"Influencer" is a buzzword that has been iterated and reiterated time and time again as social media has altered the way we receive news, become put on to brands, and like what we like.
Alex Wolf is one of the many millennial influencers out there, and placing her stamp on the social media game one post at a time and with masterful creations like her book Resonate: For Anyone Who Wants To Build An Audience. What some of you might not know, the award-winning author has been on the internet for as long as she can remember, even before it developed into the beast it is today. Alex began her brand-building prowess with not-so-humble beginnings as the previous founder of Boss Babe, the well-known mecca for all things entrepreneurial (and with an incomparable female-focused following to match).
Alex WolfThe Culture Supplier
Shortly after the brand took off, Alex realized that it just wasn't something that she was passionate about anymore and opted to sell the business. She chose to focus on things that mattered to her, like human connection and how the advancements of technology affect it. In her book, Alex provides a detailed breakdown on how social media culture has contributed to the resounding feeling of loneliness and why authenticity will always be in. "If you use it (social media) the way we are conditioned to now, to only show off and follow people broadcasting the most flattering moments of life, the sensation of loneliness will crawl right over you like a demon," Alex tells xoNecole.
For her, one's power in the digital age will always lie in their ability to resonate.
No matter how advanced the algorithms of the Internet become, they just can't seem to master the science of resonating connection. Businesses like Snapchat create ads done in poor taste that actually appeal to none of our interests. And in attempts to compete with the big dogs we, the artists, the influencers, the people, curate perfect feeds to create magazine-worthy aesthetics and drop quotes from dead poets that pair perfectly with an artsy picture of oranges (swiped from Pinterest of course). I'm not judging, I've done it too. The corporate rat race has been replaced with a social media rat race of sorts.
We pine over likes and followers and attend webinars on "engagement"; but it seems the more we post and scroll, the lonelier we feel. Are we missing the whole point? "To be alive is to share together the experience of being human – we all get to feel what it's like to want, to wish, to have, to lose. The more we remember that, the less we'll panic when it feels like we're going through this alone," Alex shares.
Somehow we've allowed these screens and the images on them to isolate us into believing that everyone else is exempt from the daily human struggle to live, freely and happily. The most popular and influential of influencers are not those that portray an attitude of perfection, but rather the Luvvies and the Issa Raes of the world that trade in "perfection" for "authenticity." In her book Resonate, Alex notes that we can get away with skipping some of the most popular books on marketing if you replace them with ones on psychology and anthropology.
Artists like Cardi B built their fan bases simply by being themselves - unfiltered, omitting the need for marketing strategies and overly-produced social media accounts. They hop on a live with the babies running around in the background and do what they do. Their audiences connects with them simply because they can relate and see themselves in the stories they tell through their art.
Resonating connections are fostered and created from those "Oh, you too girl?" moments. The split second where you pause and nod in agreement, realizing that someone else gets it. The involuntary "mmmph" you let out when taking in the latest fire mixtape with punch lines so vivid that they literally punch you in the gut. It's that same resonating connection that created a stan out of Stan (think 2000 Eminem).
Alex reminds us that it's about being compassionate with ourselves about our truths, and to not just wear our truths on the inside, but outside as well. "It works as signage. Showing how accommodating you are with your humanness, which will attract others who will be accommodating with it as well."
Success happens when you give people no choice but to accept you as you are.
Creatives and Authenticity
The 26-year-old Brooklyn native has managed to navigate adulting thus far without a "real" job. For that, her inclination towards creativity receives all the blame. And by extension, as a creative, she believes that the concept of "professionalism" is beside the point when trying to change the world or be authentic. She's done her fair share of research, in combination with lived experience, and concludes that much of how the world runs has nothing to do with professionalism. While she isn't suggesting that we walk around cursing like a sailor, rocking your name chain and Jordans, she is asking that if that's who you are, please bring her into the room with you when you decide that you're ready to stake your claim in the world and find your tribe.
Speaking of our tribe, we all have that friend with the painfully dope work who refuses to put themselves out there and maximize their potential. In Resonate, Alex refers to this period in the creative career path as the Starving Artist Phase – you know the stage where you associate making money with being evil, as if there is some type of honor in struggling because you're surviving off your last gig for the next three months. As stated by philosopher Alan Watts, there's a paradigm shift that has to take place where we realize that "money is a system of 'cosmic bookkeeping'."
It's easy to see how and why this would confuse a creative whose sole mission is to simply make dope ish, but Alex wants us to remember that the more we realize what it actually is, the less intimidating it becomes. You can still create authentically and run a profitable business while remaining free.
"The way to build an audience will never change as long as the audience you're trying to build is made up of human beings." - Resonate, Alex Wolf
When we think of building an audience, whether for professional purposes or simply for enjoyment, Alex suggests we look at the last few screenshots in our phones - the memes and images we save simply because of how they made us feel. If we hope to create lasting connection, we should first ask ourselves, "Would anyone care to save this?"
We should create with passion and deliver so much value that whatever it is you create would never be easily disposed of. "It should be obvious through your effort that things like this are too nice. They were made deliberately, [not] to be thrown away or forgotten about."
Whatever it is that we put out into the world should cause our audiences to ask, "Who is this girl?" After all, we are the generation of the search engine. When you produce something meaningful, the people that like and buy our stuff feel compelled to share our work all on their own. We can omit the tacky marketing ploys and just create. Alex mentions that this approach may not automatically translate into followers and likes, but it will allow you to build a community that engages and genuinely enjoys what it is that you produce. "Don't underestimate the extent humans are willing to explore the massive complexities of the world just to find bits and pieces of them."
And now that you've built something for the people, you can sit back and watch that one follower grow to a clump of followers, and eventually develop into a cluster of followers that become a fully bloomed audience. The idea eventually becomes popular enough to exist as a separate entity and "ideas don't die," Alex emphasizes.
When we really find something that we absolutely love, we can't resist the urge to share and the internet as we know it has given us the tools to do so with the click of a button.
Alex's message as a branding afficianado is clear – stop panicking over followers. Follower counts and likes shouldn't be used as the new metric system to measure one's impact and significance. All you really need is a few people that feel you.
One resonating connection is still connection.
- How To Make Money Online, Ways To Earn Income - xoNecole: Women's Interest, Love, Wellness, Beauty ›
Danielle Smith is a Toronto-based Personal Development Junkie on the gram @youbettaglowgirl. She keeps her hands full as a Writer, Speaker, Stylist & Non-Profit Founder, all while doing her most important job as a full-time mama of one. Marching to the beat of her own drum and a playlist of her favourite 90s R&B, she's blazed a path of her own.
This article is in partnership with Sensodyne.
Our teeth are connected to so many things - our nutrition, our confidence, and our overall mood. We often take for granted how important healthy teeth are, until issues like tooth sensitivity or gum recession come to remind us. Like most things related to our bodies, prevention is the best medicine. Here are five things you can do immediately to improve your oral hygiene, prevent tooth sensitivity, and avoid dental issues down the road.
1) Go Easy On the Rough Brushing: Brushing your teeth is and always will be priority number one in the oral hygiene department. No surprises there! However, there is such a thing as applying too much pressure when brushing…and that can lead to problems over time. Use a toothbrush with soft bristles and brush in smooth, circular motions. It may seem counterintuitive, but a gentle approach to brushing is the most effective way to clean those pearly whites without wearing away enamel and exposing sensitive areas of the teeth.
2) Use A Desensitizing Toothpaste: As everyone knows, mouth pain can be highly uncomfortable; but tooth sensitivity is a whole different beast. Hot weather favorites like ice cream and popsicles have the ability to trigger tooth sensitivity, which might make you want to stay away from icy foods altogether. But as always, prevention is the best medicine here. Switching to a toothpaste like Sensodyne’s Sensitivity & Gum toothpaste specifically designed for sensitive teeth will help build a protective layer over sensitive areas of the tooth. Over time, those sharp sensations that occur with extremely cold foods will subside, and you’ll be back to treating yourself to your icy faves like this one!
3) Floss, Rinse, Brush. (And In That Order!): Have you ever heard the saying, “It’s not what you do, but how you do it”? Well, the same thing applies to taking care of your teeth. Even if you are flossing and brushing religiously, you could be missing out on some of the benefits simply because you aren’t doing so in the right order. Flossing is best to do before brushing because it removes food particles and plaque from places your toothbrush can’t reach. After a proper flossing sesh, it is important to rinse out your mouth with water after. Finally, you can whip out your toothbrush and get to brushing. Though many of us commonly rinse with water after brushing to remove excess toothpaste, it may not be the best thing for our teeth. That’s because fluoride, the active ingredient in toothpaste that protects your enamel, works best when it gets to sit on the teeth and continue working its magic. Rinsing with water after brushing doesn’t let the toothpaste go to work like it really can. Changing up your order may take some getting used to, but over time, you’ll see the difference.
4) Stay Hydrated: Upping your water supply is a no-fail way to level up your health overall, and your teeth are no exception to this rule. Drinking water not only helps maintain a healthy pH balance in your mouth, but it also washes away residue and acids that can cause enamel erosion. It also helps you steer clear of dry mouth, which is a gateway to bad breath. And who needs that?
5) Show Your Gums Some Love: When it comes to improving your smile, you may be laser-focused on getting your teeth whiter, straighter, and overall healthier. Rightfully so, as these are all attributes of a megawatt smile; but you certainly don’t want to leave gum health out of the equation. If you neglect your gums, you’ll start to notice the effects of plaque buildup, which can irritate the gums and cause gingivitis, the earliest stage of gum disease. Seeing blood while brushing and flossing is a tell-tale sign that your gums are suffering. You may also experience gum recession — a condition where the gum tissue surrounding your teeth pulls back, exposing more of your tooth. Brushing at least twice a day with a gum-protecting toothpaste like Sensodyne Sensitivity and Gum, coupled with regular dentist visits, will keep your gums shining as bright as those pearly whites.
Russell and Nina Westbrook are one of those low-key, unproblematic couples we don’t talk about enough. They met in college and got married in 2015. They also have a beautiful family with three kids. While Russell is an NBA star, Nina is a licensed family and marriage therapist and a mental health advocate.
She recently launched the podcast The Relationship Chronicles with Nina Westbrook, and in the latest episode, she had none other than her husband on as a guest. The college sweethearts dived into important topics from marriage to children and how they navigate it all.
One of the topics they touched on was dealing with resentment in your relationship. The former MVP highlighted the sacrifices his wife has had to make in order for him to pursue a career in the NBA, and that’s why it’s also important for him to support his wife whenever he can.
“For me is respecting and understanding what your partner do and the time it takes,” Russell said. “Not kind of downplaying what they do, understanding the time and energy and effort they're doing to make sure whether it’s their job or making sure home is taken care of, and understanding that, I think that is the challenge of not being resentful.”
Nina agreed and also shared her thoughts on resentment. According to her, one of the best things couples should do is have their own identity and passions outside of the relationship in an effort to be fulfilled.
“I also think that when you’re in a relationship, that’s why it’s so important that each individual kinda pursue their own passions and follow their own dreams as I feel like it only becomes or leads to resentment when one person is not feeling fulfilled in what they're doing in their lives,” she explained.
“And so, they will start to look at the other partner who’s happy or excelling or promoting or moving along in their journey, then they’re left feeling stuck like they sacrificed themselves, their happiness, their career, their future and have not pursued it in the name of the relationship or their partner. So, it’s so much easier to avoid those feelings of resentment when you’re each equally pursuing your passions.”
The couple has many passions that they work on together and separately. Outside of basketball and his family, Russell has become known for his eclectic style and started the fashion brand Honor The Gift. Nina has her podcast, and she also started the mental health website Bene. Together, they run the Why Not? Foundation, which works with kids in underserved communities.
“I’m a firm believer that one person can’t be everything to you, so you have to sort of seek out those different friendships or groups or hobbies or activities that help to fulfill you,” Nina concluded.
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Feature image by Jon Kopaloff/Getty Images for Religion of Sports