
How The Founder Of MOODEAUX Turned Self-Worth And Fragrance Into Tools For Empowerment

When Brianna Arps, founder of the indie fragrance label MOODEAUX, was laid off from her role at a women's media publication in 2018, the loss impacted her confidence and state of mind. “As someone who had always wanted to be a writer and to be in beauty, I thought I had reached such a pinnacle, and then my world came crashing down,” she recalls.
Unsure of how the next chapter of her life would unfold, Brianna turned to the accessory in her beauty ritual that faithfully pulled her out of even the darkest moment: perfume. “There's a connection between our sense of smell and its ability to make us feel things, whether that's empowered, motivated, inspired, or like ‘that girl,’ she tells xoNecole. “When you put on your favorite scent, you just feel something.”
Each day, her favorite fragrances would serve as a daily reminder that while things were tough at the moment, she was still worth betting on. “I'm still worth giving myself a shot, and I'm not going to just lay down and die. I'm gonna get up and fight for a new reality.”
After recognizing the lack of visible, Black-owned fragrance brands in the industry, Brianna decided to merge her love of beauty with her marketing and editorial savvy to create a clean, luxury perfume label herself — and in October 2021, MOODEAUX was officially launched.
Risa Dexter
Her signature scent "Worthy" has garnered a devout following for its unique and calming notes that adorn your senses in white tea, orange blossom, lavender, vanilla, amber, and rose, complete with the earthy, raw pairing of musk.
This cozy, yet inviting fragrance has been coined “a hug in a bottle” by its customers, a title that Brianna lovingly accepts. “'Worthy' is so special because all of the notes inside the fragrance have meaning,” she says. “I designed 'Worthy' to smell and feel like a big hug to yourself. It's warm and wraps your senses in a cozy blanket, but also gives off some sex appeal. It's a sexy, warm scent.”
MOODEAUX is disrupting the fragrance industry by putting the intention and meaning back into the space. With a message that encourages its customers to “Flaunt How You Feel,” Brianna shares that MOODEAUX has become the physical manifestation of walking in one’s full power, unapologetically. “It carries the sentiments of self-expression, individualism, and not being afraid to go against the status quo, regardless of what people may say or think,” she says.
In January, MOODEAUX released its highly anticipated IntenScenual™ Fine Fragrance Collection. Blending ‘intentionality’ and ‘sensuality,’ Worthy IntenScenual™ Eau de Parfum ($98 USD) is the same scent that you’re grown to know and love, only bigger, long-lasting, and pairs perfectly with the best-selling Worthy SuperCharged SkinScent™.
“Everyone deserves something different. A sophisticated signature scent that reminds us how powerful we truly are.”
xoNecole: When I think about the name of your perfume, ‘Worthy,’ it sounds like a daily affirmation when putting on your favorite fragrance. Could you share why you chose the name ‘Worthy’ for your product?
Brianna Arps: It's kind of twofold: When I lost my job, it was really tough. I was depressed for a really long time and struggled for a really long time. The notion was in reminding myself through a daily affirmation that I'm worthy of giving myself a shot, I'm worthy of picking myself back up, I'm worthy of creating the life of my dreams, regardless of what might happen out there.
"Worthy" started out personal but it’s the notion that you are worthy of clean, luxury beauty. You are worthy of all of these things that, in pockets of the beauty industry, we don't really see. We're all about helping people flaunt how they feel, and at the very least, people need to know their worth and that they are worthy of all they desire.
"'Worthy' started out personal but it’s the notion that you are worthy of clean, luxury beauty. You are worthy of all of these things that, in pockets of the beauty industry, we don't really see. We're all about helping people flaunt how they feel, and at the very least, people need to know their worth and that they are worthy of all they desire.
Risa Dexter
xoN: You’ve been the recipient of a number of awards like the Sephora Accelerant Program and others. With funding being one of the biggest hurdles for Black founders in particular, what advice you would give to new founders who may be looking to apply for grants in the future?
BA: I started MOODEAUX and the initial stages with my savings account, I didn't have a job anymore, but I was passionate and convinced that this was something special. I really exhausted a lot of my options to get this MOODEAUX off the ground.
There is a lot of opportunity out here; it sounds so cliche, but it's so true. But with so much opportunity comes increased competition to get your name out there and be seen. The biggest piece of advice that I have is to own your story and to really understand what makes you unique. Really understand how you're going to tell not only your founder story but your brand and product story too. How you convey them to the general public and to someone who is primed to give you a big check matters.
It's not enough to talk about the product because in reality, especially in the beauty industry, everything can be reverse-engineered. So instead of leaning on the product, these people want to know who you are, what your brand is about, and how you're changing lives and building community. If you can tell that story in a compelling and unique way, you are light years ahead of others who aren't thinking that way and you have a better shot of reaping the success that you wish to see.
"I started MOODEAUX and the initial stages with my savings account, I didn't have a job anymore, but I was passionate and convinced that this was something special. The biggest piece of advice that I have is to own your story and to really understand what makes you unique. Really understand how you're going to tell not only your founder story but your brand and product story too."
Ryan Stokes
xoN: What was one of the biggest challenges you experienced while building MOODEAUX and what did you learn from it?
BA: When I first started Moodeaux, it had a totally different name called Moode Beaute. In hindsight, it makes me laugh because I hate that name now, but I was gungho about it at the time. I consider myself to be a creative person and people who are creative often dive right in with visuals, colors, and fonts but get so consumed by the creative aspect, we completely neglected the legal aspect.
When I got down to the trademarking, my lawyer was like, "I am so sorry to tell you, but someone has filed for a very similar name, two weeks before us." I was devastated. We had spent thousands of dollars on marketing, branding, and content creation that will never see the light of day because we didn't have our legal house in order first. It's something that I learned from, so now every time I have an idea, I’m looking to see if it's trademarked. I'm always taking that initial lesson and keeping it at the forefront of my mind.
xoN: In many ways, your brand is a pioneer and among the “firsts” within the fragrance industry. How are you looking to use your platform and brand to leave the door open for others looking to enter the space?
BA: There's a lot of pressure to be a ‘first’ but, if I don't empower, inspire, or convince someone to take up this type of career path, then I failed. No matter how many bottles of perfume I sell or retailers I’m in, it doesn't matter if I don't show someone who never saw this as an opportunity that is possible.
We have a service component of our brand called, Black In Fragrance, where we provide, resources, education, and support to Black women in the fragrance space. We've even provided three grants last year to Black women who have fragrance labels to help kickstart their dreams. The presence of Black entrepreneurs within the fragrance industry is growing, but there's still not enough. If there's something that I’m going to do, it’s tell somebody to pick up this career. I'm going to tell them that it's possible that they can do it and I'm going to be there for them. You're not a good first if you're the last.
xoN: What do you hope your customers will experience when they pick up a bottle of perfume from MOODEAUX?
BA: I want them to feel seen, heard, and represented. Intentionality is something that’s at the core of everything we do. We want to remind you to take up space because so often. Black women shrink themselves to fit into boxes and molds that weren't even designed for us to fit into as a survival tactic, but in reality, we don't have to. There's so much value and uniqueness that we can bring to the world when we are simply ourselves; when we simply flaunt how we feel.
That's what I want people to feel when they come across us. I don't want it to feel like an ‘It Girls Only’ club or anything like that. Whatever you identify as I want you to feel as though you have the room to take up space here.
For more of Brianna, follow her on Instagram @Briannaarps.
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Featured image courtesy of Brianna Arps
Laterras R. Whitfield On What He Wants In A 'Future Wifey' & Redefining Masculinity
In this week's episode of the xoMAN podcast, host Kiara Walker chopped it up with Laterras R. Whitfield, host of the Dear Future Wifey podcast, for a raw and revealing conversation about personal growth, faith, and the search for love in a way that resonates.
Laterras Whitfield Believes Men Should Pursue, Not Persuade
“Let me know you exist, and I’ll do the rest”
Whitfield is a big advocate of a man’s role in going confidently for the woman he wants. “Men should pursue, not persuade, and women should present, not pursue,” he said. He’s open to meeting women on social media but isn’t a fan of bold approaches. “Don’t shoot your shot at me. … Let me know you exist, and I’ll do the rest.”
His ideal woman?
“She has to be a woman of God… I judge a woman by how her friends see her… and most importantly, how she treats my kids.”
Infidelity, Redemption, and the Power of Self-Control
“Being disciplined is the most beautiful thing you can offer”
Once unfaithful in his previous marriage, Whitfield has since transformed his perspective on masculinity. “Being disciplined is the most beautiful thing you can offer. That’s what true masculinity is to me now.” He has also committed to abstinence, choosing self-control as a defining trait of manhood.
Whitfield’s journey is one of redemption, purpose, and faith—something that speaks to women who value emotional intelligence, accountability, and the power of transformation.
Rewriting the Narrative Around Black Masculinity
What masculinity, legacy, and healing mean to Whitfield today
“My dad taught me what not to be [as a man] and my mom taught me what she needed [in a man],” Whitfield said. While his father wasn’t abusive, he wasn’t emotionally or affectionately present. “Since I didn’t see it, I never got it either… I would look at my dad and say, ‘I want to be a better father.’ ”
Adoption had always been on his spirit, influenced by TV shows like Different Strokes and Punky Brewster. This mindset led him to take in his nephew as his son after a powerful dream confirmed what he already felt in his heart.
Want more real talk from xoMAN? Catch the full audio episodes every Tuesday on Spotify and Apple Podcasts, and don’t miss the full video drops every Wednesday on YouTube. Hit follow, subscribe, and stay tapped in.
Featured image by xoNecole/YouTube
Secret Lovers: 10 Women Tell Me Why They Just Can't Seem To Let Their Sneaky Link Go
A few days ago, I was talking to someone who is younger than I am yet has a very old mind when it comes to music (and true music appreciation) about which 90s year had the best R&B (don’t attempt this conversation at home unless you really know what you are talking about, by the way).
Although I have a deep affinity for 1995 (thanks to songs like Groove Theory’s “Tell Me”, Faith Evans’s “Soon As I Get Home”, D’Angelo’s “Lady”, Jon B’s “Someone to Love” and LL Cool J’s “Hey Lover” whether the LP or single dropped that year — don’t play with me — LOL), my friend brought up a valid point about 1997: “Nice & Slow” (Usher), “Butta Love” (Next), "All the Things (Your Man Won't Do)" (Joe), “I Gotta Be” (Jagged Edge) and a song that gets a special shout-out in this piece all came out that year.
What Is a Sneaky Link?
Xscape’s “My Little Secret” gets a true honorable mention here because, when it comes to the topic of sneaky links, it damn near could be the theme song. And I say that because, as pretty much all of us know, a sneaky link is a hook-up and/or romantic relationship that is kept on the extreme low.
Why? There are a billion reasons — today, though, I’m going to share 10. And because I agree with what a wise man once said when he stated that once more than one person knows a particular secret, it ceases to be one, this time, I’m not even using middle names. Nah, I’m going to define these ladies and their “sneaky link stories” another way since they were nice enough to share with the world what their hook-up hush-hush is…and why it happens to be that way for them.
Push play to the Xscape song and dive in.
10 Women Share Their Sneaky Link Stories
1. “Married to One Man. Sprung on Another.” 42.
“I’m going to sound like a hypocrite here but sometimes we go through things to help other people — and if you are going through something with your husband, never forget that you aren’t ‘single’ until you are divorced. Back when my husband and I were having some serious issues, we separated for almost a year and barely even spoke beyond bills. I met a man then who was the best sex that I ever had in my entire life. I didn’t expect my husband and myself to consider reconciling but we’re in counseling now — and I am still sleeping with the other guy. I wish I could tell you that I have intentions of stopping but I can’t.
"One reason is because the sex really is just that good and I didn’t realize how much I had been missing out on. Another reason is because I’m not sure if my husband and I are getting back together; we seem to have the same issues over and over. I do regret being in a commitment with one man and totally strung out on another. I don’t recommend it. It will keep you up at night — one way or another, girl.”
“Broke Up with My Ex. Except Sexually.” 37.
“My semi-toxic confession is my ex and I don’t get along anywhere else BUT the bedroom. In there? You would think that we were soulmates for life! It’s passionate and nasty and lasts for hours — I’m not exaggerating! The wildest thing about it is, we’ve been having sex, off and on now, since college.
"Even when I’m seeing someone or he’s seeing someone, we find a way to have sex. It would be a lot worse if we lived in the same city but we don’t. All these years later, we still try to see each other 4-7 times a year — pretty much once a season and then for a real long weekend or even a week in the summer if we can pull it off…and I don’t see it ending any time soon.”
3. “I Lost My Virginity Two Years Ago. Only ‘He’ Knows It, Though.” 25.
“My virginity is kind of my ‘brand’. I didn’t mean for that to happen but virgins kind of stick out like a sore thumb these days and since I never kept it a secret — my family, my church and even my friends see me as a Black Mother Teresa. That’s why I haven’t told anyone that I lost my virginity a little over two years ago and I’m still sleeping with that person. It’s not just a ‘sex thing’ but I choose to keep our relationship private because if people knew that I’ve been seeing someone for a long time, either they are going to pressure me into marriage or start asking if I’m a virgin still. Keeping it all a secret just makes my life easier.”
4. “I Shouldn’t Be Sleeping with My Boss…BUT…” 38.
“I’m sleeping with my boss, so it goes without saying why it’s a secret. Let me explain how it happened: When we first started having sex, we both had the same position. We used to joke at our desks and then meet up for drinks after work. One night, we had dinner and probably too much to drink and that led to us getting a hotel room. Girl, that man. About six months later, he got a promotion and since neither of us wanted to stop having sex with each other…we haven’t. A part of the thrill is the sex. Another part is sneaking around. I think that’s what lures most people into having a sneaky link, if you ask me.”
5. “My Friends Have Been Trying to Set Me Up for Years…” 46.
“I am a very private person; I always have been. There is no one in my life who knows how many people I’ve been with and the partners who they assume about, I’ve never shared any sexual details. My last serious relationship ended when I was about 41 and my friends have been trying to set me up ever since because they don’t want me to be ‘lonely’ or ‘dry.’ Little do they know, I am neither! I’ve been having sex with a friend of mine since the break-up and I don’t see it ending any time soon — mostly because he thinks the same way that I do. Ladies, if you don’t want a relationship, find a monogamous sex partner. It’s one of the best things that has ever happened to me!”
6. “Folks Think I’m Abstinent…but I’m Not.” 26.
“I made the announcement three years ago that I was going to take a break from sex — and I did…for about 14 months. I’ve been having sex ever since but I haven’t let anyone know that. It hasn’t been just one guy either. I have a ‘steady two’ because they both are good at different things. It’s not like I’m lying about it or anything. Whenever the subject of me and having sex come up, folks say something like, ‘She’s abstinent, she doesn’t count’ — and I just don’t correct them. Private sex is the best sex. I should’ve learned that lesson a long time ago.”
7. “If It’s Mostly Head, Does That Count?” 44.
“My sneaky link situation is a little odd…I guess. It’s a guy who I had sex with a few years ago. The sex was okay but, GIRL, his head game?!
"It’s kind of funny that he feels the same way about me and so, we do have sex sometimes but we mostly meet up for oral purposes. It’s like an addiction at this point because we try to link up no less than a few times a month. It doesn’t matter what else we have going on, we’re going to get that head in. And no, no one knows about it. I don’t see why they ever should.”
8. “My Friend’s Ex Has Been My Next…” 27.
“Shellie, you’d better not say my name. I’m not playing! Yes, I have been having sex with a friend’s ex — but it’s not an ex-husband or fiancé; it’s someone from many years ago and that’s all I’m going to say about that because I don’t want anyone to piece it together. And before anyone reading about this starts, she actually knows — she’s the only one who does, though. She’s married now and couldn’t care less. She said that the sex was her deal-breaker with him and I think the sex is amazing. You know what they say about one man’s junk…”
9. “No Matter What, It Always Comes Back to Him…in the Bedroom.” 33.
“I would think we all get that when a woman says that a man has some good d-ck, she’s not just talking about his penis. The insane thing about my sneaky link is he’s the smallest I’ve been with and still the best sex that I’ve had in my entire life! He takes his time, his dirty talk game is on-point, his stamina is crazy and he’s a master at getting that thing right back up. We started having sex five years ago, been dating for three and have been still gettin’ that thing in since because no man knows me like he does. Keeping it private isn’t behind a scandal or anything. I just think that adds to the allure of it all.”
10. “Why Is My Sex Life ANY of Your Business?” 40.
“’Sneaky link’. That’s cute. These kids. I never saw it as ‘sneaking’ so much as ‘Why is my sex life anyone’s damn business?’ I guess when you’re in a relationship, people assume that you’re sexually active. For me, a lot of the men I’ve dated, I’ve never had sex with them and some of the people you’d least expect, we have sexual history. So, based on that, I technically have a sneaky link. You never see us out but we spend plenty of quality time together. It’s a sexy secret. I like it that way.”
___
Oh, sneaky links. As someone who has had my fair share of ‘em back in the day, they definitely aren’t a monolith — as you can very well see.
My advice? Secrets are seductive — there is no doubt about that. You’re grown, so just make sure that your why overrides the risks involved. Because a secret exposed can be a secret that costs.
Be safe. Be realistic. Be careful. Rinse and repeat.
If you’re gonna be sneaky, be smart. Amen? Exactly.
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