild #ourhenryhome #thehenryresidence
Jayla Henry is a rising star in the lifestyle space on TikTok. Based in Dallas, Texas, known for her engaging lifestyle content and heartfelt storytelling. Her platform serves as a video diary where she shares relatable moments from her life as a mom, her family milestones, and everyday experiences. She often highlights her journey with her son, showcasing tender moments that resonate with her audience, such as celebrating his milestones and navigating the joys and challenges of motherhood. You’ll quickly fall in love with her husband Tony and two kiddos, Nyla B and Braylon.
@EaseWithAlex
@easewithalex Visit TikTok to discover videos!
Alex Elle is a wellness and self-care advocate who uses her platform to promote healing and personal growth. As a celebrated writer and poet, her content is a mix of affirmations, introspective talks, and mental health tips. Alex's soothing voice and thoughtful insights provide a safe space for followers looking to engage in mindfulness and self-love practices.
@JaydaPickettNotSmith
@jaydanotpinkettsmith MUSTAAAAARRRRRD #kendricklamar #djmustard #jaydanotpinkettsmith #bigjayda❤️🔥 #blacktiktok #blackfyp #fypシ #fyp #newmusicfriday #newmusic #hiphop #calitiktok
Jayda Pickett Not Smith has always been the only lady in the bathroom that matters. I can’t tell you the number of times she’s put me on to a trending sound. Also known as Big Jayda, she is a Chicago-based TikTok creator who captivates her audience with nostalgic content and her love for music. Her videos often feature throwbacks to early 2000s R&B and hip-hop, creative mashups, and relatable commentary about life as a music enthusiast.
Known for her vibrant personality, she blends humor and music appreciation, showcasing her deep connection to cultural moments from past decades. Jayda's content often sparks feelings of nostalgia while highlighting her sharp wit and engaging storytelling style.
@Meccavelli
@meccavellii #greenscreen
Meccavelli is a standout creator known for her raw and honest takes on social issues, culture, and life as a Black woman. She seamlessly blends humor with deep discussions, creating a space where her followers feel seen and heard. Meccavelli's charismatic delivery and thought-provoking content make her a must-follow for those who enjoy smart, impactful commentary.
@QuenBlackwell
@quenblackwell @Duke Dennis
Quen Blackwell, often referred to as Quen, is a comedic powerhouse with a larger-than-life personality. Her content ranges from hilarious rants and absurd skits to candid talks about mental health and self-acceptance. Quen's unpredictable humor and relatability have made her one of TikTok's most beloved and unique voices.
@JackieAina
@jackieaina Black women you are doing amazing with what you can and what you have 😘🫶🏾 #blackwomentiktok #blackwomenluxury
Jackie Aina is a beauty industry icon known for her makeup tutorials, product reviews, and strong advocacy for inclusivity. On TikTok, she brings her expertise in beauty along with a dose of her signature humor and sass. Jackie’s candid takes on beauty trends, skincare, and fashion make her a go-to for anyone seeking honest advice and a good laugh. Not to mention, her cleaning videos scratch the brain in the most appropriate way.
@ShariDyonne
@sharidyonne Had to get in my self care bag real quiicckkk #selfcare #naturalhair
Shari is a versatile TikTok creator specializing in food, lifestyle, and travel content. She shares recipes, food reviews, and her experiences exploring unique culinary delights, often adding a touch of humor and authenticity. Shari also highlights moments from her daily life, such as house hunting, interior decorating, and trips to destinations like Jamaica, blending personal stories with aspirational content. Her vibrant personality and relatable approach have garnered her a loyal following, with her platform serving as a source of inspiration for embracing life’s adventures.
@AllyiahsFace
@allyiahsface My natural hair is loving this glow out using @Kérastase Elixir ultime! #KerastasePartner Look at how bouncy and shiny! I’m in love #KerastaseGlowOut Available @sephora
This OG YouTuber is the ultimate destination for beauty and lifestyle inspiration. Known for her polished aesthetic and relatable personality, Allyiah delivers makeup tutorials, skincare tips, and glimpses into her glamorous yet approachable life. Her content exudes confidence and elegance, making her a go-to creator for anyone looking to elevate their everyday routine. Whether it’s a candid GRWM or an in-depth beauty haul, Allyiah keeps her audience hooked with her vibrant energy and expert recommendations.
@SerenaPagee
@serenapagee this was supposed to be a cute video..😂😂😂
If you’re not a Serena Page fan, now’s the time. The Love Island USA winner blends humor, authenticity, and relatability in her content, making her an instant favorite. Her witty takes on everyday situations and laugh-out-loud storytelling resonate with audiences looking for a good chuckle and a dose of realness. Serena’s ability to turn the mundane into something hilarious is unmatched, and her charismatic personality keeps followers coming back for more. Not to mention, we love every moment she shares with PPG and Kordell.
@KennedyandKeyonce
@kennedyandkeyonce Yes I need a steamer but more importantly…which purse should I wear?
Kennedy absolutely captivates TikTok with their infectious personality and authentic content. From hilarious skits to relatable hair moments, she brings joy and laughter to her audience. Kennedy’s posts often explore relatable scenarios with a comedic twist, making her videos enjoyable and widely relatable. Additionally, she uses TikTok LIVE to connect with her audience in real-time, fostering an interactive and personal connection.
@TaylorAnise
@tayloranise not as flat, but so much easier 😅 #naturalhairtiktok #naturalhairtips
Taylor Anise is a beauty and skincare enthusiast who shares expert tips with her audience in an approachable and engaging way. Her tutorials, product reviews, and self-care routines exude elegance and practicality. Taylor’s passion for helping her followers look and feel their best shines through in her thoughtful and informative content. Whether it’s a twist-out tutorial or a review on scalp oils, we trust Taylor.
@Lexssentials
@lexssentials My current fixation meal: lamb with fries + caesar salad 🤍 #cookwithme #cookingvlog #minivlog #comfortmeals #foodcravings #easyrecipe
Lex’s page is a hub for all things wellness, self-care, and minimalism. Lex's content offers calming energy, thoughtful tips, and easy-to-follow hacks for improving your daily life. Her focus on intentional living and nurturing both mind and body resonates with followers seeking balance and inspiration. She makes us want to get in our baking bag every Sunday.
@Aniyahmorinia
@aniyahmorinia the long awaited slick back bun tutorial! 🫡 #slickbackbun #slickback #blackgirlhairstyles #blackgirlhairtutorial
Aniyah brings nothing but joy and vibrance to TikTok through her lively and relatable content. Whether she’s sharing candid moments, creative skits, or motivational messages, Aniyah’s energy is so good. Her ability to connect with her audience through humor and positivity makes her a standout creator in the lifestyle space. Aniyah’s perspective as a 20-something living in NYC gives us a little Sex and The City.
@ElTheEgg
@eltheegg It’s giving MAKEUP ARTIST! Don’t let your mind trick you into not doing things that were meant for you! I applied to Sephora Squad so lots more makeup looks coming!! #blackgirlmakeup #selfportrait #sephorasquad #avantgarde
The recent law school grad serves up comedy and charm in spades, turning everyday observations into hilarious moments. With her unique sense of humor and sharp wit, El creates content that’s both entertaining and endlessly relatable. Her playful personality and knack for storytelling make her videos a must-watch. She also created a list of her favorite Black creators in appreciation for Eni’s TikTok.
@MakaylaMashell
@makaylamashelle Replying to @ollyisfried contour placement to lift and snatch your face✨ - this is just where I place my cream contour and bronzer but the rest of my makeup really finishes everything 💕
Self-proclaimed girly girl Makayla Mashell is a versatile creator who showcases beauty in her engaging content. Her storytelling skills and warm personality make every video feel like a conversation with a close friend. From relatable anecdotes to stunning beauty tips, Makayla keeps her audience entertained and inspired. Need to know more about big hair or contour placement? Makayla has got you covered.
@RuesWorldd
@ruesworldd Oh just a girl and her camera// jacket from @SUPA888 #fyp #foryou
Rue's TikTok account is a must-follow for fashion enthusiasts. Her unique ability to blend classic and contemporary styles, along with her engaging presentation and knowledge of fashion history, sets her apart in the crowded fashion space. She offers a refreshing take on fashion trends, providing inspiration and styling tips while showcasing her impeccable taste and creative flair. Her content is not only visually appealing but also informative and entertaining, making her a true fashion innovator and a valuable resource for anyone seeking to elevate their style.
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Featured image via Jaz Turner/Instagram
Exclusive: Viral It Girl Kayla Nicole Is Reclaiming The Mic—And The Narrative
It’s nice to have a podcast when you’re constantly trending online. One week after setting timelines ablaze on Halloween, Kayla Nicole released an episode of her Dear Media pop culture podcast, The Pre-Game, where she took listeners behind the scenes of her viral costume.
The 34-year-old had been torn between dressing up as Beyoncé or Toni Braxton, she says in the episode. She couldn’t decide which version of Bey she’d be, though. Two days before the holiday, she locked in her choice, filming a short recreation of Braxton’s “He Wasn’t Man Enough for Me” music video that has since garnered nearly 6.5M views on TikTok.
Kayla Nicole says she wore a dress that was once worn by Braxton herself for the Halloween costume. “It’s not a secret Toni is more on the petite side. I’m obsessed with all 5’2” of her,” she tells xoNecole via email. “But I’m 5’10'' and not missing any meals, honey, so to my surprise, when I got the dress and it actually fit, I knew it was destiny.”
The episode was the perfect way for the multihyphenate to take control of her own narrative. By addressing the viral moment on her own platform, she was able to stir the conversation and keep the focus on her adoration for Braxton, an artist she says she grew up listening to and who still makes her most-played playlist every year. Elsewhere, she likely would’ve received questions about whether or not the costume was a subliminal aimed at her ex-boyfriend and his pop star fiancée. “I think that people will try to project their own narratives, right?” she said, hinting at this in the episode. “But, for me personally – I think it’s very important to say this in this moment – I’m not in the business of tearing other women down. I’m in the business of celebrating them.”
Kayla Nicole is among xoNecole’s It Girl 100 Class of 2025, powered by SheaMoisture, recognized in the Viral Voices category for her work in media and the trends she sets on our timelines, all while prioritizing her own mental and physical health. As she puts it: “Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē.”
Despite being the frequent topic of conversation online, Kayla Nicole says she’s learning to take advantage of her growing social media platform without becoming consumed by it. “I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out,” she says.
On The Pre-Game, which launched earlier this year, she has positioned herself as listeners “homegirl.” “There’s definitely a delicate dance between being genuine and oversharing, and I’ve had to learn that the hard way. Now I share from a place of reflection, not reaction,” she says. “If it can help someone feel seen or less alone, I’ll talk about it within reason. But I’ve certainly learned to protect parts of my life that I cherish most. I share what serves connection but doesn’t cost me peace.
"I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out."

Credit: Malcolm Roberson
Throughout each episode, she sips a cocktail and addresses trending topics (even when they involve herself). It’s a platform the Pepperdine University alumnus has been preparing to have since she graduated with a degree in broadcast journalism, with a concentration in political science.
“I just knew I was going to end up on a local news network at the head anchor table, breaking high speed chases, and tossing it to the weather girl,” she says. Instead, she ended up working as an assistant at TMZ before covering sports as a freelance reporter. (She’s said she didn’t work for ESPN, despite previous reports saying otherwise.) The Pre-Game combines her love for pop culture and sports in a way that once felt inaccessible to her in traditional media.
She’s not just a podcaster, though. When she’s not behind the mic, taking acting classes or making her New York Fashion Week debut, Kayla Nicole is also busy elevating her wellness brand Tribe Therepē, where she shares her workouts and the workout equipment that helps her look chic while staying fit. She says the brand will add apparel to its line up in early 2026.
“Tribe Therepē has evolved into exactly what I have always envisioned. A community of women who care about being fit not just for the aesthetic, but for their mental and emotional well-being too. It’s grounded. It’s feminine. It’s strong,” she says. “And honestly, it's a reflection of where I am in my life right now. I feel so damn good - mentally, emotionally, and physically. And I am grateful to be in a space where I can pour that love and light back into the community that continues to pour into me.”
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by Malcolm Roberson
If there is one thing that I am going to do, it’s buy myself some scented soy candles. And, as I was looking at a display of them in a TJ Maxx store a couple of weekends ago, I found myself wondering just who decided which scents were considered to be “holiday” ones. The origin stories are actually pretty layered, so, for now, I’ll just share a few of ‘em.
I’m sure it’s pretty obvious that pine comes from the smell of fresh Christmas trees; however, scents like cloves, oranges, and cinnamon are attributed to two things: being natural ways to get well during the cold and flu season, and also being flavors that are used in many traditional holiday meals.
Meanwhile, frankincense and myrrh originate from the Middle East and Africa (you know, like the Bible does — some folks need to be reminded of that—eh hem — Trumpers) and ginger? It too helps with indigestion (which can definitely creep up at Thanksgiving and Christmas dinner tables); plus, it’s a key ingredient for ginger snaps and gingerbread houses. So, as you can see, holiday-themed scents have a rhyme and reason to them.
Tying this all in together — several years ago, I penned an article for the platform entitled, “Are You Ready To Have Some Very Merry ‘Christmas Sex’?” Well, in the spirit of revisiting some of that content, with a bit of a twist, I decided to broach some traditional holiday scents from the perspective of which ones will do your libido a ton of good from now through New Year’s Eve (check out “Make This Your Best NYE. For Sex. EVER.”).
Are you ready to check some of them out, so that, whether it’s via a candle, a diffuser, some essential oil, or some DIY body cream (check out “How To Incorporate All Five Senses To Have The Best Sex Ever”), you can bring some extra festive ambiance into your own boudoir? Excellent.
1. Vanilla

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When it comes to holiday desserts, you’re going to be hard-pressed to find recipes that don’t include vanilla — and that alone explains why it is considered to be a traditional holiday scent. As far as your libido goes, vanilla is absolutely considered to be an aphrodisiac — partly because its sweet scent is considered to be very sensual. Some studies even reveal that vanillin (the active ingredient in vanilla) is able to increase sexual arousal and improve erectile dysfunction in men. So, if you adore the smell, here is more incentive to use it.
2. Frankincense

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Although, typically, when people think about frankincense (and myrrh), it’s in the context of the gifts that the wise men brought Christ after he was born; it’s a part of the biblical Christmas story. However, frankincense goes much deeper than that. Sexually, since it has an earthy and spicy scent, some people like to use it to meditate (check out “What Exactly Is 'Orgasmic Meditation'?”). Also, since it has the ability to put you in a better mood, soothe and soften your skin and maintain your oral health — with the help of frankincense, every touch and kiss can be that much…sexier.
3. Cinnamon

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I already gave cinnamon a shout-out in the intro. Personally, I’ve been a fan of it, in the sex department, for a long time now (check out “12 ‘Sex Condiments’ That Can Make Coitus Even More...Delicious”). When it’s in oil form, it can be very sweet to the taste while sending a warm sensation throughout the body — which is why the giver and receiver of oral sex can benefit from its usage. Beyond that, cinnamon helps to increase blood flow to your genital region, elevate sexual desire and, some studies say that it can even help improve fertility. Beautiful.
4. Peppermint

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If there’s a signature candy for the holiday season, it’s probably a candy cane — which automatically puts peppermint in the running for being an official holiday scent. Pretty much, in any form, it’s got your sex life’s back because it’s hailed as being a sexual stimulant; in part, because its smell is so invigorating. Plus, it helps to (eh hem) ease headaches, it gives you more energy and it can definitely help to freshen your breath. Also, that minty sensation? The same thing that I said about cinnamon can apply to peppermint too (if you catch my drift).
5. Ginger

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Whether it’s in a meal or in your bedroom, ginger is going to produce results that are hella spicy. On the sex tip, science has praised ginger for being able to increase sexual arousal, improve blood circulation (which intensifies orgasms) and strengthen fertility for many years. Scent-wise, I find it to be one that both men and women enjoy because it is both woodsy and sweet. So, if you’ve got some massage oil in mind, adding some ginger is a way to please you both.
6. Pomegranate

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September through December is the time of year when pomegranates are considered to be in season. And, as someone who is a Rosh Hashanah observer, I have a personal adoration for them because I am aware of the various things that they symbolize in Hebrew culture including the fact that they are a fruit that represents love and fertility. So yeah, they would absolutely be an aphrodisiac — one that is perfect for this time of the year. While consuming it helps to boost testosterone levels in both men and women, the floral bittersweet smell that it produces can help to reduce stress while promoting relaxation (like most floral scents do) — and the more relaxed you are, the easier it is to climax.
7. Nutmeg

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Another signature seasoning during the holiday season is nutmeg. It’s perfect in Thanksgiving sweet potato (or pumpkin) pie and Christmas morning French toast. And yes, it can also make your sex life better. If you consume it, it can intensify your libido and, overall, its warm-meets-spicy-meets-sweet smell is so inviting that it is considered to be a pretty seductive scent.
8. Cloves

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I ain’t got not one lie to tell you — if you’ve got a toothache, put some clove oil on that bad boy and send me a Christmas present for putting you on game. Aside from that, as I round all of this out, cloves are another holiday scent that can do wonders for your sex life. For men, it has the ability to significantly increase sexual arousal and improve stamina and endurance. For men and women alike, it also has a reputation for strengthening sexual desire. And for women solely? Well, if you want an all-natural way to increase natural lubrication down below — the scent and and feel (in DILUTED oil form) can make that happen. It can make the holidays especially special…if you know what I mean.
Ah yes — the atmosphere of the holidays and what it can do.
Take it all in! Scent ‘n whatever stimulating that comes with it! #wink
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