

Meet The Set Designer Behind The Trap Music Museum
Have you ever seen someone working in an industry, career, or business and wondered how they got there? When a new trend of pop-up installations became popular in Instagram culture, I wondered who created them. Going down several rabbit holes later, I was led to set design and all the ways you could exist in the world of interior design. From designing activations at a music festival to designing a set for a music video or a TV show, set design can look a variety of ways. My first taste of the magic of set design came during a visit to an Atlanta staple, T.I.'s Trap Music Museum. The sorceress behind some of that magic?
Meet Marina Skye, owner of Set By Skye.
Skye's business specializes in both set design and creative direction. Her passion and undeniable eye has led her in quite a few rooms and has caused her to be a name that's dominant in conversation surrounding the set design world. In addition to being a collaborator for the Trap Music Museum, she has designed projects like the interactive art exhibit Motel 21 with rapper 21 Savage. The Atlanta-based visionary also serves as the art director for Epic Records artist Jidenna.
After hearing Skye speak at the Trap Music Museum, I had to find out how she carved her space into some of the most recognizable and creative set design projects out there right now. Here's what she had to say.
xoNecole: How did you get started in set design?
Marina Skye: When I graduated from college, I was doing marketing and working at IKEA. [While] I was working at IKEA, my brother was shot and killed. He went to Morehouse while I was at Clark University and he was actually shot and killed at Morehouse a week after his graduation and a week before his birthday. Needless to say, that was heart-wrenching. When intense situations happen to people, it kind of slaps them in the face. It made me figure out life literally is too short. If I'm not doing what I want to do right now, I've got to figure out what that is.
So I started a clothing line. I started a vintage online store and things were going well. I was a new business owner trying to figure things out, but it was bringing money in and that was a blessing. A year into the fashion business, I realized at trade shows, I was paying more attention to the spaces I would make for my clothes to be presented, as opposed to actually paying attention to the clothing I'm supposed to be selling. Once I realized that was really what I was spending most of my time on, I started to research what that job was and it was creative direction and then set design. I never really looked back after that.
Courtesy of Marina Skye
"When intense situations happen to people, it kind of slaps them in the face. It made me figure out life literally is too short. If I'm not doing what I want to do right now, I've got to figure out what that is."
How did you build your current set design company?
I did a lot of photoshoots with my best friend who is a photographer just to create my portfolio. And from that, I started doing sets for parties in Atlanta and that's kind of how people started to hear about me. I became the set designer for an escape room in Atlanta and the business was literally me and the owner. Now I know God put me in that position so I could figure out how to be a small business owner. That job really helped me figure out how to be my own boss because I was working so closely with the boss of the company.
After that, I started my own business and it was probably a year and a half of trying to just figure out where money was going to come from. There was a lot of figuring out stuff but every project I had, I just made sure it was a little bit bigger than the previous project so I could work my way up.
How does your background in fashion play a part in your design aesthetic?
Honestly, unless I'm doing a set specifically for a fashion line, fashion doesn't really play a big role in what I do. However, I personally tend to wear extreme outfits, so people have kind of come to know that about me. It added to the brand because it was also an element of surprise, if that makes sense.
I have realized that I'm almost like a method artist when I'm into a specific job. I live my life in themes. I wake up in a different theme every day. I then have to categorize my projects by themes. If they don't have themes, I give them themes because that's how my mind works. I feel that my project reflects my fashion as opposed to my fashion reflecting the projects.
Courtesy of Marina Skye
"I live my life in themes. I wake up in a different theme every day. I then have to categorize my projects by themes. If they don't have themes, I give them themes because that's how my mind works. I feel that my project reflects my fashion as opposed to my fashion reflecting the projects."
What is a typical day or workweek like for a set designer?
Every day is very different because the projects that I have are so different from each other. That is because I do a few different things, like stage design and music videos. But everything starts out with a general concept that we have a conversation about with the client. If the project that we're doing is in the city, I meet them in person at the venue. We do a walk-through and I talk to them again in person about what they want. We bounce ideas off each other and then I go back home or to my office and I create a visual for them.
The visual includes a color theme board, basically a general mood board. All of my thoughts are put in something for them to see. Then I send that over to them and they let me know whether or not this is the kind of direction that they want to take. From there, I create a budget for them and my budget is extremely itemized. I'm very big on my clients knowing exactly where their money's going. I am very upfront with every single thing that's going into the project. Once I buy, my team and I come in and then we just get to work.
How did you combat imposter syndrome as you began to work on bigger projects?
I think I deal with imposter syndrome all the time. There's always a level of quick self-doubt. I feel like if my dreams don't scare me, they're not big enough. So I'm comfortable with it, and I'm getting more comfortable as time goes by. As my dreams get bigger and my accomplishments get bigger, I am getting more comfortable with the sense of being uncomfortable. The combination of not knowing what I'm supposed to be doing, mixed with the general, yearning to figure it out slapped any doubt in the face. But as the projects got bigger and the responsibilities got bigger, the doubt definitely got bigger as well. So I think imposter syndrome now is a bit more than it was in the beginning, but I'm also growing more comfortable with that.
Courtesy of Marina Skye
"There's always a level of quick self-doubt. I feel like if my dreams don't scare me, they're not big enough. So I'm comfortable with it, and I'm getting more comfortable as time goes by. As my dreams get bigger and my accomplishments get bigger, I am getting more comfortable with the sense of being uncomfortable."
What was the toughest setback/obstacle that you overcame while pursuing your career?
Not having the funds that I would have liked to have in order to create the projects that I wanted to create. In the beginning, I was doing a lot of stuff for free just to create my own internship. It was very stressful and sometimes depressing, when I'm trying to focus on being a creative, but also trying to figure out how I'm going to pay my rent. The biggest obstacle was just having to balance being an adult while trying to pursue dreams. I literally worked my ass off for this. I had no choice but to be strong for myself and just keep moving. It built this thick skin for me and that's invaluable honestly.
What is it like being a black woman working in male-dominated environments?
I want to make a very particular, very specific note that my general personality is very bubbly. I say all that to say being a woman in a very male-dominated sector has been a very interesting journey. Sexual harassment is very real. It's something that I think a lot of my friends are also in with their specific industries. We talk about it behind closed doors, but I think it's time for us to make these things known so people really know what's happening.
I've had very difficult situations. I've been in very uncomfortable situations being the only woman in groups of men at random hours. I've been in situations where things could have gone very wrong, but the men are respectful. At times there have been difficult situations where clients clearly did not respect women. And I had to figure out how to woman up and make sure that they understood that my opinions matter just as much.
Courtesy of Marina Skye
What was your favorite project to work on to date and why?
I will definitely say that the Trap Music Museum was my most challenging project. It wasn't just because of TMM, it was because I was in a relationship that was extremely difficult. I was dealing with someone who had mental health issues, and I didn't know until after. It was a very difficult time for me because we were working so hard on TMM, 13 hours a day for three months. We were not even paying attention to the fact that T.I. would come in with C-SPAN in the middle of the day and do an entire interview, or CNN would come in and we were not even paying attention. But the culture was being created as we were literally creating the culture. So my favorite and challenging project would be the Trap Music Museum.
My other favorite would probably be working with Jidenna. He is one of my closest friends and he's so funny. Working with that team on 85 to Africa, it challenged me in different ways. It challenged my mind in different ways. I think the Trap Music Museum challenged my set design capabilities and my body but working on 85 to Africa definitely made me have to think in different ways. Jidenna was a very easy person to work with because unlike a lot of artists, he knows what he wants. He also is open to collaboration and understands that his team brings him places.
What is your dream project/set that you want to work on?
I want to experience the space of high-end fashion. I'm very interested in the creative process that happens for runway shows. I also am addicted to music festivals. I'm fascinated by Coachella and Bonnaroo. These festivals not only have the stages where you can see live music, but they also have activities. There's a lot of art and culture that goes into three-day music festivals. I would love to just be a part so there are more people that look like us being represented in these music festivals.
Then there is a goddess by the name of Ruth Carter. She's phenomenal. There are a few women that are creatives in general that inspire me. She is in the top three. Just because of the projects that she has worked on, the fact that she is unapologetically black, and the way her mind works is fascinating. I would love to work on a couple of movies or films where I'm the set designer, the art director, or production designer for a film and she's the costume designer as well.
What can we look forward to from Set By Skye going into the future?
There are a couple of businesses that I'm thinking about bringing to life. I will say that I would love to, specifically for Atlanta, create an ongoing interactive-themed experience for the city. Something people can go to and every month it changes to a different theme. I would love to do something that is more like Candy Utopia but with my own spin.
For more of Marina and Set By Skye, follow her on Instagram.
Featured image courtesy of Marina Skye
How Content Creators Hey Fran Hey And Shameless Maya Embraced The Pivot
This article is in partnership with Meta Elevate.
If you’ve been on the internet at all within the past decade, chances are the names Hey Fran Hey and Shameless Maya (aka Maya Washington) have come across your screen. These content creators have touched every platform on the web, spreading joy to help women everywhere live their best lives. From Fran’s healing natural remedies to Maya’s words of wisdom, both of these content creators have built a loyal following by sharing honest, useful, and vulnerable content. But in search of a life that lends to more creativity, freedom, and space, these digital mavens have moved from their bustling big cities (New York City and Los Angeles respectively) to more remote locations, taking their popular digital brands with them.
Content Creators Hey Fran Hey and Maya Washington Talk "Embracing The Pivot"www.youtube.com
In partnership with Meta Elevate — an online learning platform that provides Black, Hispanic, and Latinx-owned businesses access to 1:1 mentoring, digital skills training, and community — xoNecole teamed up with Franscheska Medina and Maya Washington on IG live recently for a candid conversation about how they’ve embraced the pivot by changing their surroundings to ultimately bring out the best in themselves and their work. Fran, a New York City native, moved from the Big Apple to Portland, Oregon a year ago. Feeling overstimulated by the hustle and bustle of city life, Fran headed to the Pacific Northwest in search of a more easeful life.
Her cross-country move is the backdrop for her new campaign with Meta Elevate— a perfectly-timed commercial that shows how you can level up from wherever you land with the support of free resources like Meta Elevate. Similarly, Maya packed up her life in Los Angeles and moved to Sweden, where she now resides with her husband and adorable daughter. Maya’s life is much more rural and farm-like than it had been in California, but she is thriving in this peaceful new setting while finding her groove as a new mom.
While Maya is steadily building and growing her digital brand as a self-proclaimed “mom coming out of early retirement,” Fran is redefining her own professional grind. “It’s been a year since I moved from New York City to Portland, Oregon,” says Fran. “I think the season I’m in is figuring out how to stay successful while also slowing down.” A slower-paced life has unlocked so many creative possibilities and opportunities for these ladies, and our conversation with them is a well-needed reminder that your success is not tied to your location…especially with the internet at your fingertips. Tapping into a community like Meta Elevate can help Black, Hispanic, and Latinx entrepreneurs and content creators stay connected to like minds and educated on new digital skills and tools that can help scale their businesses.
During a beautiful moment in the conversation, Fran gives Maya her flowers for being an innovator in the digital space. Back when “influencing” was in its infancy and creators were just trying to find their way, Fran says Maya was way ahead of her time. “I give Maya credit for being one of the pioneers in the digital space,” Fran said. “Maya is a one-person machine, and I always tell her she really changed the game on what ads, campaigns, and videos, in general, should look like.”
When asked what advice she’d give content creators, Maya says the key is having faith even when you don’t see the results just yet. “It’s so easy to look at what is, despite you pouring your heart into this thing that may not be giving you the returns that you thought,” she says. “Still operate from a place of love and authenticity. Have faith and do the work. A lot of people are positive thinkers, but that’s the thinking part. You also have to put your faith into work and do the work.”
Fran ultimately encourages content creators and budding entrepreneurs to take full advantage of Meta Elevate’s vast offerings to educate themselves on how to build and grow their businesses online. “It took me ten years to get to the point where I’m making ads at this level,” she says. “I didn’t have those resources in 2010. I love the partnership with Meta Elevate because they’re providing these resources for free. I just think of the people that wouldn’t be able to afford that education and information otherwise. So to amplify a company like this just feels right.”
Watch the full conversation with the link above, and join the Meta Elevate community to connect with fellow businesses and creatives that are #OnTheRiseTogether.
Featured image courtesy of Shameless Maya and Hey Fran Hey
Halle Bailey Says She Appreciates That Everyone Wants To Protect Her, But She's Got This
Halle Bailey and her boyfriend of over a year, rapper DDG, are young and in love. We learned the two were dating in January 2022 after they were spotted together at Usher's residency concert in Vegas. DDG later confirmed the romance that March when he made it all IG official with a birthday shoutout to his bae. And since then, they've been seemingly inseparable, attending public events together, most recently, for the Vanity Fair Oscar party as Halle prepares for the premiere of her career-defining role in The Little Mermaid.
While there, DDG gave flowers to his bae, telling PEOPLE, "I'm very proud of her. And I'm just happy to see it. I feel like sometimes I'm even more excited than anybody else. Just seeing it and seeing everything that she dreamed of coming to life, it's really dope."
It's the support for me, m'kay?!
And listen, Halle loves her 'some him' too, showing that she pulls up for his music career by starring in the music video for his single, "If I Want You." "Everyone go watch 'if i want you' by @ddg it's out now ❣️you might see a familiar face 🤭💗," she wrote on an Instagram post. She doubled down on her support, revealing to ESSENCE that she had been "a fan" even before they met, adding to the cocktail of their romance that has captured the hearts of many by simply being two young lovebirds navigating their journey of fame, loyalty, and love for the world to see (and dissect).
Well, that was until a little drama, or ex (his), showed up on their doorstep and publicly tested whether the couple's relationship is what they say it is. And after the dust settled (and a little PR work), Halle hopped on IG Live to basically tell us what's understood between the two of them, does not--and will not--be explained. In fact, after sending comment sections into a frenzy for weeks because the culture was coming to her defense, she let us know that, yeah, she appreciates the love, but she's got this.
When speaking about the new music she's recording she said, "This music that I'm making right now, is a lot about the time, how I felt, when I was filming. I was very independent and on my own but also felt isolated and it's also about what happened when I got back home and being in love and all of that..."
She continued:
"I just think it's so funny, people getting to see me, you know, being in love, in a relationship...I think because I've grown up in the public eye since I was younger, people just feel like this sort of protective energy that they feel like they have to have with me, which honestly I think is sweet, but it's funny."
Halle also wrote on Twitter in a now-deleted tweet, "the devil is working ♥️ lol please don’t feed into the lies, especially from a third party 💕✨stay blessed everyone."
In other words, it's giving 'nothing-to-see-here-but-I-ain't-the-one-and-he-knows-that-so-we're-not-even-going-to-entertain-this.' And as grateful as Halle is for the continued support she has received, she admits is in the process of setting boundaries surrounding matters outside of her craft.
She touched on the subject again, telling Yahoo!'sThe Unwind, "They still see me as that 13-year-old girl that they first discovered and I understand how if you've been supporting somebody for a long time you get invested in their personal lives," she says.
"It's definitely been a learning experience for me. And the beautiful people that have supported me and stuck with me for a very long time, can continue to support what I do publicly in my business affairs, and I really appreciate that, but everything else is my business. And I have to make that priority."
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Featured image by Jeff Kravitz/FilmMagic