
Eczema is something that has come to fascinate me over the past few years. The reason why is because, although I know some people who have eczema (some worse than others), it wasn't until about six or seven years ago that I noticed a patch behind each ear myself. As someone who has a fungal sensitivity and really no other health issues, I couldn't figure out what the heck was going on.
When I discovered the fact that eczema (also known as atopic dermatitis) was a skin inflammation issue, that there are basically seven different types of eczema (you can read more about that here) and that while it's more probable in individuals who have family members that have it, the reality is there are triggers that can cause almost anyone to have a flare-up, I decided to share what some of those triggers are with you.
Because anyone who's had the constant itchiness and/or scaly skin and/or weeping blisters knows that if there is anything that can be done to keep eczema at bay, it's best that you do it. Anyway, here are seven common things that can cause eczema to show all the way out.
1. Diet

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Personally, when it comes to what causes the area behind my ears to get irritated by eczema, I'm willing to bet that it's my diet more than anything. While I strive to eat pretty responsibly most of the time, right around my period, I tend to be on some other ish.
For instance, remember how I said that the root issue of eczema is skin inflammation? Well, wouldn't it make total sense that foods that cause inflammation could cause eczema to happen from time to time? Some of those foods include dairy (which is my thing when I decide to go all in on ice cream and pizza during PMS), sugar, gluten, soy, tomatoes, citrus fruit, eggs and even spices like cinnamon and vanilla.
Does this mean that you have to give all of this up? Lawd, life would suck if you did, right? It's more like, what you might want to do is either go by a process of elimination to see which foods personally affect you or opt to not eat several of those foods at the same time. Besides, it's not like a lot of dairy, sugar or soy are the best things for you, anyway. A bout of eczema may be just what you need to remind you of that very fact.
2. Dry Skin

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Tell me something. How good are you at keeping your skin nice and moisturized? If you've always been curious about how you can know for sure that your skin is well-hydrated, make sure that you "seal" it by moisturizing it while it is still damp. Also, it's important to drink lots of water throughout the day and to pay close attention to if your skin feels tight or if your make-up looks "cake-y" when you put it on (by the way, signs that you're over-moisturizing is your pores are clogged, your skin keeps breaking out and/or you're noticing that your skin isn't absorbing whatever you put on it).
When this doesn't happen, it can cause your skin to become super dry, flaky and scaly. And that can definitely cause eczema to rear its ugly head. So, definitely make moisturization a priority. Your skin will always thank you for it if you do.
3. Stress

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While I'm not personally an avid Tyler Perry movie watcher, there is a line from his film Temptation that I adore and use semi-often. It's a scene from when Vanessa Williams's character said, "Good luck with your struggle." Here's the context. A bad habit that I used to have with my clients is I would sometimes find myself far more invested in them getting better than they were which resulted in my becoming more stressed out than I ever needed to be. And looka here — as you get older (and hopefully wiser), you learn that anything/anyone that comes with a lot of stress, it just isn't worth the time or even the paycheck.
One of the reasons why is because long-term stress is tied to health-related issues like obesity, diabetes, asthma, headaches, depression and even shortened longevity. Girl, no person, place, thing or idea is worth all of that drama.
And just what does all of this have to do with eczema? While many health professionals do not believe that stress actually causes eczema to occur, when we're stressed out and the cortisol (our natural stress-related hormone) increases, that can result in bodily inflammation which can ultimately lead to eczema symptoms. That's why, I don't care if it's meditation, exercise, sex, sleep or releasing some people, watch your stress levels. If you don't, your skin could alert you that things have gone way too far.
4. Allergens

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Out of all of what I've already shared, this probably makes a lot of sense when you think about the fact that airborne allergens like mold, dander and pollen have the ability to weaken your immune system over time and potentially irritate your skin which could also cause an eczema outbreak. So, what should you do in this instance? Vacuum regularly. Change your sheets no less than once a week. And speak with your physician about whether or not you should take an antihistamine. The less your body reacts to allergens, the greater your chances will be of avoiding eczema on your skin.
5. Household Chemicals

mapodile/Getty Images
Remember how I said in the intro that there are different types of eczema? Well, there's one in particular that is also known as contact dermatitis. It's when your skin is triggered by things like soaps, cleaning products and clothing dyes. Not only that but the chemicals in hair dyes and cosmetics, along with the perfumes that may be in all of these things, can also cause an eczema flare-up to occur. While you will need to see your doctor in order to confirm that this is the cause of the itching, burning, tenderness, inflammation or scaling that you might see, chances are that if you go with products that are as natural as possible and fragrance-free, that could help relieve eczema-related symptoms. Significantly so.
6. Hormonal Shifts

Georgii Boronin/Getty Images
Here's a heads up, especially if you are perimenopausal or are currently going through menopause. Something that happens during this particular season of life is our estrogen levels start to significantly decrease. Once this happens, it can be more challenging for our bodies to maintain enough fluid to keep our skin moisturized. And, as I already shared, when our skin is dry, eczema can oftentimes become triggered as a direct result.
Typically, perimenopause starts to occur between 7-10 years before the time when you go without a period for a year (which is official menopause). So, if you're noticing a lot of fatigue, hot flashes, a lower libido, vaginal dryness, irregular periods or incontinence, please see your doctor as soon as possible. They can discuss what you can do to get your estrogen levels up, so that hopefully, eczema won't be as much of an issue.
By the way, it's not uncommon for estrogen levels to teeter right before your period too. If that happens, some foods that are natural sources of estrogen include dried fruit, garlic, peaches, berries, wheat bran, flaxseeds and alfalfa sprouts.
7. Extreme Temperatures
Getty ImagesOne more. If it seems like things are all good during the spring and fall, only for all hell to break loose when summer and winter roll around, that probably isn't a random occurrence. The truth of the matter is that summer can cause excess sweating and the salt that comes from it can cause itching and lead to the spread of eczema. On the flip side, the cold winter air can cause your skin to become extra dry and we already discussed what can come from that. So, in the summer, stay hydrated and try not to spend hours in the heat before cooling down. In the winter, don't forget to moisturize and consider sleeping with a humidifier, so that extra moisture can travel through the air while you sleep and protect your skin. Just one more way to keep eczema triggers from totally bothering you.
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Featured image by Prostock-Studio/Getty Images
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff









