
We're supposed to have it all in our 30s, aren't we?
And by "it all," we mean the fantastic career, the financial stability, the kids, the dog, and of course, the husband to keep us warm at night. Everyday, more and more women challenge what a successful life looks like and that goes double for the love lives we choose to lead.
Just in case you're feeling a little left behind as a single woman approaching 30 or in her 30s, below are 10 reasons that being single and ready to mingle in your 30s isn't the romantic kiss of death we once feared it was:
1. You Trust Logic Above All Else
You get to choose. No really, you get to make a well informed decision on who you partner with. While your heart is still in the game, the intelligence and wisdom you garnered over the years is also in full swing. Although you may have been led solely by your heart or your hmmm - let's say, lady parts - in the past, this time around you have much more control over “Her" and she is probably the last part of you that has a say.
2. You See The Positives In Past Relationships

You realize your past loves completely made you grow. As scumbaggish as they may have seemed at the time, they added some fabric to the woman that you are and you become grateful. You are grateful for the lessons that you learned and at the same time, grateful that you were spared from a lifetime with him.
3. You Are Real About What You Want
The 30+ dating scene is absolutely awesome! It is like a game of chess, or checkers, or spades, or whatever you like to play. And guess what? Everyone in the game knows that they are in it and what they are in it for! Communication between potential partners become very clear, intentions are set almost immediately, and there are no guessing games! If you like each other, you decide together on your next move. If you don't well, boy bye (in the friendliest, it was great meeting you, type of way possible).
4. You Don't Fall For Your Old Type
Relative to number 3, you know who is for you! You know what you are looking for, you have a gauge on what your type is, and you have an understanding on the type that you should absolutely stay away from. You are consciously aware of who to share your precious time with, because let's face it, in all this making of you, you ain't got time for that (yes, I said ain't).
5. You Start To Chill All The Way Out
You stop being in a dating rat race, you stop recanting the broken hearts, you stop being anxious about whether or not he calls, you just stop and decide that if he is for you, he will be for YOU and the rest becomes history.
6. You Build On Your Twenties Foundation
You come to the realization that your twenties were all about laying down your foundation; realizing that you have to continue to build or that what you have built is pretty solid, you are no longer willing to settle for someone bringing nothing to the table. Your eye is on the prize for a GOOD MAN and you know just what a good man is! Now, where the picking at this point is pretty slim – due to the women who were patient enough to see their men through success and maturity into his 30s – you also realize, that you've got some competition, but you also now have patience and time, which inevitably means, you become #FIERCE. Bomb.com!
You become THAT woman for THAT man, yes him, he who you want, even if not visible, you get ready. You hit the church, mosque, synagogue, temple, the therapist, the salon, the mall, the gym, the library, the internet, your mama, great grandma, your exes, and wherever else you may be able to go, in order to collect the tools needed to work on and develop YOU. You become the greatest version of yourself, so that your man will present himself to you, as the greatest version of himself.
7. You're Okay With Being Single
Regarding competition, after being tired of hearing people ask why you don't have a man all throughout your twenties, getting depressed about it, crying yourself to sleep about it, and getting in terrible relationships because of it, you start to think about just how great your man will be. I mean why go through all of that to wind up with someone less than what you want? You start looking at who has been taken and who is left and suddenly decide that your him will be the King of all Kings and that your love will be the love of all love, if not for you, for the world and the furthering of mankind (ok, maybe this is going too far, but this is how my brain works).
8. You No Longer Fear Rejection

Rejection becomes laughable, no literally, laughable. You call your homegirls and have conversations like this, “Girrrl he was sooo mad, I mean it was really just one date," or “Girl he said he didn't like my ankles, guess I'll get me some new ones". It just becomes fun and not stab in the heart, send me back to my bed, under my covers weeping in pain and devastation, every single time it happens like (yep, nope, I'll plead the fifth on this one).
9. You Rise Above All Of The Advice Catered to Single Women
Blog posts telling women how to get a man no longer infuriate you, they too become laughable. It's like really dude, you Sir or Madam, may have a few things to work on yourself… insert side eye, emoticon… (I will save my professional opinion on “relationship experts" for the sake of entertaining reading, but let's just say, Freud said that… oh, never mind).
10. You Flourish In Love

Relationships become universal and you start loving everyone deeply. Your lovely is no longer garnered towards the search for just one person, instead it spreads universally. You fall in love with the universe, just as deeply as you fall in love with yourself. You love your pets, the mailman, bus driver, trees, flowers, the world with the same openness and joy you readily give to someone romantically. You finally realize that you have the ability to love your future someone just as deeply. You are ready for his love.
What are lessons in love that have guided you in dating in your 30s? Let us know in the comments below!
Niama T. Malachi, PsyD, 32, Author of "A Hip Hop State of Mind" holds a Doctorate in Applied Clinical Psychology. Her research and writing is based on Social Psychology, practices and principles. She is a current member of the American Psychological Association's Society for the Psychology of Women.
- Women Told Us What It's Really Like To Be 30 And Single | HuffPost ›
- I'm 30, Single And Happy. And Truthfully, That Scares Me. | HuffPost ›
- Mid 30s and Single: Did I Wait Too Long to Settle Down? - Vogue ›
- Single, female, and 30? DO NOT PANIC. ›
- What No One Tells You About Being Single At 30 | Thought Catalog ›
- Why Being Single In Your 30s Is Actually An Incredible Opportunity ›
- Being Single At 30: A Vogue Memoir | British Vogue ›
- Advice for Dating in Your 30s | 30 & Single | eHarmony Advice ›
- Why being single in your 30s is better than in your 20s - The ... ›
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
100 Women, Endless Impact: Introducing The It Girl Class Of 2025
It's that time of year again! xoNecole’s It Girl Class of 2025 has officially landed, and this year’s class is a stunning mosaic of brilliance, confidence, and creativity. From entrepreneurs and cultural disruptors to beauty visionaries and boundary-pushing creatives, these women embody the spirit of SheaMoisture’s “Yes, And”—embracing the fullness of who they are and the infinite possibilities ahead.
This is more than a list. It's an annual celebration that honors the 100 Black women who are redefining what it means to lead and thrive. They show up, stand out, and embody their power.
Last year, our inaugural It Girl 100 list featured the best of the best in their regions. This year, we are highlighting women from each field. Their impact can be felt across multiple industries as they continue to use their voices to uplift those around them.
The Category Is... Culture & Entertainment:

Culture and entertainment continues to be one of the most popular industries for creative women. Whether it's comedy or singing, these ladies keep the culture buzzing and timelines lit.
The Category Is... Sports & Wellness:

With the renewed interest in the WNBA, women are showing we can dominate in any field. Women are making waves in sports and wellness due to their strength, innovation, and determination.
The Category Is... Style Innovators:

From Instagram to Pinterest, these women are on our mood boards. Their love for beauty, hair, and fashion translates in their work and inspires others to be their best selves.
The Category Is... Business:

There's nothing like a woman about her business. From signing checks to closing deals, women are taking ambition to a new level.
The Category Is... Viral Voices:

Whenever they speak, people listen proving they can move mountains with their voices alone. You can find these women on the internet keeping us entertained and/or informed.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list here.
Featured image by xoStaff










