

Forbes, in partnership with Sprinklr, crowned Bozoma "Bad Ass Boz" Saint John as the world's most influential CMO of 2021. And when I read the article I found myself internally cheering for her and feeling a sense of pride. Now, I'll admit that's not a usual announcement that would excite me, but anyone who is familiar with Bozoma can understand why I'd root for her.
For those who aren't, let me give you some background. The first time I was introduced to Ms. Saint John, the Chief Marketing Officer of Netflix, was on Instagram Live having a girl talk with Saweetie. That alone was enough for me to immediately click the follow button. I mean it's not often that we see corporate executives interacting much on the 'gram, especially authentically and with celebrities. My instincts were right because since then, I've seen her flick it up with Jay Z, travel the world, and offer major fashion inspo.
But don't get it twisted, her lifestyle comes with a lot of hard work.
The role of a CMO, a Chief Marketing Officer, is to oversee all marketing efforts for corporate entities. Prior to joining the streaming giant, Bozoma served as CMO for Pepsi, Uber, and Apple, just to name a few. She joined Netflix about a year ago and has already led multiple campaigns, including an innovative one to limit spoilers for a show called Money Heist, where fans watched the final season on a flight.
Therefore unable to share any information online and ruin it for other viewers. In an interview with Adweek, she said:
"If I'm having a great time with it, then somebody else is also going to be having a great time with it. For us [Netflix], member joy is really at the heart of what it is that we're trying to deliver. We want people to see themselves on screen, but we also want them to explore and to find new ways of being."
According to Adweek, Netflix has brought in 1.5 million new subscribers from July to September alone. Although Bozoma makes a point not to shy away from the praise of her efforts, she also credits Netflix's storytelling for their success.
I think for years there's been this assumption that if you want to climb the corporate ladder, or reach a certain level of success, there's an urgent and specific path one must follow. There's a way to look and act. But, Bozoma defies all of that. She shows up her authentic self, red nails, lipstick and all. And she focuses on the goal rather than the plan.
In a YouTube interview with Forbes, she said:
"Urgency is not about speed. It's about the depth and intention of what I'm trying to accomplish. I want to make sure that I get everything that I can out of this life."
It's clear that she lives by this personally and professionally.
For more on Bozoma Saint John, check her out on social media and be on the lookout for her memoir, available 2022.
Featured image by Ilya S. Savenok/Getty Images for Glamour
Kirby Carroll grew up in VA but now calls Atlanta, GA home. She has a passion for creating content and helping brands grow through storytelling and public relations. When not immersed in work, you can find her sipping a mimosa at brunch or bingeing a new TV drama on Netflix. Keep up with her on social media at @askKirbyCarroll.
'He Said, She Said': Love Stories Put To The Test At A Weekend For Love
At the A Weekend For Love retreat, we sat down with four couples to explore their love stories in a playful but revealing way with #HeSaidSheSaid. From first encounters to life-changing moments, we tested their memories to see if their versions of events aligned—because, as they say, every story has three sides: his, hers, and the truth.
Do these couples remember their love stories the same way? Press play to find out.
Episode 1: Indira & Desmond – Love Across the Miles
They say distance makes the heart grow fonder, but for Indira & Desmond, love made it stronger. Every mile apart deepened their bond, reinforcing the unshakable foundation of their relationship. From their first "I love you" to the moment they knew they had found home in each other, their journey is a beautiful testament to the endurance of true love.
Episode 2: Jay & Tia – A Love Story Straight Out of a Rom-Com
If Hollywood is looking for its next Black love story, they need to take notes from Jay & Tia. Their journey—from an awkward first date to navigating careers, parenthood, and personal growth—proves that love is not just about romance but also resilience. Their story is full of laughter, challenges, and, most importantly, a love that stands the test of time.
Episode 3: Larencia & Mykel – Through the Highs and Lows
A date night with police helicopters overhead? Now that’s a story! Larencia & Mykel have faced unexpected surprises, major life changes, and 14 years of choosing each other every single day. But after all this time, do they actually remember things the same way? Their episode is sure to bring some eye-opening revelations and a lot of laughs.
Episode 4: Soy & Osei – A Love Aligned in Purpose
From a chance meeting at the front door to 15 years of unwavering love, faith, and growth, Soy & Osei prove that when two souls are aligned in love and purpose, nothing can shake their foundation. Their journey is a powerful reminder that true love is built on mutual support, shared values, and a deep connection that only strengthens with time.
Each of these couples has a unique and inspiring story to tell, but do their memories match up? Watch #HeSaidSheSaid to find out!
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Having a morning routine is a crucial aspect of adulting, often setting the foundation for the rest of the day. Slow mornings, especially have gained popularity for its mindful approach to starting the day versus waking up frantic and in a rush. It appears our beloved creative, Issa Rae, is team slow mornings and shared her morning routine with It Takes a Village podcast.
The Insecure creator revealed that she was a part of the 4 AM club. After waking up, she dedicates an hour or hour and a half to exercise. Next, she prepares coffee and engages in what she calls her version of meditation.
"Coffee listening to news, sitting in the dark on the couch, sometimes I'll light a candle and sometimes journaling," she said. Waking up early and adopting a slow morning routine offer numerous benefits. Below, we delve into some of these advantages and provide guidance on how to incorporate them into your daily routine.
Waking Up Early
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Waking up at 4 AM might be too early for some, but waking up early overall has many benefits. As per Healthline, some of these advantages include improved sleep quality, increased energy levels, better skin, and the most evident benefit, accomplishing more tasks. If you begin work at 8 AM, consider waking up at 5 or 6 AM to dedicate time to your mental well-being before diving into the day's demands.
Exercising
There’s no better way to boost endorphins than through exercise. Starting your day with exercise can have a positive impact on your mood, which can, in turn, influence the rest of your day.
One advantage of going to the gym early is fewer people, so you don't have to wait to use your favorite machine. If you prefer at-home workouts, you can turn on a 30 minute workout video from a fitness trainer on YouTube or finally use the walking pad that's been stashed away in the corner.
Meditation
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Meditating involves sitting in silence (unless you're listening to a guided meditation) and being one with yourself. While Issa mentioned enjoying her meditation with coffee and a candle, you can create your own peaceful atmosphere. This could involve lighting sage, sitting with crystals, or using essential oils.
Regardless of the time you have, whether it’s 30 minutes or just five, incorporating meditation into your morning routine can help you begin your day with a tranquil mindset.
Journaling
Journaling can be done anytime of the day, but starting your day with it in the morning can provide clarity. There are several types of journaling that can be beneficial morning practices.
Dream journaling involves writing about your dreams the night before to gain transparency about them. Gratitude journaling involves writing about things you’re grateful for, while mindful journaling allows you to express your thoughts and feelings.
All of these practices can contribute to a successful day. By consistently practicing them, you may notice positive changes in your attitude and overall well-being.
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