Adrienne Bailon Wants Women Of Color To Take Self-Inventory In Order To Redefine Success

xoNecole: Can you spill the tea on your beauty routine and your top three must-haves?

Adrienne Bailon: This is pretty easy. Moisturize, moisturize, moisturize. Hydration is key. I know this sounds super cheesy, but drinking water. I am a crazy water drinker. I actually just recently got one of those reusable big jugs that give you the encouragement. I swear by that. I think that staying super hydrated from the inside out is key to staying cute. Number two, when we talk about moisture, I think so many of us think beauty secrets, we always think about our faces and a lot of us neglect our bodies. I was raised with a mom that straight out of the shower was like, "You need lotion! Don't come out here with ashy knees and elbows." I am so grateful for that.

I am obsessed with Olay Body. They just came out with this new body lotion collection, and it is everything because we've used collagen on our faces; I've literally even done the collagen in the smoothies and put it in our teas and all that kind of stuff. But I'm like, "Why not just put it on our actual skin?" And I'm super excited about their new Olay Firming Body Lotion. I have to say, you actually see a visible difference. I started using it maybe two, three weeks ago, and I already see a huge change.

I love the idea of literally lathering it on and then I'll notice the difference the most in my thighs because they look way more hydrated, way firmer. I suffer from cellulite, so this has been like a godsend for me literally to see a visible difference in the firmness of my skin. For me, self-care is skincare. I take my moment to kind of just do what I gotta do. That is super-important to me. The last thing would be rest as a beauty secret. I think so many of us don't think of that—creating space for yourself to just relax. If you're stressed out, it will show up on your skin.

"For me, self-care is skincare. I take my moment to kind of just do what I gotta do. That is super-important to me."

You talked a little bit about self-care. As a multihyphenate, what does self-care look like for you?

Alone time. I think that in a business where I'm constantly surrounded by people and there's constantly a lot of chaos and talking, I think I really value my alone time. The moments when I get to hear the sound of my own voice. What is it that I want? What is it that I like? I think we don't realize that when we're around people, you watch the shows they want to watch. You listen to the music that they might want to listen to. It's very rare that you'll put on that random quirky song that maybe you just want to hear in the car.

I think that it's so important for me to have alone time. And that's really where I get a lot of my self-care time done, too. Obviously, I have a husband, so I live with someone else. For me, my alone time is in the bathroom. I literally take time to be like, "I'm checking out to go do my nighttime routine. I'm going to need like the next 30 minutes to just not hear anyone else's voice, but my own."

That's so good! Along those lines of self-care, what was kind of the breakthrough moment where you realized you needed to prioritize self-care in a real way?

Oh! Crazy enough, it was 2021, not 2020. In 2020, we were in isolation and it was crazy but when things started opening again, it hit us like a ton of bricks. For me, at least, it was overwhelming. It felt like a lot. I think a lot of us were concerned about finances and feeling like you got to get back into it and strike while the iron's hot.

That whole mentality for me was really overwhelming and that's when I started recognizing like, 'OK, I have to find balance. Yes, the world is open, but there was something really special about the family time that I got.' That's what made me buy a home in New York. It's marvelous having a job in L.A. but this is a place to work. Home for me is going to be where my family is so it was just making those changes during that time that were really important for me.

Absolutely. Tell us why you believe self-care is important for women of color specifically.

Let's get into it, here. It is so important because I think that culturally, I don't think it's something that we focus on. I don't think people discuss the awareness of checking in on ourselves. How do we feel? That's self-care. Self-care for me is literally taking a piece of paper and checking off all the things, "Am I happy? Am I rested? What's stressing me out? What's going on?" Taking inventory of myself. And I don't think that culturally, we take that. I don't think that that's considered. It's like, go, go, go.

If you're not stressed out and hustling and killing yourself, then you're not doing well. I think that sadly, it's a mentality that we have when it comes to work and success. What does success look like? I think for us, it looks like working really, really hard when success can also be just being at peace with yourself and at peace with your life. I don't think we prioritize that nearly enough as much as we prioritize the success of working hard or climbing the corporate ladder and all those other kinds of things. I think self-care for women of color is extremely important because no one else is going to give it to us, but us.

"Self-care for me is literally taking a piece of paper and checking off all the things, 'Am I happy? Am I rested? What's stressing me out? What's going on?' Taking inventory of myself... I think self-care for women of color is extremely important because no one else is going to give it to us, but us."

Yes, you can't pour from an empty cup.

You can not, and you can't expect anyone else to care about yourself like you do. So take those moments that you need. It's OK to express, "Hey, I'm taking a moment for self-care." I think exploring what self-care looks like to you is important too. It's not going to be the same as someone else's. If you are an extrovert, maybe self-care is doing something with a group of girlfriends and that's what you needed. Maybe you need a break from your kids. Maybe you need to have some adult time. Self-care for everyone is going to look different, but prioritizing it should be high on everyone's list.

I love that so much. We talked a little bit about working hard, what does it mean to be a fearless female entrepreneur?

A fearless female entrepreneur, if you think about it, if you're fearless, you're going to go for it. You're not going to second guess yourself. You are going to try it all, do it all, and be it all. There's something really dope about that. I think when we're fearless, we get out of our own way. And when we talk about self-care, I love that Olay is doing this campaign, and it's why I wanted to partner with them because how we start and end our day definitely contributes to how fearless we feel, you know. How fearless we feel in our skin, how we feel about our skin, and what do we do this morning that's going to benefit us two weeks from now. That mindset is so important.

I really do love that saying, "Do something today that your future self is going to say thank you for." I feel like my future skin is going to say thank you, my future mind is going to say thank you. The extra 20 minutes I put into not scrolling on Instagram and focusing on the things I have to actually do—being present— I'm going to be grateful for those things later on. And I think being present can make you fearless because you're living in the moment and not worrying about tomorrow.

I think those kinds of things are really important. And when you're fearless, especially as a female entrepreneur, you tend to not doubt yourself and you tend to actually believe in the ideas that you have, and that's where the success comes.

"How we start and end our day definitely contributes to how fearless we feel, you know. How fearless we feel in our skin, how we feel about our skin, and what do we do this morning that's going to benefit us two weeks from now. That mindset is so important."

That's beautiful. I love that you're doing this collaboration with Olay. I think it's a great collaboration with two beautiful brands. How has Olay empowered you to show up as your full self?

Oh my gosh. It's empowered me in more ways than one. I think that growing up, it was a staple brand in my home that I saw and now to see it being so innovative in 2021, I think that that in itself is inspirational. It's been around for so long and it's still doing groundbreaking things like putting collagen in a body lotion, putting hyaluronic acid in a body wash. These are things that were new that I wasn't seeing done in any other products.

For myself, especially as a female entrepreneur, to see that is inspiring, I'm like, 'Wow, so you mean to tell me that 30 years from now, I could still be doing something groundbreaking in jewelry and fashion.' Just to see that is super inspiring.

I love what they're doing for women of color entrepreneurs. They've partnered with LISC NYC to really empower women of color, especially in Washington Heights to do amazing things. I love that I am a female entrepreneur. I know what it's like to grow up in the hood and not have the information and the tools to become an entrepreneur. I had to learn so much along the way because I didn't have that knowledge.

I didn't have a mom that I can call and be like, "How did you do it?" I didn't have those connections. Sharing the information is super important and being able to work with brands that recognize the importance of supporting women of color is extremely important.

Wow, that's so good! So, what's next for you? What can we expect from you?

I am so excited we're back for season eight, with The Real. We are back in the studio with the girls and it's just been really special. Spending an entire year of being in Zoom boxes with random delays, we are so grateful that our audience stuck with us through all of that. And then to be back together, although we don't have a studio audience, I actually prefer it, as we're having really deep conversations. There's something really special about it just being the four of us and people that we're used to working with.

There are two cameramen and our stage manager, Sonia, who's been with us since day one. You can have those intimate, difficult conversations in a different way. I think that we'd have the tears on the seasons before but there was still an audience of over 200 people looking at it. It changes the dynamic. And I think it's been really, really special so far. I'm excited! I'm calling this our 'intimate season.' It's just the four of us. The table is gone. It's more casual. It feels special, and I think we're not taking this one for granted at all.

Yasss! My last question is actually about your audience. And how fitting since we're talking about self-care and beauty. So what's the secret lip gloss you use on the show?

OK, she might not like this, but I love a good tingle lip gloss. I love lip plumpers. I feel like if it's not burning, it's not working, so I am a huge fan. There's this brand called BUXOM Beauty. I swear that all their lip colors are life-changing. There's going to be a little tingle factor, but I swear the shine stays. That's the one.

To keep up with All Things Adrienne, check out her YouTube channel. And for Olay's new collection, head over to Olay.com to add some items to the cart.