How The Cut Life’s Tahira Wright Turned Her Online Presence Into A Thriving Business
There's nothing wrong with having 21 inches of glory flowing in the wind, but, as Coco Chanel is infamously quoted as saying, "A woman who cuts her hair is about to change her life."
Stars from Halle Berry to Toni Braxton to Kelis, have changed their lives---and the beauty game---with short manes that made them stand out from the crowd of long diva-weaves of their day. And we all know what a big chop signifies for some women seeking to embrace their natural curls and tap into their own versions of transitions into self-love.
The need for change and expression through a unique creative outlet was no different for Tahira Wright, who founded The Cut Life, celebrating short hair when long weaves and lace fronts seemed to dominate the social media beauty scene. She was then able to turn an online visual playground of buzz cuts, tapered bobs, curly pixies and mohawks into a fab tribe of its own and a full-fledged business.
"The idea for The Cut Life was birthed in 2013 based on my personal love of having short hair and seeing little to no sources of inspiration online," Tahira told xoNecole in an exclusive interview. "At the time, I was a publicist in the music and entertainment industry in search of my next entrepreneurial endeavor. The Cut Life was honestly [something] that quickly turned into a business, and here we are five years later!"
Since launching on social, amassing 1.3 million followers on IG alone, Tahira and The Cut Life have expanded into a multimedia powerhouse, partnering with Creme of Nature, Dark & Lovely, Carol's Daughter, Design Essentials, Procter & Gamble's My Black Is Beautiful, and more for lucrative campaigns. There's also a podcast where they talk to experts and professionals on industry trends, hair care, career advancement, and style inspiration. They've hosted curated events for tribes of women who love a good short cut, and they continue to expand their video content and following via YouTube, featuring candid chats with celebrities including Nicole Murphy and how-tos with seasoned stylists.
"We're continuing to create quality content and increase opportunities for new revenue streams through our podcast, events, and webinars," Tahira said. "Short hair is trending a lot lately with celebrities that I almost can't keep count. A few of my recent favorites are Teyana Taylor's pixie, Sanaa Lathan's big chop, Niki Murphy is one of the baddest, Lupita's natural tresses, and I still stan for Kelis, Monica, and Jada Pinkett Smith! There's so many!"
Wright has had her own personal hair journey with styles that have been partners in the transitions of her own life. "One of my most memorable experiences was getting blonde highlights in college that completely destroyed my hair. I was used to wearing my hair long but there was no doubt I would have to cut it," she recalled. "My first short haircut was the Halle Berry flip gone wrong, and I hated it. I grew my hair back long and wore it that way for a while until the emergence of Rihanna's 'Good Girl Gone Bad' era. Ursula Stephen, who I adore and who has been featured on our podcast, transformed Rihanna's image with a cut, and it inspired me to cut my hair again. I found a haircut that I absolutely loved and never looked back."
For Wright, short hair represents making a powerful statement with a style that is both versatile and diverse. "The right cut gave me this boost of confidence and sexiness I hadn't experienced before," she added. "To this day, my hair is often a head-turner and a topic of conversation because short hair is still considered going against the norm."
Tahira has a point. Many of us still face a huge level of scrutiny and awe when it comes to making any sorts of changes to our hair, whether it's wearing your natural curls a la Michelle Obama on vacay, shaving it all off in a chic baldie a la Tamar Braxton, or even cutting the style of which many have defined you, like Nia the Light. Some even shun hair transitions---particularly cuts---citing the usual "crowning glory" adages.
Tahira says there's confidence, individuality, and freedom that comes with rocking a short 'do. "Women, especially black women, love changing their hair often and our site offers a variety of quality content to serve many lifestyles. Many women are on the fence about cutting their hair but we're here to serve as a positive inspiration for people to try something new."
With The Cut Life, Tahira and her team are also showing themselves to be major disruptors, showcasing a community of master cutters and hairstylists and offering a new outlet for up-and-comers and experts alike. She urges other young women who seek to shake up the beauty industry and those who want to monetize their digital platforms to do their research and continue honing their crafts.
"Being of service is the best way to learn the ins and outs of any industry to determine which area is the best fit," Tahira recommended. "Research the current trends in the market and identify a void that needs to be filled. There's no overnight success. Entrepreneurship isn't for the weak and takes a daily commitment to the grind, lessons learned from failures, financial downfalls, and setbacks before you reach a level of success. Lastly, find the joy in the journey. We're always so consumed about the next level that we don't celebrate the daily wins. Taking one step towards your goals each day is still a move forward."
"Entrepreneurship isn't for the weak and takes a daily commitment to the grind, lessons learned from failures, financial downfalls, and setbacks before you reach a level of success."
With so many opportunities coming her way, Tahira says taking the time to determine a good fit, having a great team, and being smart with the coin goes a long way to helping sustain success.
"I've learned that the best collaborations come from working with people who are experts in areas where you fall short. Maya Table is our creative director and is completely skilled in her lane, which helps us to not bump heads and effectively grow the business," Tahira said. "[Also, you have to] be financially responsible. Learn how to make money, save money, and spend money wisely. This is an ongoing process for me, but I've become much more intentional about being financially sound and having attainable financial goals."
Also, focusing on passion and embracing your unique style doesn't hurt either. Tahira has been able to fill a void and cater to a niche audience simply by tapping into her true self and promoting something dear to her heart. "I love the fact that my short hair makes me stand out in a crowd. I'm constantly switching it up and it makes me less worried about what's considered the 'beauty standard' and more focused on what I like and what makes me feel like my best self. Confidence starts from within and how you love and take care of yourself first."
"Confidence starts from within and how you love and take care of yourself first."
"Eating healthy, working out, getting my hair and nails done, wearing what looks good on me, and not focusing too much on trends is what's best for me and my overall self-esteem. We all have our insecurities, but I stay prayed up and confident in knowing what God has for me is for me. I'm divinely and uniquely made. There's only one Tahira, no carbon copies."
To keep up with Tahira, follow her on Instagram. And be sure to also check out her fab brand The Cut Life.
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There’s just something about HBCU Homecoming that just hits different. Whether it’s your first time stepping onto the yard since graduation or you’re a regular at every Homecoming tailgate, HBCU pride is undeniable. It’s a vibrant celebration that unites the legacy of excellence and tradition with the energy and resilience of Black culture.
The experience goes beyond a typical college reunion; HBCU Homecoming is a family reunion, a fashion show, a cultural festival, and a week-long turn-up that embodies what it means to be unapologetically Black and educated. For HBCU alumni, the journey back to the yard each year is rooted in a love and pride that’s hard to put into words but impossible to deny.
From statement pieces to tech must-haves, every item represents the intersection of Black pride and HBCU love, ensuring that you show up to the yard in style and with intention. So whether you’re repping your alma mater for the first time since graduation or looking for fresh pieces to express your HBCU pride, these essentials will have you standing out, because, at HBCU Homecoming, it’s not just about showing up—it’s about showing out.
Thread Goals
diarrablu Jant Pants in Alia Noir
High-waisted, wide-legged, and ready to shut down the yard, the Jant Pants by diarrablu bring a whole new meaning to campus chic. Handcrafted in Dakar, Senegal, these free-flowing jacquard pants are perfect for stepping onto the yard with style and ease—making them a must-have for any HBCU alum’s closet.
Silver & Riley Convertible Executive Leather Bag Classic Size in Olive
This all-in-one luxury bag isn’t a bestseller for nothing. The Silver & Riley essential is made of Italian calfskin leather and thoughtfully designed, as it can be worn in four different ways: a shoulder bag, crossbody, a top handle, and a backpack. Chic and elegant, the Convertible Executive Leather bag is “the bag that every woman needs in her collection.”
Renowned Women's Intuition Cotton Graphic T-Shirt
Renowned
Renowned’s Women’s Intuition Cotton Graphic T-shirt features a bold graphic print inspired by the power and essence of women’s intuition. With its striking design, this all-cotton tee is a vibrant thing, making it a statement piece that celebrates feminine energy.
Mifland Million M Mesh Crop Shirt
Talk about bold, the Million M Mesh Crop Shirt combines edgy style with comfort, featuring Mifland’s signature print on a semi-see-through mesh fabric. Show up and show out in sophisticated flair.
HBCU Love FUBU
Melanin Is Life Melanated & Educated - I Love My HBCU Hoodie
Show off your HBCU love with this piece that represents everything you gained from your alma mater: a top-tier education, a community that lifts you up, and a deep sense of esteem for yourself and your culture. Wear it loud and proud, because being melanated and educated isn’t just a flex—it’s a legacy.
HBCU Culture Spelmanite Sweatshirt in Navy
Spelmanites, rep your Spelman pride with this unisex crewneck sweatshirt, designed for ultimate comfort and a relaxed fit. Made from a cozy cotton/polyester blend, this classic sweatshirt is as durable as it is stylish—making it an ideal piece for any Spelmanite showing love for their alma mater.
HBCU Culture Howard Is The Culture T-Shirt
Rock the ultimate flex by showcasing your Howard U love with HBCU Culture’s Howard Is The Culture t-shirt. This unisex tee offers a comfortable, relaxed fit that’s perfect for celebrating your HBCU spirit without sacrificing style or comfort.
DungeonForward FAMU - Strike Bucket - Reversible
DungeonForward’s Strike Bucket Hat brings versatility and style to the FAMU Crown collection with its reversible design, giving you two looks in one. Featuring a sleek black snakeskin-embossed brim lining and a bold outline Rattler emblem, this hat is all about repping your Rattler pride in style.
DungeonForward Savannah State University - HBCU Hat - TheYard
The Savannah State University HBCU Hat by DungeonForward is more than just a hat—it’s a symbol of Tiger pride and a nod to the culture. Perfect for gamedays, tailgates, or just showing off your HBCU love, this hat lets you carry a piece of the yard wherever you go.
Tech the Halls
Anker iPhone 16 Portable Charger, Nano Power Bank
Stay charged up with the Anker Nano Power Bank, which features dual USB-C ports, a foldable connector, and a compact design, making it perfect for those HBCU tailgates and late-night parties you pull up to.
Drip Check
Wisdom Frame 14 Square Sunglasses
Elevate your look with these angular square-frame sunglasses by Wisdom, bringing an ultramodern edge to any outfit. The sleek design makes them perfect for blocking out the haters while you stunt on the yard.
Coco and Breezy Eyewear Fortune in Gray Turquoise
The Fortune Glasses in Grey Turquoise is a bold statement piece to any Homecoming weekend ‘fit that “embody our fearless and outspoken DNA.” With their color and edgy design, these frames by Coco and Breezy are perfect for anyone looking to stand out and express their unapologetic confidence.
Howard U Lapel Pin
Rep your Bison pride wherever you go with this Howard U Lapel Pin from Pretty AmbVision. Whether adding it to your jacket, shirt, or bag, this pin is the perfect way to showcase your love for your alma mater while rocking your HBCU love with honor and distinction.
Mifland Standard Rucksack Mini
The Standard Rucksack is designed to evolve like that HBCU pride—getting richer, bolder, and better with time. Durable, stylish, and built to last, this Rucksack by Mifland is a timeless piece equipped with versatile carrying options and fully adjustable back straps for ultimate comfort.
Stay Fresh, Stay Blessed
Slip Pure Silk Sleep Mask in Pink
Keeping it cute starts with beauty sleep. This luxurious silk mask is an essential for a reason. If protecting your skin and waking up refreshed is your priority, look no further than this Homecoming essential.
Liquid I.V.® Hydration Multiplier Lemon Lime - Hydration Powder Packets
Stay hydrated and energized throughout Homecoming weekend with this Liquid I.V.® Hydration Multiplier in Lemon Lime. Just add a packet to your water bottle, and bless your body with 2-3 times more hydration than water with every packet. Because staying hydrated is the key to popping up and showing out all weekend long!
Loop Experience Plus Earplugs High Fidelity Hearing Protection
Designed for your hearing protection, these sleek earplugs reduce noise without compromising sound quality—perfect for enjoying the band’s halftime show, late-night parties, and DJ sets. Whether you’re front row at the step show or hitting the yard, your ears deserve to be protected in style!
Black Girl Magic Glass Cup
Sip in style and celebrate your melanin with the Black Girl Magic Glass Cup. Perfect for morning coffee, your favorite iced drink, or showing off your HBCU pride on the yard—this cup is all about keeping it cute while radiating your endless supply of Black Girl Magic.
Glow Up & Show Out
Black Girl Sunscreen SPF 30
What Homecoming weekend can be complete without an assist from this beauty find? Formulated to blend seamlessly into melanin-rich skin (no white-cast), protect your glow while you turn up with the Black Girl Sunscreen SPF 30.
Sienna Naturals Issa Rae's Wash Day Ritual Set
Issa Rae’s Wash Day Ritual Set from Sienna Naturals includes the H.A.PI. Shampoo, the Plant Power Repair Mask, Dew Magic, and Lock and Seal to get your crown right. Whether you’re repping your coils or rocking a new color on the yard, these products restore and nourish your strands, keeping your hair healthy, strong, and Homecoming-ready!
54 Thrones Ivorian Cocoa + Ghanaian Coconut Beauty Butter
Stay glowing from the tailgate to the after-party with the 54 Thrones Ivorian Cocoa + Ghanaian Coconut Beauty Butter. Infused with African-sourced ingredients, this rich, multi-purpose butter is the answer to keeping your skin soft and radiant through all the festivities all Homecoming long.
Saie Glossybounce Hydrating Lip Oil
Keep your lips looking luscious and nourished with the Saie Glossybounce Hydrating Lip Oil. Perfect for adding an extra pop to your pout before hitting the yard or freshening up between events, this lip oil is a beauty essential for staying camera-ready all weekend.
Join us in celebrating HBCU excellence! Check out our Best In Class hub for inspiring stories, empowering resources, and everything you need to embrace the HBCU experience.
Featured image by Visual Vic/Getty Images
Ananda Lewis Clarifies Why She Didn't Get A Mastectomy & Says She's Doing 'Better' After Stage IV Breast Cancer Diagnosis
Former MTV VJ Ananda Lewis received a lot of backlash from online critics after sharing she decided to forgo a double mastectomy. But there's more to the story.
Ananda was diagnosed with stage III breast cancer in 2019, and during a recent round table discussion with CNN's Stephanie Elam and Sara Sidner, she revealed that she decided not to get a double mastectomy and, now, she has stage IV cancer.
Following that interview, she clarified why she did not get the surgery. “The circumstances were not conducive to surgery because my tumor wasn’t aggressively growing at the time, and then COVID hit,” Ananda told The Epoch Times.
She opted for a cryoablation treatment instead, which uses extreme cold to destroy the cancer cells.
Another thing the 51-year-old wanted to clarify was whether she was dying. She said she is not. “Nothing happened. Today, I am fantastic. I may have felt like I was dying in February, but I’m not dying, and I’m definitely doing better than I was last October,” she said.
She is focused on taking care of herself and getting a "good 20 more years out of this body." She follows a keto diet and avoids alcohol, white flour and white sugar.
During the CNN roundtable discussion, the mother of one shared that she had an integrative approach to her treatment, which included traditional medicine and homeopathy methods such as red light therapy.
“My plan at first was to get out excessive toxins in my body. I felt like my body is intelligent, I know that to be true. Our bodies are brilliantly made,” she said.
“I decided to keep my tumor and try to work it out of my body a different way,” she continued. “Looking back on that, I go, ‘You know what? Maybe I should have.’
Ananda also admitted that she wasn't prioritizing early detection, such as getting mammograms. The former talk show host's mom also had breast cancer and chose to go the conventional route, which influenced her to go a non-traditional route.
As a content creator, Ananda uses her social media to inform others on the things she's learned about obtaining good health such as toxic items to through out of your pantry and the many benefits of water.
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Feature image by Paul Archuleta/Getty Images