Tap In: Saweetie Takes On NYFW, The MET Gala & Becomes MAC's Latest Global Brand Ambassador
New York Fashion Week has finally returned to its in-person fashion shows. The magic, glamour and thriving energy is back after quarantine changed everything last year. While most people were sequestered at home fighting boredom, music superstar, Saweetie used the lockdown to cement her dreams. Through content creation, catchy new music and building her brand, Saweetie explored various business endeavors and began to execute her philanthropic goals.
Leaning on the expertise of her grandmother, Roxane Harper, who is an entrepreneur, author and investor, Saweetie and her "Glam-ma" created a foundation that equips Black and Brown communities to learn about financial literacy. They are set to launch the Icy Baby Foundation this fall.
Managing her time wisely during quarantine gave bloom to the elevation of her brand and star power.
Courtesy of the artist
In one year, Saweetie has become more than just an entertainer, she is now a desirable powerful influencer for top brands. She has been invited to attend several shows during NYFW, including Tom Ford, Kim Shui, Christian Cowan and more. To adding icing on the cake, the "It" girl and queen of content is starting her first day at Fashion Week with a major announcement.
Today, MAC Cosmetics introduced Saweetie as its newest Global Brand Ambassador. MAC snatched up the popular rapper and appointed her as their latest M∙A∙C Girl. Saweetie will join the brand in a long-term global capacity.
"I am so excited about my new partnership with MAC. When I was young, I remember admiring the way my mom would organize her MAC products in the silver MAC travel bag. I would always sneak and play with her lipsticks and products. I loved the creativity of makeup even back then. Now I can't believe I have my own collection. This is definitely a full circle moment," said Saweetie.
"Saweetie is one of those people that truly does it all – musician, CEO, actress, TV show host, gamer, viral sensation, the list goes on – she is an extreme talent and is relatable…she is all of our 'best friends,'" said Drew Elliott, SVP, Global Creative Director, MAC Cosmetics.
"Saweetie's message of self-confidence and female empowerment is the perfect match for a brand like M∙A∙C that has always embraced unapologetic self-expression with open arms! Saweetie IS a MAC girl, because she is a boss, a winner, an artist, and she knows exactly what she wants…and goes for it. I'm obsessed."
As MAC's Global Brand Spokesperson, Saweetie will contribute her wit and beauty as the face of MAC's upcoming renowned collections and key campaigns. In addition, Saweetie will work with MAC Makeup Artists to showcase her signature looks, share beauty secrets and her lifestyle with MAC fans.
"All of the things that happening are like a dream come true. I'm excited about all the shows during NYFW and thankful to be invited. I also hope that designers, stylists and creatives of color can also be given more opportunities to showcase their talents on these type of large platforms."
Fans can see Saweetie's first piece of content for the brand on her Instagram @saweetie and follow @maccosmetics on IG for more updates.
Featured image courtesy of the artist
Abesi Manyando is a Journalist, Public Relations Specialist and Creative Writer obsessed with culture, art, and music. She intermixed her degree in business management and marketing with her love for writing to form the popular PR & Branding Development firm, Abesi PR eight years ago. She is now making art and writing her priority and is working on an upcoming children's book and creative projects that move her soul. You can follow Abesi on Instagram @abesipr and her blog, 7thandlotus.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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Exclusive: Koryn Hawthorne On Her Miraculous Love Story: ‘I Was Never A Girlfriend’
Gospel singer Koryn Hawthorne has used her voice to let the world know about what God can do, and now the Season 8 finalist of NBC’s The Voice is sharing a miraculous act that led to her engagement.
The Praise This actress shared in an interview with xoNecole that prior to becoming engaged to her partner, Hunter Register, she passed over one particular title on her way to becoming a fiancée.
“I was never a girlfriend,” Hawthorn, 26, tells xoNecole.
“We've known each other since we were kids, so we just kind of always had this distant friendship. We would hit each other up on social media, and [I] slide up under things that he was posting,” she says. “We ended up hanging out together, and when we hung out, it was an instant immediate connection from all fronts. I think we just knew from the first day that I don't want to spend a day apart from you.”
Koryn Hawthorne On Her Miraculous Love Story, New Album, & More
She continued, "And yeah, we probably were boyfriend or girlfriend after — am I delusional? Then we were engaged a few months later.”
The Grammy-nominated singer, who became engaged in November of 2023, went on to share what her experience has been preparing to become a wife, exploring the personal growth, challenges, and emotions experienced throughout the process.
“It's a journey, I'm not gonna lie,” she says. “Relationships, in general, are hard, and whenever you think about marriage, is just different from being boyfriend and girlfriend because if you piss me off, I could just go,” she shared. “But marriage is an actual commitment. It's a partnership. It's a ministry.”
Hawthorne, 26, and Register, 27, were childhood friends growing up in Louisiana and sealed their love during a weekend getaway in New Orleans last fall.
For the gospel star, marriage involves more than lovely-dovey aspects, emphasizing how her relationship has allowed her to grow, mature, and learn valuable lessons through love.
“We were supposed to get married in May, but like for us to be mature enough to be like, ‘You know what? No, let's take the necessary time to make sure that we're fully prepared for this commitment such a beautiful thing,” Hawthorne reflected.
“It's a learning curve for sure, but our preparation for marriage would have been the only thing that brought this out of me. It's hard and it's scary at times, but it's God's purpose and His plan for our lives.”
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Featured image by Dia DipasupilGetty Images