Quantcast
RELATED

Last year, the world lost a legend. Not only did the rap industry lose an iconic wordsmith, but the Los Angeles business world lost one of the most philanthropic entrepreneurs that ever touched the game. As much as the world lost when Nipsey Hussle was tragically murdered earlier this year, Lauren London and the rest of the Family Hussle lost even more. In her latest campaign with Puma, Lauren paid tribute to her longtime partner in a touching video that will give you all the feels. In the video, the 35-year-old mother of two recites a poem written by Nipsey's sister, Samantha Smith. The poem reads:

"Pain is the light, pain is insight. The body hurts but the spirit grows. The flesh is starving while wisdom overflows. I got a question only Lord knows: Does life birth us twice?"

In September, Puma released their posthumous collaboration with Nipsey Hussle's brand, TMC, and their latest project with Lauren was developed to "signify the continuation of her marathon" with Forever Stronger.

Allen Berezovsky/Getty Images

While Lauren is making moves to secure a bag and a new beginning after her longtime partner's death, the actress says she still hasn't had the time or space to truly process her loss. In a recent article published by GQ, Lauren revealed that one of the hardest parts has been seeing their three-year-old son, Kross, grow up without a father who loved him so dearly:

"I can't talk about our last day together, and I still have to be strong for my children. I have a three-year-old that's still asking, 'Where is Daddy?' He doesn't understand the concept of death."

Although Lauren couldn't bring herself to talk about the last time that they spent together, she did share that he bought her something that they both loved before he passed:

"A couple days before he passed, he bought me three books. One was a book about parenting. He loved 'Power vs. Force'. He swore on that book and got a lot of game from it. I mean, between he and I, we damn near had a library."

In her interview, Lauren also gave us an in-depth glimpse about what really went on behind the scenes of that iconic GQ shoot in Crenshaw:

"We were in the bathroom putting on our clothes, and all of it was music-video, model-esque clothing. I'm like, 'I can't fit in anything, I'm overweight.' This was the first time I was taking pictures after the baby. And he's like, 'You're beautiful, I'm gonna make this work. Don't trip, Boog. Keep your energy up.'"

She went on to confirm that Nipsey was exactly the type of man we all thought he was—the kind who was there to both make her tea and make her feel beautiful at moments of insecurity.

"So he comes out and was like, 'We gotta get her right.' So they set up another fitting for me, later that day. Me and him stayed in the area, went out to eat, and sat in the car and talked until the fitting. I'm all nervous like, 'I hope these clothes fit.' He was so supportive—like making tea for me—and he sat through my whole fitting. Every time I would come out in new clothes, he would clap: 'Look at how fly you look. You gonna kill it.'"

I don't know who's cutting onions in here, but if you want to check out the full clip, click below. Just make sure you grab a few tissues first, sis.

PUMA x Lauren London "Forever Stronger"youtu.be

Featured image by Allen Berezovsky/Getty Images

 

RELATED

 
ALSO ON XONECOLE
Sergio Hudson On Designing With Intention And Who Gets Left Out Of The Industry

Sergio Hudson dreamt big as a young South Carolina boy staring out of the window of his mom’s Volvo driving down the Ridgeway, South Carolina streets. Those dreams led him to design opulent tailoring that’s been worn by Beyoncé, Queen Latifah, former Vice President Kamala Harris and Forever First Lady Michelle Obama, just to name a few.

Those dreams have come full circle in a new way as he recently collaborated with Volvo for a mini capsule collection suitable for chic and stylish moments this fall. The 40-year-old designer follows a long legacy of fashion aficionados who’ve used their innovation to push the automotive industry forward, including Virgil Abloh, Eddie Bauer, Paul Smith and Jeremy Scott.

KEEP READINGShow less
Why A Solo Trip To Aruba Was The Nervous System Reset I Needed This Winter

Christmas has always been my favorite holiday. I host every year, from intimate dinner parties to holiday movie nights and even bigger holiday parties for my business. I’m also always the person who encourages others this time of year who are navigating grief, but this year I found myself holding more than I could carry.

2025 was a beautiful year, one marked by growth, travel, and wins I worked hard for, but it also carried profound grief. The day before Thanksgiving, my godfather, who helped raise me and had been a second father to me my entire life, passed away. On the day of his funeral, my grandfather was admitted to the hospital as he began treatment.

KEEP READINGShow less
6 Signs It's Time To Leave 'It' Behind You In 2026

Y’all know what folks tend to do in the hours leading up to a new year — they make New Year’s Resolutions. And while I’m personally not the biggest fan of those (check out “Forget New Year's Resolutions, Try This Instead.”), what I do like to recommend is taking personal inventory to see what you need to hold on to and what you can stand to actually…let go of.

So, let’s get right into it.

KEEP READINGShow less