We've all heard, at one time or another, about the importance of goal-setting and the various methods you can use, especially when it comes to career goals. For me, some of the methods have just been ill-fitting. I'd been searching for the best goal-setting approach for someone like me who has struggled with negative self-talk—always feeling overwhelmed due to focusing on my failure to achieve certain goals within a certain time frame.
I’m also okay, at this point in my career, not knowing exactly what I want my professional life to look like in the future because, at this point, I've accomplished a lot before the age of 30. I have hit that so-called mid-level career wall that many ambitious women face when they reach a certain age and level of experience.
For sure, the last 10 years of my life have been all about speaking up and setting boundaries for what I no longer will do on the path to success. I kept thinking that there had to be a goal-setting method that works within that context—to use to my advantage, as I’m good at pinpointing what I don’t want to do, where I don’t want to be, and how I don’t want to feel in the work that I do.
Well, this is where anti-goals come in.
What Are Anti-Goals?
Anti-goals are goals that center on happiness, avoiding certain actions, decisions, or habits that will certainly deter you from making career fulfillment a reality. Leadership consultant and speaker Selena Rezvani elaborated on the essence of this concept well in a recent Fast Companyarticle.
“An anti-goal is a way to customize your work life and decision making,” the author of Quick Confidence: Be Authentic, Boost Connections, and Make Bold Bets on Yourself, told the publication. “Do that by looking at what doesn’t serve you. You can figure out pretty quickly some of the frustrating patterns you might fall into and what you want to actively avoid.”
Anti-goals allow you the space and permission to work along with (not against) what really motivates you to achieve a goal. You think about what you don't want to happen versus what you do.
For some of us, it’s the less attractive outcome that drives our decisions one way or another. (Research has proven this to be a real psychological phenomenon. You can read more about that here, and here).
I’ve found that I’ve been this way my whole life. Oftentimes, for example, if my goal was to remain on the Honor Roll at high school, I wasn’t thinking about the joy or perks of being an excellent student. I was thinking about the other outcome: My mom not being proud of me, or not getting into college in order to have a better prospect at a decent job in my adult future. As a copy editor, I didn’t set a goal of writing more in order to become a features editor.
I’d outgrown the copy editing jobs and thought about the dead-end dread of spending one more year of dotting i’s and crossing t’s for a living, so I set out to write more and took on assignments in digital publishing.
Thomas Barwick/Getty
How To Set Anti-Goals
First, you think about things backward. Where don’t you want to be? What feelings at work do you loathe? What companies do you want to avoid and why? What types of people do you want to be sure you’re not working with? What skills are you lacking that are needed to get you to where you actually want to be in your career? Write these things down. Get them out of your head on paper.
Work with a coach that’s familiar with anti-goals and won’t shame you because you’re not starting with S.M.A.R.T. or F.A.S.T goal-setting. (You might need to come back to those methods when you’ve actually set out a plan to go against what you don’t want.)
For example, after working full-time in media for more than eight years finally becoming a manager with the pay I thought I deserved, I found I didn’t really like being a manager. I wrote down my whys and a lot of it had to do with wanting to just manage the greatest asset to my career advancement: me. I didn’t want to have to deal with the attitudes, the politics, and always being the first to put out fires when someone was insubordinate, numbers didn’t add up, or key deliverables weren’t being met.
I knew I didn’t want to sit in an office all day and be the last one to leave. I wanted freedom, autonomy, and a flexible work schedule where I could manage content, projects, and one-on-one clients from anywhere in the world. I didn't want to be responsible for a massive team of full-on human beings.
I then began setting anti-goals and taking steps, motivated by those anti-goals, to create the career life I’d dreamed of. I created my exit plan and eventually resigned to go freelance full-time, but I had to set anti-goals like:
- Decline your employment contract renewal as a manager. Instead, build up a client base.
- Don’t apply for any more managerial positions or promotions. Start doing freelance work on the side.
- Don’t spend frivolously on eating out or clubbing. Save x-amount by the quit date.
- Don't overdo it with meetings and emails. Use that time to go to after-work networking events.
- Don’t continue giving time to managerial training or other related coaching. Get mentors and coaches who are living the career lifestyle you want.
All of these anti-goals not only positively aligned with my regular way of thinking but they helped me avoid being so hard on myself, sitting in negativity during the processes of transition throughout my career, and they helped me enjoy the journey. For several, I still had to write down and follow through with specific, measurable, achievable, relevant, and time-bound (S.M.A.R.T.) details only when applicable. I’ve found that we can think something will go a certain way, and life (well, God) has its way of taking you somewhere else exciting, and that’s okay.
Anti-goals are a great way to rethink how we maneuver through setting realistic career goals that align with purpose, allowing us to get clarity on what we don’t want in order to work toward what we do. Hey, a win is a win.
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For Us, By Us: How HBCU Alumni Are Building Legacies Through Entrepreneurship
Homecoming season is here, and alumni are returning to the yard to celebrate with their friends and family at the historically Black colleges and universities (HBCUs) that have changed their lives forever.
No matter where their life journeys have taken them, for HBCU students from near and far, returning to where it all started can invoke feelings of nostalgia, appreciation for the past, and inspiration for the future.
The seeds for these entrepreneurs were planted during their time as students at schools like Spelman, North Carolina A&T, and more, which is why xoNecole caught up with Look Good Live Well’s Ariane Turner, HBCU Buzz’s Luke Lawal and Morehouse Senior Director of Marketing and Comms and Press Secretary Jasmine Gurley to highlight the role their HBCU roots play in their work as entrepreneurs, the legacy they aim to leave behind through the work that they do, and more as a part of Hyundai’s Best In Class initiative.
On Honoring HBCU Roots To Create Something That Is For Us, By Us
Ariane Turner
Courtesy
When Ariane Turner launched Look Good, Live Well, she created it with Black and brown people in mind, especially those with sensitive skin more prone to dryness and skin conditions like acne and eczema.
The Florida A&M University graduate launched her business to create something that addressed topical skin care needs and was intentional about its approach without negative terminology.
Turner shared that it is important to steer clear of language often adopted by more prominent brands, such as “banishing breakouts” or “correcting the skin,” because, in reality, Turner says there is nothing wrong with the way that our skin and bodies react to various life changes.
“I think what I have taken with me regarding my HBCU experience and translated to my entrepreneurial experience is the importance of not just networking,” Turner, the founder and CEO of Look Good, Live Well, tellls xoNecole.
“We hear that in business all the time, your network is your net worth, but family, there’s a thing at FAMU that we call FAMU-lee instead of family, and it’s very much a thing. What that taught me is the importance of not just making relationships and not just making that connection, but truly working on deepening them, and so being intentional about connecting with people initially, but staying connected and building and deepening those relationships, and that has served me tremendously in business, whether it’s being able to reach back to other classmates who I went to school with, or just networking in general.”
She adds, “I don’t come from a business background. As soon as I finished school, I continued with my entrepreneurial journey, and so there’s a lot of that traditional business act and the networking, those soft skills that I just don’t have, but I will say that just understanding how to leverage and network community and to build intentional relationships is something that has taken me far and I definitely got those roots while attending FAMU.”
On Solving A Very Specific Need For The Community
Luke Lawal Jr.
Courtesy
When Luke Lawal Jr. launched HBCU Buzz, his main focus was to represent his community, using the platform to lift as they climbed by creating an outlet dedicated to celebrating the achievements and positive news affecting the 107 historically HBCUs nationwide.
By spotlighting the wonderful things that come from the HBCU community and coupling it with what he learned during his time at Bowie State University, Lawal used that knowledge to propel himself as an entrepreneur while also providing his people with accurate representation across the internet.
“The specific problem in 2011 when I started HBCU Buzz was more so around the fact that mainstream media always depict HBCUs as negative,” Lawal says. “You would only see HBCUs in the mainstream media when someone died, or the university president or someone was stepping down. It was always bad news, but they never shed light on all the wonderful things from our community."
So, I started HBCU Buzz to ensure the world saw the good things that come from our space. And they knew that HBCUs grew some of the brightest people in the world, and just trying to figure out ways to make sure our platform was a pedestal for all the students that come through our institutions.”
“The biggest goal is to continue to solve problems, continue to create brands that solve the problems of our communities, and make sure that our products, our brands, our companies, and institutions are of value and they’re helping our community,” he continues. “That they’re solving problems that propel our space forward.”
On How Being An HBCU Alum Impacts The Way One Shows Up In The World
Jasmine Gurley
Courtesy
Jasmine Gurley is a proud North Carolina Agricultural and Technical State University alum. She is even more delighted with her current role, which enables her to give back to current HBCU students as the Senior Director of Brand Marketing and Communications and official press secretary at Morehouse College.
“It was a formative experience where I really was able to come into my own and say yes to all the opportunities that were presented to me, and because of that, it’s been able to open the doors later in life too,” says Gurley of her experience at North Carolina A&T. “One thing I love about many HBCUs is that we are required to learn way more about African American history than you do in your typical K through 12 or even at the higher ed level."
She adds, “It allowed us to have a better understanding of where we came from, and so for me, because I’m a storyteller, I’m a history person, I’m very sensitive to life in general, being able to listen to the stories and the trials that our ancestors overcame, put the battery pack in my back to say, ‘Oh nothing can stop me. Absolutely nothing can stop me. I know where I came from, so I can overcome something and try anything. And I have an obligation to be my ancestors’ wildest dreams. Simultaneously, I also have a responsibility to help others realize that greatness.
Gurley does not take her position at an HBCU, now as a leader, lightly.
“People think I’m joking when I say I’m living the dream, but I really am,” she notes. “So I wake up every day and know that the work that I do matters, no matter how hard it might be, how frustrating it may be, and challenging it. I know the ripple effect of my work, my team, and what this institution does also matter. The trajectory of Black male experiences, community, history, and then just American advancement just in general.”
On the other hand, through her business, Sankofa Public Relations, Gurley is also on a mission to uplift brands in their quest to help their respective communities. Since its inception in 2017, Sankofa PR has been on a mission to “reach back and reclaim local, national, and global communities by helping those actively working to move” various areas of the world, focusing on pushing things forward for the better.
“Through Sankofa, we’ve worked with all different types of organizational brands and individuals in several different industries, but I would think of them as mission-based,” says Gurley.
“So with that, it’s an opportunity to help people who are trying to do good in the world, and they are passionate about what they’re doing. They just need help with marketing issues, storytelling, and branding, and that’s when my expertise can come into play. Help them get to that moment where they can tell their story through me or another platform, and that’s been super fulfilling.”
Join us in celebrating HBCU excellence! Check out our Best In Class hub for inspiring stories, empowering resources, and everything you need to embrace the HBCU experience.
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Between the election cycle, trauma, workplace environment, and expectations placed upon us by society, Black women are existing in a world where our lived experiences result in higher rates of chronic stress. In tandem with that reality, are Black women leading the charge in the wellness industry for a world that centers our health and wellness needs, but who cares for those leaders and supports them?
Oftentimes, they do the work themselves. xoNecole talked with several wellness founders who own adaptogenic beauty brands, intergenerational wellness collectives, nonprofit organizations, and wellness apps. Here's what they shared about how they center themselves when emotions are high and they feel dysregulated.
Remind Myself I Deserve A Calm Nervous System
"A year ago, I made a decision that I refused to be in a constant state of anxiety while running a wellness company. You're probably thinking that should be a given, right? But it's so easy to become overwhelmed by your business's daily responsibilities and overall growth goals and ultimately put your needs on the back burner. What regulates me and brings me back to myself are the daily habits that gave me the life and community I have now—starting my day with prayer and exercise, swimming weekly, baths by candlelight, listening to neo-soul and jazz to end my day.
"But most importantly, I've learned to remind myself that when I feel overwhelmed, I deserve a calm nervous system. I don't have to let every change, every decision, every obstacle, every uncomfortable conversation rattle me. I ground myself in that and remind myself daily that being dysregulated doesn't serve me."
Music, Scents, & Breathwork
"As a founder, it's easy to 'push through' and ignore your true emotional state because you're on a mission. But my true purpose is to live well and show others that we all deserve to live well. Music, scent, and breathwork are my most frequently used tools for emotional regulation. Music can get me through anything. Scents—whether they be perfume, diffused oils, or candles—ground me. Breathwork saves me from spiraling. My practices are extremely simple, but they work for me."
Time to Myself
"As a wellness founder, I regulate myself emotionally on a daily basis by putting on my favorite record, taking a hot shower, watching my favorite show, and eating foods that comfort me. It honestly depends on the day, but generally, it's whatever will bring me joy for a moment and allow me to zone out. I really need that time to myself—to just be—in order to pour back into my community."
"By challenging myself to view my negative anxious thoughts with self-compassion and grace, I create space to validate the way I feel but reframe the thought to be more balanced and supportive. Example: 'I can't believe I dropped the ball on that' after being challenged and reframed turns into 'Baby girl, you are trying the best you - remember you only have only two hands.' Or, 'I failed' turns into 'Sis, you tried.'"
Moving My Body
"One way I emotionally regulate as a wellness founder is through movement. I spent about five years doing talk therapy, and I made a lot of breakthroughs, but now, in my 30s and this era in my life, I realize how much stagnant energy is really just a matter of me literally moving my body. So exercising, walking, and making sure I'm not sedentary has done wonders for me to ground myself daily. Right now, I'm really enjoying taking sculpt classes, low-impact cardio, and hot yoga. I always feel better after I move my body; it's therapeutic."
Practice What I Preach
"Managing daily stress and anxiety varies for me depending on my personal and professional seasons. My three go-to self-care strategies are reminding myself that rest is productive and actually resting, prioritizing my weekly tasks, and taking a few minutes for breathwork. It's important to me to practice what I encourage others in my community to do."
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Featured image by Rob Kim/Getty Images for Global Connections for Women Foundation or GC4W