Face oils were a big trend this summer, but it doesn't mean you have to retire them for the winter.
Face oils help combat dry skin as the cooler weather approaches, so if you need a little extra moisture to add to your foundation, or a boost in your morning routine, this is for you.
Here are four face oils that should be on your beauty list for your winter glow up!
Milani Prep + Brighten Rose Face Oil
This is one of my favorites, Milani didn't miss with this one. The Prep + Brighten Rose Face Oil is for those looking for an extra glow and burst of moisture. It's a blend of Vitamin C, Sunflower, Apricot Kernel, Sweet Almond, and Crambe Abyssinica oils, which allows your skin to retain moisture, help remove the appearance of wrinkles, add softness to skin, and more.
Milani Prep + Soothe Camellia Face Oil & Milani Prep & Brighten Rose Face Oil
Writer Krissy Lewis/xoNecole
Milani Prep + Soothe Camellia Face Oil
This is similar to the rose face oil as far as its ability to create glowing and smooth skin but one difference I noticed was that it's a bit heavier than the rose oil, however it's still lightweight. The Prep + Soothe Camellia Face Oil is a blend of Grapeseed, Camellia, Sunflower, and Sweet Almond oil, which means it soothes dry skin, it doesn't clog pores, and it has some anti-aging properties.
You can use this oil at any time of day but I prefer to use it at night. Just add two to three drops to your face, massage it in, and then wake up with glowing skin.
Derma-E Essentials Radiant Glow Face Oil
Writer Krissy Lewis/xoNecole
Derma E Essentials - Radiant Glow Face Oil
The Derma E SunkissAlba Radiant Glow Face Oil is a collaboration with the Derma E brand and natural living enthusiast, Alba Ramos. What's great about this product is that it was created by someone like us, who were tired of using skincare products with harmful chemicals that didn't really help the skin. Alba's main mission is to provide organic beauty and sustainable living.
This face oil is made with Jojoba, Argan, and Sea Buckthorn oils, which illuminates, nourishes, and hydrates your skin, giving you much healthier skin.
Tarte Maracuja Oil
Writer Krissy Lewis/xoNecole
Tarte Maracuja Oil
Tarte's Maracuja Face Oil is a thick face oil made for all skin types — including oily skin. This flower powered oil is filled with maracuja oil, vitamin C and E, and other fatty acids to help firm, brighten, and soften skin.
What I like most is that it's a thick lightweight oil that absorbs very quickly and instantly makes your skin feel renewed and rejuvenated.
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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