
Yeah buddy. Let's do this. Not too long ago, while in an interview, someone asked me if, due to my age and because I've never been married before, would I be open to dating or marrying a younger man. While I personally think that what qualifies as being any real significant age difference is a guy who is more than five years younger than I (or you) and since I've never done that before, I had to give the question some real thought. The main reason is because I know a lot of people, both in my family and out, who have done this and boy — has it been quite the roller coaster ride.
So, let's explore. When it comes to dating a man who is more than five years your junior, like most things in life, there are highs and potential lows; especially if you want to go the distance. And since I'm all about an ounce of prevention being worth far more than a pound of cure, there's no time like the present to get real — about both.
PRO #1 of Dating a Younger Man: So Much Is Fresh, New and Exciting
If there is a man who happens to be tiptoeing in and reading this, please know that I mean absolutely no disrespect when it comes to the comparison that I'm about to make. That said, what's one of the most fun things about watching a newborn baby grow up? Everything is new to them which makes it enjoyable for us to witness. Along these same lines, when you've had a few years up on someone, there's a really good chance that there are some "been there, done that" experiences that you've had that they haven't yet.
Still, to go through those things all over again while seeing it through their eyes, that can be fresh, new, and exciting. At the same time, because younger people oftentimes like to take more risks, they may be able to convince you to try things that you would've never considered — or thought yourself out of — had they not been in your life to make the recommendation. And that can make living the current season of your life super exhilarating.
PRO #2 of Dating a Younger Man: There’s a Great Chance Your Libidos Will Be in Sync
I'm pretty sure you've heard somewhere that a part of the reason why a lot of older women and younger men "vibe" so well is because their sexual peaks gel together, extraordinarily so. While it has been reported that a lot of men peak in their 20s as we peak in our 40s, there is also data to support that many men get their "second run" in their 50s, so to say that you should be with a younger guy because the sex is automatically going to be better isn't necessarily the case. Honestly, as a marriage life coach and doula, what I've observed about the sexual compatibility of older women and younger men is multifaceted.
For one thing, once a woman has hit menopause (check out "Sex And Menopause. What You Should Know."), if there's one thing that she doesn't have to worry about, it's getting pregnant which can cause her to relax in sex a whole lot more (you'd be AMAZED by how many men have told me that the sex got so much better once their partner knew they couldn't get pregnant again under any conditions). Secondly, a lot of times younger folks are still trying to figure out what works for them and what doesn't, so they may be more open to trying "unconventional things"; when you pair that up with the experience of an older partner, it can really cause the sex to go totally off of the charts.
Third, a lot of younger guys have higher testosterone levels, so while older men may be able to "love you down" well the first round or two, after that, they might be ready to call it a night while younger ones can oftentimes be like energizer bunnies. So yeah, if you feel like you've got your second wind and you're in your late 40s-50s, this can definitely be a solid reason to consider hooking up with someone who is younger than you are.
PRO #3 of Dating a Younger Man: Younger Men Tend to Me More “Flexible”
On the heels of what I just said, while it might seem like I'm talking about sex, I'm actually talking about how much younger men tend to be less set in their ways than older men and ourselves. Even if you're 50 and you're dating someone who's 30, while he is still a grown-ass man, you've got 20 more years of experience and came-to-the-conclusion resolves than he does which means he's still probably more willing to compromise than a man who is the same age as you may be. Plus, since no relationship really works or lasts without flexibility, dating a younger man could help you to go the distance with someone else while also teaching you to be a little less "set in your ways" (or dare I say it…stubborn).
PRO #4 of Dating a Younger Man: Less Years (Usually) Means Less “Baggage”
I'm not sure why the word "baggage" triggers so many people because, if you're human, you have some. And yes, the more years that you've been on this planet, the more baggage you've probably got. That's why I don't get people who have a hard time (sometimes to the point of being patronizing and condescending as all get out) with getting involved with people who haven't slept with a lot of folks or dated a ton of people. Although we live in a culture that seems to jeer at innocence and inexperience, I personally find a lot of it to be quite refreshing. If you're someone who can help a younger man to learn more about love, to see the world through another set of experienced eyes, or to consider other possibilities — what's wrong with that?
If you end up casually dating a younger man, it evolves into something serious and he's never been in something as significant before — what's wrong with that? If until you, he's never gotten so many stamps on his passport or knew that intimacy could be the way that he's had it with you — what's wrong with that? While a benefit to having a lot of life experience could be wisdom (wisdom isn't automatic; it's a choice), a benefit to not having much at all is that you're a clean(er) slate that is willing to be less (potentially) jaded and cynical. For the life of me, I don't know how this isn't a huge plus. I really and truly don't.
CON #1 of Dating a Younger Man: You’re in Different Seasons/Stages of Your Life
Recently, while channel surfing, I stopped at a particular reality show and then got super triggered because it hit a little too close to home. A woman, who is currently dating a younger man, was trying to convince him to help her to raise her young daughter while also trying to convince him to not want to have any kids of his own because she has already tied her tubes and doesn't want any more kids. While folks have the right to…want what they want, I'm not sure there are too many better examples of what entitled actually looks like and I was triggered because I know someone who is just like this — wanted a man to help her with her two children yet couldn't give him any and still tried to make it look like a test of his love should be to marry her anyway. Selfish, selfish, selfish.
When you're out here casually dating a younger man, stuff like this isn't that big of a deal. Oh, but when you're considering a long-term commitment, discussing that an age gap can point to being at very different seasons and stages of life are extremely relevant. And when it comes to love, something that isn't discussed, nearly enough, is sometimes you've got to love someone else enough to let them go, so that they can be with someone who can meet the needs that they have — the needs that you don't want to meet, no matter how much you want to be with them.
Yes, being an older woman means you need to be grown about ish. Please make sure that you are.
CON #2 of Dating a Younger Man: It Can Be a Challenge to Not Emasculate Him
I have a theory and I believe I've shared it before on this platform — the reason why so many people claim to love their kids more than their spouse is that they can control their children. Their spouse? Not so much. As far as being controlling goes, there are exceptions to this rule which is why I once wrote "Are You His Partner Or His Second Mama?" on here. Unfortunately, some people think that a part of their job in a romantic relationship is to boss people around and act like a second parent when trying to change a person should never be the objective (check out "The Right Relationship IMPROVES Not CHANGES You").
If you're with a younger man, you have to be careful to still see him as a man and to honor him as such because just like you would feel some type of way if he treated you like an "old lady", he has every right to be offended if you treat him like he's a little boy.
Oh, and if the first thing that comes to your mind is "If he doesn't want to be treated like one, he shouldn't act like one," that's the first clue that you probably need to date someone older. People who are comfortable with being condescending are problematic on so many levels and if his actions have you feeling justified in degrading him, you don't need to be seeing him anyway (if you feel otherwise, reflect again over the whole control thing).
CON #3 of Dating a Younger Man: You May Be Dismissive of His Long-Term Plans
In another article that I wrote for here, I mentioned how one of my favorite movies is Prime (Meryl Streep, Uma Thurman, Bryan Greenberg). In it, Uma was dating someone, I believe they were 10 years apart. Something that I really liked about the film is that she clearly came along to encourage him to pursue his life's passion for painting; he might not have without her presence in that season of his life. At the same time, she was entering the age where it gets harder for women to conceive while he was just starting to connect the dots on what he wanted his career path to look like. And while he was willing to "give her a baby," he wasn't doing it because he was at a point in his life where he wanted to be a father; he simply cared for her and didn't want to lose her. Wisdom teaches that, while sweet and endearing, that reason simply isn't good enough.
My point? Suppose Uma's character had been so selfish that she didn't care. And then he wouldn't be able to paint full-time because he would need to figure out how to be a parent and provide for another person? That could've hindered him from fulfilling his path and purpose. Oftentimes, when dating someone younger, we can be tempted to overlook stuff like this. That's why, my two cents would be, that in the beginning stages of a relationship with someone younger if you see that it really could be heading somewhere, ask him what his five and 10-year plans look like. Then be really serious about if in being with you there is room for compromise or he would have to surrender more than he should in the long run. Because if it's Door B, I'll just say that I have listened to far too many men who have harbored resentment because their partner required them to put their dreams on the backburner, indefinitely, in order to be with them. Rarely does that work in anyone's favor. Trust me.
CON #4 of Dating a Younger Man: Maturity and Stability Aren’t Always or Necessarily Their Strong Suit
Some of y'all and this disdain for video games, boy (LOL). If more folks knew the benefits that come with playing them (not obsessively but playing them nonetheless), you might be more encouraging of your partner's excitement over them. Video games reduce stress, help to boost memory, can assist with problem-solving and so much more. That's why, one of my running jokes with some of my wife clients is, "You better let your husband play that game. He could be figuring out how to pay the rent while he's doing it." Where am I going with all of this? When I speak of a potential con of dating a younger man is dealing with his instability and/or immaturity, I'm not referring to stereotypical things. I'm talking about the fact that purely a lack of time could result in him not being mentally and emotionally where you are.
Case in point. I know a wife who married someone almost eight years younger than her. For years, she was constantly complaining about how he wasn't a good budgeter; how he needed to "grow up" in that area. Finally, one day I asked her what she was like with money at his age. As she went on about overdraft fees and paying bills late, she finally paused because she caught where I was coming from. How is it that she should be given time to "get herself together" while he shouldn't?
While a younger person dating someone older can oftentimes influence them to "grow up faster" in some ways, it really needs to be up to them, whether or not they want to do that instead of the older person constantly nagging, berating, or denouncing the person they are with for being what is obvious — younger than they are. Can we all bring some "ah-ha moments" and life hacks to others? Sure. But should we be mad that someone acts younger when they are younger? I mean, pardon the pun but that doesn't sound super mature…now does it?
This is the kind of topic that could go on for days. For now, I just wanted to drop a few things to think about should you be seriously contemplating a more-than-casual experience with a younger man. Because, as with everything in this world, it's got some good points and some things to consider long and hard. Please make sure that you do. For his sake (and time) as well as your own. Feel me? Somehow, I know that you do.
For more love and relationships, features, dating tips and tricks, and marriage advice check out xoNecole's Sex & Love section here.
Featured image by Getty Images
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









