Can you believe it? In just a few short weeks, we'll be into a new year—and decade. And while I know that this is the time when many folks decide to make resolutions, what I also know is 80 percent of resolutions are left by the wayside come Valentine's Day. That's why, I think it's far more effective to order a fresh journal and jot down some personal affirmations instead. Matter of fact, if you'd like to take positivity a step further, why not host a declarations party with some of your friends?
What exactly is a declarations party? It's simply a time for you and your buddies to get together, toast one another, discuss what you're leaving behind in the old year and what you are declaring will manifest in the new one. And why is doing this so important? Because, making verbal declarations gives us direction, increases our faith and also holds us accountable. Because once we put what we declare out into the atmosphere—especially when it's in front of an audience—we are responsible for what we said. We are compelled to do what we said we would do.
Since we're about to embark upon—whew!—2020, I thought it would be dope to come up with 20 sentences that we all can declare as it relates to four different areas of our lives. Feel free to tweak or amend any that you see. It's not about reciting them verbatim so much as having a guideline for what you want to speak into your life—in this season, stage and phase of it.
Are you ready to make some bold declarations before the New Year arrives? Let's do this then.
When It Comes to Your Job/Career
"Work to become, not to acquire."—Elbert Hubbard
If Sunday evenings send you into mini panic attacks, if you're not excited or productive at the place where you work, if you can't find one good reason to stay where you currently are other than it pays the bills—these are just a few clear signs that you need to spend some serious time at the top of the year to look for a new job…or career path.
Since you (probably) spend most of your waking hours working, it's important that you position yourself in such a way that you feel challenged, appreciated and inspired. If that means leaving a particular company, totally changing careers or starting a business of your own, so be it. Your time, talents and health and well-being are all far too valuable to remain where you feel dissatisfied and unfulfilled. And so, start aligning yourself with what is better for you by making the following promises to yourself so that you will get into the mental head space to not settle…any longer.
- "I will not keep working at a place where my gifts and talents aren't being utilized."
- "I will not invest so much into a job that I don't make time to invest in myself."
- "I will only remain where I am if it affirms my own personal definition of success."
- "I will ask for what I want because, closed mouths don't get fed, and all someone can say is 'no'."
- "I will not stay at a job or on a career path that doesn't make me excited to get out of the bed, at least three days a week. Life is too short and I am too awesome."
When It Comes to Your Relationships
"A healthy relationship is one where two independent people just make a deal that they will help make the other person the best version of themselves."—Unknown
Wanna know how I know when I'm in a relationship that is right for me, whether it's a personal or professional one? It's non-stressful. It's enjoyable. I learn and grow from it. I feel affirmed and respected. I don't have to second-guess anyone's motives or agendas. Most of all, I feel safe. Very safe. Although I didn't go into 2019 (or 45) thinking that it was going to be a year of so much introspectiveness, personal shifting and relational loss, as I was just telling someone today, the clarity and emotional peace that I now have as a direct result of the relational work that I've done is truly unmatched. I know who my tribe is and who my tribe isn't. I know who can't be trusted and who needs to be kept at arm's length. I also know that anyone who truly loves and appreciates me, they will honor my boundaries as I do the same for them. A lot of this relational self-improvement came from making declarations that are very similar to the ones below.
- "I will love myself enough to no longer settle for less than what I know I deserve. And if I'm not sure what that is yet, I will be single while I figure it out."
- "If the relationship, any kind of relationship, is not making me a better person, it's time to let it go."
- "I will not expect what I am not prepared to give. Also, I will not give out of my lack but out of my overflow. When it comes to others, I will expect the same."
- "Codependency, fear, control, resentment and unhealthy cyclic behaviors are all beneath me. If my motive is not based on self-love and self-respect, I will not proceed in a relationship—whether it is personal or professional."
- "In the future, I will not beg for mutuality; I will require it. What I bring to the table is too good to not expect reciprocity in return."
When It Comes to Your Goals
"If you want to live a happy life, tie it to a goal, not to people or things."—Albert Einstein
Recently, I had a conversation with a friend of mine who is prone to make unwise decisions when it comes to women. It's like so long as they are crazy and needy, he's all about 'em. As we sat down to discuss what the hell his problem is and how he can avoid going into yet another year of a self-made soap opera, I said to him, "You need to find some other ways to fill up your time." Yes, he has a job—a well-paying one, at that. But what he doesn't have enough of are personal and professional goals.
And just why are goals so important? They give you something to aim for. They keep you focused. They motivate you. They help you to develop healthy habits. Then, once your goals are reached, they strengthen your sense of self-worth while giving you the courage to set even bigger ones. That's why, sentences like the following are so important to speak out into the atmosphere. They help you to set goals and to make personal progress in your life.
- "I will stop overthinking. I will stop procrastinating. I will stop comparing myself and my path to others. All that these things do is hold me back. That's why, this coming year will be the one when I will move firmly forward with my ambitions and desires—without any reservations or apologies."
- "I will ask for help when I need it. I will extend a hand when others ask for it too. In both cases, I will make sure that gratitude is the energy that's felt. I will also convey that a sense of entitlement is not tolerated. Help is a gift; it is not a mandate."
- "I will not be a slave to anyone's blueprint, critique or doubts. These are my goals, my visions and my plans. And, because I am a unique individual, so are the things that I am setting out to do. I trailblaze without any fear because I will embrace rather than run from the new and unexpected."
- "I will not go into 2021 in the same space that I am entering into 2020. There will be at least 10 short and long-term goals that will be accomplished by this time next year."
- "I will not compare my goals to others. I will not allow others to belittle mine either. My achievements will be celebrated based on my own standards and expectations. No one else's."
When It Comes to Self-Care
"Self-care is giving the world the best of you, instead of what's left of you."—Katie Reed
I really wish I had kept the tweet I saw that said something along the lines of, "Why do so many women expect a man to do for them what they don't even know how to do for themselves?" Only someone who applies to that statement would be offended by it because the author of that question is right. Back when I wasn't practicing self-care, there was more of a longing—sometimes to the point of desperation—within me to be taken out on dates, to be pampered and to feel cherished. Now? All that a man's attention can—and should—do is confirm what I already know about—and do for—myself.
Self-care hasn't taught me that I don't need a man; what it has done is reveal to me what I need a man for. I need a man to complement, support and protect all of this goodness that's over here; the goodness that existed well before a man's arrival. You know what taught me that? Self-care did. So did making the following promises to myself.
- "I will set aside a monthly budget to pamper myself. This goes beyond mani/pedis and hair appointments. This coming year, I will learn the difference between routine maintenance and sheer luxury. I will make it a priority that I have both."
- "There will be a 24-hour period, once a week, where I make sure to 'unplug' and rest. This is non-negotiable."
- "I will make sure that my thoughts and actions line up with the kind of love that I strive to have for myself. I will begin each day remembering that since there is only one 'me', that automatically makes me original, rare and incomparable—all qualities that make me a true force in this world."
- "I will set the standard for how others are to treat me, by how I treat myself. The standard will continue to rise over the next several months."
- "I will set aside enough money to go on a vacation by this time next year. I need the rest, the reflection and the self-wooing whether I go with a boo, some friends or with the most fabulous person I know—myself."
This right here is more than a self-help article. I can personally attest to the purpose and power that comes from making positive, focused and firm declarations over your life. Make 2020 one of the best ones yet by making some too. It's good seed in good ground. I declare it.
Want more stories like this? Sign up for our newsletter here and check out the related reads below:
Forget New Year's Resolutions, Try This Instead
15 Affirmations To Inspire A Happier, More Fulfilled Life
Wake-Up Call: Here's How To Make Your Dreams A Reality
7 Unapologetic Women Share Their Personal Journey To Self-Love
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.
Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.
Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.
Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023