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THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
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VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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In 2020, things began to take a pivotal turn for Joe when she found herself regularly consuming skincare TikToks during the pandemic. “I saw people showing me how to use skincare products to get rid of hormonal acne and hyperpigmentation. That made a huge difference for me.” Her enjoyment began to arise as she tried recommended products from her favorite skincare content creators.
Joe added, “I was finally starting to enjoy skincare because I was finding products that worked for me through TikTok. I had undereye patches and creams and began building a routine.” What was once a chore has now become a passion. Joe has since grown an online community of more than 200,000 across TikTok and Instagram, sharing her beauty secrets underneath the moniker Kyra Nikole.
Courtesy
“I learned early on in my journey to keep things simple. I also try to encourage this in my content,” said Joe. Being able to get to the root when a breakout occurs is why Joe chooses and encourages skincare routines to be simple. “If I have a breakout, it’s easier for me to figure out what product causes it if I don’t have an extensive routine.”
Keeping things simple has allowed Joe to clear up her hormonal acne and manage her hyperpigmentation, and keeping things minimal has given Joe a clear canvas for her makeup.
She gave us an inside look into the skincare routine that’s changed her views on self-care:
Kyra Nikole's Daytime Skincare Routine
Step One: Hyper Skin Hyper Even Facewash
Hyper Skin
“I love this because it’s specifically made for hyperpigmentation, and it’s a gentle cleanser.”
Step Two: Pixi Glow Tonic
Pixi
“It’s an exfoliating toner, but it’s light enough to use daily. I use this for both day and night.”
Step Three: Glazing Milk Essence By Rhode Skin
Rhode Skin
“I have eczema and dry skin, so this helps give me the moisture that I need.”
Step Four: La Roche-Posay Moisturizer
La Roche-Posay
“This is just a regular moisturizer that I love because it sits well under my makeup.”
Step Five: Kiehl's Better Screen UV Sunscreen
Kiehl's
"There is no white cast, no peeling, it works under makeup, and it’s SPF 50; there’s nothing better than that!”
Kyra Nikole's Nighttime Skincare Routine:
Joe uses the same products for her nighttime skincare routine, except for sunscreen. Her main goal is to lock in hydration to last the entire evening. Aquaphor is her ointment of choice to ensure her skin gets the moisture it deserves.
Final Step: Aquaphor Healing Ointment
Aquaphor
"Aquaphor does a great job of holding in the moisture.”
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