Getting Laid Off From A Six-Figure Job Shifted This SHEeo Into Entrepreneur Glory
With the rise of more and more black women breaking away from traditional 9-5s to become their own bosses, the CEO is getting a revamp as the SHEeo. CEOs are forging their own paths, blazing their own trails, and turning their passion into a profit. Curious to know how she does it? In the Meet The SHEeo series, we talk to melanated mavens leveling up and glowing up, all while redefining what it means to be a boss.
After working several corporate buying jobs, Jasmene Bowdry was tired of going to an unfulfilling 9-5 job, so she stepped out on faith and in 2016 launched SHIFT StyleHouse— a fashion brand offering versatile looks for the modern day Renaissance woman on the go. Using her background as a retail buyer and fashion stylist, Bowdry has built a platform that's empowering women through style. She recently launched her collection inside The Market at Macy's in Atlanta's Lenox Mall.
In this week's feature, meet Jasmene Bowdry of SHIFT StyleHouse.
Courtesy of Jasmene Bowdry
The Stats
Title: CEO & Founder of SHIFT StyleHouse
Location: Atlanta, Georgia
Year Founded: 2016
# of Employees: 1
30-Second Pitch: SHIFT StyleHouse is a fashion platform offering versatile fashion for the modern day renaissance woman. SHIFT is powered by love and determination to empower women through style.
The Details
What inspired you to start your brand?
After working several corporate buying jobs, I still felt unfulfilled and like I wasn't walking in my purpose. I didn't know how things would turn out after launching. I simply knew I was a lover of fashion and loved seeing the confidence women exuded when they got dressed up, so I stepped out on faith and made my fashion dreams come to life.
What was your a-ha moment that brought your idea into reality?
I always assumed starting a business was an excessive amount of money, but once I began to research I realized it wasn't and since I had a background of being a retail buyer and fashion stylist, I was like, 'Oh I can totally do this!'
Who is your ideal customer?
Her name is Jurnee. She is a modern day renaissance woman on the go. She's shifting throughout the day and night and she needs versatile fashion pieces that move with her. From kids' soccer games, to brunch with the girls to date night, she's got style, class, a schedule, and NO TIME to change in between it all.
What makes your business different?
My business is different because I really keep my customer (Jurnee) top of mind. Everything is focused on her lifestyle and what she needs. From assortment decisions, to pricing, etc, she is top of mind. So I would say my business is different because it is customer-focused versus focusing on the latest trends.
What obstacles did you have to overcome while launching and growing your brand? How were you able to overcome them?
Lots of obstacles will come when growing your brand. My biggest was resources. When I first launched I used my salary from my 9-5 to fund my business. But then I was let go and had to still make it happen without that additional income. You get real creative (laughs).
What was the defining moment in your entrepreneurial journey?
The defining moment was my brand launching in Macy's new pop-up format, The Market @ Macy's in Lenox Mall (in Atlanta). Just to have that presence and awareness speaks volumes.
Where do you see your company in 5-10 years?
The ultimate goal is for SHIFT StyleHouse to be a global fashion empire that allows customers to shop online and in-store for black owned brands.
Where have you seen the biggest return on investment?
My biggest ROI is vending and ads. Vending is great because it allows for you to engage and interact directly with your consumers and potential consumers. They can hear your story and touch and feel the products. I love vending! Facebook and Instagram ads generate approximately 30% of my revenue. It allows you to increase your brand awareness as well as retarget customers who visited your website but did not purchase.
Courtesy of Jasmene Bowdry
Do you have a mentor? If so, who?
Sort of! Although we haven't started our one on one meetings yet (laughs) but Necole Kane which stemmed from our Path To Greater Than experience.
Biggest lesson you've learned in business?
Biggest lesson was to be okay with being uncomfortable. My comfort zone was a six-figure salary at a job I dreaded going to daily. Getting let go was a blessing but I was scared. I had plans to transition to full-time and move to Atlanta. Well, getting let go didn't stop no show. I still moved. I have been going strong for over 8 months as a full-time entrepreneur. I got my brand in Macys. And have amazing opportunities presented to me since moving here that never would've happened had I stayed in my comfort zone.
To keep up with Jasmene, follow her on social media: @jasmenemache and @shiftstylehouse.
Featured image courtesy of Jasmene Bowdry
The Mecca Of Fashion: The Top Street Style Moments At Howard Homecoming
Outfits were planned, bags were packed, and cameras were ready to capture Howard University's collegiate spirit during its centennial Homecoming celebration. Not only does it hold the number one ranking as the most elite Historically Black College and University or its top performing academics, diversity of students and alumni, but the HBCU also leaves a legacy of style and grace.
The essence of effortless poise and refinement shines bright through the iconic university colors of indigo blue, red, and white. Every October, Howard University students, alumni, staff, and friends gather on the prestigious campus in Washington, D.C. to take part in time-honored traditions and events, which is Homecoming. This year's theme, “The Meccaverse,” was a week-long celebration of Howard University’s heritage, including the Homecoming football game and Bison Pep Rally, the Fashion Show, Greek Life Step Show, Homecoming Day of Service, Lavender Reception, and the iconic Yard Fest Concert.
As 2024 marked the 100th anniversary of the Howard Bison trek back to The Mecca and after two years of virtual events due to the COVID-19 pandemic, this was to be a celebration of a lifetime. We enlisted HU alumnus Sharmaine Harris, a luxury retail buyer, as she revisited her alma mater as eyes on the yard for fashion-forward outfits mixed with personal style and campus pride for the weeklong celebration.
Before we get to the looks, discover how attending Howard University impacted her career in fashion and her day-to-day style:
Credit: Sharmaine and Friends
xoNecole: Describe your personal style. Did attending Howard have any impact on developing it?
Sharmaine: Howard taught me that there’s no such thing as being TOO dressed. There’s always a reason to “put it on” and look presentable, even if it’s just for a day of classes. Standing out was celebrated and encouraged with my peers embracing the opportunity, giving me the confidence to try new styles and trends.
xoNecole: How did Howard shape your career as a luxury buyer?
Sharmaine: I studied Fashion Merchandising, through which I was fortunate to have professors who were very connected to the industry and able to give first-hand accounts of opportunities and what to expect post-college. I was also able to build a network through my peers and other Howard Alum, which has opened doors to endless possibilities both within fashion as well as daily life.
The same confidence instilled in me through my style has also been rooted deeply within me as I step into any role or project I’m faced with throughout my career.
xoNecole: This year marked Howard’s 100th-anniversary Homecoming celebration. Can you describe what the weekend looked and felt like?
Sharmaine: I’ve gone to many Howard Homecomings since graduating, but this year’s 100th anniversary felt like a huge family reunion filled with nothing but love. It was beautiful to see so many Bison return home looking great and radiating joy. It was beautiful!
xoNecole: What makes Howard fashion different from other HBCUs?
Sharmaine: Being that Howard is The Mecca, we have such a diverse population with each individual having their own spin on fashion. Getting dressed is second nature for us, but the layered confidence is our secret ingredient to make any look come together. Through that comfortability to push barriers, we have a legacy of setting trends, as indicated by the many alumni we have in the fashion and entertainment industry.
Keep scrolling for the top street style moments from The Mecca's Homecoming weekend:
Credit: Lacey Gallagher
Credit: Alan Henderson
Credit: JaLynn Davis
Credit: Dylan Davis
Credit: Caleb Smith
Credit: Kendall W.
Credit: Jordyn Finney
Credit: Vanessa Nneoma
Credit: Dr. Mariah Sankey-Thomas
Credit: Caleb MacBruce
Credit: Tiffany Battle
Credit: Teniola
Credit: Ilahi Creary
Credit: Nicolas Ryan Grant
Credit: Dylan Davis
Join us in celebrating HBCU excellence! Check out our Best In Class hub for inspiring stories, empowering resources, and everything you need to embrace the HBCU experience.
Featured image courtesy of Sharmaine Harris
How Tracee Ellis Ross Stays Radiant At 52: Her Best-Kept Fitness & Self-Care Secrets Revealed
In Tracee Ellis Ross, we trust.
The California-born diva continues to inspire us with her vibrant energy, unshakeable confidence, and dedication to self-care. As the actress and beauty mogul recently celebrated her 52nd birthday, it's the perfect time to reflect on the rituals that keep her glowing and joyful. Known for her love of fitness, mindful travel, and nurturing wellness routines, Tracee exemplifies the power of prioritizing self-care.
Now, more than ever, Black women need to be intentional about how we care for ourselves. Here, we’ll dive into some of her go-to practices that keep her grounded, radiant, and aging gracefully—a true icon of self-love and wellness.
Take the Moments
In an interview with PEOPLE, the founder of Pattern Beauty emphasized the importance of meticulous planning and organization in presenting one's best self. According to Ross, setting up her Pattern headquarters necessitates "mapping out with military precision" to ensure a successful and effective operation.
“That is perhaps both an escape and a defense mechanism, and also how I get it all done. But I take the moments: what I call it is being mindful and slow between A and B. So instead of rushing between things, I really allow myself to be present between them.”
The rich auntie continued, “I'm not sleeping well. One of my responses to menopause has been I just am not sleeping well, but sometimes I'm able to sleep in. And this morning I was able to sleep in. And then I wandered around the city. So I get to recharge by being able to sleep in when I can, by being a person in the world, by cooking for myself, by taking a bath, by connecting and being with my family, all of those things.
"I'm just like everybody else, just trying to find the fun things to do, watching TV, way too much TV on my iPad.”
Tracee's Holistic Approach to Fitness
Keeping the mind and body strong is a top priority for this one. In the realm of fitness, the black-ish star adopts the Tracy Anderson Method, a renowned technique favored by a number of celebrities. In 2017, she told PopSugar, “I feel sexy, and strong and beautiful when I’m working out. The movements are very dancer-esque, and I’ve been really enjoying it.”
The method combines strength-training mat classes with dance-cardio classes, aiming to reshape your muscles into long, lean, and robust ones. This approach is said to be based on two decades of scientific research conducted by Anderson, who has helped women of various body types achieve a dancer's physique.
According to Tracee’s trainer, Jason Walsh, they’ve been focusing on full body patterns, and “her goal is increasing her overall strength and muscle coordination,” he told Shapein 2022. “We are always focused on reinforcing her fundamental movement patterns.”
From weights to kettlebells to battle ropes, there’s nothing the Girlfriends alum won’t try. Tracee also incorporates Gyrotonics into her fitness routine, prioritizing balance, strength, and flexibility throughout her body. The Gyrotonic Method employs specialized equipment designed to enhance an individual's well-being by opening energy pathways, stimulating the nervous system, extending range of motion, and boosting strength and movement efficiency.
Her pre-workout meal: applesauce. “And I do not like applesauce at all. But I was told that that kind of pure, good-for-you sugar 15 minutes before a workout will make your workout more productive. Whether it works or not, I have no idea. But I suffer through eating the applesauce,” she confessed to The Wall Street Journal in 2022.
When it comes to her food, she makes most meals herself, even deeming herself the queen of the salad. It’s her way of loving herself which helps with avoiding sugar, dairy, and gluten. But if she wants a treat, she’s gonna have a treat. The actor told PopSugar in 2017, “I eat chocolate if I want chocolate. I’m a big salty person; I love olives, I love potato chips, I love French fries.”
Choosing Gratitude and Compassion for Her Body Over Judgment
Best of all, she is gentle with herself. During the pandemic, she got transparent about her journey. “With all the sharpness and harshness and violence and fear that has been around, perhaps the softness of my body is a blessing. It has been able to nurture me in a way that my mind could not... I really encourage and invite all of us to receive the wisdom of our bodies right now and allow the softness, the weight, the whatever — and be grateful. I made it through this year!"
Frequent Flyer
The enthusiastic globetrotter is collaborating with Roku to create a thought-provoking docuseries centered around the concept of solo travel. With her characteristic passion, Ross aims to honor and motivate individuals who embrace the unique journey of self-discovery, empowering them to live their lives authentically and courageously.
Tracee’s travel style combines comfort, practicality, and personal rituals to create a relaxed yet intentional experience. This is what we know from her interview with The Traveler.
Flying Attire: As an airport outfit, Tracee opts for “fancy sweats” by Pangaia, preferring oversized pieces with deep pockets and a hoodie for warmth. She also wears thigh-high compression socks to improve circulation.
Preparedness: She always carries a large tote and a roller bag with essentials, having learned from past lost luggage experiences.
Hydration & Health: Tracee challenges herself to drink at least two liters of water on flights to stay hydrated.
Comfort Over Everything
For vacations, she values sunlight-filled rooms and authentic local food, steering clear of overly experimental cuisine. She frequently revisits her favorite destinations, finding comfort in familiar places she knows well, including a longtime favorite in Mexico.
A bathtub is a must-have, helping her unwind upon arrival, while strong fragrances in hotel linens are a pet peeve due to her sensitive nose. She also likes to settle in by unpacking her bags and sanitizing her space.
Japan and Spain are top on her travel bucket list, and she hopes to visit soon.
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Featured image by Tracee Ellis Ross/Instagram