Adulting is hard but packing up and moving from one living space to the next is even harder. As a young adult, leaving home to attend college 300 miles away, I was yearning for a change of scenery so much so I couldn't wait to pack my belongings and head to sunny southern California. With each transition, it wasn't an easy task, however, nine years and 10 roommates later, I finally have a place to call my own. As liberating as it is to be in a space that's all mine, this move is unlike any other. As a single woman, the responsibility of uprooting myself has been more challenging than I ever imagined. More than just saving dreamy home decor inspiration via Pinterest, making "my house a home" has been a process that's easier said than done.
As a professional fashionista, I'm naturally inclined to all that is aesthetically pleasing. While I've always envisioned the type of space I want to come home to every day, over the years how I see myself and the world has evolved tremendously. At the ripe age of 31, I want a personal retreat from the outside world and I'm determined to curate a space that is comfortable, inviting, warm and luxurious. At this moment in my life, a safe and tranquil environment is my top priority, one that is true to who I am inside and out.
To be at peace, I want to surround myself with furniture and decor that speaks to what inspires me.
Our home should be a true reflection of who we are and who we want to be but that's difficult if we don't know ourselves. Creating the perfect ambiance can be challenging so I enlisted the help of aesthetic entrepreneur Antoinette Arrington to help those of us on our journey by focusing on what matters the most when filling our space. When I first reached out to Antoinette, I was determined to find out how I can decorate my new apartment on a budget but as I began to speak with her, I began to focus less on saving money and more on personalizing my experience.
As an interior stylist and home decor expert, Antoinette shares tips on key elements that will bring life to any living space as well as inside advice on getting the home decor items you want no matter the price.
What’s the first step when curating the perfect living space?
"My philosophy as an interior designer and stylist is that you live in a house but you are home. The things that you surround yourself with need to be an outward manifestation of where you've been or where you want to go. It's helpful to hone into who you are inviting into your space and share the results of your standards with because not everyone is going to get it and abuse it. My home doesn't have an open door policy, that's rule number one. If you're cultivating a space that inspires you towards your intentions, you don't have to lay out the welcome mat."
Antoinette Arrington, LA-based Interior Stylist & Founder of Haume
How can one avoid being overwhelmed when starting from an empty space?
"[Your living space] should be for you first and if you keep that in the forefront of your mind, that will influence how you shop and what you spend because luxury is subjective. Quality is how well something functions, luxury is how it makes you feel. Before shopping, you have to decide how you want a space to benefit you."
"Take your time in curating. Live in your home without any furniture for three months. Figure out where the light is, how your place sounds, how the temperature changes, and where you'll spend most of your time. Think of your perfect day and furnish that first."
"It may not be one room. It may be taking a hot bath, listening to music, and afterward putting on pajamas fresh out of the dryer and that you're climbing into bed wanting to watch a Netflix show so you buy bath sheets and make sure you have everything you need to enjoy a clean bathtub and a waterproof speaker. It also gets easier when those rituals start to change a bit, for example, going from a workout into the bath which may lead to investing in a corner of your home into a yoga studio or a gym. If you take the time to think of what you do, it's giving you an opportunity to figure out what you want. What's calling you?"
Speaking of shopping, any advice on how to avoid wasting money on items that we like at the moment but end up conflicting with the overall vision of what we want?
"The biggest waste of money is buying something because it's cute but it doesn't work or buying something that works but you have to hide because you don't want anyone to see it. That's how you end up with garages and closets full of clutter. Also, know that your home is an evolving space."
"What you like in this season may change. Don't shop with the idea that you have to keep something for 20 years because you don't. Think of it as a museum which curates art. The Mona Lisa bounces from place to place, she's there for a time and then she goes off to the next and it doesn't disrupt her legacy or the experience of the art."
"Changing your home decor is an ebb and flow. Don't walk in the store and buy the entire display or every trendy piece, take your time and curate your home. Trust your own voice and instinct. Don't search for validation for friends and family. If you like something, buy it and if you don't like it it's OK, be informed with the retailer's return policy."
Strategies for investing in high priced furniture?
"You need to be informed of what things cost, especially with COVID-19, like delivery and lead times. Also decide whether you want to assemble it because that goes into cost, everything can't be DIY. You need to buy your time back. Are you going to enjoy the thing you put together and it fell apart? Will you get frustrated and never finish? When making big purchases, looking into platforms like 'Handy' or 'Taskrabbit' are fairly inexpensive when putting together your furniture. Find someone experienced in a product that you bought and while they're there, have them put together a bunch of stuff. There are a lot of ways to make your money work for you."
How can we surround ourselves with luxury home goods within our budget?
"Deciding what you want your life to look like and who you are going to share or not share with helps set your budget. Go to your dream store, if money is no object, add everything to the cart as if you were going on a shopping spree then go look at the cart. That puts the object in the forefront. People tend to see something, fall in love with it but hear the price and decide they are not worthy. It's completely emotional, it may not even be that you don't have the money, it can be offensive just to see the price because they haven't made the connection between quality, luxury, and cost. [The key is] changing your mindset to '[I'm] investing in myself and my life and my experiences,' instead of, 'This couch is an investment.'"
Where do you shop for quality home decor?
"My couch is from Living Spaces and people don't believe me when I share the link. I routinely shop at Target, CB2, vintage, and Etsy. I don't own or wear anything that is exceedingly expensive, it's the combination of how you experience me that gives you the idea that I'm investing in myself. I go to HomeGoods for coffee table books and kitchen organization items, great national brands that are cheaper than other big box stores. They also have a great condiment and organic food section. You can find great lamps and rugs as well. Get to know your local store and ask when they restock. Introduce yourself to the manager so they expect you if you're looking for something. Bring a picture of what you're looking for. I like Costco, Sam's Club and Big Lots specifically for outdoor furniture."
Courtesy of Antoinette Arrington
What are some accents that can elevate your at-home experience?
"Art can be expensive, however buy your favorite prints for a fraction of a cost, go to Michaels or IKEA for frames or get the piece professionally framed. When it comes to oversized art, paint it yourself for an abstract piece. If you see art you like but don't like the frame, change it or repaint it."
"You can buy a nice set of dishes which are inexpensive at places like CB2 or Ikea. Vintage cutlery from Etsy or really cute forks from Target. Cloth Napkins from World Market or CB2 are a couple bucks. Glassware is not expensive at all, they can be $10. You can buy really nice inexpensive glassware from CB2. You can start small. If you really want a nice plate setting, do it for you and eat lunch on it every day. Buy yourself nice forks and a couple cloth napkins and a pretty plate. You don't have to use champagne glasses for just champagne. Make yourself accustomed to using nice things and normalizing it. You wouldn't go to Crustaceans and use paper napkins and plastic forks. Hotels have glasses on the counter for you, nice lotions and pretty soap, do that at home."
When seeking inspiration for the overall aesthetic of our place, how can we bring our ideas together into one cohesive look?
"Having a design plan, the colors and textures you like as well as what you're drawn to. If you saw something in a store and thought about it all night, hopping in your car early in the morning hoping it's still there, what would it be? Buy those things. If there's a place you want to travel to, research how people there live and what their days look like. If it was Tulum, I'd have a hammock in my living room and no one could say anything to me about it. A corner with a hammock and a bunch of plants that reminds me of Mexico."
"When you travel, bring back a piece of art, a cup, mask, pottery or wall hanging and display it in your home. You can share experiences with your guests. Your home should be ground zero for everything you need to be. You shouldn't have to code-switch in your house or put on armor. You should be exactly who you are. Recognize yourself first at home and then go out in the world and introduce yourself to her."
"If you don't know who you are, you're going to let everybody tell you who they think you are."
I bought a Fiddle Leaf tree recently however I don't want to go overboard with taking on too many new responsibilities at once. What is your advice for new plant moms?
"Be honest and be realistic. Go to a local nursery, not a hardware store, even if you don't buy anything, ask someone who is accustomed to speaking with clients about their inventory and is well-versed on the types of plants and the type of lighting in your house that will help you make an informed decision. Tell them about your lifestyle, if you have air conditioning, if you're home a lot, will the plant get fresh air or if you'll need a grow light. All pretty plants aren't care-free. I would suggest something as low-maintenance as possible for your first plant."
"You will have to invest in plant food, repotting, and making sure it's watered. Start with one, something small that you access a lot so that if it dies, you'll notice. If your perfect day is sitting around with 15 plants taking care of their leaves and repotting, if that's calming, go ahead and jungle out. If that's not your thing, get an artificial plant that looks real. You don't have to have plants in your home."
Courtesy of Antoinette Arrington
What are gems to keep in mind when making a house a home?
"There is no one combination of things that makes a house feel like home. It's a combination of happiness, intention, patience and investment that's going to make it feel like a home to you. You took the time, spent wisely, and you're living a life that incorporates all of your belongings. Do your due diligence when shopping for your home, you don't always have to fill an empty spot. No more cutting corners, have an abundance mindset when cultivating your space, but take your time! Filling your space too quickly can be a sign that there's something missing inside of you."
For more of Antoinette, follow her on Instagram.
Featured image courtesy of Antoinette Arrington
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Sherri recognized a need in her community and decided to act on it. Today, she is not only a thriving entrepreneur but also a published author, business coach, and motivational speaker.
Additionally, her daughter is following in her entrepreneurial footsteps. Together, they are the dynamic duo behind the Offices at Dogwood Park. Within this building, Sherri and Janaya operate their Success Suite, offering cost-effective conference rooms and business suites for emerging entrepreneurs.
Janaya also runs her own business, Belle Lux Day Spa, which occupies a quarter of the building and exemplifies the family's entrepreneurial spirit.
Sherri J’s journey was far from easy, and throughout this process, she’s learned a great deal about the childcare industry, money management, and the power of determination. She shared a bit of her journey with us in today's Money Talks.
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On how she got started:
"Well, I fell pregnant very early in life, at 14 years old. That's what molded me and the rest of my life. I had to learn responsibility very, very early. I had to be a mother all while balancing being a teenager, trying to find and learn myself. Having that type of responsibility at such an early age gave me a quicker start at life.
"Anyway, my daughter's father’s side of the family was into childcare. I had to work for them to kind of earn my keep and to take care of this new child that I had sprung on everybody. So in working for her father's side of the family, I learned the childcare industry – really unbeknownst to me. I was kind of being molded into being the person that I am today. Then I decided I wanted to step out on faith and try to open my own childcare center; I did that by 24. Long story short, that's what got me to where I am today."
On her initial relationship with money:
"I didn't have the option or experience to be good with money. I didn't know anything about it. My mom was just the average everyday working woman trying to make ends meet. I didn't know what a wealthy lifestyle was. I didn't know what having money looked or felt like. I think I got my first understanding of it when I met his family and saw what they had. That's when I knew we didn't have money."
On stepping out on her own:
"I was very scared because, at this time, I was working as an executive assistant to the principal for [the] Atlanta Public School System. So I was making maybe $35,000 in my early twenties. I had always been in corporate America. I worked for Wachovia Bank (Wells Fargo) and H&R Block and felt like I had gotten a good job at the school system.
"I mean, 16 years ago, $35,000 was a lot of money for a 21-year-old. But I knew that I wanted to always be a resource for my daughter, and even on $35,000, I was barely making ends meet. I had enough to pay my rent, my little car note, and maybe buy some McDonald's here and there."
On using her taxes for startup money:
"When I made the decision to jump into childcare, I had saved three years' worth of tax returns. At the time, I was getting between a $2,500 to $4,000 return. And one year, I just decided not to spend it. Also, I was saving like $100 out of each check. For two years, I ended up with about $5,000 – so that was my startup. I literally just buckled down and decided not to waste the money."
"When I made the decision to jump into childcare, I had saved three years' worth of tax returns. At the time, I was getting between a $2,500 to $4,000 return. And one year, I just decided not to spend it... For two years, I ended up with about $5,000 – so that was my startup. I literally just buckled down and decided not to waste the money."
On her favorite splurges:
"Sadly, I do not splurge. I like cars so when I want a new car, I'm going to get one. But that's not all the time. You know? I really don’t do much for myself. Everything I do is always for other people. My life is really 'complex-simplicity.' But for my 40th birthday last year, I threw a huge party and went to Turkey. That was the beginning of me doing more for myself. Oh, and property! I’m responsible, but I’ll buy a property in a minute."
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On money-lessons she learned the hard way:
"I was never taught budgeting, so I had to figure it out on my own. And honestly, most Black people are counting and spending their money before they get it. So mentally, they know exactly what they do and don't have.
"Childcare is fast money. If you set up shop in the right location, you can go from $0 to $40,000 quickly. And this happened so early on in my business and so fast that I was out having fun, spending all this money, but I wasn't growing the business that I started.
"You gotta think, I went from getting around $1,200 every two weeks to $8,000. But I learned very, very quickly that I couldn't be gone on vacation 24/7 because no one was running or growing the business. And so it wasn't until that $8,000 a week was $2,500 a week, then $1,800 a week, that I realized I didn’t have as many kids to care for!"
"Childcare is fast money. If you set up shop in the right location, you can go from $0 to $40,000 quickly. And this happened so early on in my business and so fast that I was out having fun, spending all this money, but I wasn't growing the business that I started."
On real estate and passive income:
"I'm a licensed Realtor in both Georgia and Florida, and I became licensed in both states because I invest in real estate. I own the buildings for all my childcare centers outright, with no mortgages. I also own the buildings for any business I operate; I don't rent from anyone. My investment portfolio is focused on real estate because it consistently gains value, and you can always generate income from it.
"Whether you choose to start a business or rent it out, real estate offers flexibility. If you need to access funds, real estate allows for that too. I always recommend investing in real estate because it has worked well for me."
On a final, personal money-saving tip:
"I would say, if your business is a heavy cash flow business, meaning you get a lot of cash but also accept credit cards, checks, and etc., save the cash that you do not need. Put that cash in savings, don’t ride around with it. That way you don’t think twice about spending it."
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