Serial Entrepreneur Shanicia Boswell Needs You To Know That Every Loss Is An Opportunity To Level Up
In xoNecole's series Mother/Hustler, we sit down with influential mom bosses who open up about the ups and downs of motherhood, as well as how they kill it in their respective industries, all while keeping their sanity and being intentional about self-care.
Good things fall apart so better things can fall together and this is big facts. Just ask Black Moms Blog creator, Shanicia Boswell, who wants you to know that every loss is just another opportunity to level up.
Before becoming a multi-hyphenate hustler and amassing more than 500K followers on Instagram, Shanicia was an engaged, stay-at-home mom living out what she now calls a "faux fairytale". But three and a half years ago in one helluva plot twist, the serial entrepreneur quickly became a homeless, single mother whose only goal was survival. She told xoNecole, "My fiance came home and told me he no longer wanted to be in a relationship and I had 30 days to move out of our home. Just like that. We had been arguing lately but not enough to think it was that drastic. I was completely unprepared."
It was then that Shanicia says that she officially hit "rock bottom". Now having to depend on friends and part-time jobs to sustain her and her young daughter, Kamryn, Shanicia gave herself a week to ugly cry about her newfound situation and tapped into her hustler mentality like clockwork. "From that point forward, stress and pain would not be my story," she shared.
At the time, Black Moms Blog was a modest community of no more than 50,000 members, but it wasn't until being encouraged to monetize the platform that Shanicia turned her dollar and a dream into a hustle that could pay the bills. She continued, "I literally gave my all to my business when I had nothing to even give. Within 6 months, I had monetized my platform to more than $16,000. I got a part-time job on the side working about 15 hours a week and moved my daughter and I back into the same building that my ex kicked us out of. I quit that part-time job one year later."
Not only did sis quit the job, she created a whole movement; and xoNecole recently s at down with Shanicia to get the 411 on dating, self-care, and how she thrives in her industry while being a bomb ass mom at the same damn time.
What’s your occupation?
This is always such a loaded answer...I am working on mainstreaming an exact title but for now, I call myself a serial entrepreneur. I am most widely known for creating Black Moms Blog, the largest news and media website specifically dedicated to parenting, culture, and lifestyle from a Black mom's point of view. I am also a photographer/content creator and just recently launched my third business, The Self Care Retreats, where I take women on international destinations around the world.
Are you single?
Girl, yes. Sometimes I say that I am single with pride and other times I claim singledom with a feeling of sadness. It's rare we actually admit that as millennials, yes, I would like to be married. And for me, I had all those things once––the ring, the family, the picture-perfect situation but I started it all with a man that just wasn't ready and when it all fell apart, he admitted that he actually didn't want the same things I wanted. We made better friends and co-parents instead of lovers. And that's okay too. I have started to mentally position myself to manifest a different answer to this question.
How do you handle moments when you feel overwhelmed?
I am a Pisces, so my levels of chill are completely unmatched. In seriousness though, self-care is a part of my daily routine...from sleeping with my phone on do not disturb, to napping, to finding time to run warm baths in the middle of the day. I don't say that as a way to brag –– I say that because I am proud of how far I have come in caring for myself. For a lot of us as women, we don't learn how to handle stress until we hit rock bottom and that is what happened to me. I handle moments of feeling overwhelmed by stopping it before it happens.
As a mother, I have very candid conversations with my daughter about stress. If I am running on a high frequency day, I am normally more irritable than not and so I make sure to let her know what it is so that she does not internalize any guilt. One of the most important things I can do is teach my daughter how to pick up energy and vibes so that she can avoid internalized guilt. Reading people is a superpower.
"I handle moments of feeling overwhelmed by stopping it before it happens. As a mother, I have very candid conversations with my daughter about stress. If I am running on a high frequency day, I am normally more irritable than not and so I make sure to let her know what it is so that she does not internalize any guilt. Reading people is a superpower."
What’s the hardest part of your day?
I can honestly admit that I don't have a lot of "hard" parts in my day. What makes a day hard exactly? I released my own personal guilts a long time ago so I don't beat myself up over things that are unchangeable. I flow. I adapt. I still get things done.
How (and how often) do you practice self-care?
You hear this a lot now, about self-care not just being about getting your nails done and spa days. It is true. I practice self-care mentally by reserving time to myself. I practice self-care financially by protecting my assets and creating stability in my credit to be able to purchase a home. I practice self-care in my spirit by not being involved with things that truly serve no higher purpose to my wellbeing.
On a not so deep level, I love to tell moms, find a way to make self-care realistic for you. Every woman doesn't need a two-week vacation out of the country. Sometimes you just need a Snickers bar hiding in the bathroom from your kids. Don't feel guilty for that.
When do you feel most productive?
I feel most productive early in the mornings between the hours of 4-6 am. It seems so cliche but it is very true. When I am going through an extreme bout of creativity, my body naturally wakes up at that time, full of energy and I try to get it down on paper or on my computer before it goes away. The world is so still at that time. I am not interrupted by my phone or the sounds of the city. The air is cool. It is my favorite time to work.
What is your favorite way to spend “me time”?
Refer to my zodiac, me-time is just what I do! But seriously, I am an extroverted introvert. Being an entrepreneur and public speaker, I have learned how to handle my anxiety but being in large crowds make me nervous. My favorite thing to do is to be home alone with my laptop, a glass of wine, and good music. As a mom, bedtime is really important in my household. My daughter goes to bed at 8 pm because I need those hours towards the end of the evening to turn my brain down and find my peace before bed.
Being single and raising children isn't easy but it forces you to instill boundaries even within your own household. On Sundays, my daughter and I practice separate togetherness; it is where we spend time alone, but together. I may read a book in the living room while she sits in her room and colors. She knows that is mommy's me time and I teach her to value her own alone time and personal space.
"Being single and raising children isn't easy but it forces you to instill boundaries even within your own household. On Sundays, my daughter and I practice separate togetherness; it is where we spend time alone, but together. I may read a book in the living room while she sits in her room and colors. She knows that is mommy's me time and I teach her to value her own alone time and personal space."
What’s the most important lesson you’ve learned as an entrepreneur?
The most important lesson that I have learned as an entrepreneur is that it is never too late to start over. Rebranding is a blessing given to most of us because if we have been doing entrepreneurship right, we normally have a few things in place that allow us to pump the brakes for a second and evaluate where we are in our businesses.
What is the most important lesson you want your kid(s) to learn from you?
It is so important for me to teach my daughter her self-worth early in life. I didn't learn this lesson until well into my late 20s and I suffered a great deal of rejection, guilt, and heartache because of it. For many of us, as Black women, we just weren't raised with this idea that we were the prize. We saw our mamas handling everything on their own. They carried the weight of their entire households on their shoulders. Who had time to build up their children when the bills were due and mama was the only one paying it?
That anger and frustration from Black moms came out in a dramatic speech of self-reliance, get an education, and you especially don't rely on a man! Do you know how damaging that is? So instead, especially for many little Black girls, their self-esteem was built up and torn apart by toxic romantic relationships and mean girl friendships. I refuse to build my daughter up on guilt and bitterness.
How has being a mother helped you become a better entrepreneur (or vice versa)?
I used to judge people who didn't have children. My single, childless friends would tell me how they were struggling to get it together and all I could think about was, if I had that much time on my hands, I would be lightyears ahead of where I am now. Here is what I realized over the years of running multiple businesses and raising my daughter: being a mother has benefited my entrepreneurial journey. It sets my schedule.
Being a mother provided me with a level of stability and balance that helped me to view my entire life with extreme clarity. I learned not to be so judgmental against people that did not have kids and started to be thankful for the blessing of my own.
What is the biggest challenge you’ve faced as a mom who runs a business?
The biggest challenge I've faced as a mom who runs a business is in my dating life. Because I am a mother, most men I meet know that they need to be serious to pursue me because there is another life involved in our decision-making. My timing and flexibility require you to actually make a plan to see me because I have a child.
Most people pity single women with children so men always want to play hero. When I tell them no, she actually has an active father and yes, I do pay my own bills, run my own business, and travel at leisure, most men find a level of intimidation in those things. If I am already doing these things for myself, for a man that doesn't have his own things together, that can make him question if he will be able to provide for me in the ways that I am able to provide for myself. I found myself shrinking back in order to appear softer and more vulnerable for men until one day I had to realize that what God has for me is mine and the man He has set aside for me will love me in as my full and joyous self.
"If I am already doing these things for myself, for a man that doesn't have his own things together, that can make him question if he will be able to provide for me in the ways that I am able to provide for myself. I found myself shrinking back in order to appear softer and more vulnerable for men until one day I had to realize that what God has for me is mine and the man He has set aside for me will love me in as my full and joyous self."
What advice do you have for moms who are looking to start their business but haven’t taken a step out on faith yet?
Just do it. Do not let the fear of these internet streets keep you from your blessing. Stop comparing and just go. Stop worrying about trying to gain someone else's audience and focus on those that already believe in you. Everything doesn't have to be perfect, they just need to be put into action. You got this!
Do you think it’s important to keep your personal and professional life separate? Why or why not?
One of the greatest challenges in entrepreneurship is learning how to be transparent with your audience while not revealing every part of your life to your audience. I don't believe everything needs to be shared. You don't have to share every pitfall to be real. It's okay to take some of your L's in private. It is okay to go on vacation and not share all the photos. And for women, it is perfectly okay to keep that relationship private until he proposes to make you his wife.
What advice do you have when it comes to time management as a mogul mommy?
As a mommy mogul, I manage time by honoring my self-care. Making time to center myself is just as important as making time to attend meetings. I chose this career path for my true passion for women empowerment and motherhood but also to have a life of freedom and flexibility. If I am not honoring those things, working for myself will become just as miserable as working for someone else.
"I chose this career path for my true passion for women empowerment and motherhood but also to have a life of freedom and flexibility. If I am not honoring those things, working for myself will become just as miserable as working for someone else."
What tips do you have for financial planning, both professionally and for your family?
Financial planning is part of self-care. Can we put that on a t-shirt? My advice to women for financial planning is don't let the daunting thought of getting your finances in order scare you from actually doing it. Get help. There are so many programs and companies that help with credit repair and homeownership. When it comes to your business, learn how tax breaks can help you and where to invest your money for greater returns. Financial freedom should always be the goal and the only way to do it successfully is to just start the process. Just start.
To learn more about Shanicia and join the Black Moms Blog movement, follow her on Instagram @ShaniciaBoswell!
Featured image courtesy of @ShaniciaBoswell.
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Taylor "Pretty" Honore is a spiritually centered and equally provocative rapper from Baton Rouge, Louisiana with a love for people and storytelling. You can probably find me planting herbs in your local community garden, blasting "Back That Thang Up" from my mini speaker. Let's get to know each other: @prettyhonore.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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During an interview not too long ago, someone asked me a question that I think more therapists and life coaches (hell, people who work in the mental health field on any level, to be honest) should be asked more often: “So Shellie, how do you not become jaded when working with people who complain a lot?”
LISTEN. That really is a layered question because, when you work with couples, it is indeed true (unfortunately) that a lot of them come to you to save their marriage once it’s on life support instead of doing routine maintenance as they would when it comes to changing the oil in their car. So, if you’re considering hitting up a marriage “expert,” first, we can’t do more work than you’re willing to (and boy, that will preach!). Secondly, the effort we put in will be futile if both parties aren’t willing to take some personal accountability for their actions or lack thereof (check out “What It Actually Means To 'Hold Yourself Accountable'”).
Okay, but back to what I was asked. For one thing, I receive confirmations, almost on a daily basis, that I am living out my purpose — and when you know that you’re doing what you were put on the planet to do, that fuels you like nothing else can or will. Secondly, my clients know that I am uber-focused on working together to find solutions within each and every session; the “Hmm…tell me more about that” while saying nothing coach, I am not. Third, I am careful about the kind of energy I take in on the days when I have sessions (especially if it’s gonna be more than one), from who I talk to on the phone, what I watch on television, and what I consume online. And finally, a sistah is good for some naps. Naps are king.
As for my third point, did you catch that in order for me to help people effectively, I have to be intentional about avoiding toxicity and negativity? And you know what? When it comes to keeping your marriage healthy, the same mindset must be considered. One way to do that is to apply what is called the “5:1 Ratio.” And that is just what we’re gonna get into today.
The Magic Ratio: The 5:1 Ratio in Relationships
What Is the 5:1 Ratio in Marriage All About?
GiphySo…some backstory on the 5:1 Ratio. Back in the 70s, a man by the name of Dr. Robert Levenson and another man by the name of Dr. John Gottman decided to conduct some studies on how people resolve conflict. What they would ask couples to do is strive to resolve an issue that they were having in no more than 15 minutes (hmph…some of y’all like to hold grudges for days on end, so I already know this would be quite the feat…SMDH).
After spending several years evaluating this practice, they were able to predict which couples would be able to go the distance vs. which ones would probably end up in divorce court with an amazing 90 percent accuracy rate. The conclusion that they came to is healthy/happy couples practice the 5:1 Ratio while unhealthy/unhappy couples do not.
And just what is the 5:1 Ratio? What it all boils down to is for a marriage to thrive — especially on a mental and emotional level — there needs to be five positive interactions for every one negative interaction that transpires.
For instance, if you and your husband get into a disagreement about household chores, that is the “one” negative, yet if you’re able to crack jokes, laugh, exchange some level of intimacy, playfully tease, and hear each other out without any cynicism or sarcasm, that counts as “five” positives — and so long as that type of 5-to-1 engaging is going on, you should be (relatively) fine.
Oh, I know for a fact that there are all kinds of truth up in this because, even in my sessions, I’ve got clients who can give me about 10 negative interactions in under 60 minutes while getting them to say or do anything positive is like performing an impromptu root canal on them. Why is that the case? I think a part of it has to do with how much negativity bias goes down in relationships. Let me explain.
How to Keep Negativity Bias from Infecting Your Marriage
Giphy“Leaning into the negative” is actually a real thing; it’s called negativity bias. It basically means that humans tend to respond/react to negative way stronger than they do to positive stuff. That’s why, for instance, if someone asks you to list 10 things that you like about yourself vs. 10 things that you don’t, not only will it (probably) be easier for you to run down the things that you don’t like, you will probably start out with those things as well.
Yeah, negativity bias is wild because if you were to read up on it, you’d learn that it’s why a lot of us find bad news to hold more truth and merit to it than good news and/or why people have a hard time reaching a goal or completing a plan because they tend to be more focused on what they will lose by putting forth the effort than what they actually stand to gain. So, if just one person struggles with staying on top of not “falling victim” to negativity bias…think how much more effort it takes to not let it influence you when it comes to your relationships with other people. Especially your marriage.
For instance, if your husband comes home in a bad mood, think about how much easier it is to absorb his negative energy due to y’all’s emotional closeness and the physical proximity of his presence alone. Before you know it, now you both are salty as hell. Then, if you decide to have a conversation about the household budget (which is usually not the most comfortable conversation to have, even on the best of days) and the two of you are already in a “glass half empty kind of mood” — here comes assuming, accusing and gaslighting. See what I mean?
This is a part of the reason why premarital counseling is so important because, real talk, one reason why so many marriages fail is because one or both people were too negative for that kind of commitment in the first place. Let’s be real: how are you going to compromise, be flexible, not be selfish, be solutions-oriented, and be open to seeing things from another person’s perspective if you permeate negative energy all over the place? YOU’RE NOT.
So, while we’re here, if you’re reading this and you happen to be unmarried yet are in a serious relationship, here are some signs that you and/or your partner are a very negative type of individual:
- You tend to look at things from a worst-case-scenario perspective;
- You don’t deal with stress well;
- You want to control everything;
- You use “always” and “never” a lot (which means that you see things in extremes, which isn’t healthy);
- You’re inflexible;
- You hardly ever see the silver lining or bright side of things;
- You critique everything and everyone;
- You don’t know how to compromise or negotiate;
- Damn near every conversation turns into a debate;
- You’re draining to be around.
If you can relate to three or more of these traits, the good news is you can change things around (with the help of some therapy and/or life coaching)…if you choose to. The challenging news is you really should wait before trying to take your relationship to the next level. Marriage already requires quite a bit of energy and effort — it’s already gonna stretch and challenge you in ways that no other relationship (in your entire life) will; if you’re a negative person, you’re already setting yourself up to see a judge grant you a divorce someday. Don’t say that I didn’t warn you.
Okay, but what if you’re already married, you didn’t really know as much about how negativity can infect your union and you want some help to make things better? Well, now that you know what the 5:1 Ratio is, let’s talk about a few ways that you can implement it — starting now. Like…right now.
The Magic Ratio: How to Use the 5:1 Ratio in Relationships
5 Tips for Effectively Applying the 5:1 Ratio to Your Relationship. Starting Today.
Giphy1. Tell your partner what you appreciate about them. Author H. Jackson Brown, Jr. once said, “Don’t forget; a person’s greatest emotional need is to feel appreciated.” Appreciation is about making someone feel valued; it’s about letting them know what, about them, you are grateful for. I guarantee you that if you show appreciation to your partner, in the midst of whatever conflict or issues may be transpiring, it’s going to make things go over more smoothly. It tends to make working through matters easier, too, because they know that you see the good that they bring to the table in the midst of the challenges that are happening.
2. Stop taking them and/or yourself so seriously. Two things that are true about conflict: it’s gonna happen, and it’s not the end of the world. Listen, the couples in my world who hold grudges for days (which is silly and counterproductive; I can’t say that enough) are the ones who either take themselves or their partner way too seriously. What I mean by that is, they’re wound up (or expect their partner to be), they can’t take a joke (or won’t “let” their partner make one), and/or they would rather be right than happy (have mercy!) You are going to create more problems than resolve the ones that you have if everything is so strict and rigid for you. In other words, goodness — learn to lighten up.
3. Value your partner’s perspective. Real talk, if you think that you’re the only one who has wisdom, insight, perspective, truth, and knowledge — why did you get married? And if you can’t respect where your partner is coming from, whether you agree with them or not — again, why did you get married? A part of the purpose of marriage is to learn from the person YOU CHOSE and that requires listening, having an open mind, and bringing some humility into the conversation(s). I promise you that so much conflict can be nipped in that 15-minute window that I mentioned earlier if more husbands and wives were willing to apply this point right here alone, chile.
4. Be physically affectionate. Manipulating and/or weaponizing intimacy is not only counterproductive; it’s mean. Not only that but there are too many articles out there that support the fact that if you want to feel closer to your partner, touch helps to make that happen. Now, am I saying that every time there’s conflict you should have sex? Eh. Everything needs balance (check out “Make-Up Sex Might Be Doing Your Relationship More Harm Than Good”). What I am saying is…watch your body language during conflict (check out “15 Relational Body Language Cues You Definitely Shouldn't Ignore”) and be open to exchanging a kiss or hug once the discussion ends. It’s a way of saying, “I still got you even though this is a bit strained right now.” And when you’re married, that’s something that should be consistently conveyed.
5. Seek a solution. Again, if you’re unmarried and reading this, please DO NOT marry someone who isn’t a solutions-oriented type of person. Lawd, the number of clients I have who seem to enjoy wallowing in drama, tension, and problems is its own pandemic. Some are like that because they are naturally negative people. Others are like that because they were never taught how to see things from a “glass half full” angle. Still, others are like that because they aren’t emotionally intelligent and self-aware enough to get that staying in conflict is mentally draining and such a waste of time. Are you and your man gonna have conflict? 1000 percent. You can master the 5:1 Ratio, in part, by trying to find a solution as soon as absolutely possible, though.
____
In life, conflict comes. That’s just the way it is. Hopefully, now that you’re aware of the 5:1 Ratio approach, you’ve got a cheat code for bringing peace into your relationship quicker than you may have before.
Remember: for one negative action, bring in five positive reactions. Watch how your marriage flourishes because of it. Science says so.
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Featured image by Georgijevic/Getty Images