
It (almost) never fails. Whenever I do an interview, someone will ask me: 1) is it hard to be a marriage life coach and not be married (chile, these clients are a part of the reason why I’m more cautious than ever about mate selection) and 2) am I lonely when it comes to being single? From the angle of loving Black men and understanding, daily, what a marital covenant can do for a person, I am totally open to jumping somebody’s broom one day. Lonely though? No. Not really. And a part of the reason is because I have such an awesome group of male friends.
No, I’m not one of those women who don’t see the value in female friends too. It’s just that one demographic “scratches one itch” while the other scratches another. And when it comes to men, specifically, there are certain things that they bring to my life that are simply incomparable.
That’s why, whenever single women will tell me that they are getting restless as they wait on their husband to make his presence known, I am quick to ask, “Girl, where are your male friends at?” Because while they can’t meet every need that a husband can (and should), believe me when I say that they do offer some bona fide benefits that will definitely make them a great alternative on a few different levels.
I’ve got a solid six for you today.
1. Men Are Not Women. Let’s Start There.
GiphyListen, I’m sure that there is a lot of good stuff out in TikTok world; however, as a life coach myself, on the coaching front, truly sensible advice can really be like a needle in a haystack on that platform — especially when it comes to trustworthy (and sound) insight on men. So much stuff is rooted in bitterness, stereotypes, and gross generalizations (generalizations are typically rooted in bitterness, by the way) that there’s no way that it can be seen as being even close to being reliable.
And as much as some of y’all might not want to hear what I’m about to say, I think a part of the reason is because a lot of women don’t want to accept that men are just…different. Not in a “Yeah, I know. They should be more like us” kind of way. I mean, a “God made it that way by design, and science is there to back it up.”
For instance, some professionals believe that women having more blood flood to the brain is why they are more emotional in their communication style, while men are typically more direct (more on that in a bit). Other studies reveal that women are more comfortable with their emotions while men tend to be more centered (and sometimes quicker) at problem-solving. And while a woman’s right hemisphere of her brain is more developed to the point where she is more sensitive and empathetic, a man’s is more developed to where he is more “mathematic” (2+2=4, that’s it) and explorative.
This kind of stuff always fascinates me, so while I could go on and on, the bottom line here is men's and women’s wiring are not identical.
And while society keeps trying to make them be the same via all of these damn gender wars, the beauty in the differences is men and women can actually provide each other with balance. Because, after all, as a man by the name of Larry Dixon once said, “If two people were exactly alike, one of them would be unnecessary.” And both men and women are…necessary.
2. Guys Tend to Have a “Straight No Chaser” Approach
GiphyWhenever I read an article about how social media is creating more narcissists than ever, I can’t help but nod my head up and down in total agreement. I don’t even hesitate because one example of this that I see on a regular basis is how people are becoming more and more wired for praise, and yet they can’t handle any kind of criticism or call out to hold themselves accountable to save their lives.
You know who will bring you back down to earth, though? A good friend. And guy friends? I guess due to some of the science that I just mentioned, I don’t have one in my life who pulls any punches. Although some are more, let’s go with tactful in their approach (LOL), there’s not one who sugarcoats issues or tells me what I want to hear. And you know what? I need that. I don’t need flatterers (even the Bible frowns on that…did you know that? — Job 17:5); I need folks who will be as direct, candid, and “Well Shellie, you asked” as I tend to be with other people. It keeps me responsible. It grows me up. And it helps me to better discern when my ego is getting all up in the way.
Yeah, if you want to hear the REAL real, a guy will deliver it to you. Which brings me to the next way that they are a true “win.”
3. They’re Good At Catching Blind Spots
GiphyBack when I was on my “Get Your Heart Pieces Back Tour” (you can read more about it here), there was a guy from my past who I was talking heavy with for a few weeks. He’s always been fine. The sex was always incredible. And, back in the day, he was there for me during a time that was very dark in my life, which is why I will always hold a special affection for him. That’s why, I ain’t got no lies to tell y’all — after our first eight-hour-straight conversation, I was ready to get on a plane and (eh hem) relive some memories. So, what stopped me? One was a particular conviction that I have (perhaps we’ll discuss that at another time). Another was a conversation that I had with two of my male friends.
One asked me, “So, who contacted who?” Oh, the loaded question that will make you reflect on talking to these exes, chile. The other said, “He said he did what when he found out his ex cheated?” Listen, I don’t know who reads my content or not as far as people who know or who knew me, so I won’t get all into the details. I’ll just say that it wasn’t anything violent, but it was intense. And those two questions, put together, caused me to ponder some things that I wouldn’t have otherwise.
Because while my girlfriends thought that it was some rom-com come to life, my guy friends were like, “Uh-uh. Think it ALL the way through.” They simply had eyes where I didn’t because…they are guys who know guys. Simple as that.
4. They’re Like the Big Brothers (or More Big Brothers) You Never Had
GiphyI didn’t really notice how much I needed my blood brother until he moved to South Africa. Even though he’s younger than I, there’s a presence that he provided that made me feel protected; like if some ish really hit the fan, I had someone to call who could help me to feel safe. Thankfully, over the course of the first couple of years that he was gone, some “love brothers” came into the world. And when I tell you that they don’t play about me — I mean, at all.
A good example of this is when my house burned down back in December of 2021. Two immediately sent me a laptop (because for a writer, that’s like not having a car). One sent me the deposit for a new place to stay. Another came to check on me for a week straight. I can’t tell you how many mini-sermons I got on how to legally proceed with my landlords. Bottom line, they held me down and didn’t even give it a second thought. And although my girlfriends had my back as well, they were coming more from a nurturing stance, while my male friends were more protective.
Another example. Earlier this year, I had to drive to another state to sue the person I bought my car from (heads up: a meditator told me that Kentucky has some of the strictest as-is laws in the country). Long story short, the dealer assured me of a feature that wasn’t there. Anyway, I asked one of my male friends to drive me, and even though we took my car, he was like, “Let me drive” — and I had no problem with that. He does it for a living; we had to leave while it was still dark outside, and he knew that I was kind of tired. There was a natural “let me cover you” energy about him that we didn’t need to be dating for it to show up — he’s a good man who knows how to take care of ALL of the women in his life. I love that for me.
One more example. One time my car didn’t start, and I didn’t know what to do. I had to leave it in a random parking lot and, so I called a male friend for some advice. All he said was, “I got it. I’ll call you later.” By that evening, he drove it to me. He had a mechanic friend of his put a new alternator in, and he didn’t even charge me for it. He was like, “Girl, you need to get a man, but until you do, I got you.”
When all you have in your life are guys who you date, sometimes it’s hard to discern what their motives may be. Plus, if things don’t work out, you’re back to figuring everything out on your own. When you have male friends, though? There’s no slick ish. Plus, they’re not going anywhere. You’ve got brothers from another mother who acts just like that. And it’s awesome.
5. They Are Awesome Friend (or Stand-In) Dates
GiphyOne of my male friends, folks have been thinking that we’re screwing on the low for years now. He’s a cutie. He can sing his butt off. I tell him often that if I could turn his speaking voice into a person, that part of him (and that part alone) would be my sneaky link, for sure (that voice!). Yet nah — nothing even remotely sexual/physical has happened to us beyond a hug “hello” and a hug “good-bye.” And while I wouldn’t say that we’re exactly “platonic” because he sometimes jokes that “Shellie, you are like a sister, but you still ain’t my sister” and that holds a bit of subtext (check out “Here's Why Very Few Relationships Can Actually Be 'Platonic'”), we’ve got almost two decades under our belts — at this point, ain’t nothin’ finna go down. It just doesn’t “click” that way. And we are both so good with that.
That doesn’t mean that we’re not each other’s kick-it buddies, though. Aside from the fact that we try to have a lunch or dinner date once a month, if there’s something we want to do or a place we want to go to, we don’t hesitate to take each other as an unofficial date. That’s because we know that it will make the event more fun and less stress-filled because there is no extra stress, pressure, or expectations. We also know how to dress up or down, be casual or corporate — y’all get it.
Yeah, if you’ve got something coming up, you don’t want to go alone, and the idea of a traditional date seems like it would be “too much,” a guy friend is the perfect solution. It has worked out for me (with the guy whom I’m referring to and others) for years now.
6. Platonic Love Is Really Special
GiphyClearly, I believe that men and women can be “just friends” (check out “Unpopular Opinion: Men And Women CAN Really Be 'Just Friends'”). And although the genuine definition of platonic means that there is NO sexual interest on ANY level (which is why I think that word is used too loosely), those types of relationships can exist — and they are truly one of a kind.
Final example. I’ve got four male friends who I absolutely adore. We hang out. We can talk on the phone for hours. We send each other stupid clips throughout the day. And HELL NAW, we ain’t gonna date each other. Like…ever. We talk enough about relationships that we get how and why other people are attracted to us — and still, that doesn’t mean we want to fit into those categories. We like each other. We love each other. We trust and respect each other. We enjoy each other. As friends, and that’s all it’s ever gonna be.
However, because I am a woman and they are men, we bring something into each other’s worlds as far as opinions, perspectives, and insights that no one of the same sex can. As their friend (for instance), I tell them when a woman has some ulterior motives that they haven’t even thought about, and as men, they tell me when a guy is just wanting to hit, no matter how cryptic their approach may be.
OH, HOW I LOVE MY MALE FRIENDS. They make my world so much richer. Plus, they’re great reminders that you don’t have to be sexual with a man in order for you to be intimate with him. Men are far more layered than that (contrary to whatever you may hear in the media).
So, if you don’t have any strictly male friends, I’m hoping that this will encourage you to at least consider getting some (or hell, at least one). And if you do, do what I do and treat your male friends to a meal sometimes, just to say “thank you”. Men who’ve got your back, just because, without wanting you to get on your back? Sis, they deserve a seasonal meat-‘n-three or somethin’. Wouldn’t you say? I WOULD.
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Featured image by FG Trade/Getty Images
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
These Black Women Left Their Jobs To Turn Their Wildest Dreams Into Reality
“I’m too big for a f***ing cubicle!” Those thoughts motivated Randi O to kiss her 9 to 5 goodbye and step into her dreams of becoming a full-time social media entrepreneur. She now owns Randi O P&R. Gabrielle, the founder of Raw Honey, was moving from state to state for her corporate job, and every time she packed her suitcases for a new zip code, she regretted the loss of community and the distance in her friendships. So she created a safe haven and village for queer Black people in New York.
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.

Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.

Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.

Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023







