With the rise of more and more black women breaking away from traditional 9-5s to become their own bosses, the CEO is getting a revamp as the SHEeo. CEOs are forging their own paths, blazing their own trails, and turning their passion into a profit. In the Meet The SHEeo series, we talk to melanated mavens leveling up and glowing up, all while redefining what it means to be a boss.
Mariah Gray's love for healing began while working at a local herb shop, where she learned the power of herbs and explored their medicinal properties. As a woman who suffered from heavy bleeding and severe pain during her menstrual cycle, she found that natural remedies and herbal steam treatments would quickly put her yoni at ease, and soon began creating her own herbal blends for other healing women. Today, Essential Wombman educates and provides natural products for vaginal health and womb care for issues often further exacerbated by toxic products on the market.
In this week's feature, meet Mariah Gray of Essential Wombman.
Courtesy of Mariah Gray
Title: Founder & CEO of Essential Wombman
Location: Atlanta, Georgia
Year Founded: 2017
# of Employee(s): 1
30-Second Pitch: Essential Wombman educates and provides natural products for vaginal health and womb care. For years, women have suffered from vaginal health issues caused by most of the toxic products on the market. Essential Wombman specializes in creating natural products for your most sacred feminine parts. Our mission is to teach the importance of self-love and self-care.
What inspired you to start your brand?
I developed my love for healing others while working for five years at a local herb shop. During that time, I studied herbs and began trusting the healing properties they have. Positive feedback motivated me to create products of my own. As a woman, I understand the issue we go through every day. I created products that worked for me, essentially for every woman to enjoy.
What was your a-ha moment that brought your idea into reality?
While suffering from heavy bleeding and severe pain during my cycle, I began looking up natural ways to treat my issues quickly and was introduced to Yoni Steaming. I developed a Yoni steam blend with specific medicinal herbs and started to steam once a week. Within two months, my flow decreased significantly, my pain was nonexistent and my cycle only lasted two days! My Essential Yoni Steam blend changed my life.
"As a woman, I understand the issue we go through every day. I created products that worked for me, essentially for every woman to enjoy."
Who is your ideal customer?
Essential Wombman is for women who are tired of relying on prescription medicines to treat their issues. At Essential Wombman, we embrace all women, especially those that are ready to heal naturally. Our goal is to get women to discontinue the use of toxic products to maintain good health. I have created a line of holistic products for women that really work.
What makes your business different?
All of our products are created with intention and love. We offer quality organic herbs and ingredients in every product. Offering one-on-one consultations is essential to giving personalized treatment plans and product recommendations. I have a high success rate and appreciate all of the positive feedback I receive from my clients.
What obstacles did you have to overcome while launching and growing your brand?
Trying to encourage women to switch from a product they are used to using was very challenging. Getting women to trust plants and crystals was even more challenging.
How were you able to overcome them?
Through education and testimonies, it helped turn my followers into clients. Getting women to trust me became easier the more transparent I became and the more they got to know Mariah/Essential Wombman.
What was the defining moment in your entrepreneurial journey?
In 2017, I opened Essential Wombman Yoni Steam Spa; it was very successful and within five months, I outgrew the small space. It was the moment I realized I am living in my purpose and women are trusting me and my products to receive the natural healing experience they deserve.
"I realized I am living in my purpose and women are trusting me and my products to receive the natural healing experience they deserve."
Where do you see your company in 5-10 years?
In 5-10 years, Essential Wombman will be every woman's go-to brand for everything self-care. We are currently working on expanding to products for every woman's needs. We are working on opening Holistic Women's Wellness centers around the world where women can come to heal, connect, release and recharge.
Where have you seen the biggest return on investment?
I absolutely love vending. Vending has been very successful for Essential Wombman. I try to participate in at least two events per month. I enjoy getting to personally connect with my clients. I am blessed with the gift of knowing what a woman needs when I interact with her. I am forever grateful for this gift.
Do you have a mentor? If so, who?
I don't currently have an official mentor but I always believe that I am a student. I am always learning from other herbalist, healers and business owners. I will hopefully have an official mentor soon.
Biggest lesson you’ve learned in business?
You can't do everything by yourself, well you can but you will burn yourself out! Forming a team is essential to any business, outsourcing work that you may not be able to do is important. I am learning this lesson right now and currently seeking talent to add to my team.
"Forming a team is essential to any business, outsourcing work that you may not be able to do is important."
Anything else you would like for people to know, or take away from your entrepreneurial story?
Be authentic in everything that you do. Don't be afraid to jump into an oversaturated industry understand that what's for you is for you! Most importantly always Love yourself, Love your Yoni!
For more of Mariah and Essential Wombman, follow her on Instagram @Essential.wombman and Facebook: Essential Wombman.
Featured image by Essential.Wombman/Instagram
The visual album is a little over 40 minutes long, but in that short amount of time, it taps into many of the multihyphenate’s emotions and experiences, like unhealthy relationships, therapy, family dynamics, and more – all while showcasing Keke’s bops and fire dance moves. One scene that resonated with me most is when she walks into a music studio with someone in the music industry she thought she could trust, played by Harlem’sRobert Ri'chard.
You expect to be greeted by the studio norms, but instead, the room is filled with dead animals and people eating raw meat, while everyone is strangely oblivious to it. Just from that startling scene, it’s clear that her experience within the music industry was a dark one. She explains, saying, “The biggest struggle, simply put, was misogyny and politics, just trying to get people on board with you, people are so clicky and don’t see success for you. It’s just a lot of drama that’s not based on talent, and it gets really exhausting and tears at your spirit."
Keke Palmer
Photo courtesy of Keke Palmer
She continues, “Every artist is sensitive and trying to grow, learn, and be safe in their career, and it’s constantly halted with all of the other stuff. The people I was choosing to be around were not for me. It’s the same people that continued the negative narrative that I became conditioned with from my first record deal.”
As the art continues to dig into what she went through in the industry. It also explores her personal relationships with loved ones and how she unpacked them through therapy. In one emotional scene, she opens up about not fitting in. She tells her mother: “I feel trapped. It’s like knowing exactly who you are, and everyone’s looking at you and seeing something different.” I don’t know if it was the fact that Mama Palmer was actually playing herself or the power of Keke’s words, but it felt very honest, and it made me wonder where it stemmed from.
She expounded on the scene, saying, “Everybody is perceived as someone now in the social media era, but I was coming from my own personal story, growing up in front of people and being seen since I was a kid. I can never go back from that; I can never be a new person again. I’m always going to be whoever people invented me to be. My mom used to say this quote to me, ‘never let other people’s perception of you be a perception of yourself,’ that is hard to do. But I finally had to live up to the quote and resist the temptation to allow people to tell me who I’m going to be and what’s there for me, which specifically happens a lot in the music industry.”
"My mom used to say this quote to me, ‘Never let other people’s perception of you be a perception of yourself,’ that is hard to do. But I finally had to live up to the quote and resist the temptation to allow people to tell me who I’m going to be and what’s there for me, which specifically happens a lot in the music industry.”
You can tell sis is feeling real liberated, and the art isn’t the only reason. She credits the love from her relationship and son for sparking something new in her. “I have such a beautiful bond with my mother, but it’s not something I thought I could realistically have outside of my family,” the new mom explains. “The kind of unconditional support and love they give me is so selfless. I just wanted a partner that felt like my family – one that wasn’t burdened or intimidated by my success, and I think hoping that and thinking about it brought it into my life.”
Keke also feels like motherhood has impacted her creatively and brings a sense of peace. “Nothing is more important to me than my son. It’s this sense of ease because there’s nothing I care about more than him. Everything will be okay. That ease has brought tons of inspiration, courage, and power,” she says. “He’s my everything. At one time, all I had was my career, then it went to building a bond with my partner, and that was the beginning of me really having something of my own. It’s not a part of entertainment; it’s my family, so for that to keep growing, it just makes me that much more creative and full.”
Keke Palmer
Photo courtesy of Keke Palmer
Wait a second – speaking of things her son gave her. We had to get into her mom-bod. Like many, motherhood has changed her body, and the millennial diva looks bomb AF, while she mentioned being appreciative of all the love she’s getting online about it, it made us discuss the pressure women sometimes face trying to fit an aesthetic.
“I think I’ve always been body conscious because so much is about your body in the industry. But after having my son – I’m just like, who gives a shit? I still want to be on point because that’s part of my industry. But I think a lot of moms feel that snapback culture because of celebrities and social media.
She continues, “I try to stay on point because of the opportunities I want, but it’s never to the point where it’s life and death. I think there’s a level of confidence I have in this new body. It’s really about how I feel inside, more than what it looks like outside. I never thought I would have this (hips, thighs, etc.), but now it’s here, and I’m so confident. I feel better than ever.”
“I think I’ve always been body conscious because so much is about your body in the industry. But after having my son – I’m just like, who gives a shit? I still want to be on point because that’s part of my industry. But I think a lot of moms feel that snapback culture because of celebrities and social media."
From Barbershop and Akeelah and the Bee to Nopeand Hustlers to the endless viral digital moments, Keke continuously works and keeps us entertained. But one of my personal favorite things about her is how inspiring she is, and the Big Boss music and film is a clear example of that. “I think I’ve seen a lot of benefits to the seeds I’ve sown. I overcame a lot. Specifically, I’m not afraid to be my biggest champion. I’m not in a place where I need people to agree. I feel so secure, and that was kinda the energy that we [her and her EP, Grammy award-winning Tricky Stewart] put into the project.
"This Big Boss era is ultimately about ownership, independence, and strength. There’s been moments in my life where there might have been hesitation or confusion, but now everything is solution-based.” Keke embodies the idea that you can do what you love with who you love on your terms. And I really love this Big Boss Era for her and can’t wait to add the music to my playlist. It’s giving, summer 2023 is gonna be one for the books!
Big Boss, the film is available Friday, May 12, 2023, exclusively on KeyTV and available for streaming wherever you stream your music.
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Feature image courtesy of Keke Palmer
