
I’m a terrible suicide survivor. Or at least that’s what it felt like.
Close to three months ago as a result of life’s inertia and an overpowering feeling of losing control, I made the impulsive and life altering decision to end my life. I wasn’t depressed. I didn’t think about it over and over again in advance. I didn’t send out any unanswered cries for help. I was simply hit by multiple major stressors, seemingly at once and immediately decided that ending my life made more sense than trudging through my existence picking up the pieces one by one.
In that instance I walked the block and a half left to my apartment, poured a glass of water and methodically consumed over 40 pills prescribed to me to control the symptoms of my bipolar disorder. Three different psychiatric drugs made their way into my system within seconds, and I never thought twice about what I was doing. Afterwards I calmly wrote a letter to my family, turned off my phone, and walked to my favorite path by the Hudson River and waited to die.
Due to what can only be summarized as divine intervention, my lifeless and unresponsive body was found under the George Washington Bridge, and thus began what will likely be a lifelong journey to healing and understanding.
I think of my suicide attempt often. The burn marks on my chest from the defibrillator used to bring me back to life are a constant reminder of that faithful day. In February after a two week hospital stay and upon my release I just wanted to be normal. I hated the look of concern that dotted the eyes of my loved ones. The “Hey girl, what’s up!” conversations that I spent my lifetime receiving from my friends were now replaced with daily check-ins to make sure that I was “OK”. I recognize now that the people around me were still mourning the loss of the Kasey that they so effortlessly knew and were now figuring out how to interact with this new version of me. This person capable of doing something so utterly inconceivable.
They were afraid. They were hurt. And they were on high alert.
Selfishly it didn’t matter to me; all I wanted was normalcy – no matter what. I began to shun my concerned network of friends and gravitated to those who didn’t know what I had done. I ignored texts, avoided calls, and when I was hunted down I made sure to cut all interactions down as drastically as possible. I rarely spoke about my suicide attempt and I made sure that not a tear left my eye. I was eerily “OK”. My endeavor to end my life seemed like a series of events that happened to someone else and I was just a keen observer, taking it all in from the sidelines like everyone else. I wanted so desperately to move on, even if those around me couldn’t.
As I watched the drama unfold surrounding the young singer Kehlani and her attempted suicide my heart breaks for her. After days of speculation and online bullying concerning her relationship and accusations of cheating, Kehlani is reported to have tried to commit suicide by overdosing. Soon after while in the hospital, she proceeded to upload a photo of herself on a gurny with the caption “Thank you for saving my life” directed to her ex-boyfriend who sat beside her in obvious disarray. Many people slammed her after posting the photo claiming she was using her situation for sympathy, looking for attention and as we so eloquently put it in 2016, “Doing it for the gram”.
I remember my psychiatrist telling me that there are two types of people that attempt suicide: those crying out for help and those who genuinely want to die. I don’t know which category Kehlani falls under, but I do know that her actions and the harsh responses following it reminded me so much of my own situation and the overbearing responsibility of suicide survivors when it comes to those around us. Who can truly judge what qualifies as appropriate behavior following such a violent situation? In the social media saturated world that we live in, maybe the only way she knew how to thank the person that she credits for saving her life was to applaud him publicly. I honestly don’t know, and neither do the people criticizing her actions. People have this warped expectation of how a person should behave after something so tragic, but can anyone truly dictate the actions of another and what qualifies as their healing process? It is difficult enough to begin to recover mentally, emotionally and physically from attempting to take your own life, but having to take on the weight of those around you can be far too much to bear sometimes.
Now multiply that by the thousands chiming in on her life right now.
Individuals must come to accept that the aftermath of an attempted suicide is different for everyone. The healing process may not look the way you imagined and could quite possibly not happen when you want it to – and that’s okay. As a concerned community our power comes from support, not expectations.
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Suicide is quite possibly the most unnatural thing a human being can do. Life is meant to be protected and prolonged, often times by any means necessary. To go against that engrained instinct to survive is unfathomable to most people. Family, friends, spectators, supporters - everyone is watching and attempting to wrap their heads around the complexities of such actions. I don’t think I ever had the question “Why” hurled at me so often as I did after my suicide attempt. People just want to somehow understand how such a terrible thing could happen; and guess what - on some underlying, hidden, visceral level, us suicide survivors want to understand too. Unfortunately it’s just not that easy.
So cut Kehlani a break (I’m looking at you Chris Brown). A young woman felt so much anguish that ending her life felt like a viable option. Let’s focus on that. Let’s focus on surrounding her with love and compassion. Let’s focus on creating a discourse around this topic so that others who may be considering harming themselves feel supported in such a way that they will reach out for help in their own time of need. Let’s stop victim shaming long enough to realize that either this was a genuine attempt to end a life or it was a desperate cry for help, and either way, Kehlani needs more then to be the brunt of a joke or a tasteless meme.
Put aside your personal views on what brought her here. Ignore the gossip. Disregard whatever post or tweet that may have raised an eyebrow and let’s collectively support one of our own. Today Kehlani represents the thousands of individuals at their lowest point, just looking for a helping hand; let’s give it to her.
Kasey Woods is a freelance writer, entrepreneur, mental health advocate and creator of the mental health awareness campaign, My Manic Memoirs (www.facebook.com/mymanicmemoirs).
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Style Innovators You Need To Know
She's beauty, she's grace, yes, she's the blueprint, and she's the moment. She's a Style Innovator, turning everyday moments into the kind of fashion statements we can't stop double-tapping. And she's not alone.
This year's It Girl 100 is a mosaic of brilliance, featuring entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving authenticity will always be in style.
Among these 100 It Girls stand the Style Innovators, the muses and the artists setting the tone in beauty, hair, and fashion. They're the creatives who turn self-expression into a walking art form. With every detail devoured, from OOTDs to OOTNs, they remind us that personal style isn't just about what you wear, but how you move through the world and how you show up as no one but yourself.
Here's the roll call for xoNecole's It Girl Class of 2025: Style Innovators.

Model, Content Creator, and TV Host Achieng Agutu
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Achieng Agutu
Her Handle: @noordinarynoire
Her Title: Model, Content Creator, TV Host
Who's That It Girl: Achieng Agutu is the Kenyan-born Confidence Queen taking over digital culture. We love her for using her platform to uplift others with fearless self-expression and for proving that beauty lies in authenticity.
Her "Yes, And" Statement: "Yes, and I am apologetically me!"

Beauty Editor and Expert Maya Allen
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Maya Allen
Her Handle: @mayaalenaa
Her Title: Beauty Editor and Expert
Who's That It Girl: Maya Allen is a beauty editor and writer whose work at Cosmopolitan, Marie Claire, and The Cut has changed how we talk about beauty. She’s passionate about representation and using storytelling to challenge old standards.
Her "Yes, And" Statement: "Yes, I'm a storyteller, and I know the most powerful chapters of my story are still being written."

Beauty Influencer and Content Creator Alissa Armon
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Alissa Armon
Her Handle: @alissa.ashley
Her Title: Beauty Influencer and Content Creator
Who's That It Girl: Alissa Ashley is a beauty and lifestyle content creator with over 2 million YouTube subscribers. Known for her makeup tutorials and relatable style, she's expanded her content to include fitness and wellness.

Creator and Social Media Personality Jodie Taylor
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Jodie Taylor
Her Handle: @jodiektayl
Her Title: Creator and Social Media Personality
Who's That Girl: Jodie Taylor blends creativity and confidence in everything she wears. We celebrate her for her fearless individuality and for leading a generation of women who style their own stories.
Her "Yes, And" Statement: "Yes, I operate at the highest levels and I bring others along with me."

Creator and Beauty Consultant Golloria George
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Golloria George
Her Handle: @golloria
Her Title: Creator and Beauty Consultant
Who's That It Girl: Golloria George is a beauty creator and consultant known for pushing shade inclusivity in the industry. She’s collaborated with brands like Patrick Ta and Rhode and earned recognition from Forbes, TIME, and Ebony for her impact.
Her "Yes, And," Statement: "Yes, I stand firmly in who I am and am confident in my power."

Founder and Designer Sade Mims
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Sade Mims
Her Handle: @sademims
Her Title: Founder and Designer
Who's That It Girl: Sade Mims is an artist and founder of design label EDAS. Mims skills, experience, and innate interest for conceptualization and design have been the driving force of her work. With over 10 years of experience, she has immersed herself in many mediums and finds joy and inspiration from the mundane parts of life.
Her "Yes, And" Statement: "Yes, I’m chill and still full of depth."

Fashion, Style Influencer and Content Creator Courtney Quinn
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Courtney Quinn
Her Handle: @colormecourtney
Her Title: Fashion, Style Influencer and Content Creator
Who's That It Girl: We love Courtney Quinn’s unapologetic embrace of color and play. Her creative storytelling and business savvy prove that joy can be a strategy and that whimsy and purpose belong together.

Beauty and Lifestyle Creator Toni Bravo
Credit: Adelynn Tourondel
Toni Bravo
Her Handle: @bonitravo
Her Title: Beauty and Lifestyle Creator
Who's That It Girl: Toni Bravo is a visionary stylist and creative director redefining chic. We honor her for transforming fashion into a language of empowerment and self-celebration.
Her "Yes, And" Statement: "Yes, I am limitless and I’m paving my own path."

Beauty Content Creator Amber Nicole
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Amber Nicole
Her Handle: @withambernicole
Her Title: Beauty Content Creator
Who's That It Girl: Amber Nicole is a beauty entrepreneur and wellness advocate who founded her clean-skincare line, Naked By Nature to honor her journey with vitiligo, champion self-care, and redefine beauty standards for women of color.

Beauty Influencer and Content Creator Arnell Armon
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Arnell Armon
Her Handle: @arnell.armon
Her Title: Beauty Influencer and Content Creator
Who's That It Girl: We honor Arnell Armon’s sharp editorial eye and influence across beauty and lifestyle. Her thoughtful content and authenticity continue to inspire a community that values creativity and confidence.
Her "Yes, And" Statement: "Yes, I’m a mom, creator, and trailblazer."

Creator Salina Williams
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Salina Williams
Her Handle: @salina_sincerely
Her Title: Creator
Who's That It Girl: Salina Williams brings soulful elegance to every ensemble. We celebrate her for merging classic beauty with contemporary edge, creating a signature style that speaks volumes without saying a word.

Creator and Social Media Personality Jodie Woods
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Jodie Woods
Her Handle: @jodiewoods
Her Title: Creator and Social Media Personality
Who's That It Girl: With charm and poise beyond her years, Jodie Woods is shaping the future of fashion influence. We love her for showing that authenticity, not trends, is the ultimate luxury.

Model, Entrepreneur, Beauty and Media Personality Jordyn Woods
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Jordyn Woods
Her Handle: @jordynwoods
Her Title: Model, Entrepreneur, Beauty and Media Personality
Who's That It Girl: Jordyn Woods continues to turn reinvention into an art form. We honor her for her self-made journey and for using her platform to champion body positivity, growth, and grace.
Kirah Ominique
Her Handle: @kirahominique
Who's That It Girl: Kirah Ominique is the creative voice behind confidence-filled style moments. We celebrate her for inspiring women to embrace every curve, color, and chapter of their beauty.

Beauty and Lifestyle Creator Yana Carr
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Yana Carr
Her Handle: @goldynaps
Her Title: Beauty and Lifestyle Creator
Who's That It Girl: Yana is a Philadelphia content creator who started with natural hair and beauty, then expanded into tennis and lifestyle. She now hosts tennis events for young Black women and is launching her own braiding hair brand.
Her "Yes, And" Statement: "Yes, I'm multifaceted and unapologetic about pursuing my passions."

Influencer Tiara Willis
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Tiara Willis
Her Handle: @thetiarawillis
Who's That It Girl: Tiara Willis started creating beauty content at just 14 and built a trusted community of over half a million followers. Now, she is an amazing licensed esthetician, and partners with major brands to educate and empower skincare lovers everywhere.
Her "Yes, And" Statement: "Yes, I built a trusted community and I shape the way they experience beauty."

Makeup Artist and Beauty Creator Makeup Shayla
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Makeup Shayla
Her Handle: @makeupshayla
Her Title: Makeup Artist and Beauty Creator
Who's That It Girl: Makeup Shayla’s artistry has become iconic in the beauty world. We love her for setting the standard for glam that’s equal parts bold, empowering, and timeless.

Zaya Wade
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Zaya Wade
Her Title: Model
Who's That It Girl: Zaya Wade is courage personified. We celebrate her for standing proudly in her truth and inspiring a global movement toward acceptance, identity, and radiant self-love.

Entrepreneur Ruthann Palacios
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Ruthann Palacios
Her Handle: @ruesworldd
Her Title: Entrepreneur
Who's That It Girl: "My overall purpose is to show that it is possible to show your personality through your clothes no matter the size, race, or gender and that you can do anything you set your mind to. At the end of the day we are our biggest critics and if you feel free, confident, and good in what you do, the weight of being judged by others won’t hold any value."
Her "Yes, And" Statement: "Yes, I am a creator who celebrates fashion, and I am a voice reminding people they don’t have to fit in to stand out."
Now that you've met the Style Innovators, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all 100 women changing game this year and beyond. See the full list here.
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