
Now that springtime is officially present and accounted for, I wanted to find a way to put a twist to the type of “spring cleaning” that is typically discussed (check out “15 Of The Best Spring Cleaning Hacks That I've Seen In A Minute”).
For instance, in times past, I would broach the topic from the angle of relationships (check out “Let's Finally 'Spring Clean' ALL Of Our Exes Out Of Our Lives, Shall We?”) or even intimacy (check out “Yes Couples, You Can 'Spring Clean' Your Sex Life”). This year, I thought it would be cool to explore how you can get your hair, skin, and nails ready for all that this beautiful spring season has to offer.
Check out the following 15 things that you can do (five per category), beauty-wise, to embrace all that spring has in store — things that will have you out here looking even more radiant than you already do!
Hair

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1. Clarify your hair. Sweat, dead skin cells, product build-up, minerals in your water, excessive sebum, whatever falls into your hair when you’re outdoors (like pollen) — all of these things play a significant role in why it’s important to clarify your hair from time to time and clarifying is simply about using things that will help to get rid of the residue that’s on your strands. Clarifying is actually why I don’t cosign with people who say that you should NEVER use sulfate shampoos; I just believe that you should ONLY use them to clarify your locks (so long as they aren’t too harsh on your hair).
So, what are some signs that your hair needs clarifying?
If your hair feels oily or sticky; if it’s hard for it to hold a style; if your scalp is itchy or irritated; if you notice that your hair is shedding more than it should (which is 50-100 strands a day); if your hair is dull and/or (bonus) if you are about to color-treat your hair (because build-up will make it difficult for the color to “take”). You can clarify your tresses with a clarifying shampoo (check out a list here). Or, if you’d prefer to take the all-natural route, apple cider vinegar, baking soda, bentonite clay, and even Aloe vera are awesome options (click on each of the words to learn why and how to apply them in this way).
2. Exfoliate your scalp. Honestly, the main way that I know it is time for me to wash my hair is when my scalp tells me so. When it’s itchy and/or flaking, that’s my cue. Oftentimes, what I will do is either provide my scalp with a good rinse (I really like TPH BY TARAJI Master Cleanse Scalp Treatment) or a scalp exfoliant. That’s because, just like your hair can experience residue, your scalp can as well (especially when it comes to dead skin cells and product build-up). Plus, a scalp that isn’t exfoliated can end up having clogged hair follicles which can ultimately mess with your hair growth.
If you want to go the exfoliant route, there are scalp scrubs that you can buy. You can also crush some aspirin up, add a bit of water to it, and rub it on your scalp, create a brown sugar and oatmeal scalp scrub or you can check out some other recipes here.

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3. Address those ends. It can’t be said enough that, if you’re trying to grow out your hair, it doesn’t matter how much you take care of the roots of your hair if you’re neglecting your ends in the process. In fact, a huge part of the reason why a lot of people don’t end up reaching their hair (length) goals is because their locks end up breaking off just about as fast as their hair grows from their scalp. One way to avoid this from happening is to “baby” the entire mess out of your ends — and y’all, a product that I’ve been using that helps me to do this oh so very well is Amika Starfruit Oil. Listen, stuff that has worked for me personally, I do my best to shout-out and this product right here? It’s the truth! It’s a lightweight oil that feels kind of like a serum that really does create shine, lessen frizz and help to make your hair feel so much stronger — including your ends. Now, it ain’t cheap; still, a little bit goes a long way which makes it worth the expense (at least it does to me). Anyway, whether it’s getting a trim, dusting your ends (removing split ends and fairy knots on your own) or just giving your ends some much needed TLC, this would be the time to do it…especially so.
4. Toss out expired hair products. Be honest with me and yourself — you know you’ve got some hair products that should’ve gone on to glory a long time ago, simply because the lettering is faded and/or you really can’t remember when you purchased it (check out “Resolving To Kick Your Product Junkie Habit? Here's Your Game Plan For 2024.”). I’ll be real with you, unfortunately, most hair products don’t come with an expiration date; however, a good rule of thumb to follow is if your products change color, smell, or texture, it’s probably time to toss ‘em out.
And when it comes to shampoos and conditioners specifically, many experts say that around six months is when it’s time to get some new stuff. Oh and also, please wash your brushes, combs and clean out the teeth of your hair dryers, and thoroughly wipe off your flat irons. You’d be amazed how much gunk can get caught up in all of those things. #yuck
5. Replenish your collection with lighter water-based ones. Since warmer weather tends to lead to hair that has more oil and residue than during the cooler months, if you’re going to buy some new hair products make sure that they contain less oils and butters and more water instead. The reason why is because the last thing that you want is for it to be a nice spring-like day with the wind blowing and yet your hair doesn’t move one bit because it’s so weighed down by all of your hair products. If you’d like a few recommendations of what to get for this season, check out BuzzFeed’s “27 Products That’ll Take Your Hair From Winter Drab To Spring Fab.”
Skin

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1. Get a professional facial. It’s pretty common that, as it heats up outside, you may want to wear less make-up — at least during the daytime hours because between the sweat and everything? It can just be easier to take the “less is more” approach. If that is exactly how you roll (or you do like make-up and you would like for it to go on more smoothly), consider getting a professional facial as soon as possible. I’m good for getting a back facial at the turn of every season and there is nothing like having a professional esthetician get all up in your skin and treat issues in ways that you simply can’t (because you haven’t been trained to).
When it comes to your face, professional facials are bomb because they can deeply cleanse, exfoliate, hydrate, improve the texture, and treat trouble areas all at the same time. I promise you, after getting a facial from someone who really knows what they are doing, your skin will glow on a completely different level!
2. Clean all of your make-up tools. Chile, guess how often the average American changes their sheets (SMDH): every 24 days…that’s damn near once a month. Now guess how often you’re supposed to do it: no less than once a week and actually every 2-4 days if you have pets or allergies. If most folks aren’t doing this, I can only imagine how few are cleaning their makeup brushes, etc. And how often should you do that? Every 7-10 days (more often than that, if you can). And although you shouldn’t wait for spring to do this, this is just a reminder to set aside a day to clean everything at once.
For tips on how to properly clean your brushes, check out the YouTube channel ItsMyRayeRaye’s post here. Tips on how to clean cosmetic sponges? Roxslayofficial’s page can help you out here. And if you tend to put your brushes and sponges in a drawer in your bathroom, invest in a nice vase for your brushes or something like a magnetic brush organizer. As far as your sponges go, a cute soap dish that has holes in it or an egg case will work.
3. Look for skincare products that contain antioxidants and ceramides. Since there’s a pretty good chance that you’ll be out in the sun more often, you need to make sure that your skin is protected from the damage that free radicals, air pollution, and UV rays can do. One way to do this is by looking for skincare products that are packed with antioxidants. Ones that immediately come to mind include vitamin C extract, and vitamin E oil as well as products that have niacinamide (vitamin B6) and polyphenols listed on the label.
Something else to look for is skin products that contain ceramides; they are lipids that easily makeup 50 percent of the outer layer of your skin. When you apply skincare items that contain them, those ceramides help to hydrate your skin, protect the barrier, and slow down the signs of aging. I use ceramides on my neck at night and baby, no regrets. Not a damn one.

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4. Go without make-up more often. Whenever someone tells me that I don’t look my age, I thank genetics and the fact that I didn’t start wearing make-up (other than mascara and lipstick which is pretty much how I get down now) until I was well into my 20s. There is no way around the fact that prolonged cosmetic use (especially when it comes to certain ingredients), yes, can speed up the aging process of your skin. It can also lead to breakouts; cause your pores to appear larger than they actually are; throw off the pH balance of your skin; create the appearance of fine lines, and it can weaken your skin’s barrier. That’s why it’s a good idea to give your skin a break by going make-up-free sometimes.
Since spring cleaning is the theme, focus more on skincare than cosmetics so that, by the time the summer season arises, if you go swimming, you don’t have to worry about going au naturel because your natural skin will be so on-point on its own (check out “I've Been Doing At-Home Chemical Peels. Here Are The Pros And Cons.,” “Why Your Skin, Hair, And Nails Need Hyaluronic Acid Like...Yesterday” and “These 12 Things Will Make Your Skin Glow All Of The Time” for some prepping tips).
5. Don’t forget about sunscreen. BLACK WOMEN NEED SUNSCREEN — and yes, I am yelling it because I know far too many of us who were told that because our skin is so beautifully melanated, sunscreen isn’t really necessary. The lies you tell. Problem is, when you read articles like Healthline’s “The Sunscreen Gap: Do Black People Need Sunscreen?” you’ll notice that — surprise, surprise, and totally insert my sarcasm here — some medical professionals don’t emphasize the importance of us using sunscreen which causes some of us not to prioritize it.
However, the reality is that UV rays can damage our skin just like anyone else's, not to mention that sun drama can also lead to things like hyperpigmentation. So, if you’ve never used sunscreen before, make this the year that you absolutely do. Some of the best sunscreens for our skin are located here, here, and here.
Nails

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1. Opt for a shorter length. Not to brag but I actually have some really pretty hands and nails. That’s why, before the pandemic, I was in the nail shop all of the time; however, once we went into lockdown, I decided to keep my nails low and I haven’t really grown them out since. Something about watching all of those videos about how many germs get trapped up in there just creeped me out, chile.
Anyway, since it’s spring and you’ll be outdoors, pollen is flying everywhere and you may be doing things (like outdoor sports) that require you to use your hands in a more active way if your nails are currently on the longer side right now, you might want to go with a shorter length. Not only is it hygienic and practical, from what I’ve seen (here, here, and here), but it’s shorter nails that are also trending right through here too.
2. Do a deep hand and foot soak. While certain — cough, cough — folks are out here debating about how often you should wash your feet (the things that have tons of sweat glands and literally spend most of their time on the floor or ground), I’m encouraging you to go above and beyond and do some regular foot (and hand) soaking. They’re relaxing. They exfoliate your skin. They can also help to deeply hydrate your skin. They increase blood circulation. They also help your hands and feet to look youthful for a longer period of time.
Although there are a variety of different hand (here) and foot (here) recipes to choose from, one of my faves is to soak in an herbal tea blend — one that also has some Epsom salt and coconut milk in it. Chamomile tea can help to soothe you. Sage contains medicinal properties. Hibiscus can help to even out your skin tone. Epsom salt is great because it also helps to exfoliate and hydrate. Coconut milk is awesome because it deeply moisturizes, stimulates the production of collagen and it also exfoliates too. Soaking your hands and feet for about 30-45 minutes can make your skin’s texture feel totally different. Try it and see!

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3. Pamper your cuticles with an essential oil blend. The base of your fingernails and toenails is your nail bed and right underneath those are your cuticles; the purpose of your cuticles is to keep bacteria from infecting your new nails as they grow out from your nail bed. Honestly, it wasn’t until I started getting hangnails that I started to pay my cuticles some real attention (in between professional manicures). I was getting them because my cuticles were dry which means that I was neglecting them. Now, I’m on top of that because hangnails are ANNOYING (and sometimes even painful).
I care for my cuticles by keeping my cuticles trimmed, pushing them back and making sure that they are well moisturized. Although there are cuticle creams that you can buy, I prefer to apply a blend of tea tree oil (it kills bacteria and fungus), geranium oil (it has astringent and anti-inflammatory properties), and avocado oil which deeply moisturizes. It makes my cuticles feel and look great.
4. Go without polish for a while. Listen, if there is one thing that Shellie Reneé Warren is gonna do, it’s get a pedicure — usually twice a month. I’m so serious about it that, even the day that my house literally blew up a few years ago (check out “My House Burned Up. Three Days Before Christmas. What It Taught Me.”), after I assessed the damage (95 percent of my stuff was gone) and talked to the fire marshal about what caused it (my HVAC), I went on to my nail appointment (dead serious). Polished toes always make me feel better and you can’t steal my joy. That’s why I hate it when my nail tech will tell me that it’s time to take a polish break sometimes.
Still, I heed the advice because, when your fingernails and toenails aren’t given the opportunity to breathe, that can lead to fungal and bacterial growth, weaker nails, dry nails, permanently stained nails, and all sorts of other drama. Ideally, since your toenails especially are covered up more in the fall and winter months, that would be the most ideal time to follow through with this particular suggestion. If you didn’t do that, though. Give your nails a month or so without any polish over the next few weeks. It might feel rough at first but it’s worth it in the long run.
5. Return to polish with lighter hues. When it comes to nail polish hues, I tend to lean into the darker ones. Spring isn’t really the time for that, though. Yeah, if ever there is a time to go with some Easter egg colors, the spring season would be it. And as far as spring color trends for this year go, you’re super stylish if you go with light neutrals, bright green, or pearly shades — or you can get super creative via InStyle’s “20 April Nail Ideas to Freshen Up Your Manicure.”
And speaking of polish (and spring cleaning), I’m pretty sure you’ve got some old bottles that need to go. For the most part, their shelf life is between 12-24 months. If it’s been longer than that, let them babies go. It’s spring. Time for new things, sis. NEW THINGS!
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









