From Educator To Entrepreneur: Abena Boamah-Acheampong On Creating A Sustainable Brand With Hanahana Beauty
Sometimes the best solutions aren't found in reinventing the wheel but instead found through getting back to the basics. That is a truth that helped founder and CEO Abena Boamah-Acheampong sow the seeds that would eventually make her clean beauty brand Hanahana Beauty bloom. Birthed from a place of needing nourishing skincare products to combat Chicago’s harsh, cold weather, Abena happened upon a solution for dry skin by turning to a trusted product she grew up on, shea butter.
This time though, instead of just using the raw material, the Ghanaian-American began formulating different products in her kitchen until she landed on three body butters, lavender vanilla, lemongrass, and eucalyptus. And after trying the products on her family and friends, the former algebra teacher said goodbye to education and hello to the beauty space with the launch of her brand, Hanahana Beauty.
Since launching in 2017, Hanahana Beauty and its holy grail Body Butters have become more than a skincare and wellness brand. In addition to providing skincare essentials for melanated individuals, Abena wanted her brand to have a social impact that offered levels of sustainability for not just herself, but for the Katariga Women's Shea Cooperative–where she sources her shea butter–through her Hanahana Circle of Care, an organization that provides healthcare access and education and wellness activations.
Today, Abena is preparing for retail expansion following her recent launches in Revolve and JCPenny, as well as looking for new ways to create access to the brand by listening to her community and focusing on what they want. In this conversation with xoNecole, Hanahana Beauty founder, Abena Boamah-Acheampong talks with us about the importance of creating a sustainable beauty brand, how her time in Ghana shaped Hanahana Beauty, and what advice she gives to the next generation of Black women entrepreneurs.
xoNecole: When did you realize you wanted to go into the skincare and wellness space?
Abena Boamah-Acheampong: In 2014, I was teaching and in grad school, and started making shea products for myself, because the cold weather in Chicago was drying my skin out. I'm Ghanian. So the first thing that I thought about was shea butter. I grew up using it and wanted a better product instead of the raw material.
I became interested in the wellness space, through the eyes of what it would be like as a therapist in beauty. But around 2017, as my parents and my friends began using the products, they encouraged me to start something. And that's when I decided to start a business. But even then, I was more so interested in the social impact.
I felt like the beauty industry was unsustainable, and it didn't make sense to me. I realized how much money was being made and saw how there was a lack of sustainability. So as I started, I became more interested in beauty and wellness as a business and a brand. But all of it came back to me being both an educator and a graduate student, and how to create levels of sustainability through people or whatever I wanted to do.
"I became interested in the wellness space, through the eyes of what it would be like as a therapist in beauty. But around 2017, as my parents and my friends began using the products, they encouraged me to start something. And that's when I decided to start a business. But even then, I was more so interested in the social impact."
xoN: How much time did you spend with the Katariga women in Ghana as you were developing your brand? What did you learn from them? And then how did your time there shape Hanahana Beauty?
ABA: I launched in 2017 but didn’t go back to Ghana until after. There, I met the producers of Katariga Women's Shea Cooperative, and that experience shaped the whole look of Hanahana Circle of Care. After finishing grad school in 2018, I moved to Ghana and lived in Accra. I was going back to the city of Tamale–which is where we source the raw materials–once a month.
And during the first seven months to a year of living in Ghana, the Hanahana Circle of Care began as an initiative surrounding healthcare and access to it. Because the women there felt that that was what they were lacking. So we held bi-annual healthcare days along with monthly health education and just kept growing. During this time, we began to look at what are some things that we, as a brand, have access to. And what can we give access to?
Then, in 2021, we decided that with all of the work that we had been doing–where we were pulling money from our sales to do this work–how do we now just create it, so it's more sustainable and expanding? So how do we look at access to healthcare in a way that we can mobilize it? So that's when we formatted it to become a fiscal sponsor.
We worked with The Body: A Home for Love–a nonprofit founded by Deun Ivory–who is our fiscal sponsor. When I launched Hanahana, being a B Corporation was always something that I strived for and now the Hanahana Circle of Care is moving into becoming a nonprofit.
xoN: How many products did you initially launch and how long did it take for you to develop them?
ABA: We launched with three shea butters: lavender vanilla, lemongrass, and eucalyptus. We also launched the shea balm which, at the time, we called the exfoliating bar. I had been making the products since 2014 and just working on different formulations for myself. And in December 2016, I went home to see my parents and told them that I wanted to start a brand. I already knew the formulas because I was working on them for three years for myself and my friends and family, so it took me three months to launch the brand.
Now, if I was launching a whole brand today, I would think of it very differently. But that time was perfect for me because people got to grow with me as a founder, as a person, and as a teacher who was making products. They got a chance to grow with the brand from the time I was making products in my kitchen to now having a team and doing different launches.
xoN: How was the transition from being an educator to pursuing entrepreneurship full-time?
ABA: My transition came from a place of me having to do it. I was in my second year of grad school and had been teaching for two years. When it came to my third year of teaching, I had to decide to move into finishing my master's program and that’s when I started Hanahana. But when I finished in 2018, I moved to Ghana and was a therapist for maybe six months while still building the brand. And in 2018, I was just doing Hanahana full-time.
I feel like I didn't realize [the career transition] because, for me, it was more so the idea that I wasn’t going to apply to anything else after grad school. I remember talking to my parents because they wanted me to get my license. But I felt like if I couldn’t make it in Ghana, then I would keep doing therapy.
While in Ghana, though, I was inspired to continue taking the creative entrepreneur route. And if Hanahana didn’t work out, then I had already realized how my skills as a teacher and everything that I learned as a therapist worked in the creative and entrepreneurial space.
"I have to prioritize my growth to be able to prioritize anything. A lot of times in this self-care era–and in spaces where you're promoting self-care–people find themselves promoting and centering self instead of growth. And I think when you center growth, you're going to think of how you affect people through work, through your personal life, all those things."
xoN: What have you learned about yourself since launching Hanahana Beauty and how would you use that to inspire the next generation of Black women entrepreneurs?
ABA: I've learned that I have to prioritize my growth to be able to prioritize anything. A lot of times in this self-care era–and in spaces where you're promoting self-care–people find themselves promoting and centering self instead of growth. And I think when you center growth, you're going to think of how you affect people through work, through your personal life, all those things.
So I think that's important because as entrepreneurs, and especially as Black women entrepreneurs, we're told to focus on one thing. But then how do you build this brand if you want to be a mom, or if you are a mom, or if you're just being a Black woman in general? Sometimes capitalism can be very consuming and it really pushes us to a level of self-centeredness and also lack. And I feel like when you prioritize growth, it allows you to see every situation as a new opportunity for yourself to grow.
For more of Abena, follow her on Instagram @beanieboamah and @hanahana_beauty.
Featured image courtesy of Abena Boamah-Acheampong
Racquel Coral is an experienced lifestyle writer focusing on self-love, growth, body positivity, and profiles of Black-owned businesses and community heros. Her work can be found here, and she can be found on all social media platforms @withloveracquel.
This article is sponsored by Hulu.
UnPrisonedhas returned for its highly anticipated second season, delving deeper into the complex dynamics of the Alexander family.
The series premiere comes a year after its debut season garnered rave reviews from fans and critics and earned record-breaking ratings for Hulu's Onyx Collective brand. UnPrisoned's success can be attributed to its raw, relatable themes and comedic appeal.
Inspired by creator Tracy McMillan's life, the show follows Paige (Kerry Washington), a therapist and single mother whose life takes an unexpected turn when her father, Edwin (Delroy Lindo) --who was released from prison-- moves in with her and her teenage son, Finn (Faly Rakotohavana).
Throughout UnPrisoned's first season, viewers witnessed how Edwin's incarceration deeply affected Paige's life and relationships. In the series, Paige unpacks her trauma through interactions with her inner child and her online followers. Meanwhile, Edwin is overcoming specific struggles with his own past that led to his life of crime, including a dysfunctional upbringing and his mother's arrest. As the Alexanders attempt to reconcile, new challenges arise.
This new season promises to further explore their unconventional family dynamic. Here are several compelling reasons why season two of UnPrisoned should be on everyone's watchlist.
The Alexander Family Life Is Still In Shambles
UnPrisoned's second season resumes where the series left off, with Paige grappling with the fallout from her troubled therapy practice and Edwin navigating life independently after moving out. Meanwhile, Finn faces his own challenges. The teenager is battling anxiety and seeking information about his father—a topic Paige avoids discussing.
The Alexander Family Are Attending Therapy To Resolve Their Underlying Issues
Amid the chaos in their lives, the Alexander family decides to mend their bond by confronting their past traumas. They seek professional help and attend therapy sessions with a “family radical healing coach,” played by John Stamos, a new cast member. This collective effort aims to unravel the complexities of their shared history and strengthen their relationships.
The process of unraveling each character's internal conflicts and their potential impact on future relationships may clash with Paige's textbook therapy approach. While Paige is used to being in the therapist's seat in both career and family, this forces her into the unfamiliar role of a patient during therapy sessions. This shift would compel her to look in the mirror and try a radically different approach.
The Alexander Family Learned A Big Lesson During A Therapy Session
In therapy, the Alexanders are tasked with addressing their individual traumas to salvage their remaining relationships. One of the family therapist’s eccentric suggestions was an exercise involving a family wrestling match. During this session, Paige faces tough questions about her refusal to share information about Finn's father.
While it's unclear whether this scene is reality or fantasy, the image of the family duking it out in the ring certainly makes for hilarious yet compelling television.
Paige Tries Dating Again Following Failed Relationships
Amid her life's chaos, Paige decides to step back into the dating field. However, her many attempts have left her with mixed results. The dating apps have turned out to be a fail, and an outing with her ex Mal (Marque Richardson), who is also her father's parole officer, doesn’t go quite as expected after he brings an unexpected guest – his new girlfriend.
The situation takes an awkward turn when Mal's new partner learns why the former couple split, partly due to Paige's self-sabotage.
UnPrisoned Is A Perfect Balance Of Comedy And Drama
As a dramedy, UnPrisoned takes a comedic approach to its heavy subjects. The show takes us on a ride with Paige's dating misadventures and navigating a friendship with her ex.
Other lighthearted moments include Edwin's attempts at CPR based on online videos and, of course, the antics of the Alexander family's unconventional new healing coach.
The second season of UnPrisoned is now available on Hulu.
UnPrisoned | Season 2 Trailer | Hulu
Feature image courtesy
Tubi has been gaining popularity due to its free sign-up and a vast selection of series and films. According to Deadline, the FAST (free ad-streaming television) service has seen a 14.7% growth from May and now has similar numbers to Disney+. So while many people have joked about Tubi having low-budget movies, the numbers don't lie.
In fact, I was one of those people who didn't get the appeal of Tubi, but the more I watched it, the more I enjoyed the content. They have some of our favorite TV series, such as Scandal and Star, as well as big films like the Fast and Furious franchise and cult classic Love & Basketball.
Tubi even has its own original movies and series that are just as entertaining. But while Tubi is on the come up, some of the low-budget movies and hood movies are still a must-watch. From Tubi originals to the hood movies, we've put together a list of shows and movies to add to your watchlist.
Cinnamon
Cinnamon is an original Tubi movie that stars Hailey Kilgore (Juke from Power Book III: Raising Kanan), Damon Wayans, and Pam Grier. It's a love story gone awry after a robbery turns deadly, and a young couple faces many challenges to make it out alive.
The Dirty D
The Dirty D is one of the first things I watched on Tubi, as many people highly recommended it. It's a series set in a Detroit club, and it has all the drama you can think of. Murder, drug dealing, cheating, greed, and more.
Black Men Don't Cheat
In this film, a young woman grapples with the death of her husband while also discovering his secret life, which puts her in danger.
Mother May I
This movie fully captivates the overbearing mother. However, the ending will shock you as she goes a little too far.
The Stepdaughter
When a young girl moves in with her dad and his new wife, a series of unfortunate events occurs. This Tubi original will keep your attention with every turn.
These Men For Everybody
These Men For Everybody is a film that highlights the tangled web of friendships and relationships and how you can't trust anybody.
Best Friend
What happens when your best friend is obsessed with you? This movie, which stars Serayah and Marques Houston, answers this very question and takes us on a ride in the process.
What's Done After Dark
What's Done After Dark shows us that everything isn't always what it seems. The twist at the end is a real doozy.
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