Meet The Hip-Hop Herbalist That's Merging Trap Music & Holistic Wellness
What if you could combine all the things you love about hip-hop with a way to take better care of yourself? If that sounds like your cup of tea, then meet Shanae Jones the Hip-Hop Herbalist.
She is the founder of Ivy's Tea Company, a hip-hop influenced holistic health brand with a collection of handcrafted herbal teas and herb-infused sweeteners. Her products have taken a life of its own with catchy names like #TrapTea and equally clever descriptions that instantly reel customers in, but it's the delicious taste and sweet aroma that keeps them coming back for more.
This former executive assistant turned entrepreneur/herbalist shares her journey from working with a Quaker lobbying organization to creating safe spaces for black women and men in the holistic industry.
Courtesy of Shanae Jones
How did you come up with the title hip-hop herbalist?
It kind of came from other people. I'm happy too because I always wanted a nickname but I didn't get one (laughs). Now, I have one that I guess goes with my career, my passion. It just kinda came from the way I moved tea and I mixed it with herbs. [My] trap tea sort of took off on Twitter and this is just what it became, so that's how a lot of people [now] refer to me.
What was the concept behind hip-hop influenced herbal tea?
Well, I find that hip-hop is a great teaching tool and I see no reason why herbalism and herbal tea or any tea shouldn't be a part of that teaching. For me, it was quite simple; it was just very easy for me to see that connection between hip-hop and herbal tea. The common nature of hip-hop and also the common nature of herbalism and herbal tea. It's not considered highbrow medicine, and for a lot of people, hip-hop isn't considered this really incredible musical genre.
While I would disagree, there are parallels in that that also herbalism kinda deals with when it comes to conventional medicine. It was really easy for me to see the connection. I knew hip-hop, so [I] was like, I'm going to do something that I'm confident in and comfortable with and I can work with something I don't know much about.
I can make those parallels that people don't see. And I can bring it to people and make it plain for them to understand.
Courtesy of Shanae Jones
Why the name 'Ivy's Tea Co.'?
Naming a business is actually hard because you're like, 'I can't come up with anything!' But one day, it just rolled off the tongue.
I thought that I could name it after my grandmother. Her name was Ivy and she left Jamaica for a better life in London at a very early age. I think she was 16 or 17 years old. Ivy was kickass and very brave and I thought I should take that same energy and same spirit with me as I'm going on to do something very risky.
Being an entrepreneur is probably as risky as it gets and so I decided to name my company after her and it made sense and it sounded good. On the flipside, Ivy kinda smoked and she drank a lot. It probably wasn't the best idea to name a holistic health brand after her but her bravery was important to me and so I decided I would go with that.
Courtesy of Instagram/ @ivysteaco
Do you believe your British-Jamaican heritage influenced you as an entrepreneur?
Sometimes I would like to say 'no,' but sometimes when I look back I could see, [for example] my family owned a Jamaican restaurant. When I was in middle school and high school, I would work there. I would leave school and take the bus to work with my mom and grandmother in the evenings. I saw my family working together and I saw the freedom of entrepreneurship but I think that's why when I think about it, it gave me a real glimpse of how hard it is.
My grandmother now, she doesn't clean chicken at all, you can't get her to touch a chicken because she cleaned so many while she was working at the restaurant. It showed me the grit and it showed me the staffing problems, delivery issues--how do you promote? How do you market? And this was at a time where there wasn't really [any] social media so it gave me a real insight on what it is to be an entrepreneur.
I learned not to quit and I learned that it's not as glamorous as people online would make it look, so I at least got to see that upfront.
I do drink a lot of tea and I always have ever since I was younger. That's how I bonded with my mother and grandmother, just over cups of tea. It's how I grew into womanhood, it's how I learned a lot about my family, that's how I learned about gossip and I learned about news and socio-political issues. I got to learn about my mother and grandmother over those cups of tea so I guess it was the one thing that introduced me to tea, but the tea I make now is so different than what we had and it's so different from what people tend to think of when they think of British tea.
Courtesy of Instagram / @ivysteaco
Besides clever names like "PushaTea" and "What the Flu," what makes Ivy Tea Co. unique?
I'd say it's the mission behind the brand and that is to bring more black people into the holistic health industry and to change the scope of what holistic living is and what tea culture is.
The company is really all about shifting perspectives and subverting assumptions and in some ways, it is to offend people.
To get people to no longer take what they're used to and kinda flip it on its head and to say everything you think you know is wrong and I think that's really important as businesses grow and brands grow. There are lots of big trends we see about having a big face in front of the company and it's all about personality and how people buy into people and not brands per se but I feel that brands and businesses, in general, have the ability to shift American culture and the ability to create the America we want to see and mine is that I want to see a lot more inclusivity of black and brown people.
What are some obstacles you've encountered being a black woman in this space?
Well first off, a lot of people who drink tea don't think that hip-hop is necessary for it. They think that I should make it and make the brand, they would say, "more inclusive," but what they really mean is that they want to see less black people in the ad. They want the language to be a little "less black" but it's me.
When I make product descriptions online or I'm making a caption, it's my voice. I'm speaking the way that I speak on a regular basis not with any regard, it's not that I'm doing this intentionally, I'm just being my authentic self.
I also feel like the holistic health industry is full of wellness porn. Everybody's doing it, everybody's moaning, everybody is having a good time but they all got paid. It's not authentic, and I feel like I have to use my voice to kinda change that and of course, it's scary sometimes to be the first person over the hill, but I'm willing to do that.
I don't feel like I have much to lose, so I can take that chance but it is certainly a challenge. A lot of people don't want to see the brand the way that it is but I have proof of concept. I have customers who come back again and again. I have first time customers who come and are very appreciative of the fact that they can see themselves and hear themselves in the branding and that's enough for me to keep going because I know if I got them, then I can get one more and I can keep going and that's the point of the whole thing. I welcome the challenges. If it were too easy I think I probably would have quit by now.
Courtesy of Instagram / @ivysteaco
We've seen a rise in holistic awareness especially in the black community, but there are still some misconceptions about holistic medicine. How does your herbal teas address that?
I try to step away from that. I don't feel that Ivy Tea Company is here to address any misconceptions. It's gonna be there no matter what but we are here to bring acceptance and inclusivity into the industry and to create a space with people who have questions about holistic health but don't look like or live like the typical wellness guru. I want those people to come to me and feel comfortable asking questions and I want them to feel invited to approach the industry.
We don't have a medical industry in this country right now [for] holistic medicine or even alternative medicine practices like homeopathy, for example. Outside of the states, they do all the time but there are big pharmaceutical companies and lots of money to be made, so anything that encourages you to do something outside of taking a pill is oftentimes discouraged.
That's what herbalists like myself have to overcome and so that's why I feel like I'm here to stand in the gap. That's why it's important that I do this work but that I get more involved and give back to the community in a way. I don't want to address the misconceptions but I'll at least add information to it to make it a little more understandable as something you can take in conjunction to what you already know as far as conventional medicine is concerned.
What are the benefits of living a more holistic life?
I can speak for myself and say that it is a more focused, much more disciplined life. I also have much more self-confidence. I'm just a lot healthier because when you have teas and things, it's typically dry herbs but also when I cook my own food now, I use fresh herbs. I'm like the parsley person now, you know black chefs love to put parsley on everything.
I'm using fresh mint, I'm using fresh basil, I'm more into green juices and I'm also more interested in it. I used to have dry scalp, I used to suffer from a lot of migraines, and I no longer have those problems so for me the benefits have been tremendous.
You can find her products on www.ivystea.com. Follow Shanae on Instagram @ivysteaco.
Related Articles:
The Power Of The Pivot: How CurlMix Plans To Reach $10 Million In Sales This Year - Read More
How Gia Peppers Is Becoming This Generation's Game-Changer One Talent At A Time - Read More
How Meditation Led Shelah Marie To Finding A Greater Love - Read More
- Meet The Hip-Hop Herbalist That's Merging Trap Music & Holistic ... ›
- Black Women In Hip-Hop - xoNecole: Women's Interest, Love, Wellness, Beauty ›
London Alexaundria is the contributing editor for xoNecole. She is an alum of Clark Atlanta University, where she majored in Mass Media Arts and has worked in journalism for over ten years. You can follow her on Instagram and TikTok @theselfcarewriter
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
Let’s make things inbox official! Sign up for the xoNecole newsletter for daily love, wellness, career, and exclusive content delivered straight to your inbox.
You're Catching Feelings For Your Guy Friend. Now What?
Let me just start this all off by saying that I will never be the kind of person who thinks that men and women can’t be friends (or that single people and married people can’t be friends). Choosing friends is about looking into someone’s character and how they complement your life; it should never be about their gender or relational status. Don’t get it twisted, though — in order to properly navigate the dynamic between a man and a woman, there are some things that should be pondered and then discussed.
For instance, is the relationship truly platonic? Even though our culture has reduced that word to simply mean that two people are friends and nothing more, the actual definition is that BOTH individuals do not have any type of sexual interest or attraction at all; that only a spiritual kind of love exists. Is that possible? I have a few male friends where that word applies. I won’t lie, though — most of my (unmarried) male friends are more in the lane of, “You could get it. We just value the friendship too much to explore it”…and no, it hasn’t been “game” whenever they’ve brought it up.
Contrary to the notoriously toxic belief of so many folks out here, not every man has coochie on the brain 24/7 and/or lacks self-control and/or is willing to risk it all in order to get some. In fact, not one man in my life is even remotely that shallow.
Now, that doesn’t mean that I don’t get that the line between just friends and possibly more isn’t a tightrope for some friendships from time to time. Like, what happens if the person who ends up “with a little extra,” as far as emotions go for a friend, ends up being you? Even further, what if that question isn’t even close to being rhetorical because it’s something that you’re experiencing right at this very moment, and you’re not exactly sure what you should do about it?
If that’s the case, have no fear. I think I might be able to offer up a bit of insight that can get you through the (potential) internal stress of what happens when you look up one day and it really does seem like, out of nowhere, you suddenly want your guy friend to become something…more.
What Kind of Friendship Is It?
GiphySo before we talk about anything else, the first thing that you should get clear on is the type of friendship that you’re in. What I mean by that is, although we tend to use “friend” to cover all of the bases of someone who we’re not romantically involved with (or isn’t a relative or we can’t stand — and chile,don’t even get me started on frenemies), the reality is that friendships definitely have levels to them (check out “Always Remember That Friendships Have 'Levels' To Them”).
Like,is he a work friend? Is he a church friend? Is he someone you’ve recently gotten to know over the past couple of months? Is he an online friend? Or is it deeper, like a guy who you’ve been friends with for a couple of years now or someone who you used to have in the friend zone (check out “Before You 'Friend Zone' Someone, Read This.”)? Or — and lawd have mercy, if so — is he your best friend, and you’re starting to see him in a completely different light?
Do you see how, just breaking down some of these friendship dynamics, the situations are quite different? For instance, if you have feelings for a co-worker friend, you’ve got to take into consideration what your work environment will be like if the two of you date and it ultimately doesn’t work out. If he’s an online friend (especially if he’s in another city, state, or country), the risk of potential rejection probably won’t be as impactful as if you have to see him every weekend at church.
If he’s someone you already put into the friend zone, I’m gonna tell you right now that if he has any sort of self-esteem, you’re gonna have to eat a few slices of humble pie to get him to entertain being more than friends (because guys tend to move on once they find out that they fall into that space). And if he’s your best friend? Well, while it probably won’t cost you your friendship, it could make things awkward for a while at best or shift the relationship a bit at worst.
That’s why I definitely think that getting real about the kind of friendship you have with the guy is what you should get mentally cleared up first. Then, we can move on to the next thing.
What Do You Want to Come from the Matter?
GiphyAnyway, because I do have a nice circle of male friends, many of whom are single or divorced, I get asked often if it’s hard to be just friends with them. It’s not because I really like what we have as being friends only. There is a type of intimacy and balance of energies that come from a male-female friendship that you can never get from same-sex ones. I value it all too much to risk it. What I want from my male friends — a certain level of protection (because I’m single), insight from a male perspective, doing things that my female friends may not want to do, etc. — I get…and that’s worth more than seeing if the sex would be bomb or if we should try something more and it end up being a bad decision that we can’t come back from.
That’s me, though. That doesn’t have to be you and your guy friend. For example, what if what you want is to explore a sexual relationship (check out “5 Things You Should Ask Yourself Before Having Sex with A Friend”) because you can’t seem to get sex with him out of your head? For better or for worse, chile, back when I was out in these sex streets, that was pretty much my pattern: sex with close friends (check out “14 Lessons I've Learned From 14 Sex Partners”), and it’s not an impossible feat.
You’ve just got to be real with yourself about whether that’s truly all that you want and if you can handle it gracefully if things don’t go as planned (check out “How To Preserve Your Friendship After BAD Casual Sex”) or the sex is so good that now you can’t decide if you’re into him or just into…it. Oh, and don’t even get me started on if he’s seeing other people (because all you wanted was sex…right?). Yeah, a movie that I like calledSleeping with Other People has a scene where a woman is mad that her casual sex partner is sleeping around. His response was on-point: “Keeping our arrangement doesn’t make me an as-hole, but it does make you a liar.” #checkmate
That’s just one example to emphasize the point that, yes, you need to figure out what you want to come from your more-than-just-friends feelings. Do you just want to get it off of your chest and you’re not sure if you want or need to do anything more than that? Do you want just sex? Would you like to go on a few dates to see ifthe chemistry is mutual? Are you “deeply in” and you’re hoping that he feels the same way so that you two can have a full-blown relationship?
Listen, I have watched enough relationships in my lifetime to know that when it comes to something that needs to be as thoughtfully approached as this, it’s not fair to share your feelings with someone and then expect them to know what you want to come from doing so. You need to know…first. So before bringing it to him, figure it out on your own.
Tell Him the Deal. No Hinting Around.
GiphyAlthough timing and delivery matter, I don’t know one man who isn’t a “straight no-chaser” type of individual. This means no hinting around. No guessing games. No 50 million questions to try and see if he likes you first. I promise you that all of these approaches are off-putting to guys and will get them to mentally and emotionally tap out before you get around to making your point. Besides, if he’s a FRIEND friend, you should be able to express your genuine feelings — and honestly, this is a huge plus to telling him: you will be able to see how mature he is when it comes to handling matters of the heart.
Can there be a reason to not tell your guy friend how you feel? I mean, honestly, if you’re avoiding it, I’m assuming that it’s mostly due to fear, and trying to maintain anything with fear as your “fuel,” ultimately, isn’t going to get you anywhere. Plus, the more that you suppress what is going on inside of you, the more it’s going to alter the energy between the two of you, and that could cause unnecessary stress and strain to where either you start unnecessarily projecting things onto him, or he wants to spend less time around you because you’re making him feel as uncomfortable as you are.
Are there any exceptions to this? Eh. If you’re more like good acquaintances than actual friends, perhaps. Personally, though, I think that solid friendships are rooted in honesty — and how can you claim that you’ve got a healthy friendship with someone if you’re holding something as big back as having feelings for them away from them? Logically, it just doesn’t make much sense.
Prepare Yourself for His Response. And Don’t Penalize the Friendship If He Doesn’t Feel the Same Way.
GiphyOnce you tell him, for the most part, there are three ways that telling him can go: he can like you back, he can want some time and space to consider the possibilities, or he can not be interested. Let’s briefly unpack all three.
Liking you back...
So, what if you tell him how you feel, and he feels the same way (or something close)? My two cents would be for the two of you to still go slowly. Where I’ve seen many mess up is they think that they can go from friend to more-than-friends in two days or less, and that’s super unrealistic. Meaning, someone having feelings for you, too doesn't mean that they can, should, or will automatically stop seeing other people or that you two can or should immediately start becoming intimate.
Take some time to really discuss each other’s feelings, thoughts, and expectations — and what you guys should do trying to move into a different relational space ultimately proves to not be the best thing for one or both of you. If anything should take the “ounce of prevention is worth a pound of cure” approach, it’s friends who are transitioning into something more — or else.
Wanting time and space...
Going from friends to potentially something different is a lot like shifting gears in a car — and if you move too fast, you can strip them. That said, just because you’ve been sitting with your feelings for a while, it’s not fair to want to rush him after he finds out. Whether he wants time and space to figure out how he feels about your feelings or time and space from you altogether — both are warranted.
Should it be for weeks with no contact? Not if he’s a good friend. On the other hand, should you pressure him into making you feel at ease about what he’s just now learning? Eh. You might want to go to another friend to help you out with that. I mean, how would you feel if the shoe was on the other foot? Right…exactly.
He's not interested...
No one likes rejection; that’s real. At the same time, though, it’s not fair to penalize him if he doesn’t feel the same way that you do. Clearly, if he’s your friend (especially a close friend), he adores and values you on some level. However, if that’s not romantically, try and be emotionally mature enough to know and then accept that not wanting all of what you desire from the relationship doesn’t mean that he doesn’t want you in his life at all.
At the end of the day, if it’s too hard to be his friend when you want something else, you’ve got to do what’s best for you. Just make sure that you’re not going to lose a great person in your life because your ego got bruised or your pride couldn’t handle him not reciprocating what you were offering. It’s not fair, and it could end up costing you…A LOT. Take the kind of space you need to redirect your focus. If he loves you, he’ll be there when you get…back.
___
I’ve developed feelings for a friend before; more than once. Was it always easy to work through? Not always. My friendships always survived it, though — whether the feelings were reciprocated or not. And it was because we valued the friendship too much to lose it.
And honestly, I think that is one of the best things to come out of having feelings for a friend: you end up finding out just how solid the bond actually is. And in a world where really good friends are hard to come by…that can never not be a good thing.
Let’s make things inbox official! Sign up for the xoNecole newsletter for daily love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by FG Trade/Getty Images