BOSCO Went From College Kid To Multimedia Artist & Entrepreneurial Girl Boss
Savannah-born singer BOSCO moves to the beat of her own drum as an artist who also doubles as a CEO of her own creative agency, SLUG. In the past, the singer has had her music featured on HBO's Insecure as well as been featured on everywhere from NPR to Billboard.com.
BOSCO's humble beginnings as a freelance artist and server/bartender prepared her for the arduous life of a recording artist and entrepreneur. Speaking on her experience working in both she notes, "you know how the game goes in the freelance world, it was important for me to have something that generated a steady flow of income." After college, she took up a job in marketing and creative direction at Factory Studios (now GUM Studios) in Brooklyn, NY. She remarks about that experience saying, "I grew so much during that time having a space that nourished my artistic endeavors on and off the clock.
Luckily for BOSCO, she had a key mentor at her job who pushed her in the direction of her dreams. "My boss, Carrie White, was a huge part in the turning point of my career encouraging me to really pursue music. She actually directed my video with DJ Speakerfoxx 'shooter' and my first real video ever 'Names' with producer and DJ Treasure Fingers was shot there."
Recently xoNecole caught up with the singer at a lowkey brunch spot in the West Hollywood neighborhood of Los Angeles to talk more about how she's grown in the past year and what's to come in 2019:
How would you describe your unique sound of R&B?
Cameron Kirkland / Courtesy of BOSCO
I would describe my sound of R&B being a mixture of influences I grew up with. I'm from Savannah, GA by way of Atlanta. Being from a coastal beach city, you get R&B, soul, blues, but then you get a bit of funk and rock because of the artsy scene around the beach. So I would describe it as feel-good alternative R&B.
Who are some women mentors that have supported you throughout your journey?
One of my mentors is Fadia Kader. She has been mentoring close to 10 years. I would say also my manager Danielle Quebrado. She's been an instrumental part in the elevation of my career. I've been BOSCO but sometimes it takes a certain person to elevate you and see your potential to get further. I would also say Lacey Duke. She's a director that's really coming up right now and I would say she is like my digital sister. In addition, my mom is my greatest supporter and my backbone for when I wanted to give up. She provided a safe space for me to blossom into not only woman I am today but also as the artist.
I grew up listening to Sade, Aretha Franklin, Patti LaBelle, Brownstone, and others in the back of my mom's Toyota Camry. Those were very pivotal moments in my life.
What is some cliche advice you received early on as an artist you embraced or dismissed now that you've grown and been in the industry for a while?
Salim Garcia / Courtesy of BOSCO
You have to stick to one thing. I think when I started doing music, social media wasn't as prevalent as it is today and being a multimedia artist, a lot of people didn't know how to package them. But I've always been dabbling in different mediums and I'm glad I didn't stop. Now we are in an era where as an independent artist you have to do everything yourself. A lot of artists do their own graphics, their own video treatments, cover art, etc.
You don't have to choose one thing. Yes, you can be creative in one lane but don't ever stop using other gifts you have that God or the universe has given you just because someone doesn't know how to package it into a box and use it for themselves.
What is a time you wanted to give up but you pushed through and kept going?
It was two times. Right before I got signed to Fool's Gold, I was recording and releasing records on my own. I did a video and the last video I did they reached out to me. Another time was...well, I have this thing where in-between projects, I begin to doubt myself. I start asking if there's space for me as an artist and if people want to hear me.
The internet has a way of making you wonder if there's not enough space for artists.
Granted, there is a lot of noise and it's harder to decipher one artist from another but I just have to remember that what I contribute to the narrative of the musical landscape is something that no one else can do but me or take from me. I really had to understand that there is room for my music and people want to hear what I have to say. It's about conditioning your mind to make the decision to do the right thing everyday and work towards that.
You recently premiered your video "Cruel" on NPR, which invokes nostalgia of the 90s and what many call one of the golden eras of R&B. What are some records you listened to as a child that stuck with you and you may have had in mind for inspiration while making the video?
During that time, I was listening to Brownstone's "Love Me", En Vogue, a lot of TLC, etc. I tend to lean a lot on the 90s sound because it's music that resonates with me. Total and TLC are my go to groups. For me, Pam and TBoz have parallels to me in being tomboys but chic. They were sexy and laid back. Left Eye was kind of quirky and cool. That's some of the people I was listening to and drawing inspiration from.
Why is it important for you to house your creative agency SLUG in Atlanta and how is the city significant to you in relation to your hometown of Atlanta?
Salim Garcia / Courtesy of BOSCO
The concept of SLUG came to me in two parts. Because I grew up in Savannah, there was a lack of resources [in the] media I envisioned myself looking like. I would go to Barnes & Noble and take pictures of things in magazines I couldn't afford and read books envisioning a world that didn't exist in Savannah. I knew there were qualities and characteristics inside of me that I know I needed to nurture but I didn't know how to. I ended up moving to Atlanta after college.
I always say Savannah birthed me but Atlanta raised me and when I say 'raise me,' I mean in aspects of my artistry in terms of visual art and music.
I wanted to create a platform in Atlanta because it's up and coming and growing to provide kids that look like me with talent that's untapped a chance to work with big brands and cultivate their gifts. Above all, it's like a family and a collective that sticks together and show the landscape of the south in a different way. It's not just grass, trap, and hood shit. It's also a wealth of knowledge, art, street artists, fashion designers, and more that's overlooked. If I can contribute my very small piece to the puzzle, then I feel like it's what I'm meant to do as part of my destiny.
In the context of the #MeToo movement, how do you feel about the climate of the music industry as a black woman?
Different parts of me feel different ways about different things. Looking at it on a very surface level, I feel there has been a big progression in the visibility of our talents as a whole, not as a narrow perspective of this one-dimensional way we are. I feel like the elevation of that is great. The other part of me feels like when it comes to sexual abuse or, things of that sort, when you want to wear a bikini top and some low rise pants, in the industry standards today it's saying, "Oh you want a guy to come touch you." This becomes the narrative more than another reason like, "Oh I was dealing with depression and I just lost 15 pounds. Therefore I want to wear something cute and go outside because I don't have that depression hanging over me today." Those types of things make me feel uneasy.
Then on another aspect, it feels like Black women are exploited, whether it's hair, skin color, or being called hyper-sexualized.
Even when a black woman speaks up about being violated or having something that happens to her in her life, society is not always convinced and believes the story [society tells] because of misconceptions of what a black woman is and her standards are.
What do you hope to accomplish in the next five years?
Exquisite Eye / Courtesy of BOSCO
I want to win a GRAMMY or be nominated. I want to definitely have my own record label. I want to have a brand of collector's items, be it toys or apparel. I would like to do more tangible things with SLUG. I might even throw my own festival. I always want to go on a world tour. It's an ongoing list for sure.
For more of BOSCO, follow her on Instagram.
For more of BOSCO, follow her on Instagram.
Featured image by Cameron Kirkland / Courtesy of the artist
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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A Therapist Breaks Down The Internet's Fixation On The Black Cat-Golden Retriever Dynamic
In the realm of love and relationships, there's a growing interest in the idea of opposites attracting. This concept is gaining traction on platforms like TikTok, where users explore how different personality types interact in romantic partnerships. One popular comparison is between the "golden retriever" and "black cat" archetypes.
According to Urban Dictionary, the golden retriever, typically portrayed by men, embodies a relaxed and friendly demeanor, making relationship maintenance seem effortless. These individuals are described as easygoing, patient, loyal, socially adept, and optimistic. On TikTok, many women are intrigued by the prospect of finding partners with these qualities.
In contrast, the black cat, often represented by women, leans towards introversion and independence. They're mysterious, quiet, and introspective, preferring to be pursued rather than doing "the chasing" in relationships.
@annakrstna Replying to @BeckyAmi part II coming soon❤️ #femmefatale #blackcat #blackcatenergy #dating #marriage #datingadvice #princesstreatment #feminine #feminineenergy #relationship #sprinklesprinkle #celebrity #femininenergy #love
This dichotomy reflects the anxious-avoidant attachment dynamics in psychology (pursuer-distancer cycle), where one partner seeks closeness (golden retriever) while the other values autonomy (black cat).
The Black Cat Golden Retriever Archetypes & Attachment Styles
Attachment theory suggests that early caregiving experiences shape our attachment styles, influencing how we relate to others. Anxious individuals seek reassurance, while avoidant individuals prioritize independence. However, not every instance of the black cat/golden retriever dynamic indicates underlying insecurities. Individuals can embody these personas without necessarily being insecure or exhibiting unhealthy attachment patterns.
For instance, a golden retriever's desire for closeness may come from a secure attachment style, rooted in self-worth and trust in others. Conversely, a black cat's preference for autonomy doesn't always indicate avoidance; they may simply value their independence, and it's relatively easy for them to connect and disconnect when needed. Understanding these dynamics requires personalized individual/couples assessment, ideally with a licensed therapist.
The Black Cat Golden Retriever Roles in Relationship Success
A prevailing notion in this discussion that's sparked a lot of conversation is the idea that when a woman takes on the role of the golden retriever in a relationship with a black cat partner, the dynamic is more likely to fail. (I've experienced this firsthand, even in my own past relationships, and I've seen it play out in my own life.) Conversely, when the roles are reversed, the relationship tends to thrive. But why does this happen?
Historically, men have been socialized to take on the role of the pursuer, while women are expected to be more passive recipients of romantic advances. From a biological standpoint, some researchers argue that evolutionary instincts may play a role in shaping mating behaviors. Evolutionary psychology suggests that men may be inclined to pursue potential mates to maximize their reproductive success. This perspective suggests that men may have evolved to seek out partners and compete for their attention and affection.
@annakrstna Replying to @Tina Kaur #love #dreamgirl #beauty #relationship #dating #datingadvice #femmefatale #feminineenergy #desire #obsession #darkpsychology #sprinklesprinkle #femininity #psychology #selflove
Additionally, societal expectations and cultural norms can heavily influence gender roles and relationship dynamics. From a young age, boys may be socialized to take initiative, assert themselves, and pursue their romantic interests actively. On the other hand, girls may be encouraged to adopt more passive roles, waiting for suitors to express interest or make romantic gestures.
As much as there's a lot of conversation about gendered expectations and societal norms, it's crucial to recognize that these expectations aren't universally applicable. Not all individuals adhere to traditional gender norms, and people express a wide array of behaviors and preferences in romantic relationships. Research indicates that attitudes towards pursuit and courtship have evolved over time and differ across cultures.
In today's society, there's a growing recognition of the significance of mutual consent, communication, and reciprocity in romantic relationships. Many individuals, irrespective of gender, prioritize egalitarian principles and seek partnerships founded on mutual respect, understanding, and collaborative decision-making.
The Black Cat & The Problem With 'Acting' Secure in Dating
Delving deeper, there's a growing conversation surrounding the distinction between acting secure and authentically embodying security in relationships. True security stems from a deep-rooted sense of self-assurance and a healthy understanding of one's needs and boundaries. Secure individuals don't feel compelled to mask their vulnerabilities or play games to attract a partner; they attract healthy relationships by being genuine and self-assured.
Contrastingly, attempting to mimic secure behavior without addressing underlying insecurities can lead to relational pitfalls. Pretending to be nonchalant or aloof may initially attract a partner, but it ultimately creates a façade that crumbles under the weight of emotional triggers and unresolved attachment wounds.
Authenticity and vulnerability form the bedrock of secure relationships, fostering trust and mutual understanding.
Most importantly, whether you identify as a black cat or a golden retriever in relationships, it's best to find someone who genuinely loves you for who you are. Connect with people who appreciate you instead of engaging in games or "acting secure," because even secure individuals have vulnerabilities and weaknesses. People need to see the real you to truly connect with you.
Transitioning from acting secure to being secure requires introspection and self-awareness. Here are some tangible tips to cultivate genuine security in relationships:
1. Reframe Your Beliefs About Love and Relationships:
Challenge any negative beliefs or misconceptions you may hold about love and relationships. Recognize that healthy relationships are built on mutual respect, trust, and compatibility, rather than scarcity or desperation.
Cultivate a mindset of abundance, believing that there are plenty of opportunities for meaningful connections and fulfilling partnerships; you just have to be the person you want to attract and refrain from entertaining anything less.
2. Develop Self-Confidence:
Invest in building your self-confidence and self-worth independent of external validation or romantic relationships. Foster a sense of independence and autonomy in your life. Develop interests, goals, and aspirations that are separate from your romantic relationships, and invest in your personal growth and development. Engage in activities and hobbies that bring you joy and fulfillment, and don’t abandon those hobbies just because you met someone new or you’re in a new relationship.
3. Set Realistic Expectations:
Avoid placing unrealistic expectations on yourself or your partner in relationships. Recognize that no relationship is perfect, and both partners will inevitably experience challenges and setbacks. Instead of striving for perfection, focus on building a strong foundation of mutual respect, understanding, and communication. Embrace the ups and downs of relationships as opportunities for growth and learning.
4. Emotional Regulation:
Develop healthy coping mechanisms for managing emotions and navigating conflict constructively. Prioritize self-care and cultivate resilience in the face of challenges.
5. Practice Patience and Acceptance:
Understand that finding a compatible partner and building a fulfilling relationship takes time and patience. Avoid rushing into relationships out of desperation or fear of being alone. Trust in the process and have faith that the right person will come into your life at the right time. Practice acceptance of yourself and others, recognizing that everyone has their own journey and timeline when it comes to love and relationships.
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Featured image by Amber N Ford/Getty Images