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How Influencer Ijeoma Kola Is Slaying A Cross-Continent Move & New Mommyhood
As women, we often juggle so many roles, from our jobs to our households, and many of us count it all as a normal part of living our best lives. If we want to advance, upgrade, and reach our dreams, we take the steps, make the sacrifices, and enjoy the ride.
YouTube vlogger and lifestyle influencer Ijeoma Kola knows this all to well. In the past five years, sis has married the love of her life, finished out a PhD program, gotten pregnant and relocated to a whole 'nother country---all while running a thriving online lifestyle platform that has attracted more than 80,000 followers on IG alone. She's also launched a tourism platform to connect other women to African culture and experiences, and she has been slowly but surely transitioning a new normal as the mother of a newborn.
We caught up with Ijeoma in this xoNecole interview to talk how she juggles being a wife and new mom, her leap into global relocation while pregnant, and how faith pushes her boss moves:
Image by Ade Osinubi
You and your husband relocated to Kenya last year, and you totally moved your life while pregnant. How was that experience?
I visited Kenya four or five times before moving here, so I was familiar with Nairobi. The first time I came, I felt super-comfortable. The infrastructure and amenities are pretty similar to America, so I didn't feel out of place here versus moving to, say, a more rural part of Kenya or of Africa. In terms of being relatively newlywed, it's been fun doing this with my husband Jonathan because he's from here and while were dating, he actually went to Nigeria for a year and a half and that's where I'm from. He ended up being in my country for a little bit and I ended up being in his country, so I think it helps us understand one another.
Although our cultural experiences growing up were different, now we get to see both sides. I've met a lot of people he went to school with and get to learn more about him a little bit deeper. It's cool to experience that. It provides another interesting dimension to our marriage for sure.
Something we considered when moving is that it's not that unfamiliar to both of us. We have extended family and friends here so that's made the transition a lot easier. Being a new mom in a new country, I was really shocked because it seems like as soon as I landed I was able to connect with three other pregnant women at the time. I have been exposed to a community of new moms. I just really felt welcomed. I find it's so easy to find a common ground with people and easy to make friends simply being pregnant.
Image by Lyra Aoko
With all the change you've experienced in the past six months, has your perspective on balance changed?
There are days that I don't do any work or there are days that I do. I have grace with myself, and I get comfortable with the fact that I can't do everything and I can't please everybody. Just letting go of the weight of having to be perfect is key. If a day goes by and I haven't exactly gotten to everything I want to do, it's totally OK. Tomorrow's another day and [if] I can't get to, [I] can go for it tomorrow.
My husband is really down for the cause and he's super-helpful. His family is also very helpful, and they'll stop by and they've been my support system. I also have a team for the work that I do---an assistant and an agent for my blog who helps with negotiating contracts and collaborations. And we have house help. It's important to surround yourself with people who can help you and to outsource tasks.
What does self-care look like for you now that you're a mom?
Whenever he's napping or I'm able to get a break, I try to do something for me. I get out of the house, and I may get my hair or my nails done. I really like working out, and I make sure I go for a walk---alone or sometimes with my husband. I do yoga and I love facials and massages. The time I do these things can vary because my son has needs and he might wake up at different times or need things [at different times].
I'm hoping that in the next few months we can get a good routine going, but for the most part that's pretty much what it looks like.
As a vloggerpreneur, how has it been in terms of transitioning your business and shifting the way you present content?
My blogging business has definitely changed. It's really been about recognizing that my audience has changed. Once I moved, my Kenyan audience grew, and with that, they have different expectations. The Kenyan market operates differently from the American market and I had to decide how to position myself. You have to know how you want to shift your content--if at all--and I had to adapt. Also, when it comes to influencer marketing, I've had to approach brands differently. For example, a Kenyan brand might have a much smaller budget and might expect different deliverables. It might shift from a focus, in America, for blog post campaigns, to more Instagram-focused in Kenya.
The last change has more to do with becoming a mom. I now have to think more about how the content I post affects other people.
Before I got married, [my blog] just had to do with me and my life. Then, once I got married, it was about me and my husband. There were things I'd post that I'd include him in, but he's not a blogger for a living, so I had to be conscious of that. Now that I'm a mom, it's about being even more mindful of how I post and maybe being a bit more private about what I post or share.
What are your plans for the future in Kenya, particularly your newest venture, the Safe Journey Retreat?
I'm a spiritual person so I try to be guided by God's calling and what He wants for my life. I try to mold what I do around that. That helps me stay balanced and grounds me. Starting the Safe Journey Retreat made sense for me. It helps me in my position here. I blogged in America, I finished school and I have this audience.
I just moved here, I love it here, and I think that everyone should experience Kenya as a beautiful place to be. It felt very natural to combine all of those---my passion for traveling and Africa in general.
Also, because I'm taking a break from [what I studied in school], it's also a good way to pursue another project as I figure out things. In the early part of my 20s, I spent a lot of time trying to strictly plan out my life. I had this grand plan and I was going to accomplish things by a certain time. Something I've learned over the past decade is that when man plans, God laughs. As much as you have goals and plans, ultimately you don't really know. If you would've talked to me back then and told me that I'd be married and moving to Kenya, I'd say, "Girl, get out of my face!" (Laughs) I try to let go of the desire to overly plan my life. I kind of go with the flow right now. As long as I'm being true to myself, and continue to uplift and inspire---what I'm called to do---I'm at peace.
For more of Ijeoma, follow her on Instagram.
Featured Image by Marta Skovro
How This New Bond Repair Line Transformed One Mother's Postpartum Shedding Into The Ultimate Curl Comeback
This article is in partnership with SheaMoisture
For Crystal Obasanya, her wash day woes came shortly after her son did. The beauty and lifestyle content creator had been natural for years, but during postpartum, she quickly learned about one reality many mothers can relate to experiencing: postpartum hair loss. “Sis had thinning hair. Sis had split ends,” she shared about her hair changes in a Reel via xoNecole.
Over a year into her postpartum journey, Crystal explained she also had dry, brittle hair, noting that keeping it hydrated before pregnancy had already been “a task.” The 4C natural recalled going from thick hair during pregnancy to a thin hairline due to postpartum shedding as “devastating.” When it came to strengthening and revitalizing her hair, the new SheaMoisture Bond Repair Collection was just the thing she needed to elevate her damaged coils to revive and thrive status and get them poppin' again.
SheaMoisture is providing us with the cheat code for transforming dry and damaged strands into thriving and deeply nourished crowns. By unveiling their 4-step hair system, the SheaMoisture Bond Repair Collection is equipping you with the tools to reverse signs of hair damage caused by protective styling, heat, and color and is uniquely formulated for Type 3 and 4 hair textures.
The haircare system revives damaged natural hair by repairing and rebuilding broken hair bonds through a game-changing combination of HydroPlex Technology and AminoBlend Complex, a unique blend of fortifying amino acids formulated specifically for curly and coily hair. Scientifically proven to reduce breakage by 84% and make your hair six times stronger (vs. non-conditioning shampoo), the collection infuses your hair with the nourishment it craves and the strength it deserves.
All five products of the SheaMoisture Bond Collection are infused with natural strengthening ingredients like Amla Oil and fair-trade shea butter. The collection consists of the 4-step breakage-fighting Bond Repair system, as well as the Bonding Oil.
“When trying it out, I quickly noticed that my hair felt revived and renewed, and my curls were so hydrated,” Crystal said while using the Amla-infused Bond Repair Leave-In Conditioner. “I also felt my hair strands were stronger.” So much so that the influencer felt brave enough to get her hair braided shortly thereafter. “I can definitely say that I will be keeping it in my hair wash routine,” she added in the caption of her Reel about her positive experience using the products.
SheaMoisture Bond Repair Collection is making bond-building a key player in your wash day routines and the purveyor of life for thirsty manes. Because who doesn't want stronger, shinier, happier hair?
Step One: Bond Repair Collection Shampoo
Rejuvenate your hair with SheaMoisture Bond Repair Shampoo, your go-to solution for luscious locks. Packed with hella hydration power, this shampoo adds moisture by 60% while removing buildup without stripping your strands. This shampoo gently cleanses impurities while significantly enhancing shine, smoothness, and softness.
The Bond Repair Collection Shampoo is the first step in the 4-step Bond Repair system, all of which are powered by the uniquely formulated AminoBlend, and HydroPlex, SheaMoisture’s technology that rebuilds hair strength at its core.
Step Two: Bond Repair Collection Conditioner
Tailored to repair styling damage, this creamy conditioner locks in 12x more moisture than standard non-conditioning shampoos, boosting damaged hair strength by 1.5x with significantly less breakage. The creamy SheaMoisture Bond Repair Collection Conditioner deeply hydrates, enhances manageability, and leaves your hair looking healthier and shinier.
Step Three: Bond Repair Collection Masque
This Ultra Moisturizing reparative masque is a moisture-rich game-changer for those dealing with the aftermath of hair damage caused by styling. The SheaMoisture Bond Repair Collection Masque delivers 13 times more moisture compared to non-conditioning shampoos, ensuring your hair feels nourished and soft. Designed to repair and rejuvenate, this masque significantly strengthens damaged hair — making it twice as strong while reducing breakage.
Step Four: Bond Repair Collection Leave-In Conditioner
Elevate your curl game with SheaMoisture’s Bond Repair Collection Leave-In Conditioner. Lightweight and hydrating, the Bond Repair Leave-In Conditioner provides 12x more moisture than non-conditioning shampoos and tames frizz with 24-hour humidity control. Designed to define curls and coils, the leave-in conditioner enhances softness and shine allowing you to detangle effortlessly.
Bonding Oil
The SheaMoisture Bond Repair Collection Bonding Oil is a multitasking all-in-one formula that acts as a heat protectant and provides the hair with moisture, strength, shine, damage protection, and intense nourishment. This lightweight oil not only offers 24-hour frizz and humidity control but also fortifies your tresses, making them up to 5 times stronger with significantly less breakage.
Featured image courtesy
'ACross Generations With Tiffany Cross' Gets Real About Daddy Issues In Latest Episode
In this week’s episode of ACross Generations with Tiffany Cross, a podcast where Black women from different generations tackle pressing subjects while sharing their experiences. The show's host, Tiffany Cross, along with guests Dr. Joy Ellington and Ariel B., delved into how their relationships with their fathers have influenced their personal lives.
An absent parent or a strained parent-child relationship, particularly between fathers and their children, can significantly affect an individual's life trajectory, especially their perception and formation of interpersonal relationships.
Research suggests that individuals grappling with paternal absence or conflict may exhibit various traits, including a constant need for validation, difficulty in communicating through problems, using sex to gain attention, and struggles with trust and abandonment, to name a few.
Historically, society has often associated absentee fathers primarily with the Black community. However, a recent study has challenged this narrative.
In a clip shared on the podcast's official Instagram account, Dr. Joy Ellington revealed insights into her quest for approval, a pattern she attributed to her strained relationship with her biological father—a dynamic that remained unresolved until his untimely passing.
"When people are seeking validation from someone else, be it from a father or whoever, you're weakened, she said. "You've given the control of your life to someone else, to their discretion. I can't afford to do that because I only have -- one life."
Despite the complex relationship with her biological father, Dr. Joy Ellington disclosed that she found the love and sense of wholeness she had been missing through her bond with her stepfather.
Further in the video, Ariel B., who was adopted and never met her biological father, reveals her struggle to differentiate between sex and love.
"I know that I struggle separating sex with love very bad," she stated. "I have girlfriends all the time that are just like, 'Oh, knock the dust off!' That sounds terrible. Just use it when you want to."
In response to this admission, Tiffany echoed Ariel B.'s sentiment, suggesting that understanding one's sexual behavior requires examining the underlying intentions.
"I'm actually a little envious. You're not trying to resolve some daddy issues. Like maybe you just have agency over your sexuality, and this is what you like to do,” she said.
Toward the end of the clip, Dr. Joy Ellington revealed that her upbringing in a predominantly male environment, coupled with her experiences with her biological father, has made it challenging for her to express emotions.
"I had a great aunt that had seven sons. I lived my life with them," she said. "It's hard for me to cry. I don't mind. I was never going to be that beggy woman. I don't need you, but I don't let the desire to dictate my feelings."
Discussions on these topics are crucial within the Black community because it allows individuals to uncover their traumas' root causes and begin the healing process.
For those interested in exploring this subject further, the full episode of Across Generations with Tiffany Cross is available now on its official YouTube page.