While Ciara’s claim to fame is singing and dancing, she has been taking steps to become a mogul over time. The southern beauty became an instant star after releasing her debut album Goodies in 2004 with the lead single of the same name that reached number one on the Billboard charts. From there, she one, two stepped her way into being a worldwide sensation with her Crunk&B sound and unbelievable dance moves. While Cici will always be known for her legendary moves and bops, she has shifted her focus and has been working on expanding her brand.
The mother of three made headlines recently when she revealed that she bought back her masters while starting her independent label Beauty Marks. And while she is the CEO of her own music imprint, she has also been making waves in other industries because a real boss diversifies their portfolio.
Here are five businesses that Ciara has launched over the years.
Skincare
The Grammy award-winning singer just announced that she will be launching a skincare line called OAM, which stands for On A Mission. She made the exciting announcement on Instagram. “You’ve been asking… and here it is. Meet my secret sauce ✨Years in the making. Coming 09/15/22. #OAMskin,” she wrote.
In an interview with Allure, the singer shared her motivation behind the line. "I used to think I was my most beautiful self with all the makeup on," Ciara said. "But that's not real. That's not how to live….While being on a mission to do so many things that I want to do, it's important to me that I'm loving who I am at the core and loving myself when there's not a whole lot going on."
The line, which is set to launch on Sept. 15, features Vitamin C Hydrating Cleanser, Vitamin C Brightening Pads, 20% Vitamin C Brightening Serum, Vitamin C Eye Revitalizer, and Vitamin C Radiance Moisturizer.
Fashion and Accessories
In 2021, Ciara released a fashion line called LITA by Ciara. LITA, which stands for Love is the Answer, is under her and her husband Russell Wilson’s brand The House of LR&C. The line features dresses, matching two-piece ‘fits, shoes, and accessories.
She also launched a travel accessories line called Dare to Roam which has a collection of fanny packs, duffel bags, backpacks, and more. The collection can be found at Kohl's and Target.
Spirits
Cici has followed in the footsteps of the likes of Diddy and Nicki Minaj and decided to throw her hat into the wine and spirits game. In 2019, Ciara co-founded Ten to One Rum with entrepreneur Marc-Kwesi Farrell. She is also an investor in the brand.
In an interview with Forbes, she revealed why she jumped at the opportunity to join the spirits community. “When I get a chance to do things and projects like this, I’m pretty involved,” she said. “I look a step before the actual product to work with really great business partners.”
Founder of Ten To One Rum Marc Farrell and co-owner of Ten To One Rum Ciara.
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“For me, all the boxes were checked. This is a space that not too many women occupy, and I saw a tremendous opportunity as an entrepreneur, and as a woman of color.”
Fragrance
The “Jump” artist also has a fragrance with Russell called R&C. The fragrance, which can be found in Nordstorm, has three collections such as the Fragrance Duo, the Harmony Duo, and the Intense Duo. The bottles are magnetic and they click together for a unique scent. In 2021, their Harmony Duo perfume won gold at the Pentawards, which is a prestigious award for packaging and design.
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Featured image by Vivien Killilea/Getty Images for Pronghorn
Having a community of people who I can share memories with, lean on in times of need, and inspire each other is something I always valued. I took a moment to truly center in on what I desired from the new friends I would make. Then I realized it all would have to start with me. I had to be centered and confident in who I was to attract who I desired to be aligned with. As someone who moved to a new city and established quality friendships, I gathered these six tips that helped me feel grounded and create community in hopes that it will help you, too.
6 tips to start building community and making new friends in a new city:
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Be true to yourself
Do you know who you are? If someone asked you to describe yourself in three words, what words would you use? In order to develop deep friendships, you must be a friend to yourself first. Know what refuels you and what zaps your energy. Self-study your habits and why you do the things you do. All this will be important to keep in mind when looking to create bonds with others. Every day there’s all kinds of people telling you who you should be, how you should act, or what you should wear. At the end of the day, the only opinion about yourself that truly matters is your own. Spend some alone time with yourself indoors or out at an event you like to truly discover who you are in this season of your life.
Pray about it
Before you step out into the world and cross paths with all kinds of people, it’s important to pray about building your community. God outlines what true friendship looks like in numerous Bible verses such as "Iron sharpens iron." - Proverbs 27:17 and “Two people are better off than one, for they can help each other succeed.” - Ecclesiastes 4:9-12. If you desire friendships that last, pray about what you seek in friendship. I remember praying for mentally stable, happy, and whole women who moved through life with abundance mindsets. Take a moment to journal about the community you want to build and then pray on it.
Go to fun events to meet people who share your interests
Most metropolitan cities like Washington, D.C., New York City, and Atlanta are known to have strong young professional communities and events where you can connect with others. I highly encourage you to attend events in or near your community to see what the city is like and meet people. It’s likely that the people at the event have the same interests as you, which is a great way to start a conversation. You can start by searching for events on Eventbrite or following Instagram pages that highlight events happening in your city.
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Accept that you won’t be compatible with everyone you meet
While living in your new city, it’s likely you’ll meet a variety of people. Please know that everyone you meet will not bud into lasting friendships, and that’s okay! You are uniquely created and not made for everyone. Then you’ll meet people who are good for only surface-level connections, and then you’ll have your girls who you can get deep with. I think sometimes people can look down on surface-level friendships, but not everyone needs to fully know you. That’s a privilege to have and to accept within yourself. Continue to check in with yourself and be real about who you crave to spend more time with and who is nice to see for a monthly or quarterly catch-up.
Join Facebook groups & GroupMe chats
If you haven’t used Facebook in a couple of years, it’s time to dust your profile off. Facebook Groups is a great place to join online communities for people who just moved to a new city like you. Typically, you have to agree to the group’s guidelines, and then you can join. For example, you can search for groups in the Facebook app by using keywords like women, Black girl, or [the name of your city] foodies. With the GroupMe app, you’ll have to be invited to join an already existing group. While you’re out and about networking, don’t hesitate to ask if they’re in any online groups/communities they recommend you join too.
Be friendly to folks in your neighborhood
When I first moved to my new apartment, I spent the first week walking around the complex and working in the community spaces to get a better feel of it. I was able to meet people in my neighborhood, enjoy small talk, and learn more about what the community has to offer. Step outside of your comfort zone and work in your apartment’s community space or a local coffee shop to connect with others.
Overall, you may feel alone in your new city, but I guarantee you’re not. There are other people experiencing living in a new city too, and all you need to do is find each other. I hope these tips help ease the nervous feelings you have about building a new community and inspire you to make a new friend today!
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