
I was born on the day following Father's Day at a little after 1 am. My late father always said that I was the best present he had ever received in his life. Well, on June 17, a day that also immediately follows Father's Day, I'll be (what?!) 45 years old. Five years from 50. Wow. Just wow.
A couple of days ago, when I sat to think about where I was—literally as well as emotionally—and what I was doing 20 years ago, I had to stop and catch my breath a bit. I remember when a surrogate mother of mine had her last conversation with me while dying on her hospice bed. She was only in her 50s when she said, "Shellie, it goes by faster than you think." Boy, does it. Although my health is good (praise the Lord!) and I hope to see many (MANY) more years, when I think back to the fact that in 1999, I was only 25 years old and then when I reflect on all of the life lessons I have learned since then…my surrogate mom was correct. Time really does fly. If you're blessed, you have a few things to show for it.
Although I don't take it lightly when someone asks my age, I tell them and they reply with how much younger I look, honestly, I'm a firm believer that if you live each year to its fullest, you are not only unafraid of aging, you're actually ready to move on to the next year; you're open to seeing what the next 365 days have in store.
I'm pretty much an ambivert, so while it's highly doubtful that I'll be out here partying like it's 1999 on my special day, I do want to share a few things that these past two decades have taught me; things that, I wish I had known (or paid closer attention to) back when I was 25.
1.You Don’t Need Half of What’s in Your Closet

Writer Shellie R. Warren
Cody Uhls
According to the Cheat Sheet website, here are some of the things that lose value, just as soon as you purchase them: cars, jewelry, cell phones, furniture, handbags, wedding gowns and clothing. A lot of us know this and still, we're willing to spend at least $150 a month on clothes. Not only is that a trip, but most of us end up "double wasting" our money because even with a closet full of outfits, we tend to only wear 20 percent of 'em.
Back in 1999, I was in somebody's thrift store or somebody's mall, at least a few times a month. I hate to say it, but sometimes I'd be short on a bill because I wanted another dress that I absolutely did not need. I'm still a bit more of a clothes horse than I should be, but definitely not at the risk of jacking up my credit or not having any lights on. Although I must admit that the stats are right—there are some things that I own that I've worn once, if that much.
Hmph. I can only imagine how much money I would've saved if I was more focused on investing than making sure I wasn't seen with the same thing on twice like I was on a television sitcom or something. SMDH. If you're in your 20s and reading this, you don't need most of what you've got. Put some of your money into a savings account instead of into a dresser drawer that's doing nothing but collecting dust. You'll thank me later. I promise you that.
2.It’s Not a Compliment When a Guy with a Girlfriend Wants You
If you've read even five articles that I've written on here before, you'll notice three things—I dig quotes, song lyrics/references and word definitions. Well, in true Shellie fashion, the definition for compliment is "an expression of praise, commendation, or admiration".
Way back in the day, an ex of mine once told me that my biggest issue (as far as men were concerned) was that I treated compliments like they were revelations instead of confirmations. Translation—since I didn't feel very good about myself, I was always "thankful" when a man told me that I was smart, pretty or sexy.
He was spot-on. Shoot, that's how he was able to get some (more on that in a bit). And because men were able to "fill me up" in the places where I was empty, it didn't really matter if he was seeing someone or not—if I was attracted to him and he was attracted to me, I found it to be high praise if he found me desirable.
Lord. If I could first hug and then shake my 25-year-old self, I would let her know that a man who's checking for you who has a woman is nothing to be impressed with. If he truly saw your worth, he'd admire you from afar because he'd know that you deserve a man who could give all of himself; not just some horny guy who spits game to see if he can get his itches scratched.
3.Get Yourself a Tax Account (and Attorney, If Necessary)
If 2019 hasn't done anything else, it has been exposing people and their ish left and right. I believe it was Bill Clinton who once said, "Tell all of your business before someone else exaggerates it." That said, I am very open about the fact that the IRS doesn't like me and I don't like it. It all started around 1997 when I got a job that gave me a 1099 that I didn't know quite what to do with. Then, I found myself seeing more of those tax forms than I ever did a W-2. Anyone who does contract or freelance work knows exactly where I am coming from.
Listen, working from home is a wonderful thing. But if you're going to do contract/freelance work, do you and your financial future a favor and find you an accountant; someone who can help you to structure your finances and keep your taxes in check. The sooner you do that, the better. Oh, and if things get too out of hand, a tax attorney can't hurt either.
Otherwise, you'll be like me—not only be on never-ending IRS payment plans, but wondering if you'll ever see a tax return again. #doubtit
4.Stop Befriending People Who Expect You to Do Most of the Work
Something that I make sure to say, just as often as I can, is don't let people tell you that you shouldn't expect reciprocity in your relationships because you absolutely should. For years, I would hear people say, "Shellie, if you have to keep tabs on what someone is or isn't doing, you aren't giving for the right reasons." Nooooo…the real deal is if I have to keep tabs at all, they aren't doing enough, the giving/receiving ratio is way off and somebody is being taken for granted (umm, me).
I stayed in this pattern for most of my life, really. A lot of codependents were in my space, I'm a survivor of abuse and my self-esteem used to be pretty low, so I thought being loved meant doing whatever someone wanted me to do and tolerating the crumbs that they gave in return. Oh, the drama and heartache that I could've been spared, had I learned what real friendship looks and lives like and I released those who didn't fit the bill.
The users and manipulators that I encountered? It wasn't all their fault. If I had been my own friend, I would've set a better standard for myself. I was nowhere near knowing this in my 20s, but I am on top of this lesson now. 100 percent.
5.Some of the Most Toxic People Are So-Called Church Folks. Find God for Yourself.

Writer Shellie R. Warren
Cody Uhls
Don't think I've missed the irony in the fact that, for as long as I've been abstinent (going on 13 years now), that I've been out of church that long as well. In church, I was a broken mess. Out of church, I am healthier than I've ever been. For the record, I consider myself to be a disciple (John 8:31-32) and since I am one, there's no way I can be "anti-church"; it's just that, I don't support counterfeit, dysfunctional or toxic versions of it. And, for many years, on both Sabbath and Sunday, that was my experience (if you are a church-goer, two great reads are The Emotionally Healthy Church: A Strategy for Discipleship That Actually Changes Lives and Pagan Christianity?: Exploring the Roots of Our Church Practices).
Since I've been out, it's been amazingly refreshing to learn about THE GOD as opposed to a God version that so many religious leaders wanted to push on me, based on their own perspectives, experiences and sometimes, even their ego. With the freedom that I have now, I've actually come to adore Scripture and spirituality on an entirely different level. And for the skeptics who think I've become "woke", the Bible does not teach "a white man's religion". The Bible is an eastern culture book; most of it happened in the Middle East and Egypt. Don't let these…white evangelicals fool you.
Anyway, knowing what I know now, I definitely would've told my 25-year-old self to not let people dictate what one's spiritual journey should look like. If I had come to that conclusion before my early 30s, I'd probably be even further along in my walk now. These days, I don't defend what I'm doing. There's absolutely no need. I simply advise folks to calm down and "watch the fruit" (Matthew 12:33). Oh, and I also remind them of a dope Oswald Chambers quote—"Never try to make your experience a principle for others but allow God to be as creative and original with others as He is with you." Amen? Amen.
6.Recycling’s Good—Except When It Comes to Dudes
Not too long ago, while being interviewed, someone asked me if, at this point in my life, was I afraid that I'd never get married; you know, because of my age. NOPE. One explanation for why I'm not worried, fearful or anxious is found another article I wrote last year—"Let's Settle this 'Black Women Don't Get Married' Thing Once & for All". According to it, I'm in my prime for getting married. Another reason why I'm not stressin' out is because I know me. Although it's different strokes for different folks, I'm not the kind of woman who will announce that I met a man, fell in love and got engaged in six months. No, I need to know, know, know, know, know you. And really getting to know someone? How did Mariah Carey once put it? "Love Takes Time". So, why get stressed out over something that won't happen overnight?
However, I will say that it's one thing to have the desire to know someone. It's another to settle so deep into the folks that you already know that you don't branch out and meet new people. Because a lot of my former sex partners were also friends, in many ways, I felt so comfortable in their space (both physically as well as emotionally) that I kept dealing with them. Over and over again. It was pretty much like I was recycling them. While it meant that I knew what I was getting into, what it also meant was I was remaining in a relational cul-de-sac and, for the most part, not getting anywhere.
25-year-old Shellie, recycling is great for the planet. Not necessarily the best thing for your love life, though. It's OK to get rid of some dudes. And open yourself up to some new possibilities.
7.The Sooner You Draw Boundaries with Your Family the Better
A few months back, I penned a piece entitled "Why You Should Be Unapologetic About Setting Boundaries with Toxic Family Members". Listen, I don't know if it's residual PTSD from slavery or what but this misguided loyalty to people who abuse us just because they are our blood has got to stop. If anyone should be a safe place, if anyone should be held to a high standard, it should be our kinfolk. When they mistreat us, for the sake of our health, sanity and the future of the generations to follow, boundaries (limits) must be set.
Just a couple of weeks ago, a close friend of mine said to me, "Shellie, you've always been fabulous. But I must say that since you have removed certain family members from your life, you're a lot easier to deal with." I bet. Due to my past abuse—physical, verbal, sexual, psychological, neglect—I found myself on a constant roller coaster of anger and fear. Those types of emotions can make you semi-paranoid and controlling. Now that I see what I needed to remove in order to be my best self and live my best life, why would I incorporate "that" back into my world, simply because it's "family"?
Love and forgiveness are important. So are security and sanity. Don't let anyone tell you that you can't have both. Boundaries will give you both. If I had accepted that when it came to several of my family members two decades ago, this woosah that I have would've been a part of my life way back then.
That's OK. Ain't no way I'm giving it up now. Lesson learned.
8.Your Final Abortion Is Gonna Be One of Your Greatest Regrets
Remember the ex I was talking about earlier? Back in the late fall of 1999, I found out I was pregnant with his child. December 4, 1999, I had my fourth and final abortion. The following year, he had a little girl with someone else. I'm not gonna shift blame or play the victim because he couldn't make me do anything. But I will say that it's always been fascinating to me that the same man who told me he wasn't ready for a baby is the same man who impregnated and married someone else literally 12 months later.
Every time I talk about my final abortion, I tell people that I know—that I know that I know—that I heard God tell me, "You don't want to do this. I promise, you don't want to do this." I did it anyway, thinking that even if consequences came, I had plenty of time to become a mom.
I'm 45 now. I'm still not a mother. I've made peace with that, but I'd be lying if I said that I didn't regret that cold winter's day in some random city in Kentucky. Yeah, if I could talk to my 25-year-old self, I'd tell her that 20 years goes by a lot faster than you might think so, don't make choices assuming you have all of the time in the world. You don't. And definitely don't do something simply because a guy wants you to. What you need is bigger than what he wants. Period.
9.Your God-Given Gift Will Never Betray You
I haven't had an office job since 2000. The last time I did was the first and only time that I got fired. I took that as a sign that I needed to stop ignoring my passion for writing and figure out how I could make an actual living from it. At the time, I didn't have a car or a computer, so I bummed rides over to a family friend's home, got on their PC and looked for people who would let me write for them, for free, so that I could build up my resume.
It worked. I started off doing some relationship Q&A, then features and then, in 2002, Denene Millner (an editor for the now-defunct-but-then-was-oh-so-dope Honey magazine) gave me a shot. I wrote a piece about what it was like to get an abortion at a man's request, only for him to turn around and have a baby with someone else a year later (all things work together, y'all). Around that same time, I started having a feature column in another magazine called Relevant. They published my first book in 2004. 15 years ago this month. And, as they say, the rest is history.
If I had more confidence in my voice, my experiences and my writing gift, I wouldn't have jacked off my college years, worked dead-end jobs or probably got into half of the situationships that I did out of sheer inner frustration and boredom. So, yeah…if I could do about 30 years back over again, I would've started doing what I did in 2000 then.
The lesson here—God will make sure our gifts, talents and calling will take care of us. That's a part of the reason why He gave it to us in the first place (some 20-something-year-old needed to hear that).
10.Worry Changes Nothing. Peace Alters Everything.

Writer Shellie R. Warren
Cody Uhls
George Bernard Shaw once said, "People become attached to their burdens sometimes more than the burdens are attached to them." Indeed. Yeah, if church folks want to focus on what's a sin, WORRY IS A SIN. It's in the Bible (Matthew 6). Signs that you're a worrier? You create movies in your head out of things that haven't happened yet. You lean on the side of the negative most of the time. You don't take risks because you believe they won't work out. You make real problems out of hypothetical situations. You stress out for no good reason (there's never a truly good reason, by the way). You're tense, anxious and, oftentimes to the people around you, it's annoying.
I grew up around chronic worriers and so, for a really long time, I had no idea how to appropriately cope with challenges, waiting seasons or bad news. It caused me to make financially poor decisions, to use sex as a coping mechanism and to put myself on random emotional roller coaster rides.
These days, my life is very different. After learning what the Hebrew word for peace (shalom) really means, that's what I strive to have in my life on a daily basis—"completeness, wholeness, health, peace, welfare, safety, soundness, tranquility, prosperity, perfectness, fullness, rest, harmony, the absence of agitation or discord".
One of my favorite people died at the top of the year. During the last 12-16 months of her life, we discussed how much stress consumed her and ultimately attacked her health. There are plenty of studies to support that stress is the #1 health problem that Americans have. Nothing is worth sacrificing your well-being for.
So yeah, if I could tell my 25-year-old self anything else, it would be "Baby girl, no matter what or who it is, they ain't worth the stress. If it's not bringing wholeness, health, peace, safety, prosperity, rest and harmony into your life, LET IT GO. Ultimately, it means you no good." Your health, your lack of wrinkles and your sense of sanity will thank you in about 20 more years.
And you know what, y'all? It absolutely does.
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
Courtesy
Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
Shutterstock
Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









