Quantcast

YouTubers Latoya & Adam Ali Give Us The Real Behind Relationship Goals

Marriage

In xoNecole's Our First Year series, we take an in-depth look at love and relationships between couples with an emphasis on what their first year of marriage was like.

You might know LaToya and Adam Ali from YouTube where the couple share their life and love alongside their two adorable children, Samia and Zayn.


And if you watched any of their videos on their hit family channel LaToya's Life, it won't take long for you to label these two "relationship goals." With their obvious love for one another, coupled with their strong friendship, LaToya and Adam give us a look into a modern day life of black family and all its realness. But regardless of how much they personify "relationship goals" and all we may seek in our own love lives, the Ali's want us all to know, they are just like any other couple.

LaToya, best known as LaToya Forever, is a YouTube personality, author, and founder of health and wellness site ShesTough.com. Her husband, Adam best known as @AdamWontLose, is a YouTube personality, fitness professional, and brand marketer. Within the last 8 years, these two have gotten married, expanded their YouTube brands LaToya's Life and LaToya Forever, started a family, and have been involved with multiple business ventures together.

But before their success as a couple, it all started down in the DMs.

Back in 2011, Adam reached out to Latoya in hopes of collaborating on a fitness video. At the time, he was expanding his own fitness brand and reached out to LaToya, hoping to build a team of influencers that support one another. She obliged and before the collab could even officially take place, they met up and had an instant connection. Although their initial meeting was completely professional and they then went on to shoot the first of many video collaborations, the connection between these two was quite obvious. Soon after, they began dating, fell in love, got married, and started their family.

But what makes their love story so admirable, is their authenticity. These two aren't trying to be some perfect fairytale love story, nor do they wish for you to idolize their relationship, they are simply showing their own life and love with all the chaos and realness that comes with it. "Don't look at us as perfection, yes we may do some things that you can aspire to want in your relationship but just focus on your relationship and how you can improve individually and together with your partner," Adam expressed.

While other social media couples may aim for perfection, likes, or subscribers, these two focus on the authenticity of their life, love, and their family.

It may have all started unintentionally with a DM, but their relationship has since grew into a loving marriage, a family of four, and a YouTube brand of positive black love. And by the looks of it, the Alis are just getting started.

Here's their story.

The One

LaToya: I knew that Adam was the one for me because he never let me walk all over him like my ex boyfriends. He's super manly, super business oriented, and he puts me in my place and I needed that at that time in my life because I was like crazy, wild, super energetic, kinda lost and he knew how to get me to become a better version of myself.

Now, we play so many roles together, we do business together, we're parents, we're lovers, we're best friends.

Adam: I felt like we complemented one another and we were both looking to build and that's what was important to me, someone that I could build with so that's what showed me she was the one.

Building Together

LaToya: Before marriage, we had already been living together so we knew each other's habits and what irritated each of us. Now, if you want to talk about how was life after purchasing our first home, that's a whole other ball game! We had to be smarter with our money, especially with a newborn. We had to figure out how to keep this place in order, especially because we worked from home. We hired a cook because we had no time to prepare all these meals because we had to film. Adam took it upon himself to manage our finances because if I were to do so, I would be serving Louis Vuitton bags for dinner.

Love Work

LaToya: One thing that makes our relationship work, would be love. Putting love first makes it work! I'm at my best when he shows me he loves me, shows me he appreciate me, shows me that I'm worthy. I'm an emotional person so love, love is the answer (laughs).

Adam: Communication! I think we're at our best when we communicate with each other.

Learning Each Other's Love Language

LaToya: It takes a lot to be mindful to showcase a love language that you're not too accustomed to do. Again, it requires intent, eqo dropping, and emotional investment to make love work. It's been a process of reading and learning.

We both come from different cultures, which means we [have] seen love displayed in different ways.

The Real Behind Relationship Goals

LaToya: Don't compare your relationship to other peoples' relationship that you see on social media because that's not even half of their story. There is so much people go through off of the pictures, off of the videos. So, just put your best selves out there every single day and do your best.

Nobody's perfect and we show that in our videos.

That's why a lot of the times if I do something crazy in our videos, it's expected because I put myself out there in a real way. Just keeping it real, you know! (laughs)

Adam: Whenever you look at a screen, it's so natural to typically look for perfection. Whether it's TV, or a movie, anything that's a tube, your expectations typically are that it should be perfect and that's not reality, this is not the movies and they can't come look at our content expecting that everything is lovely and dandy, that's just not how real relationships go. And then you guys want to be surprised when you look at these other couples you adore, all of a sudden are no longer together or they divorce or stuff like that, you know they can't fake it forever. I would say don't look at us as perfection, yes we may do some things that you can aspire to want in your relationship but just focus on your relationship and how you can improve individually and together with your partner.

For more on their journey be sure to subscribe to their YouTube channels LaToya Forever and LaToya's Life as well as follow them at @LaToyaForever and @AdamWontLose.

Mental health awareness is at an all-time high with many of us seeking self-improvement and healing with the support of therapists. Tucked away in cozy offices, or in the comfort of our own homes, millions of women receive the tools needed to navigate our emotions, relate to those around us, or simply exist in a judgment-free space.

Keep reading...Show less
The daily empowerment fix you need.
Make things inbox official.

You may not know her by Elisabeth Ovesen – writer and host of the love, sex and relationships advice podcast Asking for a Friend. But you definitely know her other alter ego, Karrine Steffans, the New York Times best-selling author who lit up the literary and entertainment world when she released what she called a “tell some” memoir, Confessions of a Video Vixen.

Her 2005 barn-burning book gave an inside look at the seemingly glamorous world of being a video vixen in the ‘90s and early 2000s, and exposed the industry’s culture of abuse, intimidation, and misogyny years before the Me Too Movement hit the mainstream. Her follow-up books, The Vixen Diaries (2007) and The Vixen Manual: How To Find, Seduce And Keep The Man You Want (2009) all topped the New York Times best-seller list. After a long social media break, she's back. xoNecole caught up with Ovesen about the impact of her groundbreaking book, what life is like for her now, and why she was never “before her time”– everyone else was just late to the revolution.

xoNecole: Tell me about your new podcast Asking for a Friend with Elisabeth Ovesen and how that came about.

Elisabeth Ovesen: I have a friend who is over [at Blavity] and he just asked me if I wanted to do something with him. And that's just kinda how it happened. It wasn't like some big master plan. Somebody over there was like, “Hey, we need content. We want to do this podcast. Can you do it?” And I was like, “Sure.” And that's that. That was around the holidays and so we started working on it.

xoNecole: Your life and work seem incredibly different from when you first broke out on the scene. Can you talk a bit about the change in your career and how your life is now?

EO: Not that different. I mean my life is very different, of course, but my work isn't really that different. My life is different, of course, because I'm 43. My career started when I was in my 20s, so we're looking at almost 20 years since the beginning of my career. So, naturally life has changed a lot since then.

I don’t think my career has changed a whole lot – not as far as my writing is concerned, and my stream of consciousness with my writing, and my concerns and the subject matter hasn’t changed much. I've always written about interpersonal relationships, sexual shame, male ego fragility, respectability politics – things like that. I always put myself in the center of that to make those points, which I think were greatly missed when I first started writing. I think that society has changed quite a bit. People are more aware. People tell me a lot that I have always been “before my time.” I was writing about things before other people were talking about that; I was concerned about things before my generation seemed to be concerned about things. I wasn't “before my time.” I think it just seems that way to people who are late to the revolution, you know what I mean?

I retired from publishing in 2015, which was always the plan to do 10 years and retire. I was retired from my pen name and just from the business in general in 2015, I could focus on my business, my education and other things, my family. I came back to writing in 2020 over at Medium. The same friend that got me into the podcast, actually as the vice president of content over at Medium and was like, “Hey, we need some content.” I guess I’m his go-to content creator.

xoNecole: Can you expound on why you went back to your birth name versus your stage name?

EO: No, it was nothing to expound upon. I mean, writers have pen names. That’s like asking Diddy, why did he go by Sean? I didn't go back. I've always used that. Nobody was paying attention. I've never not been myself. Karrine Steffans wrote a certain kind of book for a certain kind of audience. She was invented for the urban audience, particularly. She was never meant to live more than 10 years. I have other pen names as well. I write under several names. So, the other ones are just nobody's business right now. Different pen names write different things. And Elisabeth isn’t my real name either. So you'll never know who I really am and you’ll never know what my real name is, because part of being a writer is, for me at least, keeping some sort of anonymity. Anything I do in entertainment is going to amass quite a bit because who I am as a person in my private life isn't the same a lot of times as who I am publicly.

xoNecole: I want to go back to when you published Confessions of a Video Vixen. We are now in this time where people are reevaluating how the media mistreated women in the spotlight in the 2000s, namely women like Britney Spears. So I’d be interested to hear how you feel about that period of your life and how you were treated by the media?

EO: What I said earlier. I think that much of society has evolved quite a bit. When you look back at that time, it was actually shocking how old-fashioned the thinking still was. How women were still treated and how they're still treated now. I mean, it hasn't changed completely. I think that especially for the audience, I think it was shocking for them to see a woman – a woman of color – not be sexually ashamed.

I hate being like other people. I don't want to do what anyone else is doing. I can't conform. I will not conform. I think in 2005 when Confessions was published, that attitude, especially about sex, was very upsetting. Number one, it was upsetting to the men, especially within urban and hip-hop culture, which is built on misogyny and thrives off of it to this day. And the women who protect these men, I think, you know, addressing a demographic that is rooted in trauma that is rooted in sexual shame, trauma, slavery of all kinds, including slavery of the mind – I think it triggered a lot of people to see a Black woman be free in this way.

I think it said a lot about the people who were upset by it. And then there were some in “crossover media,” a lot of white folks were upset too, not gonna lie. But to see it from Black women – Tyra Banks was really upset [when she interviewed me about Confessions in 2005]. Oprah wasn't mad [when she interviewed me]. As long as Oprah wasn’t mad, I was good. I didn't care what anybody else had to say. Oprah was amazing. So, watching Black women defend men, and Black women who had a platform, defend the sexual blackmailing of men: “If you don't do this with me, you won't get this job”; “If you don't do this in my trailer, you're going to have to leave the set”– these are things that I dealt with.

I just happened to be the kind of woman who, because I was a single mother raising my child all by myself and never got any help at all – which I still don't. Like, I'm 24 in college – not a cheap college either – one of the best colleges in the country, and I'm still taking care of him all by myself as a 21-year-old, 20-year-old, young, single mother with no family and no support – I wasn’t about to say no to something that could help me feed my son for a month or two or three.

xoNecole: We are in this post-Me Too climate where women in Hollywood have come forward to talk about the powerful men who have abused them. In the music industry in particular, it seems nearly impossible for any substantive change or movement to take place within music. It's only now after three decades of allegations that R. Kelly has finally been convicted and other men like Russell Simmons continue to roam free despite the multiple allegations against him. Why do you think it's hard for the music industry to face its reckoning?

EO: That's not the music industry, that's urban music. That’s just Black folks who make music and nobody cares about that. That's the thing; nobody cares...Nobody cares. It's not the music industry. It's just an "urban" thing. And when I say "urban," I say that in quotations. Literally, it’s a Black thing, where nobody gives a shit what Black people do to Black people. And Russell didn't go on unchecked, he just had enough money to keep it quiet. But you know, anytime you're dealing with Black women being disrespected, especially by Black men, nobody gives a shit.

And Black people don't police themselves so it doesn't matter. Why should anybody care? And Black women don't care. They'll buy an R. Kelly album right now. They’ll stream that shit right now. They don’t care. So, nobody cares. Nobody cares. And if you're not going to police yourself, then nobody's ever going to care.

xoNecole: Do you have any regrets about anything you wrote or perhaps something you may have omitted?

EO: Absolutely not. No. There's nothing that I wish I would've gone back and said to myself, no. I don’t think at 20-something years old, I'm supposed to understand every little thing. I don't think the 20-something-year-old woman is supposed to understand the world and know exactly what she's doing. I think that one of my biggest regrets, which isn't my regret, but a regret, is that I didn't have better parents. Because a 20-something only knows what she knows based on what she’s seen and what she’s been taught and what she’s told. I had shitty parents and a horrible family. Just terrible. These people had no business having children. None of them. And a lot of our families are like that. And we may pass down those familial curses.

*This interview has been edited and condensed

Let’s make things inbox official! Sign up for the xoNecole newsletter for daily love, wellness, career, and exclusive content delivered straight to your inbox.

Feature image courtesy of Elisabeth Ovesen

To be or not to be, that’s the big question regarding relationships these days – and whether or not to remain monogamous. Especially as we walk into this new awakening of what it means to be in an ethically or consensual nonmonogamous relationship. By no means are the concepts of nonmonogamy new, so when I say 'new awakening,' I simply mean in a “what comes around, goes around” way, people are realizing that the options are limitless. And, based on our personal needs in relationships they can, in fact, be customized to meet those needs.

Keep reading...Show less

Lizzo has never been the one to shy away from being her authentic self whether anyone likes it or not. But at the end of the day, she is human. The “Juice” singer has faced a lot of pushback for her body positivity social media posts but in the same vein has been celebrated for it. Like her social media posts, her music is also often related to women’s empowerment and honoring the inner bad bitch.

Keep reading...Show less

I think we all know what it feels like to have our favorite sex toy fail us in one way or another, particularly the conundrum of having it die mid-use. But even then, there has never been a part of me that considered using random objects around my house. Instinctively, I was aware that stimulating my coochie with a makeshift dildo would not be the answer to my problem. But, instead, further exacerbate an already frustrating situation…making it…uncomfortable, to say the least.

Keep reading...Show less
Exclusive Interviews
Latest Posts