The OWN Network returns with its highly anticipated Will Packer-produced relationship series, Put A Ring On It for Season 2. Life and relationship master coach, Dr. Nicole LaBeach will follow three couples as they navigate their way to the altar. Along their journey, love and trust between each partner, will be tested as they witness their significant others date complete strangers.
Temptation and consequences are at stake, as they push their relationships to the limit and see if there is a love connection they've been missing all along. The question is, will they decide to call it quits, or is it time to officially put a ring on it?
Meet Eric and Jessica
Courtesy of OWN
Entrepreneur Jessica and former NFL player Eric have been at odds in their relationship from the very beginning. The former pro-baller might have spent his fair share of time playing the field and as a result, the two are not always on the same page about matters of the heart. Though the couple have been dating for four years, an "I do" might still be out of reach.
Meet LaRhonda and Eric
Courtesy of OWN
Comedian Eric and industry professional LaRhonda have their heart matters on lock, but their money matters? Not so much. For this couple who have been dating for three years, what's keeping them from going down the aisle is a difference in tax brackets. Eric longs to feel more financially established before putting a ring on it.
Meet Alexa and Darion
Courtesy of OWN
14 years is a long time to be dealing with someone without the security of where the relationship is headed. This is probably one of the reasons why this couple have been on and off for over a decade. Though the relationship is now progressing for the former basketball player and Field Mob member (by way of moving in together), it still seems they are not completely on the same page about what forever looks like.
Meet Dr. Nicole LaBeach
Courtesy of OWN
While the words "I do" are on pause for the couples, Dr. LaBeach uses her 20+ years of coaching experience to be an anchor using her professional tools to keep the couples connected. "If you can effectively communicate, so many things shift for a relationship. Nonverbal communication gives access to words so that the other person can understand," Dr. LaBeach shares.
When asked how important is it to have life coaching and therapy throughout a relationship, Dr. LaBeach responds, "If I could have it my way, it would be a requirement for every relationship on a quarterly basis, to connect with a coach or therapist to make sure that things that are going to strengthen a relationship are being activated, and the things that deteriorate a relationship can be excused and given a quick exit."
As the hit Will Packer Productions show kicks off their new season, Dr. LaBeach joyfully makes it known that she is not so much rooting for the couples when doing her job, but rooting for their relationships. She explains the outcome is more meaningful and cherishable when having that mindset.
Put A Ring On It Season 2 will air this Friday, June 25 at 10/9c p.m. on the Oprah Winfrey Network. Check out the first episode of the season before it premieres by clicking here.
Featured image courtesy of OWN
- This Season on 'Put a Ring On It' | Put A Ring On It | Oprah Winfrey ... ›
- Put A Ring On It: Season 2 ›
- 'Put A Ring On It,' Season 2 Casting Call | TV & Video Auditions ... ›
- First Look At Season 2 Of “Put A Ring On It” On OWN | Bossip ›
- 'Put a Ring on It' Season 2 on OWN; Release Date & Updates ... ›
- OWN Will Release Season 2 of Put a Ring on It on June 25, 2021 ›
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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