An Intimate Conversation With David Banner On The State Of Black Love & Marriage

David Banner is not worried about being politically correct, and when he speaks, he does so with conviction.
He's something like a preacher who knows that you'll leave his sermon sanctified and filled with the Holy Ghost—except Banner isn't focused on saving souls, he's interested in saving your mind from the constraints that society has placed upon us as Black women, Black men, and the Black race as a whole.
The David Banner that I spoke with on a Friday afternoon isn't much different than the Banner that I was introduced to years ago when his first hit single “Like A Pimp" hit the airwaves, and later the more thought-provoking “Cadillac on 22s." He's still unapologetically blunt, still speaking his mind, and still delivering messages that reflect all aspects of life—from sex and relationships to spirituality and racial disparity.
But he's definitely an evolved man. After all, if you're not growing, you're dying—and Banner is letting us know through glimpses into the next chapter of his life that his mission isn't fulfilled until his last exhale.
His latest single, “Marry Me," has been greeted with open arms by those tired of the same old “f-ck love" narrative of broken relationships, promiscuity, and empty intimacy that a seemingly loveless generation has brought to the forefront. It dispels the myth that Black men and marriage are mutually exclusive, and shifts the conversation from one of hopelessness and despair to one of progression and possibilities.
“This song is for [all] Black women, but it's especially for the dark-skinned black women," says Banner. “If you look at our culture, our women don't feel protected. They don't feel wanted. You look at most of who so-called people of success cater to—nine times out of 10 it may not be a Black woman at all. And if it is, it's definitely not ones that look like our cousins or our great-grandmothers. And I said man, if nobody in the world says that they love them and that they respect them and that they want them, it'll be me."
While the song may be geared towards women, there's a lesson in it for everybody in that in order to change our families and our communities we have to change the stories that we're telling, and change how we treat and speak to one another.
To get more insight into how David Banner is using his platform to shift the culture, we sat down with the Mississippi artist to discuss the idea of marriage and relationships in the Black community, rebranding himself as not just another artist contributing to the problem, and how he plans to be a part of the solution.
I listened to your “Marry Me" track when it first dropped and I really loved it. I was just talking to somebody about how we don't really have that kind of music that celebrates love and relationships like back in the day when we had The Isley Brothers, and when men and women were actually celebrating love and marriage. So how did the track come about, what made you want to do a song about marriage?
There were a couple things. One of the things that happened was 9th Wonder was actually producing, and the reason why I made the song because he asked me a question. He said that most of the rappers that really pushed the culture forward--and who are making a whole lot of money--are over the age of 35. But have you ever noticed they never talk about men's subjects?
One of the reasons why I let my beard grow out is because I wanted young men to see a successful Black man grow one. I wanted them to see the wisdom. Another thing is that this song is for Black women, but it's especially for dark-skinned black women.
"If you look at our culture, our women don't feel protected. They don't feel wanted."
You look at most of who so-called people of success cater to—nine times out of 10 it may not be a Black woman at all. And if it is, it's definitely not ones that look like our great grandmothers. And I said man, if nobody in the world says that they love them and that they respect them and that they want them, it'll be me.
And lastly, and the most important thing about this song, one of my friends told me, “David Banner, I know you want to save the world, I know you want to help Black people and the revolution and all of that, but in order for you to do any of those things, you have to mend the relationships with our families—with our women." He told me until I build the family back together, none of this will work. He said in slavery, our families were ripped apart and we never healed them. We always blame it on Black on Black, but before we were ever so-called “set free," we never mended our relationships with our family and with our women.
[Related Post: David Banner's New Track "Marry Me" Is Giving Us All the Feels]
That's actually a good point. I see a lot of people who are hurt and responding from places of pain, and we're not really getting to the root of the problem. We're so busy pointing fingers at the opposite sex. It's not only about healing the family, but healing ourselves personally.
There's no way that a man can raise a female child by himself and expect for her to be mentally functional. Just because a woman can raise a man that is successful in the United States doesn't mean that you properly raised a man. This is my personal opinion. We cannot make a proper child--a proper relationship--without a union of God, woman, and man. And what's sad about it is, they have degraded the role of a woman so much. We need balance, and that doesn't mean that the man is more important than woman or the woman more important than man, but we need both roles to properly raise anything.
It is very important for me to say that I've done enough degrading of our women myself. So, in no way is this downgrading any other rappers or saying what any other black man should do, this is for me. I have some making up to do. I have forgotten myself. With “Play," even though I really enjoyed it and I don't think there is anything wrong with that [song] in its proper place, there is no balance.
For "Marry Me" to even be looked at as the type of song that it is shows the problem—the fact that it's so special. "Marry Me" shouldn't be special. There should be a million songs like that. And the fact that it is so special and that women are crying all over the world because of this record, shows that it's a problem, and shows that there is no balance.
And honestly love, that is the reason why I made "Marry Me." And it's so funny, all of these people sit back and criticize men and rap music and all of this different stuff, now you have it, now you have the "Marry Me" song, now you have the strong black man who don't take no shit singing the type of songs that you were talking about, but let's see if we're going to get that story. Let's see if you're going talk about that as bad as you talk about black men.
"As bad as you criticize black men, are you now going to hold the ones up who are doing what you say we don't do?"
Are we going to go as hard for "Marry Me" the song as we do when we criticize black men and women in general? People always talk about what black men are not doing, but when we do it, it's just like, we even had somebody to say is it even going to even matter? These are the types of things that we're going to have to analyze.
You've talked on a variety of topics in your songs over the years, including love and relationships, but everyone likes to touch back to your song "Play." Can you speak to the process of your rebranding and what initiated that?
First of all, and people laugh when I tell them this, “Play" was actually a very powerful song, I just didn't articulate what I meant by it well enough. If you listen to “Play" it was a song where the man was telling the woman I want you to be happy. I want you to get yours, this is about you. What do you want me to do? Do you want me to touch you? This is strictly for you.
When [Mr.] Collipark gave me the concept of it, he was like Banner don't scream because you're so aggressive. He told me to say the stuff that women really want to hear. I have a song on my new album that's called “Cleopatra Jones," and it talks about a very conscious, smart woman who still loves to get her freak on, and there's nothing wrong with that. I had so many women that said they love “Play" but they don't listen to it [out]loud; it's sort of like a guilty pleasure.
I think part of it is in the Black community anything very sexual gets a lot of backlash from people.
And these are the same folks that'll be going to the bathroom at their jobs getting it on.
Right, and I think, when I heard “Play," I wasn't offended. I was younger so maybe that was part of it, but I'm looking at the lyrics now and you really don't degrade a woman in terms of calling them out their name or anything; it's really just more of a sexual song. Maybe if it was in the context of marriage it would've came off different, but even then…
That's not what I wanted to say. That's not the reality of where we live and what we're doing right now. We have to research. One of the other things that happened to American society in the late 1800's, they became enthralled with romance novels and we got into romanticism, and romanticism is not real. You're not going to meet Fabio. He's not going to be on top of the mountain and you're not going to be on the mountain climbing and bump into Fabio. That shit is not realistic. As a matter of fact, it's one of the reasons why we have so many divorces and have so many problems in relationships, it's because we're not real. We try to be romantic, and that's not real life.
I'm not saying that your man shouldn't be kind to you, that's not saying that your woman should not do things for you, but most of the stuff that we want from people, you never got that in real life anyway. And if you did get it, you got from some motherfucker who barely had money, don't work everyday or he a gigolo or that's what he do for a living is to run women, most men or women don't have time for that shit. And it doesn't exist.
One of your tweets a few months ago was that "if you want a man that respects the way you think then show more mind than ass," and a lot of people kind of went off about that. I find that, especially in this day and age, it's just really hard to get certain messages across. Do you think that's part of what's prohibiting positive and loving relationships amongst Black men and women?
That situation that you are talking about was one of the most confusing things that has ever happened to me in my life. The thing is, when a woman tells me about how a woman looks at a black man, I listen whether I agree or not. I'm telling you how a man thinks, and you're going to tell me something? That's like me commenting on pregnancy. I'm never going to comment, for the most part, on what a woman should do with her private parts or pregnancy, because I don't know anything about that! So, when I made that comment, I made that comment to heal and to help. If you don't agree with it then keep it moving.
[Related Post: David Banner: "Show A Man Your Mind More Than Your Ass If You Want Him To Respect You"]
The thing is, if we don't have real conversations with each other we're never going to heal. What's funny about it is, I actually learned about that from a scientific standpoint. If a man sees flesh and ass, he can't see anyway because his dick's hard. And when his dick gets hard, the blood rushes from his feet and from his head. So we can't walk and we can't see. Even from a scientific standpoint, when we see ass and titties we can't see!
"If we don't have real conversations with each other we're never going to heal."
We want stuff to make us feel good. And what happened that was good—guess who came to my rescue? Black women. When I went and read those threads, one Black woman shut the whole Internet down. She said, “oh what, now we're defending guyism?" And couldn't nobody say shit, and I was like 'go girl!' And, it hurt my feelings a little bit because I was like damn, I said it is amazing when I called you bitches and hoes, and I called you niggers and bitches, my career went perfect, but when I told you that you're gods and goddesses, I got more criticism than I've ever got in my life.
It's definitely good to hear a man speak on that because a lot of times that message gets lost and misconstrued. I can't personally speak on what a man is thinking, so it's good to either confirm or understand where that mentality is at.
And that's one thing that I would like to say to women as it pertains to that comment that there was such a big uproar about. I see this on Twitter all the time, I'll say something and three seconds after I say it people are commenting on it. You haven't even taken a minute to digest the thought. Have you ever noticed that when stuff happens to Black people in the community, it usually takes me about a week, for the most part, to speak on it. And people get mad at me, why hasn't David Banner spoken on this? Well, I haven't gotten all the facts first. I haven't meditated on it. Even if I don't agree with it, I haven't even tried to assess why this person thinks that way. Even if it's wrong, sometimes we have to figure out, ok, well there has to be something that, unless they're trying to socialize you or lie to you, there's a reason why this person thinks this way. Let me assess that.
What I learned as a man, and I think this is one of the things that helped me with my relationship with women in general, it that a lot of times as men we want to just be right. What I found out is when we love a person, and they are hurting, even if they are wrong, we being right doesn't matter. My dad and my mom—before my dad died—they started getting along really well. My mom had like a two-year patch in their marriage where it was really bad, then all of a sudden they started getting along. I went to my dad and I was like “what's going on, are y'all alright?! What's wrong, there's peace in this house!" and my dad said, “Look, if the decisions that your mom makes, if it doesn't hurt our underlying finance or it doesn't put the family in danger, she's right." He said at the end of the day, it doesn't really matter. If it doesn't affect the family, it's emotion; it doesn't matter.
Are you married?
No, I'm not married. I just want to be the man that most Black women want to marry. I want to be a Black man that stands strong. I'm not perfect, but [I want to be the man] women want to marry and that kids want to be their father. I want to be that man. [When I die] I want people to say that that's a strong African man, I am proud that he's a part of my culture.
So is it that you don't want to be married or it just hasn't happened for you yet?
Well this is what I believe, people pray so much for an angel, but then we're demons. I'm glad I didn't get married before. I couldn't have been the man that I'm going to be to whomever my wife will be, wherever she is.
"People always point their fingers at everybody, but we attract exactly who we are."
And no matter how good a woman could've been on the outside, I wasn't right on the inside. I barely am now, but I am moving into a situation where I can be a great father and a great husband. I understood the concept of [marriage], I knew what I wanted, but I wasn't that.
Another reason is that I've always been so driven. I am now getting to a point where my businesses can sustain themselves on their own. People don't know this, but I own a multimedia company called A Banner Vision. A friend of mine was talking yesterday about how there's so many positive things going on with black people but nobody wants to do stories about them. You know, about Chris Brown owning 30 Burger Kings, about what Nipsey Hustle is doing with his business, about me running a multimedia company. I did Gaterade for the World Cup. I did music for Pepsi two years ago for the NFL, except the Superbowl. I've scored video games and movies—Marvel vs. Capcom. I run successful businesses, and there is no way that I could've been a great father or a great husband with all of these things. I had to be selfish. Something had to be sacrificed. But, as much as I want to have kids, I just didn't have the time to do that properly.

Silence has saved my whole entire life. It is in my belief that evil is just a bunch of noise and distractions, and silence is Godly. It's hard for us to even hear God because our spirit is bombarded with telephones and destructive information. We've got a million channels, the Internet, all this information, and if you look at any religion, if people wanted to get, for the most part, close to God, what are the three things they need? First of all they got somewhere silent. Then when they fasted, they got by themselves, they fasted, they prayed, and they shut the hell up. And they got still. And what's crazy is, one of my friends told me something. He said everybody always talk about Jesus, but you never do the stuff Jesus did. If you fasted for 40 days and 40 nights you would probably have clarity about your life, too. You might be able to walk on water!
What would you say to your 25-year-old self?
Nothing. Because if I said something to the 25-year-old self, I wouldn't be who I am now. People get pain and mistakes wrong. Pain and mistakes are what help you grow. When you do stuff right the first time, you don't know how you did it. It is the mistakes that make us better people.
I also think it is very important for us to love ourselves. And that's one of the reasons why, I can't say that I don't get down and the things that people say about me don't upset me at all, but I love me. And people say that's arrogant, but it's not; I like me. I'm cleaning me up on the inside. I love meditating. Most people hate meditating because they don't love themselves—they're not comfortable with their own self. So they're thinking about the wrong shit. Meditation allows me to face my fears, face who I am on the inside. God is just waiting on you. God is waiting on you in you.
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
One thing that will never go out of style is the pride Black women take in showcasing and adorning our crowns. From sculpting braids to sleek bobs and curls for days, the girls are always playing with texture, color, and undeniable creativity—switching up our hairstyles like we do our moods. This season, hair is less about what's trending and more about expression. We're experimenting, evolving, and embodying every version of ourselves.
In partnership with SheaMoisture, this year's It Girl 100 celebrates the beauty of "Yes, And," an ode to the women who wear every side of themselves with confidence. These innovators remind us power and softness, heritage and reinvention, can beautifully co-exist. It's a call to own every layer of who we are. Because being an It Girl isn’t about choosing one version of yourself. It’s about saying yes to all of them.
Below, the women featured in xoNecole's It Girl 100 Class of 2025 are doing that—and then some—eloquently showing us how to say "Yes, And," to hair looks that always serve.
Luxe Layers x Serena Page
From braids and twists to platinum wigs, Love Island season six winner Serena Page continues to prove she can do it all, and do it all flawlessly. No matter the style, her hair game is undefeated. The softly layered middle-part with just the right amount of bounce is a classic Black girl hairstyle that gives inches without sacrificing body. It's a style that gives soft glam with a finish so seamless it could pass as a silk press—the kind of just-left-the-salon ease we all crave.
The Remix Cut x Ruesworld
When it comes to a short cut with attitude, Ruthann Palacios does not come to play. Known on social media by the moniker @ruesworldd, the content creator keeps her foot on our necks with the way she remixes her short cuts time and time again. Her recent sculpted, asymmetrical style is less of the "pixie" we're used to and more of a power move as she channels the bold innovation of '90s icons like Missy Elliott. This time, with extra length through her crown and right side, a sharp shorn left etched with box designs, and added length in the back, the hairstyle is equal parts edgy and architectural while being a look that's completely her own.
"I just told my stylist I wanted something cool and let them have full creative control with it," Ruthann told us of the hairstyle. "It channels my It Girl energy because I’m not afraid to take risks and show up boldly as myself, no matter the look." As a resident It Girl, it's clearly Rue's world—we're just living in it.
Fulani Flow x Kayla Nicole
Founder and podcast host Kayla Nicole's face card never declines, and neither do her statement hairstyles. One such look was her Fulani braids, a style that looked like it was made to be her signature. Originating from the Fulani people of West Africa, this traditional style features cornrows braided down the center of the head, with smaller plaits framing the face and beads or accessories woven throughout. Kayla's take on the tradition complete with center cornrows once again proved what we all know to be true: when it comes to heritage and repping for the culture, an It Girl never has to choose.
Top Tier Knot x Yana C.
Known to her followers online as @goldynaps, Yana C. is the queen of turning hair into her favorite art form. One of her latest looks feels like a love letter to '90s Black hair creativity. With Fulani-inspired cornrows braided flat and finished into bantu knots that line the center of her head like a crown, paired with a sleek straight sew-in flowing in the back, the style is equal parts nostalgic and next-level. And, of course, her signature ash blonde locks takes it all up a notch.
"This style was inspired by the ’90s—my favorite era for artistry in Black hair!” Yana shared with xoNecole. “My hair has always been such a notable part of who I am, and I love to express myself through it and make it an extension of my personal style. This style channels my It Girl energy because it’s a reminder that Black hair isn’t just hair—it’s art."
The look, which racked up major views on TikTok, is giving everything it needs to give. Because for Yana, self-expression will always make her the main character.
Sculpted Braids x Shema Love
Let Black girls be whimsical.
For content creator and creative visionary Shema Love, this hairstyle encapsulates that mood perfectly. The intricate, symmetrical design captures both the power and the playfulness defining this season's resident Black girl hair renaissance for It Girls everywhere. "I loved the whimsy of this hairstyle. I want to see Black women be allowed to experiment more with whimsy with our hair," Shema shares with xoNecole. "I love the symmetry of it and a look that shines from every angle. And of course, no style ever feels complete to me without my baby hairs laid."
Boho Boss Braids x Toni Bravo
Toni Bravo may be the "CEO of Blush," but she is also a resident slayer of hair looks. Whether she's rocking a custom install or a silk press, the content creator is making a hair moment just as often as she's putting us on to the latest beauty finds. But when she debuted her boho box braids earlier this year, she reminded us that every new hair alert hits just a little different.
Loose, free-flowing curls woven through intricate box braids add movement and softness to the tried-and-true style, creating a look that’s equal parts effortless and elevated. "I wanted something a little messy but just as intentional, and it was perfect. It channels the part of me that loves to have fun and switch it up while trying something new," Toni tells us about her look. "An It Girl knows that the best things are right outside of your comfort zone."
The low-maintenance meets high-impact style is one that channels Toni's booked, busy, and bossy era to a T.
Black Girl Bob x Maya Allen
Whether asymmetrical, curly, or blunt, there's something irrefutably It Girl about rocking a bob. With quiet confidence, it's a cut that commands attention. Beauty editor and expert Maya Allen has worn different iterations of the bob throughout the years, but this one—styled with a deep side part and cut just below her jawline—frames her face and enviable bone structure to perfection. In an interview with Cosmopolitan, Maya dubbed her signature bob "a power cut." "It’s like a power suit for my hair," she added. "It makes me feel fierce and effortlessly chic without ever having to try too hard."
Fro The Culture x Zaynah
The afro will forever be a cultural statement. It's a style that represents the most natural state of our hair, a crown that often defies gravity whenever we choose to wear it. Content creator Zaynah understands the fro's power as a symbol of Black beauty and can be seen wearing her type 4 hair unapologetically in much of her viral social media content. Whether achieved through twist-outs, braid outs, wash n' gos, or perfectly picked, Zaynah's take on the afro hairstyle is full, stretched, and beautifully shaped. With it, she embodies not just It Girl energy with pride and confidence, but the freedom to take up space.
Pony Up x Kirah Ominique
As far as we're concerned, nobody does a ponytail quite like Kirah Ominique. The It Girl's It Girl has made the sleek, added-hair ponytail as signature of hers when she's not sporting braids or a slick-back bun. With her baby hairs laid, and every strand of her hair smoothed and locked into place, the hairstyle is a clean, sculpted serve that's as chic as it is fierce. The content creator and beauty influencer's ponytails are the perfect blend of playfulness and precision, a put-together staple in every It Girl's hairstyle arsenal.
In Her Copper Era x Keke Palmer
If "blondes have more fun," then the ladies deciding to rock copper are rewriting the rules. In recent years, copper has had a bit of a resurgence as a warmer, richer take on going lighter, and nobody's been owning that energy lately quite like Keke Palmer. This year, the host and actress debuted her now-signature hue in its boldest form yet: a tousled face-framing pixie that gives the timeless allure we've come to associate with '90s icons like Nia Long and Halle Berry.
As Byrdie put it best, "We've seen the shade at every length and in every style, but this one is truly something special."
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list here.
Featured image courtesy of Ruthann Palacios










