
I've written about breasts on here before. Foods that are good for your breasts. How to pamper your breasts. Even tips for how to keep your breasts looking as youthful as possible. Yet while I was actually giving myself a breast exam not too long ago, I thought about how nipples don't seem to get as much attention (or media love) as breasts, as a whole, do. I mean, we've all got 'em and they certainly serve a purpose. So, let's explore a few facts about nipples that will hopefully help you to gain a greater appreciation for the ones that you have.
1. They’re One of the First Things to Develop in the Womb

It really is a trip, just how much a baby develops, very early on. For instance, by the time an expectant mom is in her ninth week of pregnancy, her child is already starting to form arms, toes and organs. Another thing that pops up are nipples and hair follicles, making nipples one of the first things that fully develops within a mother's womb.
2. They Are Sisters, Not Twins

If you were to draw a line straight down your body from head to toe and then looked very carefully at each of your body parts, you'd probably notice that while things like your eyebrows, eyes, ears, hands, feet, etc. look very similar, they aren't exactly identical. This point applies to your breasts and most certainly your nipples. One might be larger or higher than the other—and you know what? That's totally OK.
That said, what I will throw in is, something that I found to be a trip, is if you wanted to "measure" the space between both of your nipples, they're basically the same distance apart as your earlobes are. The more you know.
3. Some Folks Have More than Two of ‘Em

For the record, just like your vagina and labia aren't exactly the same thing (your vagina is the tube that connects to your uterus while your labia are your outer lips; both ultimately make up your vulva) neither are your nipples and your areolas. Your nipples are at the very center of your breasts that connect to your mammary glands. Your areolas are the darker part of your skin that surrounds your nipples. Well, depending on how your mammary glands are designed, it's actually very possible for you to have a couple of nipples on each areola. Health-wise, it's not that big of a deal, although it could make breastfeeding a little challenging for your baby.
4. They Resemble Belly Buttons. Kinda.

Now, here's what I mean when it comes to this particular point. Believe it or not, there are several different kinds of nipples. Like belly buttons, some women have nipples that protrude out (an outie) while others have inverted ones (an innie). Then there are women whose nipples remain pretty flat (even when they are aroused), women with multiple ones and even some who have nipples that look somewhat divided in the middle. Oh, and remember what I said about how no two nipples are exactly alike? This means that it's also probable that a woman could have one inverted nipple while the other protrudes. Nothing is wrong with any of these dynamics. It's just one more thing that speaks to how unique each of us are.
5. The Bumps Are There for a Reason. And a Purpose.

Ever wonder why your nipples have those little bumps all over them? It's not some random freak of nature.
The technical name for them are Montgomery tubercles and what they do is secrete oil to keep your nipples moisturized.
The secretions increase, significantly so, while you are pregnant. When it comes to these, some women only have a few of these bumps while other women have many.
6. Human Nipples Differ from Other Mammals

A fun fact that I found to be interesting is while our nipples (male and female) are able to remain prominent and become erect for as long as we're alive, other mammals only appear to have nipples during pregnancy and lactation. It could be nature's way of cosigning on the fact that humans become stimulated and have sex for more reasons than just being "in heat" and procreating, since nipples are an erogenous zone 'n all.
7. There’s a Scientific Reason for Having “Headlights”

Most of us know that when we get cold or aroused, our nipples typically get hard (become erect). The main reason why is because nipples have a collection of nerve cells that basically control the erectile muscle that's inside of your breast tissue. And the more sensitive those nerves are, the more likely your nipples (some call them "headlights") are going to show. While you need to give hard nipples time to warm up or to come down from being aroused in order for them to blend back in with the rest of your breasts, if you want to prevent hard nipples from being seen in public, a padded bra should do the trick (for the most part, anyway).
8. Discharge Is Pretty Normal. However…

Believe it or not, having a bit of nipple discharge can be pretty normal/common prior to menopause. That's because, contrary to popular belief, discharge doesn't only happen when you're pregnant. Birth control pills, nipple stimulation, antidepressants (because they can trigger the production of prolactin which is a milk-producing hormone) and shifts during your cycle can also cause discharge to come out of one or both of your nipples. However, because it could also be a sign of breast cancer, if you're getting discharge all of a sudden and/or the texture or amount has increased, talk to your doctor about it. Just to be on the safe side.
9. Nipples Shouldn’t Be Inflamed

The more I study the body, the more I realize that inflammation, anywhere, is problematic. Nipples are certainly not exempt. If you happen to notice that yours are red, painful or even super warm whenever you touch them, that could be a heads up that you've got either mastitis (a blocked milk gland) or possibly even breast cancer. Bottom line here is, don't ignore it. Make an appointment to see your doctor as soon as possible. (By the way, if your nipples are constantly dry and nothing seems to relieve them, that also could be an indication of breast cancer; another reason to book an appointment with your physician.)
10. Stimulating Nipples Can Help to Induce Labor

Something that I learned while training to become a doula is stimulating your nipples when you're right around your due date can actually help to induce labor. The reason why is when nipples are touched/rubbed on, it increases the production of oxytocin which can help to trigger contractions. Matter of fact, women who have their nipples stimulated during this time tend to have shorter deliveries and less pregnancy complications too. While we're here, it should also go on record that nipples can change color during pregnancy. And, it's not uncommon for a breastfeeding mom to lactate whenever she hears a baby (any baby) cry.
11. Think Long and Hard Before Getting Them Pierced

So, here's the thing about getting one or both of your nipples pierced—they come with more cons than pros.
Let's do the cons first, shall we? Getting them pierced is pretty painful (the healing process takes around eight weeks). Switching them out can prove to make things worse in the long run (the new earring may not go all the way in and/or it can be as painful as the original piercing). Some people are still cleaning theirs, months later, before foreplay (due to the crusting that continues to accumulate). Because your bra is rubbing up against your piercings for hours on end, you are constantly at risk for an infection. Then there's the scar tissue (especially if you're someone who is prone to keloids); it can affect the shape, size and sensitivity of your breasts.
OK, so what the heck are the pros? Well, it can definitely take arousal levels up a few notches. Oh, and if you're wondering if you'll still be able to breastfeed, most health care experts and piercers say "yes".
12. Nipplegasms Are Very Real

I once read an article on Live Science's site that was entitled, "Nipples 'Light Up' Brain the Way Genitals Do". I'm thinking that when it comes to my final nipple fact, the point is pretty self-explanatory. Because our nipples have a lot of nerves in them, that makes them really sensitive. And so, when they are fondled/caressed/licked/etc., that can result in us climaxing, just from the stimuli alone. If you've never had one before and want to test this out, while there are no guarantees, deep breathing, lots of foreplay and intentional attention given to your nipples can certainly help. And shoot, even if it doesn't happen, you at least had a damn good time trying. Right?
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
How Les Alfred & Kayla Greaves Built Their "It Girl" Brands With Intention
It’s not always easy being an “It Girl,” but Les Alfred, host of She’s So Lucky podcast, and Kayla Greaves, beauty expert, reporter and consultant, never promised it would be. Instead, the two creators are forging their own paths based on resilience. Les originally launched her podcast, formerly Balanced Black Girl, from her bedroom in Seattle after creating fitness content elsewhere online.
Last year, she left her corporate job to scale the Dear Media-hosted series, which she rebranded earlier this year. Meanwhile, Kayla has worked as a journalist and editor, including for InStyle as Executive Beauty Editor. In 2023, she left the company to focus on consulting, hosting and speaking engagements.
Despite launching media careers from different pathways, the two New York-based women have forged a friendship where they can discuss their ambitions and challenges.
Both women are part of xoNecole’s It Girl 100 Class of 2025, recognized in the Viral Voices category for the impact they’ve made through storytelling, creativity, and authenticity. Together, they represent what it means to build an "It Girl" brand with integrity and depth. In the spirit of SheaMoisture’s "Yes, And" ethos, Les and Kayla embody the freedom to be multi-layered as women evolving boldly into every version of themselves.
This conversation has been condensed and lightly edited for clarity
On Forging Their Own Paths
Les Alfred: Being a Jane of all trades is incredibly challenging. And one of the challenges I've faced is that the scope of what podcasters now need to do has increased so much. When I first interviewed you in 2019, I was still very new at it, but I remember being on a Skype call with you from my bedroom in Seattle. That was how I ran the show. And that was good enough. That is absolutely not good enough these days. The scope and the quality keeps increasing, but the resources that you have don't necessarily increase in order to remain competitive.
I get asked so many questions from people who want to get into podcasts and they want to get started. Most of the time, I'm just like, 'I don't have tips for you.' Because, one, I don't know what it's like to start in this current environment. Two, I know what it takes to contend and be consistent in this environment. The barrier of entry is a lot higher in terms of having something of quality than it was before.
On Balancing Ambition and Rest
Kayla Greaves: I've had to make a very clear effort to slow down and just not take on as much. Yes, you're running a business, but you're also living your life. I had one of those days yesterday. I just laid down and listened to white noise for hours because I just needed my brain to just be clear. I called a friend. I cried.
I'm starting over again today. The sun is out. It's a new day. And that's just sometimes what you have to do. You can't show up for your audience or for other people, if you can't show for yourself. I think that creativity comes from a place of living your life and having genuine experiences, and then sharing those experiences through your art.
"I had to give myself permission to let myself grow publicly in ways that I'd already done personally."

Courtesy
On Evolving Through Growth and Rebranding
Les: I didn't create Balanced Black Girl until 2018, but I started blogging and creating content and doing things under the Balanced brand in 2014. I was 24 years old at the time. Now, I'm 36. The things that were important to me, the perspective that I had and the stories I wanted to tell were entirely different. I think I had to give myself permission to let myself grow publicly in ways that I'd already done personally. The show isn't really about wellness anymore. And that shift started happening a couple of years ago.
When we started expanding into more lifestyle topics, more self-help topics [and] talking about entrepreneurship, the audience responded really well. That was when the show really started to grow and take off. And that was what got so much more engagement than the episodes back in 2020 when I was doing hour-long deep dives on gut health.
Rebranding the show was something I've been thinking about for a long time. When I was finally like, 'Oh, I need to do this,' honestly, was the 2024 presidential election. I was like, these people are about to be in here acting crazy. I do not feel safe with my business name being what it is. I don't want to be targeted for any BS. We saw what they did to the Fearless Fund.
"You have to balance your integrity with your income."

Courtesy
On Integrity Over Income
Kayla: I have many other interests aside from beauty. I'm growing and I'm changing as a person. I'm not the same person I was when I started at InStyle in 2019 before the pandemic rocked everybody's world. I don't think reviewing every single lipstick that comes out is exciting or interesting, because everybody does it now, and everybody feels like they're qualified to speak on things that they're not qualified to speak on. I'm currently in that pain point of growth.
I don't think I have always been in environments where I've been encouraged to branch out on my own ideas. I finished Ina Garten’s memoir maybe a month ago. She kept repeating this quote in her book. She said, ‘What goes in early, goes in deep.’ Now that I'm on my own and I don't have the resources of a traditional media company, which is what I have become accustomed to, sometimes it's difficult for me to be like, 'Okay, just go ahead with the thing.'
I think, Les, just the other day, you reposted somebody saying that they let go of a five-figure deal and then got double the next day because it just didn't feel aligned for them. Those are the things that happen. I have to find a balance of, 'Okay, how do I keep myself afloat?' And that may mean I may not be balling out of control just yet, but I'm okay for now. I can buy myself nice things every once in a while, but you have to balance your integrity with your income.
Les: There are just certain lines that I'm not willing to cross. Especially when I created more wellness content, one of those lines was I will not promote any sort of weight loss product. All of these GLP-1s all want to advertise on my podcast. I actually have nothing against those types of products, but I don't ever want someone to look at what I'm putting into the world and think that I'm saying that they need to feel a certain way about their bodies.
Even if the money is great, that's not for me to say, and that's not the type of message that I want to put out here. Or, I had another kind of brand deal come through that would have required me to divulge things about my personal life that I just don't really want my audience knowing about me, and bringing them along on journeys that I just find personal and I want to keep offline. I don’t want to be known for dragging my mess all over the internet for a buck.
I don't want to be known for being an influencer. I would love to be 1,000% in on my podcast, scale it, have it grow to be a media empire where I'm producing and putting out other bodies of work. For now, until that other side of the business really picks up and gets to the point where I want it to be, I kind of need to play the influencer game a little bit to live in this expensive city. But I'm gonna do it on my terms. It's a constant compromise that I'm coming to with myself.
"You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do."

Courtesy
On Mutual Admiration and Friendship
Les: Something that I really admire about you in having known you for the past couple of years is you don't wait for a roadmap. You jump in, you roll up your sleeves, and you do it. You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do.
Kayla: Well, first of all, I want to say thank you for saying that, because that means so much to me, and it's very affirming. That's exactly how I feel about you. I remember, even at your first live show, you're like, ‘Oh my god, I'm so stressed. I don't know what I'm doing.’ And, the shit sold out. And, you know, and now, like, you see the growth of the podcast. And you have nearly 61,000 subscribers on YouTube. I just checked recently.
I talk a lot about people that really just need to not say anything on the internet, because it's so frustrating as somebody who grew up as a traditional journalist. You want people to fact check and ask thoughtful questions and have good conversations. I've never said that about you. I've always loved your podcast. And I've sent a lot of your episodes to friends when they're going through specific things that you're talking about.
This season has been a little bit slower to me, so you've been a constant source of inspiration, and it's just been such a pleasure to see your podcast grow despite the challenges you've had. I know it's not easy, but you continue to grow and continue to push through, and I really admire that as somebody who sat and cried yesterday and listened to white noise.
And this is why I tell you all the time, you really do inspire me. I love you a lot.
Les: Oh my gosh, I love you a lot. I'm so glad that the podcast brought us together.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
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