It's kinda funny that, while I'm not really big on holidays, I will sometimes run on over to the National Day Calendar, every couple of months or so, just to see what other "special days" I might want to observe. As July comes to a close (and really, where did it go, y'all?), one that caught my attention is July 26 which is National All Or Nothing Day. How cool is it that there's a 24-hour moment in time that's especially set aside so that we can literally go all carpe diem, take big risks and make things happen?
If you read what the day is originally all about, it talks about doing things like quitting your job or mending a broken relationship; it's about taking the all or nothing approach to putting your pride or fears aside in order to make things happen. As for me, when I think about all or nothing, what comes to my mind is loving yourself enough to require that either you get ALL of what you desire out of something (or someone), or you leave ALL of it (or them) alone. ALL OR NOTHING. No more or less than that.
I will admit that it takes some balls to make this kind of boss move. So, before you consider making that phone call or sending that email, ask yourself the following questions. That way, you'll be moving forward responsibly rather than impulsively.
What Do YOU Want?
I'll be the first to say that Nicholas Sparks gets all kinds of side-eyes from me, if for no other reason than I don't recall ever seeing a Black person (with a lead role) in any of his films. Still, that doesn't mean that The Notebook isn't a movie that can still make me watch it whenever it pops up while I'm remote surfing. One scene that I like is when Noah (played by Ryan Gosling) asks Allie (played by Rachel McAdams) what she wanted, both from him and, ultimately for herself. Because really, how can any of us create the kind of life that we wish for without first knowing what we want…what we really want?
The last emotional situationship that I was in, in hindsight, a part of the reason why it lasted—and by that, I mean dragged out—far longer than it should have, is because I wasn't honest enough with myself about what I wanted. Well, what I mean by that is I wanted him without first assessing what kind of relationship I desired first. What I really wanted was to be in something that would be heading towards marriage. But because I focused more on wanting him than wanting that, I put up with all of his commitment-phobic issues.
When I got to the point where marriage meant more than keeping him in my life in a way that was compromising my truest desires, while it did hurt, it was easier to let him go. Being true to what I wanted was worth not staying in something that didn't truly satisfy me, just so I could have a piece of him that wasn't really fulfilling me anyway. Feel me?
What do you want? WHAT DO YOU REALLY WANT?
What Do YOU Need?
So, why did I put "want" before "need"? Because, let's be real. Most of us are in the circumstances that we're in now because our wants are what mattered more to us than our needs did. Knowing this about humanity has brought me to the conclusion that when we're trying to figure out what to do in life, it's OK to think about what you want first and then decide if "it" complements what you actually need.
Now remember, when you need something, that means it's something that is necessary and essential to your life. What that means is a lot of us don't need as much as we think that we do—or that our wants try and make us feel that we do. That guy that I just mentioned? In order to learn some of the lessons that I did while being involved with him, for a season, I did need him. Now? Not so much. It was necessary to see some things about my patterns, my level of codependency and my overall self-worth. Now that those issues have, for the most part, been resolved, he isn't essential for my life. At least, not right now.
So yeah, while trying to figure out if it's time to take an all or nothing approach to a person, place, thing or idea, figuring out if you need it or not is crucial.
Are You Compromising, Sacrificing, Conceding or Resenting?
I know a lot of people who put compromising and sacrificing in the same boat. I personally don't because I don't mind either word. The reality is that in order to get to where any of us want to be, whether it be personally or professionally, some compromising and sacrificing are going to be required. The key is to make sure that if you are choosing to compromise, it doesn't include your principles, values or self-worth. Also, if it involves another person, some mutual comprising must be going on. And, as far as sacrificing goes, all that means is that you are giving up one good thing in exchange for something that's even better. Yeah, there's nothing wrong with sacrificing, so long as you're applying the true definition of the word to your decision-making process.
Conceding and resenting are a little different. On the concession tip, if all that you're doing is acknowledging or admitting something, that's one thing. But if you are all the way at the point of yielding to pressure or accepting defeat, over and over and over again, how is that—whatever "that" is—benefitting you? And resentment? If you're constantly displeased or bitter, or you're in a situation that is constantly adding insult to injury, so to speak…really, why stay?
It took me a while to get to this point too, but I must say, accepting that healthy compromise and worthwhile sacrificing are good while always conceding and resentment are not, that has definitely helped me to make wiser choices in the "all or nothing" department.
Is It a Straight Road, a Cul-de-Sac or a Dead End?
There's a verse in the Bible that I promise you, I hear God repeat to me sometimes—"And the Lord said to Moses, 'Why do you cry to Me? Tell the children of Israel to go forward.'" (Exodus 14:15—NKJV) It's a reminder that life was designed to be lived with a mindset of forward movement. Moving forward is about advancing and advancing is about progressing, improving and increasing.
If you're in a dilemma, whether it's personal or professional, and you're not sure what to do, ask yourself if "it" is taking you straight forward, if you're going around and around like a cul-de-sac or if it is actually nothing but a dead end? You'll know by whether you are progressing, improving and increasing—or not.
How can you tell if it's probably a dead end? This brings me to my next point.
Is It Teaching You How to Be Patient or How to Waste Your Time?
If there's one thing that's a total game-changer (if you learn to master it), it's knowing the difference between being patient and totally wasting your time. Because, indeed, while good things do come to those who wait and, patience is, no doubt, a virtue, the purpose of patience is to mature us as we wait for something that will prove to be beneficial to us.
So, how can you know if all you're doing is wasting your time? Are you waiting on something (or someone) who is already benefiting your present and shows clear signs of also benefiting your future? Is the waiting process evolving you as an individual or is it causing you to remain stagnant in your personal development—or worse, go backwards? Do you have peace or anxiety during the waiting season? Are you waiting because you are afraid to try something else or new? Is the waiting season that you're in giving you a stronger sense of self or is it actually putting you on an emotional roller coaster ride?
The reason why patience is a virtue is because it's designed to make you a better person. If you know that the waiting that's going on really isn't doing that, then…well…you kinda have your answer—don't you?
Are You Staying Out of Love or Fear?
Love never fails. That's not a love song lyric; that is Scripture and it's the truth. If you don't retain anything else that we discussed here, remember this—the love you have for God and yourself, that should inspire you to want all of the good that this life has to offer. If you are remaining in a state of lack—again, whether it's personally or professionally—does that sound like a manifestation of love or remaining in a cycle of fear?
A writer by the name of Marilyn Ferguson once said, "Ultimately we know deeply that the other side of every fear is a freedom." If it's time to look something or one in the eye and say, "We've reached the 'all or nothing' portion of the program", remember that love always has an abundance to give you. Don't be so fearful of walking away from something or someone that you stay unfulfilled and, eventually, begin to suffer.
On the other side of moving on is freedom. Love, and all that it has to offer you, is never too far away from that. Happy National All Or Nothing Day, y'all!
Feature image by Giphy
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.
Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.
Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.
Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023