Drake said we're "drinking every night because we drink to my accomplishments," and in 2021 why not do it with a Black-owned beer, wine or liquor of your choice, especially when the brand is also founded by women? Finding Black-owned liquor and wine can already be a challenge, but add woman-owned to that and the options dwindle even further. For context, less than 1% of all U.S. wineries are Black-owned, but Black people make up more than 10% of American wine consumption. The math here ain't mathing, and it's time to change that.
While I enjoy meeting up with friends at a bar to have a fancy cocktail and catch up, my half-year in quarantine had me appreciating stocking my bar cart and enjoying my sips at home. Personally, I'm a wine and whiskey kind of gal, but I still love to experiment with new brands that pique my interest. More recently I've been on a mission to support more Black-owned alcohol brands, and if a Black woman is behind it? Even better!
Check out some of these alcohol brands owned by Black women that you can bring to the next game night or have at home by yourself:
Founder: Abisola Abidemi
Tell us about Abisola Whiskey and why more women should be drinking whiskey.
Abisola: Our [whiskey] is a non-traditional, young whiskey that's here to celebrate the modern-day whiskey drinker. The typical whiskey drinker has changed and evolved; they've gotten younger, more women are drinking whiskey. I mean, there's this whole evolution of whiskey that has been happening for the past twenty years. I wanted to create a brand that celebrated this and celebrated people's every day achievements, all while creating a legacy for my generation.
"More women should be drinking whiskey because it tastes amazing! There's so much versatility with whiskey and you can see that by all the whiskies that are out there."
Take it straight, take a shot of it, make an amazing cocktail with it; whiskey can do it all. And so can women. Women can do it all, women are versatile and strong; honestly, it's a perfect match!
What has it been like entering the spirits industry as a Black woman? What have been some challenges?
It's been quite a whirlwind of rejection, of excitement, of meeting different people and being inspired. It's been overall amazing, even the rejections, even the negative feedback. I just launched in May of this year and have learned so much being in this industry. In terms of challenges, I will say that the largest one has been that sometimes I don't get taken seriously. I mean, you have a young girl with a young whiskey that tastes nothing like what's out there right now? So, there's a lot of doubt about whether or not this can even be good or how can people be interested in this?
I just nod my head and take it on the chin, you know? Because I believe in this, I believe in the taste, the brand, the celebration, all of it.
Founder: Marvina Robinson
Tell us about B. Stuyvesant Champagne.
Marvina: It's a boutique brand champagne that publicly launched in February 2020. I was born and raised in Brooklyn, N.Y. —Bedford Stuyvesant—which is what the brand is named after. Being in the wine industry is very new for me, as I've worked on Wall Street for 20 years. I went to Norfolk State University for undergraduate and studied Biology, received my M.A. in statistics from Columbia University. I'm a lover of champagne and the original goal was to open a champagne bar. I wanted a private label for the bar. COVID forced me to pivot as it was not the best time to sign a new lease, and I was asked to put the bottles on shelves for retail. I was nervous because that was not my original plan, but it was the best decision I made.
How would you describe your journey into the champagne industry? What have been some challenges?
I am far from mainstream, I wish I could be mainstream but the brand is not a norm. I let it grow and branch out organically. I am not backed by any investors, celebrity names, or venture capitalist funding so I am doing everything on my own. I do not mind it at all because this is the best way to learn and it is a woman-made brand from the ground up.
I would say it has been interesting, some good and some bad. I always get asked, "Is this real champagne?" It can only be called champagne if it comes from the Champagne region [of France]. The bad is that I am questioned about the authenticity. The good is that the brand has been embraced by many and growing daily.
What are some goals for the brand going forward?
I would love to have the brand be global, as well as be the go-to brand for the hospitality industry. It's a lot of work for me but I am looking forward to doing the work in order for me to reach this goal!
Founder: Alisa Mercado
What has it been like entering the beer industry as a Black woman? What have been some challenges?
Alisa: It's been inspiring entering the beer industry as a Black woman as it allowed me to identify the lack of representation and to build and strive to change that. I was the first African-American, woman-owned beer brand in the state of Connecticut (fourth in the country). Challenges have included getting the brand out there like those that have been nationally distributed and around for decades. Our products can be found in locations such as Whole Foods, Total Wine, Trader Joe's, Big Y, and ShopRite, just to name a few.
What makes your beer stand out from others currently on the market?
Our beer is unique and stands out because we specialize in classic traditional beer, which are lagers. But we only identify with brands like Bud, Heineken, Coors and Corona. Our products are unfiltered which means there is a health benefit. We want to make sure that we drink in moderation but we also don't pump bad stuff into our bodies or our communities.
Founder: Nayana Ferguson
Would you describe your path as more mainstream or indie in regards to getting your brand out there?
Nayana: I think we are definitely leaning toward the indie path rather than mainstream [in order to get] the Anteel brand out there. When we started, we did not have the large budgets to follow a mainstream path that major brands can. We used social media consistently to grow our brand and my husband, who knows quite a bit about social media marketing, used some tactics to not only grow visibility for the brand, but to create a strong, dedicated following.
When we first launched in our home state, we visited over 150 retailers in three months, by ourselves, seeking product placement. We also conducted all the in-store tastings, handled all the marketing internally, and did the majority of our own PR outreach. Doing everything ourselves taught us a lot and kept us focused on turning Anteel Tequila into a well-known tequila brand around the country.
What has it been like entering the spirits industry as a Black woman?
As a Black woman owner, entering the spirits industry has had its challenges, but I have overcome them by focusing on my goals and by adapting when necessary. I am extremely grateful to be able to create a path for others to follow, where we can create brands that speak to our ingenuity, culture and vision.
It is extremely important to me to make sure that I am helping to inspire women to create and execute whatever vision they have for their lives and to bring diversity in the areas they choose to be a part of.
Women have to be fearless when creating the businesses that they are passionate about and not let obstacles deter them. I look forward to continuing to move forward on this path and bringing other women with me, so that we all can create our legacies.
What is your favorite cocktail to make with your tequila?
I have several favorite cocktails that we make with Anteel Tequila and it truly depends on the season. However, I would have to say that my favorite cocktail to make is the Coconut Lime Margarita. It is a very simple cocktail consisting of only three ingredients. It is a one-of-a-kind cocktail, since it is made with the world's only Coconut Lime Blanco Tequila and it is a cocktail that I can drink in any season.
Founder: Chrishon Lampley
Tell us about Love Cork Screw.
Chrishon: It's the wine and lifestyle brand you bring to a game night with friends, the brand you introduce to board members at an annual gala, and the brand you experience for the first time at a couples' paint-and-sip event. We know that we are not your traditional wine but because of our deep commitment to providing quality, we are sure to quickly become one of your favorites!
What does it mean to you to be one of only a small percentage of Black women in this industry and what have been some challenges?
Not being taken seriously as an African-American woman negociant (a wine trader or merchant), which did not give me the ability to build genuine relationships with wine decision-makers to reach the masses. Another challenge would be not receiving financial support from grants due to the industry.
Being one of only a small number of Black women in wine means a lot to me, and now I have more room to break glass ceilings till there's no more to be broken!
Founder: Taylor Jackson
Tell us about Redd Rose and the "why" behind starting your own brand.
It's a flavored vodka brand that is named after my grandmother Rose Redd, who was the first African-American woman to own a recycling business in Ohio. The brand is #BEcauseofHER. She was a first-class woman who defied the odds in creating a business that she worked and gave other people the opportunity to showcase their items to sell. She was strong, resilient, and outspoken. What better way [to honor her] than to create a brand in a male-dominated industry.
Would you describe your path as more mainstream or indie in regards to getting your brand out there?
Mainstream. When Redd Rose hit the market, I told her story first and my "why" per se. This is the most important, as Redd Rose is not the next vodka brand to just sit on the shelves, but the next Vodka brand to sit on your shelf. Something I realized is that people purchase what they like because they like it. There is no story or real person behind the majority of the marketplace, but Redd Rose has a story with a real personal behind it.
What makes your vodka stand out from the other brands?
Redd Rose can be sipped over ice, no mixer, no chaser. It's just that simple. It's a brand that is made for the hardworking, resilient, strong and confident women.
For more job search tips, career advice and profiles, check out the xoNecole Workin Girl section here.
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Mercury enters Sagittarius on November 2, will be retrograde from Nov. 25 until Dec. 15, and will be in this sign until Jan. 8, 2025. Mercury in Sagittarius is bold and outspoken but, in retrograde, can come across as impulsive and brash. Thinking before speaking is important right now, and so is considering your values and interests before committing to something new. Since Sagittarius rules long-distance travel, this isn’t the best time to plan a new trip or to rush the ones already in place.
Consider where you want to be, and take your time getting there.
What to Expect from Mercury Retrograde in Sagittarius
A little more than a week after Mercury goes retrograde in Sagittarius, Mars goes retrograde in Leo. With these important transits happening in fire signs, energy can be misdirected right now. It’s about looking at the full picture and not overwhelming yourself with too many options or interests. Take your passions and align them with your heart and willpower, without confusing inspiration with ego. Emotions are running high, yet this activation is creating a breakthrough in personal development before the year ends.
Read below to see how this Mercury retrograde transit will be for you. Read for your sun sign and rising sign.
ARIES
Mercury goes retrograde in Sagittarius, and you are focused on the bigger picture right now, Aries. With Mercury retrograde in your 9th house of adventure over the next few weeks, this is the time to expect the unexpected and to go at your own pace. Don’t rush the clarity that is meant to bloom for you right now, and take things one day at a time.
Even if you don’t have all the answers you need right now, there are still some important truths and insights to gain. You are in the process of reinventing yourself and your life, and the universe is helping you get the space in order to do so. If you are traveling over the next few weeks, remember to be flexible and to go over plans thoroughly.
TAURUS
Mercury goes retrograde, and you enter a time of change and rebirth, Taurus. This transit, for you, is an opportunity to gain balance, perspective, and empowerment. Your commitments and close partnerships are being addressed right now, and you are seeing where your needs are being met and where they aren’t. You are on a journey of letting go and allowing more, and this is the time to focus on being more flexible rather than controlling outcomes.
This retrograde could also be affecting your shared finances and earnings, and this is a good time to take another look at the money coming in and the money going out and make sure things are in order here. Trust your intuition right now, Taurus.
GEMINI
Mercury goes retrograde in your sister sign, Sagittarius, and you are ready for a fresh perspective in love. This retrograde will highlight your 7th house of partnership, connection, romance, and inner harmony, and your heart is figuring things out right now. Confusion or disagreements are more likely within your relationship dynamics, and this is the time to address what your partnerships need.
If you have been feeling out of balance when it comes to love, then this is the time to get things back on track.
This Mercury retrograde is helping you gain a new perspective and reminds you that you deserve the love you are looking for. Use this time to forgive, grow, and use better judgment regarding matters of the heart and the relationships you are building in your life right now.
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CANCER
This Mercury retrograde transit for you is a chance to gain some renewed clarity regarding your health, well-being, and work life. You could be feeling more pressure to perform and have it all together on the job, and there is a need to delegate, let go, and take care of your health more right now, Cancer.
This transit will highlight where some cracks are seeping, where you may need to build stronger foundations and healthier daily routines, and also how you can manage a better work/life balance. Your daily lifestyle may feel a little more difficult to find consistency in right now, and this is because new avenues and perspectives are waiting for you to grab ahold of. Overall, use this time to listen to your inner voice and do more of what feels right for you and your body.
LEO
Mercury goes retrograde in Sagittarius, and this transit highlights your 5th house of romance, creativity, passion, and happiness, Leo. This retrograde is an opportunity for you to address what and who makes you happy and how you can show up more for these fortunate experiences in your life. You are looking at if you’ve been making your happiness as much of a priority as it should be this year and also taking a look at what sources help you align with that energy altogether.
This time is about being a little bit more flexible, doing things differently, and being open to a new perspective. Relationship developments are also providing your heart more clarity right now, and you are balancing your needs with the needs of your partnerships and creative ventures.
VIRGO
Your ruling planet Mercury goes retrograde before the year ends, and this is helping you rebuild your foundations, Virgo. Mercury will be retrograde in an area of your life that has to do with your home, history, family, and emotional stability- and you are getting a new grasp on things here.
Where you have been planting your seeds and building for your future are coming up for review during this time, and you are gaining clarity on which of these foundations is stable enough to continue to build upon. You could be feeling less secure than you would like to right now, and this change of pace is helping you reassess your goals and figure out what is worth it for you and the legacy you want to live.
LibraCoveteur
LIBRA
Mercury goes retrograde in Sagittarius, and the focus turns towards your communication channels, Libra. Mercury retro is already a more chaotic time when it comes to communication, and with this retrograde also happening in your 3rd house of insight and communication, you may feel this heaviness a little more right now.
This transit, for you, is about taking your time getting your message across, being patient while traveling and running errands, and giving yourself space to gain some new clarity.
Meditation, journaling, and talking to someone who can support you are therapeutic, and know that your voice deserves to be heard. You are looking at ways you can take up more space and show up in the world without letting your insecurities keep you away from true connection, vulnerability, and understanding.
SCORPIO
This Mercury retrograde is happening in your 2nd house of income, values, assets, and self-confidence, and you are taking a step back to assess your current reality, especially financially, Scorpio. This is a good time to go over your spending habits and earnings, to find greater balance here, and to think about some of your financial goals moving forward.
Look at your resources, skills, and talents, and make sure what you are receiving is equal to or greater than what you have been giving. Less is more right now, and this isn’t the best time to overspend or overindulge, as you need more time to grasp your current stance on things, and how to increase your overall wealth and abundance.
SAGITTARIUS
With this Mercury retrograde happening in your sign, it’s hitting a little closer to home for you, Sagittarius. This is a good time to refine your goals and direction in life and how you want to show up right now. You deserve to be able to change your mind when you need to, and you are thinking about some of the things you have done and what you want to do moving forward.
Miscommunications are more likely while Mercury is in retrograde, but you can use this as a source of empowerment, knowing that you are living in your truth and allowing yourself room to grow in the process. Remember to be a little kinder to yourself during this transit and to give yourself the grace you need right now.
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CAPRICORN
This Mercury retrograde for you, Capricorn, is about rest and taking care of your emotional world. You are being given the opportunity to spend more time alone, to gather your strength, and to heal before you enter the new year. A lot has happened, and there have been many changes in your world this year. This Mercury retrograde is here to help you find acceptance and closure.
You are in a preparation stage right now, and things can feel a little more lonesome in this energy, but with a different perspective, you can see just how much of this space your heart truly needs right now. The past is coming up for you to see things in a new light, and you are ready to gain some renewed insight, closure, and healing.
AQUARIUS
This Mercury retrograde highlights your friendships, community, and your hopes and dreams, Aquarius. You are being reminded of the importance of connection, but more significantly, of good connections. You are looking at who and what surrounds you right now and gaining clarity on whether this energy matches who you are and the things that you stand for.
Your social circle and the people around you are shifting as the power dynamics do, and you are finding your place and purpose amidst this change. It’s about identifying who and what makes you feel good and aligning things in your life to bring in more of that energy. Don’t be discouraged right now; find your people and ask for support.
PISCES
Your career and ambitions are the focus during this Mercury retrograde, Pisces. You have a lot to address here, and you are gathering your skills and talents and reminding yourself that you are worthy of your dreams. Miscommunications and setbacks are more likely within your professional world, but they are here to ask you if what you are striving for, is really what you need right now.
You are thinking a lot about how you show up in the world, what you want to be known for, and what successes you still want to obtain. This isn’t the time to let anyone’s idea or vision of you define who you are; rather, define that for yourself. Show up as you want to be seen, and don’t count yourself out right now, Pisces.
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