An Intimate Conversation With David Banner On The State Of Black Love & Marriage

David Banner is not worried about being politically correct, and when he speaks, he does so with conviction.
He's something like a preacher who knows that you'll leave his sermon sanctified and filled with the Holy Ghost—except Banner isn't focused on saving souls, he's interested in saving your mind from the constraints that society has placed upon us as Black women, Black men, and the Black race as a whole.
The David Banner that I spoke with on a Friday afternoon isn't much different than the Banner that I was introduced to years ago when his first hit single “Like A Pimp" hit the airwaves, and later the more thought-provoking “Cadillac on 22s." He's still unapologetically blunt, still speaking his mind, and still delivering messages that reflect all aspects of life—from sex and relationships to spirituality and racial disparity.
But he's definitely an evolved man. After all, if you're not growing, you're dying—and Banner is letting us know through glimpses into the next chapter of his life that his mission isn't fulfilled until his last exhale.
His latest single, “Marry Me," has been greeted with open arms by those tired of the same old “f-ck love" narrative of broken relationships, promiscuity, and empty intimacy that a seemingly loveless generation has brought to the forefront. It dispels the myth that Black men and marriage are mutually exclusive, and shifts the conversation from one of hopelessness and despair to one of progression and possibilities.
“This song is for [all] Black women, but it's especially for the dark-skinned black women," says Banner. “If you look at our culture, our women don't feel protected. They don't feel wanted. You look at most of who so-called people of success cater to—nine times out of 10 it may not be a Black woman at all. And if it is, it's definitely not ones that look like our cousins or our great-grandmothers. And I said man, if nobody in the world says that they love them and that they respect them and that they want them, it'll be me."
While the song may be geared towards women, there's a lesson in it for everybody in that in order to change our families and our communities we have to change the stories that we're telling, and change how we treat and speak to one another.
To get more insight into how David Banner is using his platform to shift the culture, we sat down with the Mississippi artist to discuss the idea of marriage and relationships in the Black community, rebranding himself as not just another artist contributing to the problem, and how he plans to be a part of the solution.
I listened to your “Marry Me" track when it first dropped and I really loved it. I was just talking to somebody about how we don't really have that kind of music that celebrates love and relationships like back in the day when we had The Isley Brothers, and when men and women were actually celebrating love and marriage. So how did the track come about, what made you want to do a song about marriage?
There were a couple things. One of the things that happened was 9th Wonder was actually producing, and the reason why I made the song because he asked me a question. He said that most of the rappers that really pushed the culture forward--and who are making a whole lot of money--are over the age of 35. But have you ever noticed they never talk about men's subjects?
One of the reasons why I let my beard grow out is because I wanted young men to see a successful Black man grow one. I wanted them to see the wisdom. Another thing is that this song is for Black women, but it's especially for dark-skinned black women.
"If you look at our culture, our women don't feel protected. They don't feel wanted."
You look at most of who so-called people of success cater to—nine times out of 10 it may not be a Black woman at all. And if it is, it's definitely not ones that look like our great grandmothers. And I said man, if nobody in the world says that they love them and that they respect them and that they want them, it'll be me.
And lastly, and the most important thing about this song, one of my friends told me, “David Banner, I know you want to save the world, I know you want to help Black people and the revolution and all of that, but in order for you to do any of those things, you have to mend the relationships with our families—with our women." He told me until I build the family back together, none of this will work. He said in slavery, our families were ripped apart and we never healed them. We always blame it on Black on Black, but before we were ever so-called “set free," we never mended our relationships with our family and with our women.
[Related Post: David Banner's New Track "Marry Me" Is Giving Us All the Feels]
That's actually a good point. I see a lot of people who are hurt and responding from places of pain, and we're not really getting to the root of the problem. We're so busy pointing fingers at the opposite sex. It's not only about healing the family, but healing ourselves personally.
There's no way that a man can raise a female child by himself and expect for her to be mentally functional. Just because a woman can raise a man that is successful in the United States doesn't mean that you properly raised a man. This is my personal opinion. We cannot make a proper child--a proper relationship--without a union of God, woman, and man. And what's sad about it is, they have degraded the role of a woman so much. We need balance, and that doesn't mean that the man is more important than woman or the woman more important than man, but we need both roles to properly raise anything.
It is very important for me to say that I've done enough degrading of our women myself. So, in no way is this downgrading any other rappers or saying what any other black man should do, this is for me. I have some making up to do. I have forgotten myself. With “Play," even though I really enjoyed it and I don't think there is anything wrong with that [song] in its proper place, there is no balance.
For "Marry Me" to even be looked at as the type of song that it is shows the problem—the fact that it's so special. "Marry Me" shouldn't be special. There should be a million songs like that. And the fact that it is so special and that women are crying all over the world because of this record, shows that it's a problem, and shows that there is no balance.
And honestly love, that is the reason why I made "Marry Me." And it's so funny, all of these people sit back and criticize men and rap music and all of this different stuff, now you have it, now you have the "Marry Me" song, now you have the strong black man who don't take no shit singing the type of songs that you were talking about, but let's see if we're going to get that story. Let's see if you're going talk about that as bad as you talk about black men.
"As bad as you criticize black men, are you now going to hold the ones up who are doing what you say we don't do?"
Are we going to go as hard for "Marry Me" the song as we do when we criticize black men and women in general? People always talk about what black men are not doing, but when we do it, it's just like, we even had somebody to say is it even going to even matter? These are the types of things that we're going to have to analyze.
You've talked on a variety of topics in your songs over the years, including love and relationships, but everyone likes to touch back to your song "Play." Can you speak to the process of your rebranding and what initiated that?
First of all, and people laugh when I tell them this, “Play" was actually a very powerful song, I just didn't articulate what I meant by it well enough. If you listen to “Play" it was a song where the man was telling the woman I want you to be happy. I want you to get yours, this is about you. What do you want me to do? Do you want me to touch you? This is strictly for you.
When [Mr.] Collipark gave me the concept of it, he was like Banner don't scream because you're so aggressive. He told me to say the stuff that women really want to hear. I have a song on my new album that's called “Cleopatra Jones," and it talks about a very conscious, smart woman who still loves to get her freak on, and there's nothing wrong with that. I had so many women that said they love “Play" but they don't listen to it [out]loud; it's sort of like a guilty pleasure.
I think part of it is in the Black community anything very sexual gets a lot of backlash from people.
And these are the same folks that'll be going to the bathroom at their jobs getting it on.
Right, and I think, when I heard “Play," I wasn't offended. I was younger so maybe that was part of it, but I'm looking at the lyrics now and you really don't degrade a woman in terms of calling them out their name or anything; it's really just more of a sexual song. Maybe if it was in the context of marriage it would've came off different, but even then…
That's not what I wanted to say. That's not the reality of where we live and what we're doing right now. We have to research. One of the other things that happened to American society in the late 1800's, they became enthralled with romance novels and we got into romanticism, and romanticism is not real. You're not going to meet Fabio. He's not going to be on top of the mountain and you're not going to be on the mountain climbing and bump into Fabio. That shit is not realistic. As a matter of fact, it's one of the reasons why we have so many divorces and have so many problems in relationships, it's because we're not real. We try to be romantic, and that's not real life.
I'm not saying that your man shouldn't be kind to you, that's not saying that your woman should not do things for you, but most of the stuff that we want from people, you never got that in real life anyway. And if you did get it, you got from some motherfucker who barely had money, don't work everyday or he a gigolo or that's what he do for a living is to run women, most men or women don't have time for that shit. And it doesn't exist.
One of your tweets a few months ago was that "if you want a man that respects the way you think then show more mind than ass," and a lot of people kind of went off about that. I find that, especially in this day and age, it's just really hard to get certain messages across. Do you think that's part of what's prohibiting positive and loving relationships amongst Black men and women?
That situation that you are talking about was one of the most confusing things that has ever happened to me in my life. The thing is, when a woman tells me about how a woman looks at a black man, I listen whether I agree or not. I'm telling you how a man thinks, and you're going to tell me something? That's like me commenting on pregnancy. I'm never going to comment, for the most part, on what a woman should do with her private parts or pregnancy, because I don't know anything about that! So, when I made that comment, I made that comment to heal and to help. If you don't agree with it then keep it moving.
[Related Post: David Banner: "Show A Man Your Mind More Than Your Ass If You Want Him To Respect You"]
The thing is, if we don't have real conversations with each other we're never going to heal. What's funny about it is, I actually learned about that from a scientific standpoint. If a man sees flesh and ass, he can't see anyway because his dick's hard. And when his dick gets hard, the blood rushes from his feet and from his head. So we can't walk and we can't see. Even from a scientific standpoint, when we see ass and titties we can't see!
"If we don't have real conversations with each other we're never going to heal."
We want stuff to make us feel good. And what happened that was good—guess who came to my rescue? Black women. When I went and read those threads, one Black woman shut the whole Internet down. She said, “oh what, now we're defending guyism?" And couldn't nobody say shit, and I was like 'go girl!' And, it hurt my feelings a little bit because I was like damn, I said it is amazing when I called you bitches and hoes, and I called you niggers and bitches, my career went perfect, but when I told you that you're gods and goddesses, I got more criticism than I've ever got in my life.
It's definitely good to hear a man speak on that because a lot of times that message gets lost and misconstrued. I can't personally speak on what a man is thinking, so it's good to either confirm or understand where that mentality is at.
And that's one thing that I would like to say to women as it pertains to that comment that there was such a big uproar about. I see this on Twitter all the time, I'll say something and three seconds after I say it people are commenting on it. You haven't even taken a minute to digest the thought. Have you ever noticed that when stuff happens to Black people in the community, it usually takes me about a week, for the most part, to speak on it. And people get mad at me, why hasn't David Banner spoken on this? Well, I haven't gotten all the facts first. I haven't meditated on it. Even if I don't agree with it, I haven't even tried to assess why this person thinks that way. Even if it's wrong, sometimes we have to figure out, ok, well there has to be something that, unless they're trying to socialize you or lie to you, there's a reason why this person thinks this way. Let me assess that.
What I learned as a man, and I think this is one of the things that helped me with my relationship with women in general, it that a lot of times as men we want to just be right. What I found out is when we love a person, and they are hurting, even if they are wrong, we being right doesn't matter. My dad and my mom—before my dad died—they started getting along really well. My mom had like a two-year patch in their marriage where it was really bad, then all of a sudden they started getting along. I went to my dad and I was like “what's going on, are y'all alright?! What's wrong, there's peace in this house!" and my dad said, “Look, if the decisions that your mom makes, if it doesn't hurt our underlying finance or it doesn't put the family in danger, she's right." He said at the end of the day, it doesn't really matter. If it doesn't affect the family, it's emotion; it doesn't matter.
Are you married?
No, I'm not married. I just want to be the man that most Black women want to marry. I want to be a Black man that stands strong. I'm not perfect, but [I want to be the man] women want to marry and that kids want to be their father. I want to be that man. [When I die] I want people to say that that's a strong African man, I am proud that he's a part of my culture.
So is it that you don't want to be married or it just hasn't happened for you yet?
Well this is what I believe, people pray so much for an angel, but then we're demons. I'm glad I didn't get married before. I couldn't have been the man that I'm going to be to whomever my wife will be, wherever she is.
"People always point their fingers at everybody, but we attract exactly who we are."
And no matter how good a woman could've been on the outside, I wasn't right on the inside. I barely am now, but I am moving into a situation where I can be a great father and a great husband. I understood the concept of [marriage], I knew what I wanted, but I wasn't that.
Another reason is that I've always been so driven. I am now getting to a point where my businesses can sustain themselves on their own. People don't know this, but I own a multimedia company called A Banner Vision. A friend of mine was talking yesterday about how there's so many positive things going on with black people but nobody wants to do stories about them. You know, about Chris Brown owning 30 Burger Kings, about what Nipsey Hustle is doing with his business, about me running a multimedia company. I did Gaterade for the World Cup. I did music for Pepsi two years ago for the NFL, except the Superbowl. I've scored video games and movies—Marvel vs. Capcom. I run successful businesses, and there is no way that I could've been a great father or a great husband with all of these things. I had to be selfish. Something had to be sacrificed. But, as much as I want to have kids, I just didn't have the time to do that properly.

Silence has saved my whole entire life. It is in my belief that evil is just a bunch of noise and distractions, and silence is Godly. It's hard for us to even hear God because our spirit is bombarded with telephones and destructive information. We've got a million channels, the Internet, all this information, and if you look at any religion, if people wanted to get, for the most part, close to God, what are the three things they need? First of all they got somewhere silent. Then when they fasted, they got by themselves, they fasted, they prayed, and they shut the hell up. And they got still. And what's crazy is, one of my friends told me something. He said everybody always talk about Jesus, but you never do the stuff Jesus did. If you fasted for 40 days and 40 nights you would probably have clarity about your life, too. You might be able to walk on water!
What would you say to your 25-year-old self?
Nothing. Because if I said something to the 25-year-old self, I wouldn't be who I am now. People get pain and mistakes wrong. Pain and mistakes are what help you grow. When you do stuff right the first time, you don't know how you did it. It is the mistakes that make us better people.
I also think it is very important for us to love ourselves. And that's one of the reasons why, I can't say that I don't get down and the things that people say about me don't upset me at all, but I love me. And people say that's arrogant, but it's not; I like me. I'm cleaning me up on the inside. I love meditating. Most people hate meditating because they don't love themselves—they're not comfortable with their own self. So they're thinking about the wrong shit. Meditation allows me to face my fears, face who I am on the inside. God is just waiting on you. God is waiting on you in you.
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Style Innovators You Need To Know
She's beauty, she's grace, yes, she's the blueprint, and she's the moment. She's a Style Innovator, turning everyday moments into the kind of fashion statements we can't stop double-tapping. And she's not alone.
This year's It Girl 100 is a mosaic of brilliance, featuring entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving authenticity will always be in style.
Among these 100 It Girls stand the Style Innovators, the muses and the artists setting the tone in beauty, hair, and fashion. They're the creatives who turn self-expression into a walking art form. With every detail devoured, from OOTDs to OOTNs, they remind us that personal style isn't just about what you wear, but how you move through the world and how you show up as no one but yourself.
Here's the roll call for xoNecole's It Girl Class of 2025: Style Innovators.

Model, Content Creator, and TV Host Achieng Agutu
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Achieng Agutu
Her Handle: @noordinarynoire
Her Title: Model, Content Creator, TV Host
Who's That It Girl: Achieng Agutu is the Kenyan-born Confidence Queen taking over digital culture. We love her for using her platform to uplift others with fearless self-expression and for proving that beauty lies in authenticity.
Her "Yes, And" Statement: "Yes, and I am apologetically me!"

Beauty Editor and Expert Maya Allen
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Maya Allen
Her Handle: @mayaalenaa
Her Title: Beauty Editor and Expert
Who's That It Girl: Maya Allen is a beauty editor and writer whose work at Cosmopolitan, Marie Claire, and The Cut has changed how we talk about beauty. She’s passionate about representation and using storytelling to challenge old standards.
Her "Yes, And" Statement: "Yes, I'm a storyteller, and I know the most powerful chapters of my story are still being written."

Beauty Influencer and Content Creator Alissa Armon
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Alissa Armon
Her Handle: @alissa.ashley
Her Title: Beauty Influencer and Content Creator
Who's That It Girl: Alissa Ashley is a beauty and lifestyle content creator with over 2 million YouTube subscribers. Known for her makeup tutorials and relatable style, she's expanded her content to include fitness and wellness.

Creator and Social Media Personality Jodie Taylor
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Jodie Taylor
Her Handle: @jodiektayl
Her Title: Creator and Social Media Personality
Who's That Girl: Jodie Taylor blends creativity and confidence in everything she wears. We celebrate her for her fearless individuality and for leading a generation of women who style their own stories.
Her "Yes, And" Statement: "Yes, I operate at the highest levels and I bring others along with me."

Creator and Beauty Consultant Golloria George
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Golloria George
Her Handle: @golloria
Her Title: Creator and Beauty Consultant
Who's That It Girl: Golloria George is a beauty creator and consultant known for pushing shade inclusivity in the industry. She’s collaborated with brands like Patrick Ta and Rhode and earned recognition from Forbes, TIME, and Ebony for her impact.
Her "Yes, And," Statement: "Yes, I stand firmly in who I am and am confident in my power."

Founder and Designer Sade Mims
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Sade Mims
Her Handle: @sademims
Her Title: Founder and Designer
Who's That It Girl: Sade Mims is an artist and founder of design label EDAS. Mims skills, experience, and innate interest for conceptualization and design have been the driving force of her work. With over 10 years of experience, she has immersed herself in many mediums and finds joy and inspiration from the mundane parts of life.
Her "Yes, And" Statement: "Yes, I’m chill and still full of depth."

Fashion, Style Influencer and Content Creator Courtney Quinn
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Courtney Quinn
Her Handle: @colormecourtney
Her Title: Fashion, Style Influencer and Content Creator
Who's That It Girl: We love Courtney Quinn’s unapologetic embrace of color and play. Her creative storytelling and business savvy prove that joy can be a strategy and that whimsy and purpose belong together.

Beauty and Lifestyle Creator Toni Bravo
Credit: Adelynn Tourondel
Toni Bravo
Her Handle: @bonitravo
Her Title: Beauty and Lifestyle Creator
Who's That It Girl: Toni Bravo is a visionary stylist and creative director redefining chic. We honor her for transforming fashion into a language of empowerment and self-celebration.
Her "Yes, And" Statement: "Yes, I am limitless and I’m paving my own path."

Beauty Content Creator Amber Nicole
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Amber Nicole
Her Handle: @withambernicole
Her Title: Beauty Content Creator
Who's That It Girl: Amber Nicole is a beauty entrepreneur and wellness advocate who founded her clean-skincare line, Naked By Nature to honor her journey with vitiligo, champion self-care, and redefine beauty standards for women of color.

Beauty Influencer and Content Creator Arnell Armon
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Arnell Armon
Her Handle: @arnell.armon
Her Title: Beauty Influencer and Content Creator
Who's That It Girl: We honor Arnell Armon’s sharp editorial eye and influence across beauty and lifestyle. Her thoughtful content and authenticity continue to inspire a community that values creativity and confidence.
Her "Yes, And" Statement: "Yes, I’m a mom, creator, and trailblazer."

Creator Salina Williams
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Salina Williams
Her Handle: @salina_sincerely
Her Title: Creator
Who's That It Girl: Salina Williams brings soulful elegance to every ensemble. We celebrate her for merging classic beauty with contemporary edge, creating a signature style that speaks volumes without saying a word.

Creator and Social Media Personality Jodie Woods
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Jodie Woods
Her Handle: @jodiewoods
Her Title: Creator and Social Media Personality
Who's That It Girl: With charm and poise beyond her years, Jodie Woods is shaping the future of fashion influence. We love her for showing that authenticity, not trends, is the ultimate luxury.

Model, Entrepreneur, Beauty and Media Personality Jordyn Woods
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Jordyn Woods
Her Handle: @jordynwoods
Her Title: Model, Entrepreneur, Beauty and Media Personality
Who's That It Girl: Jordyn Woods continues to turn reinvention into an art form. We honor her for her self-made journey and for using her platform to champion body positivity, growth, and grace.
Kirah Ominique
Her Handle: @kirahominique
Who's That It Girl: Kirah Ominique is the creative voice behind confidence-filled style moments. We celebrate her for inspiring women to embrace every curve, color, and chapter of their beauty.

Beauty and Lifestyle Creator Yana Carr
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Yana Carr
Her Handle: @goldynaps
Her Title: Beauty and Lifestyle Creator
Who's That It Girl: Yana is a Philadelphia content creator who started with natural hair and beauty, then expanded into tennis and lifestyle. She now hosts tennis events for young Black women and is launching her own braiding hair brand.
Her "Yes, And" Statement: "Yes, I'm multifaceted and unapologetic about pursuing my passions."

Influencer Tiara Willis
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Tiara Willis
Her Handle: @thetiarawillis
Who's That It Girl: Tiara Willis started creating beauty content at just 14 and built a trusted community of over half a million followers. Now, she is an amazing licensed esthetician, and partners with major brands to educate and empower skincare lovers everywhere.
Her "Yes, And" Statement: "Yes, I built a trusted community and I shape the way they experience beauty."

Makeup Artist and Beauty Creator Makeup Shayla
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Makeup Shayla
Her Handle: @makeupshayla
Her Title: Makeup Artist and Beauty Creator
Who's That It Girl: Makeup Shayla’s artistry has become iconic in the beauty world. We love her for setting the standard for glam that’s equal parts bold, empowering, and timeless.

Zaya Wade
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Zaya Wade
Her Title: Model
Who's That It Girl: Zaya Wade is courage personified. We celebrate her for standing proudly in her truth and inspiring a global movement toward acceptance, identity, and radiant self-love.

Entrepreneur Ruthann Palacios
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Ruthann Palacios
Her Handle: @ruesworldd
Her Title: Entrepreneur
Who's That It Girl: "My overall purpose is to show that it is possible to show your personality through your clothes no matter the size, race, or gender and that you can do anything you set your mind to. At the end of the day we are our biggest critics and if you feel free, confident, and good in what you do, the weight of being judged by others won’t hold any value."
Her "Yes, And" Statement: "Yes, I am a creator who celebrates fashion, and I am a voice reminding people they don’t have to fit in to stand out."
Now that you've met the Style Innovators, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all 100 women changing game this year and beyond. See the full list here.
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